Singer, actress, and mogul Rihanna dazzled fans worldwide with her electrifying announcement of her newest business venture, Fenty Hair. The 36-year-old delivered the news with a captivating promotional video on her personal and business social media platforms. In the clip, Rihanna showcases her blond pixie cut as she strolls through a vibrant community.
Throughout the commercial, the camera pans to various people with different hair textures using Fenty Hair items, including gel and shampoo. In addition to the video, the mother of two shared her personal journey and the motivation behind her new endeavor, including her love for experimenting with her looks.
"New family is moving in! @fentyhair is pullin up and it's time to finally have the hair experience you've been waiting for," she wrote. "You know how much switching my hair up matters to me. I've had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It's time to play and get stronger by the style."
In honor of the big news, xoNecole takes a look into what we might expect from Rihanna's new hair care line based on the clues the songstress has provided and her ever-evolving style.
Products That Address Hair Color
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The "Needed Me" singer has changed her looks numerous times, one of which is dying her hair. Over the years, Rihanna has rocked different shades of blonde, red, brown, and black hair, to name a few.
With that transformation, it is presumed that the star will drop a sulfate-free shampoo, conditioner, hair mask, and color treatment.
According to the Living Proof blog, the benefits of using a sulfate-free shampoo and conditioner include the elimination of harmful chemicals such as sodium lauryl sulfate and sodium laureth sulfate, which could cause irritation to one's scalp and exposure to a cancer-causing agent known as a carcinogen. Other advantages of using a sulfate-free shampoo and conditioner include the preservation of one's hair color and moisture retention.
As for hair masks and treatments, The Strategist publication claims that the best products usually "restore moisture, softness and even brighten" one's locks.
Heat Protection Products
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Next on the list are heat protection products. Rihanna's hairstyles at events are usually silky straight or in curls, if not in a protective style. Both of which use heat styling tools such as a flat iron and a curling iron.
It wouldn't be surprising if the "Work" singer releases heat protection products, including a heat protector, keratin treatments, deep conditioners, and hair masks.
The benefits of a heat protective spray and a keratin treatment are that they eliminate frizz, reduce the number of times an individual must use their heat styling tool, retain moisture, and limit breakage. On the other hand, the benefits of deep conditioners and hair masks include restoration of hair elasticity and moisture, reduction in hair damage, and frizz control.
Natural Hair Products
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Natural hair products are the third item fans may expect to see from Rihanna's Fenty Hair line.
Although the Ocean's Eight star has showcased her natural locks only a handful of times, the newly released Fenty Hair commercial makes it apparent that she would also cater to the natural hair community after various models were seen using some of the products.
The natural hair product line can include curl creams, gel, leave-in conditioners, and oils. If applied correctly with the specified amount and protected at night with bonnets or hair scarves, many could have a hydrating, low-maintenance hairstyle that could last for days. All of these measures could also promote hair growth.
Wigs And Weaves
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Last but certainly not least on the Fenty Hair list are wigs and weaves. Although it has not been confirmed if Rihanna will release a wig or weave line, the "Pon De Replay" vocalist is known to switch her hairstyle regularly.
Her most recent head-turning look was in the Fenty Hair video when she sported a short blond pixie cut. Many would also assume a wig and weave line launch could occur because of the mannequins featured in the commercial. Each mannequin in the clip had a different type of wig.
The benefits of wearing wigs or weaves, especially for those within the Black community, are that many can change their hairstyle instantly without damaging their real hair. Another advantage is that an individual can remove it to care for their hair. Both can promote hair growth.
Meet Fenty Hair By Rihanna | FENTY BEAUTY
With the upcoming release of Fenty Hair, it will join Rihanna’s other brands, including Fenty Skin, Fenty Beauty, and her lingerie line Savage X Fenty. Fenty Hair is set to launch on June 13.
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While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Fortunately, five simple words have simplified my dating process and ushered in clarity faster: “Would my husband do this?”
A couple of years ago, I met an entertainment lawyer who was tonguing down a twenty-something-year-old woman for breakfast while I slurped my green smoothie and chomped on a flatbread sandwich. Okay, Black love, I grinned and thought as I sauntered out of the Joe & The Juice. As soon as I stepped down from the front door, a torrential downpour of Miami summer rain cascaded and throttled me back inside to wait out the storm.
I grabbed a hot green tea and vacillated between peering out the wet door and anxiously checking my watch. My lengthy agenda started with attending the Tabitha Brown and Chance Brown’s “Black Love” panel, and I was already late. That’s when the lawyer introduced himself to me, after he made a joke about neither one of us wanting to get soaked by the rain. His female companion had braved the storm, leaving us to find our commonalities.
We both lived in L.A. and had traveled to the American Black Film Festival to expand our network. He represented various artists, including entertainment writers, while I was working as a writer/creative producer in Hollywood.
While there is no shortage of internet advice on how to strategically meet a prominent man at conferences, if I spend my hard-earned funds on career growth, I have tunnel vision, and that doesn’t include finding Mr. Right. So, I stowed his contact details away as strictly professional.
Keep It Cute Love And Hip Hop GIFGiphyAs the humidity and mosquitoes were rising around L.A., two months later, another suitor-turned-terrible match cooled off after three unimpressive dates and a bevy of red flags. I posted what some of my friends called a thirst trap, but it was really me wearing a black freakum jumpsuit with a plunging neckline to my friend’s 35th birthday soiree despite feeling oh, so unsexy and bloated on my cycle.
I’d been waiting to post a sassy caption and finally had the perfect picture to match: “You not asking for too much, you just asking the wrong MF.”
That’s when the entertainment lawyer swooped into my DMs and asked me to dinner. I was quite confused. Is he asking me on a date? Or is this professional? Common sense would’ve picked the former. Once it clicked that this would in fact be a date, I told my mentor, who’s been happily married for over twenty years and has often been a guiding light and has steered me away from the wrong men.
Upon telling him about how we met, he emphatically stated, “He ain’t it.” He followed up with a simple question, "You have to ask yourself: Would my husband do this? Would you tell others that you met your husband, tonguing down another woman, and later married him?"
Aint It No Way GIF by UFCGiphyOuch. The thought-provoking question cleared any haze. Prior to going out with the lawyer, the first thing I inquired about was the woman.
“You saw that?” He said, taken aback that I’d witnessed his steamy PDA. Surely, anyone with two open eyes peeped him caressing her backside as he kissed her in the middle of the coffee shop.
He brushed her off as a casual someone he’d gone on a couple of dates with but had since stopped talking to. He said he hadn’t been in a serious relationship in over three years. Though I was still doubtful, dating in L.A. is treacherous and ephemeral. Making it past three months is considered a rarity.
With my antennae alert, I dined with him at a cozy beachside steakhouse restaurant where we were serenaded by a live jazz band. I’d emphasized forming a platonic friendship first.
Break Up Friendship GIF by TLCGiphy“I’ll come to you,” he obliged. I liked that he had made me a priority by driving over 50 miles to see me. I also liked the effort he made to check in with me daily. But I still couldn’t wrap my head around the fact that he initiated on a professional pretense and then alley hooped through the back door on a romantic venture, which bombarded me with confusion.
If there’s one thing I’ve learned in my dating life, God is not the author of confusion; any man who brings confusion, rather than clarity, is simply not The One. It doesn’t matter how many boxes he checks–eventually, that confusion will manifest itself into bigger problems, in time.
After diving into deeper conversations on the phone, post our first dinner date, I quickly realized this man was indeed not The One for me. But I’m grateful for the valuable lesson I learned.
I don’t expect some unattainable fairytale of a husband; we all have our own flaws and conflict is inevitable, but after dating for two decades, through failure and success, I’ve realized that the person I ultimately marry must mirror the values I exert into the world. He must reciprocate kindness, patience, and respect. He must be quick to listen and slow to respond. He needs to be forgiving and trustworthy, practice healthy communication, and be a man of his word at the bare minimum.
If I’d had “Would my husband do this?” in my toolbox when I was dating and floundering in stagnant relationships, in my twenties, it would’ve saved me a lot of precious time. But now that I’m equipped with the reminder, it’s allowed me to ground myself in my non-negotiables and set/maintain the standard for the special person, I’ll one day say, “I do,” to.
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