
xoNecole Founder Necole Kane On How Bodybuilding Helped Her Battle Depression

Thursday, July 2, 2015, was a day that many of us will never forget. That was the day xoNecole founder and Editor-In-Chief Necole Kane said goodbye to NecoleBitchie.com, a site that had become a centerpiece in the celebrity gossip realm.
A month after her farewell post, she started xoNecole with the desire to empower and inspire women through lifestyle articles. And as an entrepreneur, she was not prepared for the trials she would face in this new chapter of her life, especially since she had a vision of what she wanted it to look like. From the lack of resources to pure frustration, Necole needed something to take up her time that freed her mind of those anxieties and inhibitions. That's when she found herself in the gym.
During a sincere and unvarnished sit down with BET for their series Body of Work, she shared her business struggles, how her fitness goals led her to fitness competitions, and how they ultimately helped her combat bouts of depression.
As any entreprenuer knows, building a business isn't for the faint of heart. Although xoNecole offered a sense of community and a breath of fresh air to millions of its readers, behind the scenes with no additional funding except for her own, the transition was a difficult one. And even after being acquired, the businesswoman had new territories to navigate within along the journey to xoNecole's expansion as a thriving lifestyle site for Black women and their voices.
Fitness became an unexpected light in her day to day life, and fueled her in the fight to keep striving for a reality that truly aligned with her purpose.
"I was struggling with my business xoNecole, I was kind of frustrated at the time. I was running out of resources and I really wanted to grow my brand but I felt like I didn't have a lot of help, and I didn't know if I could keep my site going. I needed something to kind of take up my time because it was a very rough period and I was going through a lot of depression so I went into the gym. I knew for me to stay in the gym I had to have a goal to work towards. I found out about fitness competitions so I said, 'I'll just do fitness competitions' because I knew if I had that end goal, I'd stay the path."
Within a year into her fitness journey, the founder and EIC of xoNecole gained a new title and a new facet to her already multilayered identity: Pro athlete.
It isn't a feat that many are able to accomplish in their first year of competing, but through hard work, consistency, and dedication, Necole became an IFBB Pro in bodybuilding in August of last year. It further solidified for her that anything she could put her mind to, the Universe was conspiring to help her do.
And for the first time in years, it felt like she had her name back. She shed that old skin of her old life as Necole Bitchie, and proudly, with her shoulders back and head held high, walked into her light as an evolved version of herself: the Necole Kane. Fighting back tears, she shared:
"People for two years would come up to me and say 'I miss your old blog' and that always made me feel.. [pauses] I just remember I used to think 'I hope I do something one day that they don't associate me with that anymore.' I thought it would be my new website, which is doing great but it wasn't until my fitness journey that people would come up to me and say, 'Oh my God' and they wouldn't even mention my old site anymore, they would mention my fitness journey. And say, 'You've inspired me so much. I see how you've been in the gym and your body has changed,' and that was such a proud moment for me when that shift happened."
Photo Credit: Audra Oden Photography
Necole more than survived, she had arrived:
"I used to go through stages of depression all the time. I don't get depressed anymore. I haven't had a stage of depression that has happened since I started this fitness journey, especially this chase for my pro card. I have literally focused on my business and fitness all year so I haven't had time to feel sad about anything. I'm filling my time up with things that I'm passionate about and I recommend people do that. Fill your time with things that bring you joy. It was just about showing my family, my friends, and the people that follow me that I'm not one-dimensional. That I can excel as a businesswoman but I can also go on stage and be a pro bodybuilder and whatever I put my mind to, I can succeed in it."
Since Necole has focused on business and fitness, she has found what makes her happy.
Her ultimate advice to any one struggling to find peace would be to fill your time with things that bring you joy. Following that counsel, has allowed her to live her absolute best life.
I don't think Necole even understands the true impact she has on the lives of women who follow her, including myself. For years, I have watched and admired the strength she possesses. She continues to leave me floored by her capacity to live life with intention – it's so easy to fall victim to society's lens of success. I want to personally thank you, Necole, for your body of work: From your unrelenting fitness goals to the fearless tribe you galvanize daily.
The world is a better place because of your body of work, Necole Kane.
Featured image by Audra Oden Photography.
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
Love Is The Muse: How Skylar And Temi Built A Creative Life Together
When Temitope Ibisanmi DM’d the word “muse” to Skylar Marshai, he knew he was shooting his romantic shot. He didn’t realize, however, that he was connecting with his future business and creative partner, too.
“I was the boyfriend,” Temi says. “Everybody out there knows, you’re the cameraman at that point.”
Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Today, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak