Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
Full-time content creator Yvette Corinne has made waves in the content creation space. On the outside looking in, while some might feel like you have to have hundreds of thousands of followers in order to make a full-time living as an influencer, Yvette has managed to bring in six figures with a highly engaged Instagram community of more than 24,000 followers. And how did she do it? Well, her journey to wealth wasn't one without struggle. The Los Angeles-based micro-influencer got her start in content creation through blogging in 2016. That would lead to her growing her following on Instagram, which allowed her to balance her part-time retail job with being a part-time content creator.
Income from brand deals and partnerships eventually led to her toying with the idea of quitting her job to pursue influencing full-time. But she had a specific goal in mind before she felt confident enough to make the leap. The 32-year-old tells xoNecole: "I knew it was possible to go full-time in 2019. I kept telling myself if I can make at least $4,000 a month consistently, then I can quit my part-time job. All the while I had a goal to save $5,000 just in case I needed money when one of my brand payments came late. Well, about four months in a row I made the amount of money I desired, but I was still scared to quit my job."
Although she planned to quit her job at Topshop in March 2019, Yvette ultimately decided to stay on until the company's closing in July of the same year so that she could collect unemployment as an additional safety net in case things didn't go as planned. She left the retailer with about $3,000 saved. About a month into full-time content creation, she shared, she received the confirmation she needed to know she was on the right path. "I got my first big campaign. It was $5,000! That made me feel like, 'OK, Yvette, you can do this.'"
Keep reading to learn more about Yvette's budget breakdown, the lowest she's felt about finances, and the jobs and salaries that led her to what she does now for a living.
Courtesy of Yvette Corinne
On the jobs she worked before doing what she currently does:
"I’ve actually never had a full-time job. When I moved to L.A. after undergrad, I went straight into my master's and didn’t have time to work full-time. So I picked up part-time work at Zara and then, after graduating, I didn’t know exactly what I wanted to do. I quit that job and was unemployed for a few months and then started working at other retail jobs for the holiday season. Shortly after I got hired at Topshop doing their admin, [it was] still part-time because I started taking modeling and content creation seriously. In the midst of that, I transferred to the personal shopping department. I worked as a personal shopper until I eventually was a full-time creator. My pay started at $12/hr at Zara, $13/hr doing admin, and then $15/hr as a personal shopper."
On how much money she makes a year:
"Last year I ended at about $180K and this year, if everything stays consistent, I expect to make at least $200K. No month is the same, but this year I started off the first quarter strong and basically booked enough gigs to cover my necessary expenses. That has really set the tone for this year."
On the lowest she's ever felt because of her finances:
"2020 was the first year I made six figures, but in the first quarter of 2020 before lockdown, I was struggling. I remember needing $4,000 to cover my bills, my new apartment down payment, and making sure I was making all my payments on time while I was waiting for checks. My unemployment stopped and I was patiently waiting for the net60s and net90s (the 60-day and 90-day period from when an influencer fulfills their obligations and thereby is expected to receive payment for their deliverables). It was a struggle! Thankfully my mom gave me the money, and I paid her back as soon as I got back on my feet that same year. A true definition of anything can happen in a year."
"Mentally, I was stressed because the lockdown was shortly after and I had no idea if brand deals would be a thing anymore. But I just prayed and prayed that God would show me my next steps and He did! The year turned around and I made about 75% of my income in the second half of the year! Now, I don’t really worry about finances, because I know God’s got me."
On the revenue streams she uses to diversify her income:
"My streams of revenue are mainly brand partnerships which consist of me creating content for brands to use on their website, social media, and/or newsletters, and sponsored posts that I post on my personal social media accounts. Another stream of income that I have is affiliate marketing."
On how she approaches budgeting and tracking expenses:
"I use a spreadsheet and I have a budget planner that I love from a new company called MSTRPLN. I use Trello to track my brand deals and invoices/payments since I don’t have a manager to do those things for me."
On whether she is a spender or a saver:
"I consider myself both! I worked hard to enjoy the lifestyle that I have. I treat myself and make sure I am not saving to the point where I am not enjoying my money. I’ve always been obsessed with finance and I am a true Capricorn. If you know you know! When it comes to saving money, I live for a cushion. I have a few savings accounts with different banks. I have one tax savings account where I transfer money into as soon as I get paid to have it when it’s time to pay the man. [I also have] an emergency savings account that I transfer a certain amount of money to until I reach the goal I want to have there. For me, that’s about $30,000 because I want to have at least six months' worth of money to live off of just in case.
"My last savings account is my house fund! Hopefully, I’ll be engaged soon (laughs) and my boyfriend and I will be planning to get a house within the next few years. So we both have been saving for that moment separately, in our own personal savings accounts. I put a certain amount of money in each account every time I get a check!"
On unhealthy mindsets about money she had to let go of:
"There was a time where the savings was all I cared about and I didn’t want to spend money. The first time I spent a lump sum of money (it was for my electric car down payment), I felt like a weight was lifted off my shoulders. I didn’t feel attached to money as much because I knew that it was going to come back."
On the money mantra she lives by:
"'Money comes to me and through me. Period. I am no longer attached to money because I know that it will and can come back to me."
Yvette's Basic Monthly Budget Breakdown
- Apartment: $2,200; My portion of the rent because I live with my boyfriend, and yes, we split the bills. I have no problem with that. I have an office in our townhome, so I write off that room for my taxes.
- Utilities: $300
- Food: $750
- Car: Luckily, I have an electric vehicle, so it costs me like $50 a month to charge! I spend $250 on car insurance.
- Self-care: $250
- Overall Savings/Retirement: $20,000 in emergency savings; I'm still working on my retirement with my new financial adviser. It’s all so new to me. Building my emergency savings has been the most important thing for me because I don’t want to experience the stress that comes with waiting on checks ever again.
For more of Yvette, follow her on Instagram @yvettecorinne.
Featured image courtesy of Yvette Corinne
RELATED
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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