

Remember that movie He's Just Not That Into You? It's actually based on a 2004 self-help book by Greg Behrendt and Liz Tuccillo and turned into a film of the same name in 2009. However, the phrase first appeared in a 2003 episode of Sex and the City ("Pick-a-Little, Talk-a-Little"), where Carrie Bradshaw's then-boyfriend, (Jack) Berger offered unfiltered to advice to her friend, Miranda, about a guy she was dating. It was a revelation.
Are we in a “relationship”?
While the self-help title has gone on to be coined as a no-nonsense guide to understanding men, there are a number of other resources that exist to help explain why it's so easy for some men to walk away from a relationship. But before I get into that, I would like to preface this article by clarifying the word "relationship". Merriam Webster defines the word as "the way in which two or more people, groups or countries, etc., talk, behave toward, and deal with each other"; "a state of affairs existing between those having relations or dealings; a romantic or passionate attachment".
The reason I chose to insert this definition here is because men often scurry around this word, as did my former lover when I asked him if a particular woman that had surfaced during the course of our affair was, "someone whom he was dealing with, sleeping with or in a relationship with," to which he replied, "No, I'm not in a relationship with her but she is someone I was dealing with." As if this wasn't the same thing.
Men often designate the term "relationship" for exclusivity in order to reserve the right to "deal with" whomever they choose, when the reality is that these words are synonymous. Whether or not a commitment has been explicitly communicated can be a convenient technicality for a man to fall back on, but I digress.
A more scholarly expression for the phrase he's just not that into you is known as relationship investment which combines psychological, sociological and communicative components. The investment model of relationships, as it is also referred to, examines three primary factors that influence the likelihood of commitment in romantic relationships: satisfaction level, quality of relationship alternatives and quantity of investment or size.
What makes a man invest in a woman?
Yes, of course good sex is one reason, but there are several other factors that contribute to one being invested in a relationship. According to Caryl Rusbult's model of investment, top indicators include the idea that the rewards of a relationship are greater than the costs (satisfaction), the caliber of other options (alternatives) and the amount of resources being put into the relationship (investments).
For romantic couples, rewards can include having someone to do fun things with, feeling connected on a deeper level and having a family unit. Costs may include having arguments, having to do additional chores around the house or having a partner who is hard to communicate with.
To maintain satisfaction in relationships, rewards need to outweigh costs.
How can you get your man to invest in you and your relationship?
Considering that relational satisfaction is a major drawing point for staying together, identify ways in which you can contribute to making both you and your partner more satisfied in the relationship. This is a great way of exchanging conversation for pillow talk that may just lead to a hot and heavy session in the sack, if nothing else. Otherwise, you could try asking your partner, "What can I do more to make you happy in this relationship?"
Understanding that it goes both ways, you can subtly remind your partner of ways you appreciate them while communicating what your needs are.
For example, if you desire more quality time but your boo is more into "paying the cost to be the boss", you could lead with this: "Babe, I love how you work so hard to take care of me, but it would mean a lot if we could have a date night next week." And if that doesn't work, then take a page from Beyonce's book (see above).
To get him to be more invested in the relationship, become the MVP (Most Valuable Partner)
The investment model suggests that over time, individuals will seek outside "investment opportunities'' when they become unhappy at home. Your goal is make sure your partner not only wants you but, to a certain degree, needs you. That's right, in order to be valued, you must be an asset to your partner. This dynamic is most evident in traditionally heterosexual relationships in which the man (husband) is responsible for bringing home the paycheck while the woman (wife) uses the money to care for the home.
From a financial perspective, when partners enter into a business relationship, one party will typically have a set of duties they are responsible for and vice versa for the other partner. In this way, the relationship is mutually beneficial for them both and they depend on each other to make it work.
In these terms, what makes a partnership desirable to an investor? The potential of an attractive return on the investment.
Will your relationship last?
By now, you may be assessing the status of your own relationship. And scientific studies aside, you can evaluate the status of your relationship by recognizing how much you and your partner are contributing to each other's needs. Is there a joint effort between the two of you? Or is one of you more generous than the other? Keep in mind that investments may look different depending on how you express your love for one another.
For example, words of affirmation like saying "I love you" may be something that you prioritize in the relationship while your partner prefers acts of service, such as making sure the bills are paid. It's important to recognize that people express love in different ways, but while these expressions look different, the efforts should be the same.
What does it all mean?
Although this model can't be used as a crystal ball to predict the future for each and every relationship, it has been successful in projecting whether couples will split or stay together in studies, ranging from seven months to 15 years long.
Investments often lead to more commitment in a relationship. Resources given such as time, money and affection can all be considered investments. People tend to invest in relationships that they have a favorable outlook on.
The size of an investment correlates with the level of commitment in that high investments are more difficult to walk away from. So, something like having children with someone may be more of an incentive for some people to stay. For other people, the amount of time, effort or emotion they give in a relationship influences their perception of that relationship. When you've invested more, it becomes more valuable to you.
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Also known as The Real Black Carrie Bradshaw for her relentless love of shoes and emotionally unavailable men, DeJa K. Johnson is unapologetic in her pursuits to find love, happiness, and orgasms. A graduate of UA Little Rock, DeJa earned a Master's degree in Applied Communication with an emphasis on Interpersonal & Romantic relationships. She is also the founder of TheBreakupSpace.com, a safe space for men and women who need help getting over the loss of a romantic relationship. To connect, you can find her on all social media @TheRealBlackCarrieBradshaw or send her an email to love@TheRealBlackCarrieBradshaw.com.
Your April 2025 Horoscopes Are All About Softening Into Love & Speaking Your Truth
April is a month to slow down and to fully grasp what has been. The month starts in fiery Aries Season, but we are also in the thick of Retrograde Season as we begin the month as well. Thankfully, Mercury finally goes direct on April 7, after being retrograde mid-March, and communication matters are clearing up. This is a month of mental clarity, a fresh start, and not being afraid to dream a little bigger.
On April 12, there is a Full Moon in Libra, and this Full Moon brings relationship and financial matters full circle. This is the time to let go of what doesn’t make you feel balanced or in harmony and to create space for more peace to enter your life. Venus goes direct in Pisces on the same day, after being retrograde since March 1, and love is healing. With Venus now direct, there are more opportunities for commitment and longevity in love, and there is overall a greater feeling of romance, receptivity, and compassion in the air now.
Mercury enters Aries from April 16 until May 10, and what you were trying to see through or understand better while Mercury was retrograde here last month, you are experiencing a breakthrough now. Mercury in Aries is insightful and courageous, and people are more likely to speak their minds and initiate conversation with this energy. Mars then enters Leo from April 18 until June 17, reminding us that sometimes it’s okay to be a little more selfish and to focus on what you need right now. Mars in Leo brings forth confidence, creativity, and passion, and brings an exciting energy to charge of your life and advocate for yourself.
Taurus Season officially begins on April 19, bringing some earth sign energy into the mix, grounding and nurturing what you are creating in your life right now. On April 27, we have a New Moon in Taurus, and this is an abundant and fruitful New Moon. This is one of the best New Moons of the year for you to set your intentions for your financial world and a time for seeing new opportunities for abundance. On the last day of the month, Venus moves into Aries until June 6th, and love requires a little more passion, independence, and excitement during this time.
Overall, April is a month of feeling things through, taking more intuitive risks, investing in yourself, and balancing your needs with the needs of your relationships.
Read for your sun and rising sign below to see what April has in store for you.
ARIES
April is your month to shine, Aries. With the chaos of March now over, you are starting to see the progress of where life is and how everything has turned out even better than you were expecting. The month begins with the Sun in your 1st house of self, and you are feeling more confident, courageous, and in tune with yourself. With a Full Moon in your sister sign on April 12, relationships are also coming full circle for you now, and you are claiming your peace this month.
Mercury finally goes direct on April 7 and then enters your sign from April 16 to May 10, and this is going to clear up any miscommunications that you have been through. With Mercury now in your sign, your conversations are lively, your mind is inspiring, and you are thinking one step ahead. Before the month ends, Venus enters your sign from April 30 to June 6, and love is also moving forward for you now. Overall, this is a month where you are experiencing some happy outcomes and loyal support.
TAURUS
April is a month of passion and purpose, Taurus. You are living in your abundance, and are focused on valuing yourself and the things you are bringing to fruition right now. Venus, your ruling planet, goes direct on March 12 after being retrograde in your financial house since March 1, and you are moving into the month experiencing more opportunities and also feeling more respected in what you are accumulating for yourself and standing your ground on.
Taurus Season officially begins on April 19, and it’s all about you right now. This Taurus Season is smoothing things out for you in love, with new relationship developments unfolding and life flourishing for you. The New Moon this month is in your sign on April 27, it’s time for a new beginning. You are truly embracing your strength in April, making things happen for yourself, and no longer doubting your future and what is possible for you.
GEMINI
This month is all about the options becoming available to you now, Gemini. With your ruling planet Mercury going direct at the beginning of the month on April 7, you no longer feel as held back or out of place as you may have in the past weeks. With Mercury now direct, your thinking is clearer, and you are seeing the opportunities in your career and professional world that you may have missed before.
The more you can embrace your authenticity, the less time you will spend doubting how others perceive you, remember that this month.
On April 12, there is a Full Moon in Libra, highlighting the romance in your life and bringing forth understanding and compassion within your close relationships. You are letting go of old attachments or self-doubts that haven’t been serving your love life, and are growing closer to your own heart in the process. Before April comes to an end, Mars enters your 3rd house of communication, and you are overall leaving the month focused on your progress, your vision, and taking up space because you deserve to.
CANCER
This month is all about balancing your time and energy wisely, Cancer. You are being reminded not to overwork or overwhelm yourself in April, and to focus on doing the things that are within your control right now. The Sun is in your 10th house of career for most of the month so you are feeling really passionate about the things you are developing in your life right now, but it’s all about finding the right balance between your personal goals and your needs in your relationships as well.
The Full Moon in Libra on April 12 will be a time to devote your energy to self-care, close loved ones, and overall getting some time to decompress. You are ready to let go of the things that don’t make you feel safe or nurtured and are receiving an emotional renewal right now. The New Moon in Taurus at the end of the month is a time to focus on your intentions on your community, friendships, and aspirations in life, and to pay attention to where you can create more abundance here.
LEO
Things are turning around for you for the better, Leo. April is a dynamic month, and you are owning your inner alchemist. With a Full Moon in your 3rd house of communication on April 12, you are getting the messages you have been looking for and the mental clarity you have found is bringing closure to some of your close relationships. This month is about being flexible and trusting the changes that are happening for you right now.
On April 18, Mars enters your sign until June 17, and this is huge for you. You began the year with Mars retrograde in your sign, so you are getting the opportunity now, to rewrite some of the things that weren’t working for you at the beginning of the year. You are overcoming previous obstacles, and experiencing a breakthrough in your life this month. Before April ends, there is a New Moon in Taurus, highlighting your career, reputation, and professional life. This is a good New Moon to set your intentions for what goals you want to come to fruition for you now.
VIRGO
This month is all about building new foundations in your life, Virgo. You are feeling more supported and in tune with your own inner needs and interests, and it’s bringing you closer to people and systems that resonate. Your ruling planet Mercury goes direct this month on April 7 after being retrograde for the past few weeks; bringing more clarity, understanding, and compassion to your partnerships in life. You are focused on love this month and are working together with others to make your dreams come true.
Mid-month, Mars moves into your 12th house of closure and endings, and there is a journey of healing that you experience until June 17. You are motivated to understand yourself better and are looking at the past more right now in order to do so. This is a month of recovering and healing from what has been, for new foundations to be built upon. The New Moon on April 27 is a beautiful way to end the month, as you are getting glimpses of a new, abundant, adventure that is ahead of you.
LIBRA
This is a big month of closure for you, Libra. The Sun is in your 7th house of love for most of April, and your heart is in the right place. With Venus, your ruling planet, going direct on April 12 after being retrograde since March 1, you are finally able to take a breath. You are not experiencing as many obstacles when it comes to communication matters and you are feeling like you have the tools you need to move forward right now.
The Full Moon of the month is in your sign on April 12, and you are ready to let go of what isn’t working for you. You have been through a lot recently and have gained the clarity you need to let go of old attachments. Venus moves into your house of love before the month ends, and you are leaving the month feeling more in tune with where things are moving forward for you, rather than what you are leaving behind. Your heart moves through a journey in April, and your emotions are showing you a lot.
SCORPIO
April is a month of success, progress, and dreams coming to fruition, Scorpio. You are focused on your health, your priorities, and creating space for the new beginnings that you are creating in your life right now. The Full Moon mid-month is a big closure moment for you, and you are owning the fact that you have healed and you are no longer the same person you were in the past. This is a month of stepping into your power and feeling supported in doing so.
Mid-month, Mars enters your 10th house of career and public life and you are shining within your purpose. Over the next month and a half, you are going to be gaining some new opportunities that will be serving your professional life and goals. This is the month to show up and to let your skills, talents, and authenticity shine. On April 17, there is a New Moon in your opposite sign, Taurus, and you are leaving the month with some pleasant surprises in store for you in love as well.
SAGITTARIUS
April is a new beginning for you, Sagittarius. You are focused on putting the action and effort behind your goals, and you are being proactive within the opportunities that you are looking for right now. With a Full Moon in your 11th house of aspirations mid-month, you are letting go of the way you thought things would play out for you and are owning a more abundant version of things.
On April 27, there is a New Moon in Taurus, which will be highlighting your health and what your body needs more of right now. This is a New Moon to set your intentions for your everyday life and to create a new, beneficial routine that will make things easier for you at the end of the day. Before the month ends, Venus enters your 9th house of adventure, and you are leaving the month with your sights set high. Travel plans are likely, and this is a good time to create some new plans for yourself.
CAPRICORN
April is about putting one step in front of the other with patience and dedication and trusting the decisions you are making for yourself right now, Capricorn. The Sun is in your 4th house for most of the month, and you are yearning for your safe spaces, comfort foods, and loyal people. Giving yourself more time to decompress, take care of yourself, and ground your energy is essential this month.
Mars enters your 8th house of transformation mid-month and will be fueling your need for some change, excitement, and emotional rejuvenation over the next month and a half. You are entering an impactful moment of the year for you, and you are motivated toward change right now. The New Moon at the end of the month is in a fellow earth sign, highlighting the romantic new beginnings you are entering now. Overall, this month is a process, and you are opening new doors while finding gratitude in what is here for you now.
AQUARIUS
April is about giving yourself time to process, accept, and gain a new perspective, Aquarius. You are being guided towards friendship, connection, and community, and are understanding what may be creating the discord in your life that has been distancing you from that. The Full Moon this month is happening in Libra on April 12, and you are ready to let go of feeling like you have to do it all at once or all alone. This month is a reminder to take your time with all the experiences you want to have, trusting that they will come to fruition for you.
Mars enters your house of love and partnership on April 18, and you enter a passionate and steamy time. Romance is in the air for you as you move through the month, and you are spending more of your time with those who you want to move forward with. Venus also moves into a relationship area of your chart before April ends, and you are surrounded by love and community. Overall, this month is showing you that you are not alone and you don’t have to go through the heavy stuff alone either.
PISCES
This is a month where your heart is shining, and you are feeling in tune with the progress you have made in your life and within your relationships, Pisces. You are owning your value, your worth, and the beauty of who you are, and are ready to leave the past behind. With Mercury and Venus both going direct in Pisces this month after being retrograde in your sign for the past few weeks, you are in a better space than you have been, and there are fewer obstacles and miscommunications in your life.
You have been through a journey of understanding yourself better through your goals, perspectives, and interests, and have been committing yourself to your authenticity. On April 27, there is a New Moon in Taurus happening, and this New Moon is a good time for communication matters, getting your message across, and for your creative pursuits. With the clarity you feel within your mind and heart right now, you are making a lot of progress in April and feeling pleased with where life is headed.
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‘I Am Done With The Trauma’: Samira Wiley Won’t Be Returning For 'The Handmaid’s Tale' Sequel
Don’t judge me, but, last month, I watched The Handmaid’s Tale for the first time. And I was immediately hooked. I binged all five seasons just in time for the sixth and final season, which premiered on April 8.
If you’re not familiar with the Hulu drama, long story short, it’s a dystopian series based on a novel with the same name that is set in Gilead, formerly a part of the United States.
Due to environmental hazards, which are affecting the birth rate, a new regime takes over, forcing the remaining fertile women into sexual servitude in an effort to repopulate the earth.
The series stars Elizabeth Moss as June and her onscreen bestie Moira, played by Samira Wiley. It was recently announced that the Emmy award-winning series will have a spin-off, The Testaments, which takes place 15 years after The Handmaid’s Tale events.
During the season 6 premiere party, Parade caught up with Wiley about the sequel, but the actress let it be known that she will not be returning.
“I'm not gonna tease and say maybe or nothing. Nope,” Wiley said. “I am done with it. I am done with the trauma. I am. I mean it. Margaret Atwood, the way she writes these characters, the depth to all of it, I feel like I have played my part and my story is done.”
I understand why she feels that way. As a viewer, some of the scenes are pretty tough to watch, so I can only imagine what it's like to be in the scene. However, we finally get to see Wiley’s character come out on the other side of it.
The Orange is the New Black star also shared how she turned to different wellness practices to make sure her mental health was intact during filming.
“I had to learn some techniques — meditation and mindfulness and all of those things — to consciously take myself out of the world of Gilead,” she said. “I often tell people who binge watch the show like, please take care of your mental health.”
The final season shows the characters pulling together to take down Gilead. The first three episodes of The Handmaid’s Tale sixth season are now available.
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