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Will Smith On Freedom In Marriage With Jada & Why Their Relationship "Can't Be A Prison"
When I think about Will Smith's career, I'm kind of at a loss for words. I mean, he starred in major movies like Bad Boys, Independence Day, and Men in Black. Then, gave us motivational art through Ali, Pursuit of Happyness and I Am Legend. Not to mention, as a master of his life and career, he turned down roles Django Unchained and The Matrix, two major successes. Can you imagine having a career that successful? Where you can define the bags you need versus what bags need you? And as time progresses, the 53-year-old only continues to adapt and flourish. During the production of Apple TV's Emancipation, Smith had a beautiful conversation with GQ to discuss the film and his upcoming memoir, Will.
Emancipation is different from typical projects we've seen him in since he's always seemed to stay away from films discussing slavery. He told GQ:
"I didn't want to show Black people in that light. I wanted to be a superhero. So I wanted to depict Black excellence alongside my white counterparts... This [Emancipation] was one that was about love and the power of Black love. That was something that I could rock with. We were going to make a story about how Black love makes us invincible."
The big screen isn't the only place we'll be seeing something new from the King Richard star. His memoir, which will be released in November, reveals a different version of himself.
"I just really wanted to totally destroy the clinging to 'Will Smith, I'm trying to separate the image of Will Smith from who I actually am."
During the interview, Smith explained how his struggle with perfection and need "to be the biggest movie star in the world" fueled his career success but stifled his personal relationships and caused contention in his marriage. For example, he details how Jada never wanted a traditional wedding but he pressured her until she gave in. He admits:
"This would be the first of many compromises Jada would make over the years that painfully negated her own values."
His relationship wasn't the only strained area in his life. His need to please people and be the character of himself that he had created, was emotionally harming him. In a draft of his book he writes, "Will Smith,' the alien annihilating M.C., the bigger-than-life movie star, is largely a construction—a carefully crafted and honed character—designed to protect myself."
At nine years old, Will Smith saw his father aggressively punch his mother in the side of her head. He recalls his brother trying to fight back and his sister running away to hide. However, he was frozen in fear. And that moment in some part changed the trajectory of his life. For years after, he felt the need to people-please, to make sure that others around him were entertained so they wouldn't respond negatively or violently.
He also felt by making his mother proud, he was somehow apologizing for the day he couldn't stand up for her. Smith admits that he would never have been able to share this truth when his father was alive and has a great deal of affection for him.
"He was one of the greatest blessings of my life, and also one of my greatest sources of pain."
Many of his values about loyalty and ambition come from his father. These emotions stuck with him for decades even as his career soared. It wasn't until his 50's when he went on an emotional journey that his mindset started to shift.
Smith spent time in solitude traveling to Utah, visited Peru for ayahuasca rituals, and even met with an intimacy coach where he confessed that he'd be very happy leading a harem.
"The idea of traveling with 20 women that I loved and took care of and all of that, it seemed like a really great idea."
He even name-dropped a few women who he'd like to be a part of it, such as Misty Copeland and Halle Berry. Although after healthy conversations with the coach, he realized that probably wouldn't work. "After we played it out a little bit, I was like, 'That would be horrific.'"
Speaking of women, we'd be remiss if we didn't discuss his beautiful wife Jada Pinkett Smith and the highs and lows of their relationship. After a viral episode of Red Table Talk, where the couple discussed Jada's infidelity, many were curious about where the couple currently stands. And while he admits major struggles in the past, it seems like the two are in a happy place now. He tells GQ:
"We have given each other trust and freedom, with the belief that everybody has to find their own way. And marriage for us can't be a prison. And I don't suggest our road for anybody. (He repeats) I don't suggest this road for anybody. But the experiences that the freedoms that we've given one another and the unconditional support, to me, is the highest definition of love."
Today, Will is embracing a whole new mindset by embracing social media. Because as we know, being perfect is kinda boring online. His freedom of authenticity and truth in his creative endeavors and relationship has him feeling a new level of freedom and happiness:
"The pursuit of truth is the only way to be happy in this lifetime."
Will is now available for pre-order worldwide. Read the full cover story on GQ here.
Featured image by Jason Merritt/Getty Images
Kirby Carroll grew up in VA but now calls Atlanta, GA home. She has a passion for creating content and helping brands grow through storytelling and public relations. When not immersed in work, you can find her sipping a mimosa at brunch or bingeing a new TV drama on Netflix. Keep up with her on social media at @askKirbyCarroll.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Ever since I can remember, attending New York Fashion Week was a dream of mine. Sitting in the front row at the shows, getting snapped up by the photogs, being featured on some of my favorite platforms, and showing up as THAT GWORL meant everything to me. I went to my first NYFW in 2014 and I legit felt like I was living in a dream. I got my first invite to a show at Lincoln Center, and it felt like I was the Black Carrie Bradshaw.
Over the years, things started shifting for me. The way I viewed this coveted series of events began affecting my mental health. While I thought I had a strong sense of self, fashion week had me wondering who I was and if I was worthy.
The hardest truth: it’s draining. Schedules are packed from dawn to dusk with endless engagements—you’re constantly stressing over what to wear, how you’ll come across in photos and on social media, and whether you’ll even make it into the shows.
The Dream vs Reality
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In 2018, I penned an essay sharinghow New York Fashion Week made me doubt myself. Then, I was living in Denver, traveling to the Big Apple to partake in the fashion week festivities. I had been excited about becoming one of the street style icons photographers captured, but when I arrived at my first show of the season at Industria, I noticed a disheartening trend. Photographers mostly focused on white and Asian women, often overlooking Black women. As I entered the show, I felt even more intimidated, questioning my worth and wondering if I wasn’t good enough for the front row.
While I was still trying to figure out my place in the space, there was still a beauty behind the chaos. B.C., before COVID-19, the atmosphere was real and somewhat inclusive. Within the dynamic landscape of social media, TikTok content creators have become highly valued assets, triggering a ripple effect of significant changes and transformations.
Since I am such a huge empath, I feel all the things and intensely. A year ago, I wrote, “This fashion week definitely hit different for me. It felt heavier and not as fun as it used to be. One day, once I’ve processed everything with my therapist, I’ll be able to talk about the psychological Olympics that overwhelm me, from what to wear to not being accepted by certain groups — it’s just so much. And we don’t talk about what it does to your mental. I’m definitely living in the BOTH/AND space — it felt grueling, and I felt blessed.”
I’m ready to talk about it now. In reality, the fashion industry is not for the faint of heart. Although I cherish the sense of community and sisterhood I have built, there are moments when loneliness creeps in. From panic attacks to feeling like you’re having a perpetual hangover, it’s just so stressful.
Someone gets to decide whether you’re worthy of partaking in a show or party without actually knowing you. That kind of judgment does damage to your self-esteem. As time passes, I find myself with limited patience for individuals who harbor uncertainties about my identity and contributions.
In the realm of fashion week, an exclusive atmosphere exists, reminiscent of the "mean girls" clique. Some individuals derive pleasure from denying others the opportunity to join their circle, both metaphorically and physically. And now, this thing that used to bring me joy has become a reminder of what I haven’t achieved even though my friends and family look at me, and it appears that I am living my best life.
Then, there’s the absence of inclusivity, particularly in terms of body diversity, has left a lasting impression on me as the reflection of women who look like me, a size 14, dwindle every season.. The 2020 of it all had the brands wanting to check the boxes and “do it for the culture.” But now, four years later, the promises of inclusion have worn off, and the runways and presentations are back to their white-washed-size-4 ways.
A New Perspective
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Now, as a resident of Brooklyn, I've made a conscious decision this season to experience New York Fashion Week on my terms. This means prioritizing events and shows that genuinely resonate with me and align with my values. No more going to events to be seen — I am more concerned about how my life feels than what it looks like to others. NYFW can often be overwhelming with its fast-paced schedule and plethora of options, but I'm choosing to approach it mindfully.
No more 12-hour days where I don’t eat and spend $300 on Ubers.Rather than feeling pressured to attend every event or show, I'm focusing on curating a personalized experience. I'm taking the time to research designers and brands whose ethos and aesthetics align with my own. This allows me to connect with the creative vision behind the collections and appreciate the artistry and craftsmanship that goes into each design.
By attending shows that speak to me, I'm not only supporting the designers I admire but also immersing myself in a creative environment that inspires and invigorates me. I'm able to engage with like-minded individuals, exchange ideas, and gain fresh perspectives on fashion as the amazing art form I have always loved it to be.
For me, NYFW is about more than just seeing the latest trends. It's an opportunity to immerse myself in a vibrant community of creatives and celebrate the transformative power of fashion. By attending events that fill me up, I'm not only experiencing the spectacle of NYFW but also enriching my creative journey.
See how I take care of my mental health — very cute, very demure, very mindful.
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