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Get Into Zoe: The Black Doll Reminding All Of Us Of Our Magic
We've all been loving the extra love, attention, and support black culture has been getting lately. Who can be mad at more focus put on supporting racial equality, black inclusion, and black business? Some of us have been on the support train and are OGs at carrying that torch while others are just now pulling up a seat at the diversity table. Nevertheless, the ugly faces of police brutality and racism have sparked a movement where people of color are being applauded, loved on, and appreciated. Our voices, perspectives, businesses and brands are being amplified. (It's about time, don't you think?)
With the huge focus on racial injustice and black culture right now, we're all yearning for more and more black boy and girl joy, and doll-maker Yelitsa Jean-Charles, founder of Healthy Roots Dolls, has dropped more than her contribution in the bucket with Zoe, a doll she hopes will continue to inspire little girls to love themselves.
"The country is hurting and healing, and people are having really important conversations around race, representation, and what equity looks like," the 26-year-old entrepreneur told xoNecole in an exclusive interview. "As a black business owner, that means a lot of people are passing the mic and [talking about us] because they recognize how important it is to support not only black businesses but businesses that are doing the work in terms of creating moments to talk about identity and changing the narrative for the future."
Courtesy of Yelitsa Jean-Charles
It's been proven that our early interaction with dolls can have major effects on our self-perception, self-esteem, as well as our communications and socializing skills, and though we've come a long way in terms of brown dolls in rotation, there's always room for improvement in representing today's diversity. Jean-Charles had her own experience as a little girl who wanted dolls that looked more like her. She had to the opportunity to find a creative outlet in college for a project where she reimagined the popular folklore character Rapunzel as a brown girl with kinky curly hair.
"My classmates said, 'This looks so much like a doll.' I took the idea to Facebook and realized a lot of people have these experiences where we didn't have dolls that looked like us growing up," Jean-Charles recalled. "True, they had brown skin, but you have to do so much more than paint [a doll] brown to connect with children. Creating a doll with hair that children could wash and style to learn how to love themselves was the next step for us so we created Zoe."
Courtesy of Yelitsa Jean-Charles
"I had that conversation on social, realized there was a problem, and the next natural step was to do some research to find the solution. I applied for the Brown University Social Innovation Fellowship. I presented the problem and [expressed that] my doll was the solution to the fact that kids don't have products that represent them. They gave me $4,000 to work on the company that summer, which was enough capital to support ourselves---the small team we had---in addition to doing some guerilla marketing to find out whether there was a need for this product. Can we get people to buy it?"
Jean-Charles would then be accepted into an accelerator program where she and her team developed a Kickstarter campaign and attracted $50,000 in pre-sales for the first version of Zoe. They've since relaunched the doll, partnered with My Black Is Beautiful for a product line that children can use on both their hair and Zoe's, and the demand has grown even more from there.
As campaigns were sparked online to promote black-owned brands and businesses, Jean-Charles found herself right in the middle of it with a recent tweet about Zoe that went viral. It was retweeted more than 135,000 times and got more than 1 million likes.
"We've been building an audience for the past five years, so Healthy Roots Dolls isn't an overnight success, but now if you didn't know us, now you know!" she said with a laugh. "We had already sold out the week before the tweet went viral, and I had just worked with the team to transition the website for pre-orders. I wasn't sure if I wanted to do it or not, but I'm so glad I did not close the website before the tweet went up. Our Instagram following doubled, my own personal Instagram following tripled, the company's following tripled as well, and now we have thousands of new [supporters]."
Jean-Charles said she and her team have been discussing strategy for keeping up with the high demand, preparing for the upcoming winter holiday season, and remaining close to her customers---old and new.
"I think this was ideal timing so that we could properly prepare for the demand we can expect based on the popularity of our product. It's a great way for us to measure the impact and measure demand and show people, 'Hey, this is not just niche.' Our dolls are for children who love dolls. It's all about giving children options, and by doing that you're helping unpack the issues that we have in our culture and in our society about race and identity by exposing them the people they will interact with in the world. Healthy Roots is in a position, ideally, [to offer] products that can do that. That makes me happy because I know the long-term impact we will have in making sure that everyone is treated equally and fairly and everyone is loved."
For more of Yelitsa, follow her on Instagram.
Featured image courtesy of Yelitsa Jean-Charles
Exclusive: Brandee Evans On Faith, Fibroids, And Chosen Family
Do you remember your first time at The Pynk?
We were first introduced to Mercedes at Uncle Clifford’s beloved strip joint, a matrix of secrets and self-discovery nestled deep in the heart of the Mississippi Delta. Brandee Evans, who plays the ambitious single mother and seasoned dancer in the STARZ original P-Valley, quickly won our hearts and has since earned widespread critical acclaim.
Her captivating command of the pole left many of us intrigued, perhaps even tempted, to explore pole dancing ourselves after witnessing the mesmerizing performances at Mercedes Sunday. But it wasn’t just her physical prowess that kept us hooked. Mercedes is a character of depth—empowering, complex, relatable, and deeply human.
These are qualities that Brandee embodies both on and off the screen.
(L-R) Marque Richardson and Brandee Evans on 'UnPrisoned' Season 2
Courtesy: Hulu
A Memphis native, Brandee is no stranger to dance. She boasts an impressive career as a choreographer, having worked with renowned artists like Katy Perry, Monica, Ke$ha, and Ledisi. But while it has been a significant part of her journey, Brandee has her sights set on more—expanding her acting career beyond dance-inclusive roles. This ambition nearly led her to pass on the opportunity to appear alongside Kerry Washington in Hulu’s UnPrisoned, where she plays Ava, Mal's (Marque Richardson) new girlfriend.
“When Kerry Washington slid into my DMs, I nearly said no,” Brandee revealed with a laugh. “She mentioned pole dancing, and I told myself and my team that once I was done with Mercedes, I wasn’t going to do that again.” Fortunately, Washington assured her that the role would be vastly different, leading to what Brandee described as an invaluable masterclass in comedy under the guidance of Washington herself.
“Kerry is a force of nature,” Brandee reflected. “She’s everything you’d hope she’d be—strong, compassionate, and incredibly talented. Working with her was like a masterclass in acting.” This opportunity was no mere stroke of luck; it was something Brandee had manifested years earlier. But make no mistake–she credits her faith and praying hands for her success. “I’m praying, you know what I mean? I’m asking God for what I want and working for it too,” she said.
"When Kerry Washington slid into my DMs, I nearly said no."
(L-R) Brandee Evans, Kerry Washington, and Marque Richardson on 'UnPrisoned' Season 2
Courtesy: Hulu
This role marked Brandee’s first foray into comedy, and while she was eager to embrace the challenge, she found herself in the hands of an incredible mentor. “Kerry was always so kind in her critiques,” Brandee noted. “She’s not a diva by any means. She knows exactly what she wants, but she’s gentle and encouraging in bringing it out of you. That’s something I’ve taken with me to other sets—I want to lead with the same kindness and openness that Kerry showed me. It’s a lesson I’ll carry for the rest of my life.”
Brandee speaks with profound respect and gratitude for her peers and fellow actresses as many have shown her genuine sisterhood and support in an industry often notorious for its competitiveness. “Danielle Brooks sent me a prayer the other day, and I was just so touched. Those are the moments that people don’t see,” she shared. “I call Sheryll Lee Ralph my fairy godmother, and Loretta Devine is like my auntie. Being able to pick up the phone and seek advice from these incredible women is a true blessing.”
And she pays it forward.
Brandee Evans
Courtesy: Hulu
But her commitment to supporting others extends far beyond her career. As an advocate for health and wellness, she empowers women to prioritize their well-being. “Azaria [Carter], who plays my daughter on P-Valley, mentioned wanting to start a weight loss journey and get more fit. I told her, ‘Well, let’s work out together,’” Brandee recounted. But her dedication to healthy living goes beyond physical fitness, encompassing a holistic approach to wellness. “When she came to my house and tried to microwave something in plastic, I said, ‘Let’s use glass instead. At 20, I wasn’t thinking about that, but let me share some tips now so you’re not battling fibroids in your 30s.’”
Because she was.
While filming the first season of P-Valley, Brandee faced enormous stress—not only as a caregiver for her mother, who was diagnosed with multiple sclerosis, but also due to the physical demands of the role. Yet the impact on her body was far greater than she expected. “I was literally on my cycle every day while playing a stripper, which is far from ideal,” Brandee revealed. It was Harriet D. Foy, who plays her mother, who urged her to get checked for fibroids.
"I was literally on my cycle every day while playing a stripper, which is far from ideal."
Brandee Evans graces the 2024 ESSENCE Black Women In Hollywood Awards Ceremony.
Arnold Turner/Getty Images for ESSENCE
The statistics are staggering—80% of Black women develop abnormal uterine growths by age 50, making them more likely to suffer from fibroids than any other racial group. But like many, Brandee was initially unaware of these growths and their debilitating effects, and the prospect of surgery was daunting. “I was scheduled to have a myomectomy on my birthday, but I thought about what it would mean for my career. How am I going to climb the pole? The healing process is similar to a C-section.” Determined to avoid surgery, she committed to healing herself naturally.
After a deep dive, she sought treatment at The Herb Shop of Vinings in Atlanta, which ultimately led to a remarkable recovery. “This man saves lives. His name is Jeff, and I call him my doctor.” Brandee shared. “I started detoxing my body with herbs and following his program. During my follow-up with the gynecologist, they said, ‘We don’t know what you’re doing, but your fibroids are shrinking.’”
Emerging on the other side of this journey not only fibroid-free but with a regulated cycle and a renewed outlook on life, Brandee is now focused on sharing her story and advocating for women’s health. “I know y’all want to hear about P-Valley, but I want to talk about regulating your period,” she said with a laugh.
Of course, she didn’t leave fans hanging when it came to what to expect in the upcoming season. “It is worth the wait. The world is about to go crazy. Oh, the world is about to lose it,” Brandee teased. “Y’all might be mad at us right now, but baby, it’s going to be worth it.”
All episodes of Season 2 of UnPrisoned are now streaming on Hulu.
Featured image courtesy of Hulu
When it comes to a job search, we're definitely Team Work Smart Not Hard. And any way you can automate certain aspects of your job search can be beneficial. Not only does it save you time and stress, but it can also lead to better results, especially those related to job post outreach.
We've all seen and read insights about AI and how you can use this to communicate and write better, and cold-emailing is one way you can incorporate AI in order to do so. Here's all you need to know about this and the scripts you can try out in order to land the job you want:
What Is Cold Emailing?
A cold email is something sent to someone you do not know or have no previous real-life connection with. It was traditionally used in sales and business to sell a product or spark interest in a product or service, but today, job seekers can use it to find out about new job opportunities, connect with recruiters, managers, or potential employers, or find out more information about an open role.
The method can be a hit or miss, since sometimes, cold emails end up in spam or trash, especially when the recipient receives hundreds of emails a month and barely knows you. But in some instances, it can lead to big results, like the time this entrepreneur landed an initial $250,000 in startup funds simply by sending a cold email to a potential investor.
Combined with networking and finding ways to interact with a person that’s not necessarily one-on-one but relevant, cold-emailing could be your ticket to getting at least a toe in the door when you want to apply for a certain job at a particular company, or you want to break into a new industry.
Where To Start With Cold Emailing
1. Humble Yourself.
I actually got my gig at xoNecole via cold email. I had a lot of experience at the time working in mostly newsy journalism, and I saw that xoNecole was taking submissions. Interestingly enough, I'd become familiar with the founder—through a personal online blog she had at the time—years before she'd launched this site. While we both worked in media and entertainment, we did not know one another personally, nor had I ever met or networked with her. It was a bit serendipitous that I'd end up cold-emailing to write for xoNecole.
In that moment, I had to humble myself. Though I'd worked for major publishers and had done a bit of featured writing, I was most known for formal, business-toned Associated Press-style stories, and this site's style was more down-to-earth, conversational, and free-flowing. I sent the email, thinking, "What's the worst that can happen? A rejection? No response?"
Well, five years later, here I am, an associate editor, after starting out as a contributor. I simply shot my shot to the appropriate email address, following the appropriate process detailed on the website, and then once I got a few stories published, I asked if they had any need for editing services.
2. Do Your Research.
As I stated before, I read their website to find out how I could pitch myself and the correct email address to contact for that purpose. You'll have to do the same. Do a bit of online digging and find out, first, if there is a formal process to apply for what you need or to get the information you're looking for.
Sometimes, cold emails end up in the trash because they simply went to the wrong person or the sender did not follow simple directions that are part of an already-established process. For example, if the company's website clearly states that you should contact the HR department at a set email address, it might not be wise to first send a cold email to your potential direct manager. Or, if the company requires a certain format for requests or a word count limit for emails, you might want to know that before sending your 1,000-word synopsis of why you'd be great for a job.
Another big no-no is sending an email to someone who has nothing to do with your end result. This is a common and easy mistake to make.
If your inquiry is about an IT role but you're sending it to the marketing department, again, it's easy to simply disregard it. Professionals have limited time, and some can barely manage emails from people they know, so make it harder for them to ignore you by finding out exactly who you need to be contacting.
fotostorm/Getty
3. Be sure the subject line is concise, relevant, and punchy.
Put yourself in the shoes of the stranger you're emailing. Let's say you want the marketing director position that you saw listed on LinkedIn. Well, think about the first thing they'll see when they open their inbox. What would get their attention? What keywords can you use so that they can bookmark and come back to your email if needed? How can you clearly but quickly note why they should open the email in 7 words or less?
As an editor who manages hundreds of pieces of content, dozens of contributors, and gets countless pitches from people I don't know (and probably will never meet), the subject line can make or break whether I actually even read the email; great pitch or not.
Here are a few great subject lines to tweak and make your own. (And sis, please do not just copy and paste these. Customize with your own voice and savvy):
- Re: Job Title: - Your Name, Current Title (You don't have to list the company here)
- Re: Job Posting Number: Job Title, Your Name
- Re: Job Post Inquiry - Your Name
- Job Title Seeking New Opportunity
Here are a few creative subject lines that might be winners if you have a gift of gab. Be sure they're not too salesy, ingenuine, or cheesy, considering the type of job and the industry you're in:
- [Current Job Title + Current Company] – I'd Love To Work With You
- Job Applicant Referred By [name of referral] for Job Title at Company (Make sure this is true.)
- Here's Why [Your Name] Would Be The Best [Job Title] For Your Company (This is headline-style writing. Take a cue from news stories and commercials and get creative with this one. Again, make sure the tone is appropriate and you have an actual knack for this.)
- 10 Things You Didn't Know About [Your Name], [Job Title that references skill needed for the role that you can actually do] (This is another headline-style subject line. Again, only use this one if you're savvy and it's appropriate.)
- Make a great decision before your 2nd cup of coffee. Hire me (give reason)
- Award-winning [Current Job Title] looking for new opportunities
- [Your Name] – the best addition to your team
You can also use ChatGPT for this. Simply use an online platform or an app, type in a prompt or other context around what you want to communicate, and allow AI to do the work. Again, you'll still need to customize this for your own voice and tone, and be sure to proofread it as well.
Tech should complement human intelligence and skill, not replace it, and trust me; people will know when something has been pre-written or scripted and is not authentically you.
What To Include In A Cold Email
There are several key approaches, but they all have a few things in common. First, you want to be sure to get to the point early in your email (i.e., in the first or second sentence), introducing yourself, your skills, and what you need (i.e., applying for the job, requesting a 5-minute virtual meeting, more information about the role, etc).
Be direct and lean heavily into using specific keywords (those major terms about the job, company, or industry that were included in the job post or company's website). Master saying more with fewer words. Address the person by name, but if you don't know it, start with a general "Good morning," or "Good day."
Second, the email should be no more than two to three short paragraphs (maybe four to six sentences each). If they want more information, they will ask for it in a follow-up email. Give them just enough to intrigue or spark interest and make sure, again, that the information is super-relevant to your end goal and in consideration of their time. Here's a good starting point for your opening paragraph:
Good Day,
I am [name], an award-winning [title] who has a passion for [thing one, thing two, and thing three], which is why I'd be a great fit for the [job opening/position]. I have worked in [industry] doing [specific value add 1, value add 2, value add 3] for [time period], and I want to bring those skills to your company.
Reference something you read about the company or that person that inspired you to want to work there or mention a problem that you'd like to have a hand in solving. Try this:
I recently read this article where you spoke about [3-4 words describing what was intriguing] and thought this is a leader I'd love the chance to work with.
I've been following the news of your company's public offering and would like to be part of its new strategy to [fill in the blanks here].
I met you at the Leaders of Tomorrow gala, and you follow a cause that's dear to my heart as well: youth leadership and mentorship.
Long emails about your experience, why you're the best at the job, etc., might get it tossed. People often graze emails and skim because, again, time is limited.
Third, add in key, short bullet points elaborating on your relevant experience, interests, links to your work, or other applicable aspects of your talent and experience that make you competitive in your industry. If you've recently led a campaign, send a link to the actual visual outcome. If you have a professional website, include the link to that. If you've earned awards, mention them.
Again, keep the bullet points short and sweet. Stay away from vague words like "worked on" versus "led the team," or "helped advance," versus "oversaw a $1 million growth in sales." For example:
This year, I:
- Led strategic teams for a 30% increase in sales year over year
- Landed a spot on the "Top 30 Under 30 In Sales" To Watch" list for the National Association of Sales Professionals
- Completed three [list certifications or other educational background insights that were recently upgraded or obtained.)
fotostorm/Getty
And don't forget to list your full name, email address, and the best way to contact you at the bottom of the page. You can attach your resume as well, but be sure this is part of their formal process. Sometimes, your LinkedIn information can suffice, and you won't be sending them large file attachments (which some people really don't like.)
Once you're done with the email, create a template so that you can simply plug the copy in when you're sending multiple emails to different people. (You can also simply save the copy as a Word or Google document and copy and paste when needed.) Avoid bcc'ing or blinding sending mass emails. It's not a good look, and you can easily embarrass yourself by referencing the wrong person, job, or company.
Be strategic by sitting down and listing companies, key people, and your "why" for each. This way, you can narrow things down so that you're not wildly overextending yourself in the process. Set a time/date for doing this, and pace yourself.
Cold-emailing should be part of a larger strategy that includes actual networking, volunteering, socializing, researching, enhancing your skills, and doing quality work in the meantime. Remember, this is simply something to add to your arsenal to put you that much closer to getting the gig.
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Featured image by Goodboy Picture Company/Getty Images