Whether you're striving for $5K or $50K a month, being successful in business is simple math.
However, we become so obsessed with building six-figure businesses, that we get overwhelmed with self-doubt. We keep failing because we're running before we know how to crawl. We want to say that we have a six-figure business, but we've been avoiding the hard tedious work to create a six-figure business. The point is, if we're striving for five-figure launches in months, and haven't figured out how to make $500 a week – there's a disconnect.
So many entrepreneurs don't know their profit margins, cost of goods sold, or their best-performing channels (Instagram, Youtube, Website etc.), which are crucial to making good marketing decisions. Once I mastered the numbers game of sales and revenue, I was able to master the marketing side of it. You see, we spend so much time worrying about social media posts, blog posts, email funnels, and sales pages, that we forget to get down to the basics: having a plan. The goal alone isn't enough. Instead of worrying about building a six-figure business, let's figure out how to make $100 or $200 dollars a day
$100,000 seems like an overwhelming number but setting bite-sized goals helps. If you want to cross into the illustrious six-figure club, you need to make $275 dollars a day. Not too bad, right? When you break down that large revenue goal into a more digestible one, you can breathe a sigh of relief, because now it feels doable. Once you have your daily revenue goal, it's time to map out what that looks like in real life.
This is how you hit that revenue goal.
There are three things that you need to constantly do in order to gain momentum in making sales.
Have product goals in mind, not money goals.
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The first thing you need to do is break down that daily revenue goal into actual product goals. I know that if I want to make $175 per day, I need to sell two marketing plans, or two group-coaching memberships and two bundles, to make that happen. I also know that I can sell one marketing automation package and make that happen. By knowing the different combinations of products that I need to sell every single day, it allows me to prioritize what I need to promote and showcase on social media, conversations that need to be had and general offline work.
Diversify your products, so you can diversify your income.
The other thing you need to do is diversify your income. You need to offer a variety of products and services that solve a variety of problems for your audience. This diversification should also result in different price points to capture your audience at different levels. If you've been selling the same thing over and over and over again, eventually your sales will plateau. In order to keep your audience buying, and more importantly interested, you need to constantly provide new solutions to their problems. I don't mean reinventing the same sh*t in a different format. I mean engaging with your community and figuring out what else are they struggling with.
Ask yourself this: What is another problem that my community has, and what can I build or how can I help them get to the next level? When thinking about this, you also need to create streams of passive income, because if you're exchanging time for money, it's gonna get hard to scale and keep up with.
Keep your business in front of people daily.
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Remember when I talked about the plateau? Here is when what to does if it happens comes into play. You need to get your business products and services in front of new people every single day. Why? Because if you keep marketing to the same 500 people on Instagram and the same 300 people on your email list, you're quickly going to max out on sales. You need to constantly be adding new people to your audience so that you can continue to market and continue to build your business. Whether that's hustling online or marketing offline, your job is to find new people who are interested in what you are selling each and every day.
All in all, I stopped doing the most for the least. All the bullsh*t is a distraction. Just find a process and a system that works for you and forget the rest.
Why are we always chasing something new? We want to know the next best thing when we haven't even mastered the current thing we are doing. I truly believe if it isn't broken, don't try to fix it. In a space where everyone is doing the same things like joint venture webinars, "free" webinars with pitches at the end, social ads, $497 offerings, daily Instagram lives, what are you going to do that's different – what are you going to do that sets you apart?
Once I mastered this process, I tripled my monthly income. I got so consumed with what everybody else was doing online, that I lost track of my own ideas and fell to a $2,500 month. After that unfollowing spree and getting focused, I'm up to a $9,000 month. Why do you care? Because this could be you! It's okay, you can say it aloud… "I want freedom and options!"
If only you found a way to execute more of your ideas and grow your brand, you could own your time. But you can't do that if you continue to be overwhelmed and beaten down by the success of others.
Six figures is an amazing goal, but let's start with something a little less overwhelming. Then, watch how much your brand and income flourishes.
Featured image by Getty Images.
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Originally published January 22, 2019
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The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
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Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
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What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
I thought that it was important to address this term for a couple of different reasons. One is for the reason that is mentioned in the origin story of sobergasms that I will address in just a sec. Another is because…people who are in long-term committed relationships? I think it’s pretty safe to say that, unless they both have some sort of substance abuse situation going on, most of them have sex some, if not most of the time, without alcohol (and certainly without drunkenness) being involved. Those who engage in casual/recreational sex, though? Well, I’ve got some stats included in this piece that will show you how much alcohol and copulation go hand in hand in a lot of those instances.
And although some studies say that casual sex (i.e., hook-up culture) isn’t quite as rampant as it was, even just a few years ago, at the same time, let’s not act like it isn’t still happening. Hell, every time we hop on social media, we see evidence (and sometimes fallout) of that. Plus, while many people are out here declaring that they don’t want or need marriage anymore (chile) — do you hear them saying that they feel the same way about sex?Yeah…exactly.
With all of this being said, let’s take a moment to look into what sobergasms are really all about and why, if you are sexually active and are not in anything serious, you should strongly consider having (more of) them.
The Origin Story of Sobergasms Is…
GiphyAight, so here’s the backstory of sobergasms. Last year, right around the holiday season, the sexual wellness brand Lovehoney decided to partner up with an alcohol-free drink company (CleanCo) to create a mocktail (I will share the recipe in just a sec) — you know, a cocktail that doesn’t have any alcohol in it. They did it because their UK (where they are based) research revealed that people tend to drink almost 40 percent more during the holidays (in the US, Americans reportedly drink twice as much as they usually do around that time).
If you add to that the fact that Lovehoney conducted their own study which cited that 64 percent of participants have admitted to having sex while being intoxicated and yet only 20 percent said that they actually enjoyed it.
And that was the main motivation for why Lovehoney came up with sobergasms: it’s a way to encourage people to be more intentional about going without drinking (so much) so that they can engage in the kind of sex that they will actually find to be pleasurable; especially since their findings also discovered that only 29 percent of men and 11 percent of women have consistent orgasms when they are drunk compared to 45 percent of men and 15 percent of women who do when they are sober.
As I thought about all of this, I decided to go on my own fact-finding mission about alcohol and its relationship to sex. It helped me to come up with even more reasons to cosign on sobergasms — and I’m hoping that it will do the same thing for you.
Before I share 10 interesting stats, first, the recipe for the mocktail that Lovehoney and CleanCo came up with:
Sobergasm Clean Drink
25ml fresh lime juice
50ml CleanCo Clean T
1 tbsp fresh orange juice
1 tbsp hot honey
Sea salt, chili flakes, and lime for garnish
You can click here for thorough instructions on how to make it. Over on this side of the pond, we’re pretty big on mocktails ourselves and so, if you'd like to test out some other recipes, check out “10 Spring/Summer Cocktails (& Mocktails) That Your Vagina Will Truly Enjoy” and “Sexy Sips: 8 Fall-Themed Mocktails That Are Aphrodisiacs Too.”
And while you’re pondering which mocktail you would actually like to try first, let’s get into some other reasons why oftentimes “less is best” when it comes to mixing sexual activity with alcohol consumption.
10 Stats to Keep in Mind When It Comes to Mixing Sex with Alcohol
GiphyWhen it comes to how many people partake in alcoholic beverages, Gallup cites that 65 percent of Americans who are over the age of 21 claim to do so. Out of those, the average amount of drinks that they consume on a weekly basis is around four. The preferred drink of choice? Wine (31-35 percent) with liquor being a close second (30 percent). Now factor all of this into your mind as you read the following information about alcohol and its relationship to sex:
1. One study revealed that almost 30 percent of participants were less safe when it came to their sexual decisions due to them having alcohol in their system.
2. About half of the sexual assaults that happen on college campuses involve alcohol whether it’s the perpetrator, the victim, or both.
3. Among college-aged women, when they are having sex while in a relationship, alcohol is involved 20 percent of the time. When it’s casual sex? Alcohol is involved 53 percent of the time (heavy drinking happened a whopping 36 percent of the time).
4. 42 percent of college students binge drink and 400,000 of them have sex without using a condom while consuming alcohol.
5.One study revealed that almost 72 percent of college students regretted their sexual decisions at least once. Out of the ones surveyed, almost 32 percent said that alcohol was involved when they did.
6.Of people aged 18-25, more individuals regretted having sex while having alcohol in their system than they did when it came to weed or ecstasy.
7. Women tend to participate in “non-traditional” sexual acts and masturbate more when they are intoxicated than when they are sober.
8. Although a small amount of alcohol in a woman’s system can arouse them sexually, high amounts will decrease it and can even make it harder for them to become naturally lubricated.
9. Alcohol increases the probability of having more sex partners for women.
10. Alcohol can make it more challenging for women to climax.
When you take all of this in, although I certainly appreciate how Lovehoney has brought to our attention that too much alcohol can make sex less physically pleasurable, as you can see, it can also make coitus more risky, potentially more dangerous and it can cause us to make some pretty unwise decisions, if we’re not careful as well.
And so honestly, this additional intel should further solidify why you should be uber cautious and super careful if you are going to bring alcohol into the picture when it comes to having sex with another person — again, especially if it’s recreational sex. Because even though intercourse, on average, lasts between 3-7 minutes (Google is right there), that small window of time can result in a lifetime of consequences that you may not wish to experience.
Besides, it’s not like sober sex doesn’t have its own benefits…
5 Benefits of Having Sex While You’re Completely Sober
GiphyYou know what’s interesting about the word “sober”? It doesn’t just mean that you aren’t drunk; it also means that you are “rational,” “self-controlled” and “level-headed” — and yes, when you are about to have sex with someone who you aren’t in a serious, long-term or exclusive sexual relationship with, it’s best that you are all of these things. Because while alcohol can initially make you feel like sexual activity will be more fun, sober sex has the following five proven things to offer.
1. You can better trust your decisions. Recently, I watched a video of four women who taped and posted themselves driving drunk. Moments later, all of them were ejected from the vehicle that they were in and only one survived (and she is in critical condition). Imagine if they could go back in time and go without having alcohol in their system before getting in that vehicle. SMDH.
When it comes to today’s topic, no matter what pop culture tries to tell you, any act that can potentially result in you conceiving or contracting something that doesn’t have a cure is serious as all get out. That’s why, especially when it comes to casual sex, you want to make sure that you go into the act as level-headed as possible — and you can only really do that if/when you are sober.
2. You can clearly articulate your needs and expectations. We’ve all seen a movie (or personally know someone) where a woman got tipsy and wanted to do certain sexual things; however, as alcohol began to affect her system even more, she wasn’t sure if she wanted to go further or not. When you’re sober, it’s so much easier to articulate what you want/don’t want and what your expectations are. T
hat said, there are so many people who have sex-related regrets and a big part of the reason is because alcohol totally clouded their judgment and sometimes altered their thoughts and words. Definitely something to (always) keep in mind when it comes to consuming alcohol in the presence of others.
3. You’re more present. I also want to make sure that I touch on some of the things that prompted Lovehoney to come up with sobergasms in the first place. As far as the purely pleasurable side of sex goes, ask anyone who has a satisfying situation in their bedroom and I’m willing to bet that one thing that they will advise is to not overthink the experience and to remain in the moment.
When you’re intoxicated, your mind tends to be all over the place. When you’re sober-minded, it’s easier to remain focused.
4. Sex definitely tends to be more pleasurable. I’ve already shared with you that you are wetter and it’s easier for you to climax when you don’t have a lot of alcohol in your system. A part of the reason is that, since your brain is your biggest sex organ, it’s important to keep in mind that alcohol has a way of negatively affecting the communication pathways of your brain; when that happens, it can cause your moods to become erratic and you tend to become less coordinated too.
Not well-lubricated. Not climaxing. In a bad mood. Do those that sound like the keys to an awesome sexual experience? Right…absolutely not.
5. There is a lot less regret. Once you have sex with someone, you can’t take it back. That’s why it’s so important that you go into the act feeling like this is something that you really want to do (the person and the acts included); you significantly decrease the chances of you having this type of certainty when you’re not sober. And sexual regret can sometimes be one of the hardest things to get past.
____
Sobergasms. Although there seem to be new terms that come up daily, one that I can definitely get behind is that. Because it encourages everyone to be sober-minded and sexually responsible in order to ultimately have a more fulfilling sexual experience.
And I will certainly raise a mocktail to that.
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