One of my favorite things about being a relationships writer is that I meet all types of people with all kinds of different perspectives; sometimes ones who totally challenge the status quo. Take the assumption about marriage, for instance (check out "Single-Minded: So, What If You Like Dating But DON'T Desire Marriage?"). What I mean specifically is the fact that a lot of people seem to believe that most women want to be married.
Hmm. First, did you know that the divorce rate is currently on the decline because less people are strolling down the aisle — and a good amount of those people are indeed women? Second, contrary to what some of these male relationship coaches are saying out here, the reason why many ladies aren't exactly thrilled about marriage isn't as black and white as they like to presume and promote. There are indeed many reasons why some women have cold feet at the mere thought of taking a stroll towards forever.
They deserve to speak for themselves. So, I asked 15 of them (middle names were used) to do just that. One, so that we'll stop seeing views on marriage as one-dimensional and two, because if you're a woman who is basically terrified of marriage yourself…you won't feel so alone. Because you absolutely aren't.
Jocelyn. 37. Haven't Been in a Relationship in Three Years.
"I come from a long line of people who didn't know what the hell they were doing when it came to marriage. While oddly, there is very little divorce on either side of my family, a lot of folks are together and totally miserable. It's like they would rather have the bragging rights of staying together than being happy."
"I think that's what scares me the most — getting with someone and staying, even if I don't like it. Is it really something to be proud of to stay until death if you're miserable?"
Hadassah. 29. Been Exclusive for 10 Months.
"My boyfriend wants to get married. He wants to marry me, more specifically. He said he knew it about three months ago. I'm the one who's been dragging my feet because people change. It's not fair to expect him not to but I want to be with the person I know now. If he switches up on me, I can't guarantee that I'll stick it out. I like consistency and hate surprises too much to sign up for that. I haven't told him any of this. Should I?"
Alexe. 40. Divorced for Five Years.
"Shellie, I know. I can't tell you how many times you saying that 70 percent of divorces are initiated by women rings in my head; especially since I was one of them. No, it wasn't because my husband abused me or cheated on me. He's still a good guy. I just like love with space in it. I don't want to share my house. I don't want to sleep on only one side of my bed. I don't want to deal with someone else when I don't feel like it. I'm selfish and I own that. I think it's more selfish to get married when you know you don't want to be what marriage requires. I talked myself into doing it the first time. How stupid of me would I be to do that all over again? No ma'am."
Kiran. 33. Been Casually Dating for Three Years.
"I'll watch a movie if I want to be moved by marriage. I dunno. It's just so serious…and predictable…and needy. Whenever this topic comes up with people, they assume I come from a broken or single-parent home or something. My parents have been together for almost 40 years and they love each other to death. I've just always been a free bird. Like I respect their relationship. I even like watching them. But do I want it? No thanks. I like getting to know different guys, learning from different people and not having any pressure or expectations on me. Marriage nixes all of that and the thought of intentionally signing up for that kind of lifestyle is worse than any horror flick I've seen before."
Alyssa. 42. In a Sexually Exclusive Situation.
"It might sound strange, but I have no problem with sexual monogamy. It's emotional monogamy that I struggle with. I want the option to be able to reach back out to an ex, flirt with someone on Instagram or go out on a date with a man I just met."
"A lot of times, when people talk about being scared to get married, the focus is on never having sex with someone new. There's too much going on out here for me to want to care about that. I just want the option to have new experiences with new men. Marriage prevents that from happening and yeah, that's pretty scary."
Rachele. 48. Divorced for 10 Years.
"Taking care of a man. That's what I did for seven years when I was married. I'm not talking about money. He made that. I mean, cleaning the bathroom. Cooking meals. Running errands all of the time. It wasn't that he expected me to do those things. I was raised that being a wife comes with taking care of a man. Once I no longer had to do that anymore, I can't imagine going back to that. Submission isn't a bad thing. You've just gotta really want to do it. I don't. I doubt I ever will."
Maya. 25. Interested in a Relationship — Not Marriage.
"I'm not sure how much of the minority I am but I think marriage should be for couples who want to have kids so that their children are in a structured environment — the kind that comes with some serious consequences if you just decide to up and walk out one day. Since I am fine being the 'play auntie' to all of my friends' kids, I want to be with someone who feels the same way about being an uncle and we just take it one day at a time.
"Signing on a dotted line feels like a contract that comes with some loopholes that I'm not interested in. Let's just love each other and leave it at that."
Imani. 34. Recently Ended a Two-Year Relationship.
"I just got out of a relationship with a mama's boy. Don't ever do that s — t. He's a good man. He also needs to cut those apron strings because when it comes to his money and his time, he thinks that his mother should get first dibs. Who wants to get married and be the second priority to a woman who has her own husband? I'm afraid that I'll get married and realize that I married a man's family more than him. Been there, done that. Hated it."
Natalie. 44. Been Exclusive for Six Years.
"I'm about to lose the love of my life, if I'm gonna be real about it. [Name withheld] has asked me to marry him twice now. I didn't say 'no'. I said that I would accept his ring if we could stay engaged indefinitely. What I'm scared of is marriage automatically changing our relationship like it has for so many of my friends. It's like, when they were dating, it was all good. Traveling. Lots of sex. Fun. Then they got married and it's watching movies at home, sex on the weekends and fighting all of the time. Why would any sane person choose to be miserable? I'm not saying it's marriage's fault. I'm just saying that a lot of people don't make marriage appear all that attractive to me."
Helen. 31. Divorced for Almost a Year.
"I cheated on my husband…with an ex. He was willing to stick it out, but I was so conflicted that I ended it. To this day, I'm not sure if I made the right decision or not but I'm pretty sure that you shouldn't get married if you're in love with two people. The crazy thing is, I don't want to be with my ex either because how can you trust someone who will help you cheat? I might not be the right person for this question because my divorce is still pretty fresh. What I will say is if you're not totally loving with your whole heart, you shouldn't get married. I've never just loved one person at a time. There's always been some 'residue' from someone else. I've just now accepted that as my reality. So, the thought of getting married again… 'terrified' is the right word."
Kendele. 28. In a Very New Relationship (Less than Three Months).
"Marriage is beautiful. Marriage is spiritual. Marriage is awesome. I'm just not sure if it's for me. It's like there's this assumption that all women want to be married and if they don't, they've got some sort of 'issue'."
"I'm not so much 'terrified' about the idea of marriage as I am reflective on if it serves a real purpose in my life. Can't you respect the institution without wanting to participate in it? I think so."
Lanelle. 39. Been Exclusive for Two Years.
"I'm afraid that my man's sex drive is gonna be too low. It damn near already is. Since college, I can easily have sex every day and in my 30s, that hasn't changed. So, if I sign up to only have sex with him for the rest of my life, that's already freaking me the f — k out. But then he's gonna not be in the mood when I want it? It might sound shallow, but I'll leave a man for that and never look back. Why take the risk? Why not just stay single?"
Perri. 27. Never Been in a Serious Relationship Before.
"How do you say at 25 that you'll stay with someone until you die when you don't know who you'll be at 40? What kind of arrangement is that?"
"The married people in my life tell me that I only feel this way because I've never been in a long-term relationship. Maybe. But predicting the future when you don't know what the future holds sounds pretty crazy in my book."
Brecala. 40. Recently Engaged.
"Yep. I'm engaged and yes, I am terrified of getting married. I think it's because I watch too many Lifetime movies because although my fiancé is the best man I've ever met, a part of me wonders how long you should really know someone before pledging to spend the rest of your life with them. Pray for us, y'all!"
Danyele. 36. Been Exclusive for Five Years.
"Losing my man. Losing him is what terrifies me. I'm not talking about to another woman or even getting a divorce. I'm talking about death. I love my man so much that I think I've been holding off on the marriage thing because that means I'm all in and if he beat me to the punch [died first], I have no idea how I would take that. For me, staying dating is kind of like a wall to protect myself. I know some widows and losing their husbands close to destroyed them. Death is inevitable but I'm still not sure I want to take that risk."
Like I said, marriage — and the hesitations about marriage — are vast. Hopefully, this confirmed that, gave you some things to think about and maybe will even give you the "push" to share some of your own insights in the comments. Marriage is beautiful. It's also OK to have some real concerns or not want to do it. It really is.
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
Afro Unicorn Founder April Showers Talks Building Brand Of Inclusion And Empowerment
April Showers, founder and CEO of Afro Unicorn, created a brand that represents the culture and beautifully unique qualities of women and children of color. Launching Afro Unicorn products in Walmart in 2022, the brand also became the first woman-founded and Black-owned business to own a licensed character brand in major retail.
Inspired to start Afro Unicorn after a chat with a close friend who called her a “unicorn” in reference to her ability to thrive at balancing multiple passions, personal life as a mother, and business, April is a self-made entrepreneur who brought her business acumen working in real estate and insurance to build a multimillion-dollar brand and a well-supported online platform for empowerment. The brand has caught the eyes of celebrities and major brands alike, continuing to amplify inclusion, fun, creativity, and representation.
Afro Unicorn has expanded, offering apparel, accessories, toys, books, bedding, and more to empower women and children of color how "unique, divine, and magical" they truly are. And recently, Afro Unicorn’s Magical Tresses Swirls & Twirls Curl Cream was chosen by Good Housekeeping for a 2024 Parenting Award for its empowering messaging and product offerings.
xoNecole caught up with April to talk about building her brand, her passion for the business, and more:
xoNecole: What was the idea and motivation behind launching Afro Unicorn?
April Showers: I believe that no one should rely on one source to dictate their livelihood, so that is the first reason why I started Afro Unicorn.
I was a serial entrepreneur when I started Afro Unicorn. I own and operate an insurance agency—one of the largest in the nation—and I'm also a licensed real estate broker. So a friend kept referring to me as a unicorn because of the businesses. I'm also a single mom of two boys. He kept telling me, like, ‘April, you're unicorn.' He told me this for two years, and finally, one day, I just asked him, ‘Why do you keep calling me that?’ He said, ‘Well, because you're running the businesses. You're raising the boys. You're a unicorn.’
I'm a woman, that's what we do. And he said, ‘No, you are exactly a unicorn.’ The phrase ‘You should never rely on one source to dictate your livelihood,’--- the reason why I started Afro Unicorn as an e-commerce brand--- it was because the insurance company that I have, the model is not a legacy, meaning if I pass away, I'm not able to give it to anyone.
And that kind of bothered me. I'm putting all this blood, sweat, and tears into it, and I want to build something that I can actually be able to pass down. And I found an article where it talked about starting a T-shirt brand, and the quote was, ‘You should never rely on one source to dictate your livelihood.’ And it just resonated with me.
So, I had my friend calling me a unicorn, I was using the unicorn emoji, and one day, it didn't resonate with me anymore. So, when I went to go find a unicorn that looked like me. I couldn't. I decided to create it, and I wanted to create it in a way where I can also otherwise was where I could also inspire other women like me who might have been dealing with imposter syndrome and did not know that they were a unicorn, those that wanted to start their own businesses but were scared, those that were in it but didn't know how to keep going in it.
So that's why I started Afro Unicorn. It started as a social platform, [then evolved into an] e-commerce brand selling T-shirts. [We] highlighted other women to say what makes them unique, divine, and magical, and yeah, it caught a wave.
Courtesy
xoN: What did it take to launch the brand in terms of the business expenses and effort?
AS: I knew that I had to build it to sell it.
So, the very first thing that I did was I got an accountant on board, and I also trademarked the logo. That was step one. So [for] startup costs roughly, $1,500 just to get the accountant on board and to get the trademark going.
To start a Shopify store and the print-on-demand shop—it costs less than $200 to get that going. And that's where I started. That’s what it took to actually get the setup of Afro Unicorn going.
But then it took a whole lot of work because a lot of people start, they're thinking that they can just build a brand, not understanding that you have to have a movement behind the brand. You have to have raving fans behind the brand.
Strategically, the platform was created to highlight other women—other entrepreneurs—and shout them out and tell people to patronize their businesses. So in return, people saw like, ‘Oh, if I go get the free unicorn shirt, then she's going to post me. She's going to talk about me.’ So then that built a movement.
We launched in May of 2019, and by July, we had Tiffany Haddish on board. We had Alicia Keys. By September, we had Sherri Shepherd. All organic. It's still that way, still very organic, because they saw that we were building something.
And so before I got into retail, there was a demand, and there was a movement behind Afro Unicorn, and the way we got in was through a video that went viral of a little girl wearing an Afro Unicorn shirt. Someone said, ‘I love your hair.’ And she said, ‘Thank you. It's an afro.”
That particular video was shared on so many blogs, it got all the way up to Oprah Daily, and that's when the Walmart buyer saw in the comments everyone stating,
That's Afro Unicorn’s baby. That's Afro Unicorn’s shirt. That's Afro Unicorn, which made the buyer then go over to our page, saw how there was an actual movement behind the brand, and then reached out to me to see if we could bring this into retail.
xoN: Yes, Tiffany Haddish’s book had a unicorn reference as well, which is where the connection was there, correct?
AS: Yes, called The Last Black Unicorn. And yes, that is why we reached out to her. Again, a lot of people think that you could just build, like, just say, 'I'm going to drop this idea, and then it's going to sell. If we build it. They come.' But that's not the case. We were very strategic on which celebrities we wanted to target.
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xoN: What is your advice for other entrepreneurs seeking to find success in what they're doing with their brands?
AS: My advice is that you have to be consistent. You have to show up every single day. You have to give it your all. You have to see the end and focus on what that end result looks like for you, and not worry about how it's going to happen, but just know it's going to happen. But if you can't visually see what the end looks like, and you can't really articulate what that end looks like—like I said, I knew in 2019, I'll be a household name and a worldwide brand.
So, if you can't say that definitely, that you know where your product or your service or whatever you have is going to go, you probably need to take a step back for a minute until you have a clear vision on exactly what it is that you want to do.
xoN: What’s next for Afro Unicorn?
AS: Right now we are in the middle of finalizing our live-action show, as well as the animated show, so we're working on all the content behind the scenes right now.
For more information on Afro Unicorn, visit the website or follow on Instagram @afrounicorn.
This interview was edited for brevity.
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