
Ah yes. The holiday season. As far as (romantic) relationships go, it’s the time of year when people get engaged the most. Interestingly enough, because a lot of people don’t like to “rock the boat” too much during Christmastime, January is when divorces are filed the most often.
And honestly, in a roundabout way, it’s for both of these reasons that I think that, when you’re dating (especially seriously dating) someone, I believe that this is the time of year when you should especially take note of certain things. Because if there’s one time of year when you can get a real peep into what your future with someone could very possibly be like — between Thanksgiving and New Year’s would definitely be it.
Don’t believe me? Keep reading and I think that you’ll see exactly where I am coming from.
If They’re a “Holiday Person” or Not

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After almost two decades of working with couples, if there are three things that get totally underestimated during the dating process it’s sexual compatibility, having different faith mindsets, and how folks view holidays. And while the first two may make all of the sense in the world to you, if that last one is something that you think is no biggie — you are potentially setting yourself up for years of unnecessary stress, drama, and/or disappointment, if you don’t ponder how this can very much so become problematic.
Shoot, even on a friendship level, I had a friend who was pretty much obsessed with Christmas. I don’t observe holidays so, whenever she’d want me to come over for Christmas movies, loud Christmas music, and the baking of Christmas cookies and I passed or was less than enthusiastic, she was low-key triggered. That’s because a lot of people have many emotional things wrapped up into the holiday season: childhood memories, certain teachings, and sentimental expectations.
Anyway, if you’re someone who counts down to Christmas, your partner couldn’t care less and somehow you think that it will be smooth sailing for the rest of your life to be with someone like that — I’ll just say that I’ve had some clients who have ultimately broken up over that very issue. It’s because one felt overlooked while the other felt that they were being dramatic. And since Christmas — hell, all holidays — circle around every year…years of this led to a build-up of stress and resentment.
Moral to the story: might as well figure out now where both of you stand and, if you’re not on the same page of interest or enthusiasm, if there is room for compromise before jumping any broom.
If They’re Proactive or Reactive

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Although I don’t do holidays, I don’t know if it’s the Gemini in me or what but I am all-the-way-live about my birthday. That said, I once had a boyfriend who, while he was a nice guy, he absolutely sucked when it came to celebrating the one day that I actually care about. I mean, he was horrible at it. The reason he gave was his birthday wasn’t that big of a deal — and you know what? I absolutely don’t get what that has to do with me. Yeah, it’s kind of another article for another time that you should make sure that your partner isn’t so selfish that they think you should not expect certain things from them just because they’re not interested in them. Anyway, because this was his mindset, I can’t count one time when he was proactive about my birthday. Now, once he realized that either my feelings were hurt or I was irritated, here he would come with some sort of semi-plan — but why did it take that for him to show up for something that happens the same time annually? *le sigh*
The silver lining on this point is, that he’s the reason why I tell people all of the time to make sure that they pay attention to whether or not their partner is proactive vs. reactive during the dating process. What I mean by that is, do they think about what would bring a smile to your face all on their own or do they only do things to get out of the “dog house” on the back end?
And if holidays matter to you, there is no better time to pay close attention to this particular point: Are they offering to help with shopping or wrapping? Have they planned dates to get your mind off of potential holiday stress? Have they asked you to set aside time for them whether it’s during Christmas or in time for New Year’s? Or has it been crickets the entire time?
My late fiancé was a proactive man. I mean, even when I had a cold, this man would have flowers, orange juice, and meds waiting for me at my dorm (yep, even at that young of an age, he was on it). It’s one of the things that “sold” me to the concept of forever with him. People who move proactively have you on their minds and like to show it.
Reactive people are always trying to fix what could’ve been avoided…if they had only been proactive in the first place. BIG DIFFERENCE. And yes, the holidays typically tend to amplify all of this.
How Their Love Language Translates

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There is a wife in my life who once said something to me that I have shared before on this platform and I definitely make a point to share with all of my clients at one point or another. After a few decades of marriage and watching how her husband is reactive in many ways, I inquired how it made her feel. What she said was truly a mic drop moment: “I know that he loves me. He just doesn’t nourish or cherish me well.” She’s pulling that from Scripture: “So husbands ought to love their own wives as their own bodies; he who loves his wife loves himself. For no one ever hated his own flesh, but nourishes and cherishes it, just as the Lord does the church.” (Ephesians 5:28-29 — NKJV)
One definition of nourish is “sustain with food or nutriment.” Her husband is a good provider, so I know what she meant was more in the lane of synonyms like cultivate, tend to, and comfort. He’s just not the “go above and beyond” kind of man.
As far as cherish, that means that someone “to care for tenderly; nurture.”
When it comes to your own relationship, one way that your own partner can nourish and cherish you is by speaking your love language (physical touch, words of affirmation, quality time, acts of service, gifts) — and the holiday season is a great time for them to do that. Even if they don’t have a ton of money, they can take you out on dates that have your love language in mind (check out “15 Date Ideas Based On Your Love Language”). And while they’re doing that, you too can be figuring out how to become more fluent in the love language that they tend to resonate with the most.
Since December is reportedly the most romantic time of the year, if a man is gonna show up in this particular area, it’s usually gonna be now or bust. And that brings me to my next point.
If They’re Romantic

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I’m working with a client right now who is the absolute worst when it comes to romance. In his mind, if it’s not practical, it makes no sense to do it — whatever “it” may be. Because he’s a good husband in other areas, his wife has learned how to go without it; however, she has shared with me that if she could do things over again, she would’ve not married someone who didn’t have one romantic bone in his body because it has caused her to feel less appreciated than she thought that going without it would.
And just what does it mean to be a romantic individual? A very simple word encapsulates it pretty well: wooing. It’s what someone does to receive the — or when you’re in a relationship, more of the — affection, attention, admiration, and love of someone else.
Now we already know that one of the reasons why some people can seem romantic on the front end and then it falls off later is because they will amp up the “wooing” during dating and courtship and then get very comfortable after marriage. However, when someone is naturally romantic, more times than not, that isn’t the case. I know some husbands who are “strong wooers” to this day and it’s all because they are hard-wired to show their wives how much they mean to them on a pretty consistent basis.
Now, it’s another article for another time that it’s easier for a man to be romantic when women are wooing back (y’all ready to talk about that yet?). For instance, let’s not act like Valentine’s Day ain’t coming up soon and some of y’all think that it’s only about what you should be receiving and not also giving in return (sex is not a present, by the way). Yet the bottom line with this point is — watch if he woos or turns up the wooing. If he doesn’t and that really and truly bothers you, don’t ignore those feelings. “Forever” is a long time to go without getting something that you need and if romance is one of those things…take that very seriously.
(The husband I talked about has a hella surprise for his wife before the holidays are over, by the way. Counseling works! If there’s trouble in your relationship right now…get some.)
How They Are with Money

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Did you know that, reportedly, 25 percent of people are still trying to get rid of the debt that they received from holiday shopping last year? Yeah, that’s not good. And since financial stress, drama, and trauma continue to be a leading cause of why marriages end, you both need to pay attention to how y’all act in the mall and with your credit cards online right about now. Are either one of you impulsive spenders? Do either one of you take the attitude of “spend now, worry later”? This is a great time to talk about if you both are good at budgeting if you both have savings accounts (with actual money in it), and if you both use credit cards for emergencies more than anything else.
Since money is something that is an uncomfortable topic for a lot of people, it’s no shocker that many couples end up totally blindsided in marriage because they didn’t know certain things about how their partner got down when it comes to coins. Shoot, you’d be amazed by how many folks get up in arms whenever I ask them to show their partner their credit report during premarital sessions — umm, you’re going to be married to them. You don’t think they’re gonna eventually find out anyway? (What in the world?)
A lot of money moves around during the holiday season. This means that if there is a time when it doesn’t seem quite so “Why do you need to know that?” when it comes to spending habits and money mindsets, this would be it. Take advantage of it. The more you know about their money moves, the more clarity you’ll have about whether they’re a good fit for you — or not. Ask every divorced person you know how right I am on this one. They’ll tell you.
What Their Family Dynamic Is Like

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Family. Whew, chile. I remember when a guy — a guy who is now divorced, mind you — used to very arrogantly say, “I didn’t marry my wife’s family. I married her.” And while “leaving and cleaving” (Genesis 2:24-25) should indeed be a focus in any marriage, if you think that the person who you’re going to spend the rest of your life with will not have their relatives impact you on some level… “delusional” is a kind word for me to use. Listen, even if they are estranged from their family or their loved ones are deceased, the influence of those dynamics is still going to have a direct effect on you, one way or another.
That said, since most people are not in those “exclusive clubs,” if you are going to spend, at least a part of the holiday with your bae’s people, you need to pay close attention to how things go down. How folks communicate. If boundaries are respected. How you are spoken to and treated. What the family traditions are and if you are comfortable with them. If you see any red flags, that could make it difficult for you to interact with his family moving forward — and these are just a few examples of where I am coming from.
You know, it’s interesting. Although a leading cause for divorce continues to be what I just stated (finances), I semi-recently read a Forbes article that said the lack of family support is climbing up the ladder for why so many marriages are falling apart. This means that the whole “you and me against the world” mindset is slowly becoming more challenging to maintain because, some folks are realizing that, even when it comes to sustaining a marriage, it can “take a village” as far as having a solid support and encouragement system goes.
Now, can a marriage survive when there is familial conflict? So long as both people have really healthy boundaries, sure. Yet why would you choose to have that kind of relationship if you can be with someone where there is peace and harmony instead? And so, if the two of you are gonna be with either or both of your people this holiday season, pay close attention to the family dynamics and interactions. Family will always reveal a lot. I’ve dodged some major bullets by taking this point to heart. Boy, do I have some testimonies!
How Open They Are to Compromise

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Even with all that I just said, there is gonna be at least one of these categories where you both are going to have to be at least a little bit flexible — and that’s why I’m going to close this article out on that point. Some people are so “me-centered” that they don’t want a relationship; they want someone who is gonna be their hype man or hype woman…nothing more. And someone who is that selfish? That is someone who needs to remain single.
And what does selfishness look like? Just for safe measure?
- Selfish people only care about their feelings, wants, and needs.
- Selfish people are poor listeners.
- Selfish people like to manipulate in order to get their way.
- Selfish people make plans that involve you without consulting with you first.
- Selfish people never know how to “go with the flow;” in other words, they are inflexible.
- Selfish people take more than they give.
- Selfish people like to hog all of the attention.
- Selfish people are not considerate of other people’s perspectives.
- Selfish people can’t take feedback and tend to not hold themselves accountable.
- Selfish people are self-consumed.
And if you think that you can build a strong, healthy, and lasting relationship with someone like that? Chile, I don’t see how — or more importantly, why you would even want to.
Listen, NOTHING reveals selfishness quite like the holidays do. So, definitely take this final point to heart. No matter how much you care about someone, if they are showing all kinds of signs of being a selfish individual, that’s typically not something that you can just “love away.” Remember that selfishness is about getting more…so if your partner shows himself to be hella selfish over the next several days, it might be time to do some slowing down NOT speeding up the relationship.
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Enjoy this holiday season, sis. Just make sure to use it as the “magnifying glass” that it is.
The good that you see — awesome.
The challenges that you see — do not ignore them.
The holidays are trying to do you a solid. Thank them for it.
They’ve actually got you…more than you know.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









