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Usher's Age-Defying Secrets Revealed
Usher first captivated millions of hearts everywhere following the release of his second studio album, My Way, over two decades ago.
Over the years, the singer became a household name and left an indelible mark on the entertainment industry after dropping two chart-topping albums, 8701 andConfessions, respectively, in 2001 and 2004. Both of which have earned countless awards. Since then, Usher would release four more studio albums and sold over 100 million records worldwide.
To date, Usher, who is considered one of the best-selling artists of all time, is currently performing all his hits and more at his widely popular Las Vegas residency. With nearly 30 years in the industry, aside from his success, many often wonder how Usher keeps his ageless appearance at 44-years-old.
In Vogue's Beauty Secrets, a YouTube series, Usher shared how he maintained his physical appearance and the products he used for his daily skincare routine.
Hot Washcloth
Vogue/ YouTube
At the start of the video, Usher revealed that he begins his everyday skincare routine by wiping his face with a hot washcloth. The singer also shared that during this process, he is cautious not to mess up his hairline.
"I start everyday prep with a hot rag. You know, Black men, we’re really are specific about our hairlines. So, I'mma be really, really careful. It's almost like paint, this work of art," he said.
Further into the clip, Usher disclosed that he incorporated a hot washcloth into his regimen because before developing a more thorough skincare routine and getting other products that worked well with his face, he only used the rag.
"I learned this technique by not having access to any of this s--t, to be honest. A hot rag will get you a long way," he stated. "But you do have to be very careful of what you put on your skin. What it does, it actually exfoliates."
Hand Sanitizer and Facial Spray
Vogue/ YouTube
In the next step, the "My Way" crooner cleans his hands with Jao sanitizer and sprinkles Mario Badescu facial spray containing aloe, herbs, and Rosewater throughout his skin.
The benefits of using aloe include acne reduction, slow signs of aging, skin hydration, etc. At the same time, Rosewater shares some similar properties as aloe. It can also help individuals balance their natural oils and promote a smoother appearance.
Cleanser
Vogue/ YouTube
Following the facial spray, Usher uses Acne Expert Skincare's cleanser to remove any excess dirt on his face. The father of four revealed that this particular product is one of his favorites because of the cleanser's lather.
"When you use cleansers that don't necessarily lather. You almost feel like you're not really cleansing your skin," he said.
Usher added that another benefit of using the cleanser was that it was easy to use and keep up with after struggling with acne for many years.
"I went through a great deal of really, really bad acne as a kid," he explained. "I mean my face broke out so bad I had to find something that was simple enough to be able to keep up."
Eye Mask
Vogue/ YouTube
In the fifth step, the "Burn" vocalist shares how he maintains his ageless appearance. Usher reveals that he likes to use Peter Thomas Roth eye masks when he has extra time for a more detailed skincare routine.
"If you have enough time, which today we happen to, I'm getting calls. They're trying to pull me away because they didn't want me to share this incredible life-changing experience for you to keep you looking young like I do forever. These are really cool because they are like golden. Peter Thomas Roth eye mask," he said.
While removing the mask and massaging his eyes, Usher opened up about why individuals need to find time to take care of themselves, whether through a daily skincare regimen, meditation, or prayer.
"This whole purpose and point of taking a moment for you. Some people choose to meditate. Some people choose to say a prayer," he stated. "Whatever it is, you got to take care of you in order to be able to take care of anybody else. You gotta straighten your own mask before you get anyone else's straight."
Vitamin C Serum
Vogue/ YouTube
Following his advice, Usher used a rejuvenating toner before applying Acne Expert Skincare's vitamin C serum with a brush. The "Superstar" singer disclosed he uses a brush instead of his hands to preserve his hairline.
"This is a daily [vitamin] c antioxidant serum that I use for my skin. Now this is a personal moment. I said I was going to let you in on the secret. I use a brush for my face," he said. "Most people, they use their [hands]. Ain't nothing wrong with you using it. I'm particular about my [hair] line. I just really can't mess with this [hair] line."
Moisturizer
Vogue/ YouTube
Toward the end of the video, the "You Remind Me" songster explained some of the products he uses are beneficial for different seasons, including Acne Expert Skincare's moisturizer.
"Summertime, you do know that you are going to sweat or perspire a little bit more. So there is a difference in terms of how much product you use and what type of products you use on your skin," he stated. "Typically, I use what is called a calming moisturizing gel...It has like cooling properties inside of it that actually chills the skin out."
Usher continued the conversation by expressing how much he enjoys taking care of himself.
"I really like to take care of my face. I like to take care of myself. Can I say I'm vain? Yeah, because I care about myself. I care about my skin. I care about how I look. This thing, I'm preserving for you," he said.
After applying the moisturizer, Usher proceeds to do face exercises to reduce the appearance of wrinkles. The "My Boo" crooner wraps up his skincare routine by spraying Caudalie face mist on his skin, applying La Mer and Jack Black lip balm on his lips, and Chanel La Créme Main on his hands before heading out to the venue where he performs his residency.
Usher's Pre-Show Skin Care and Wellness Routine | Beauty Secrets | Vogue
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Feature image by Vogue/ YouTube
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Ever since I can remember, attending New York Fashion Week was a dream of mine. Sitting in the front row at the shows, getting snapped up by the photogs, being featured on some of my favorite platforms, and showing up as THAT GWORL meant everything to me. I went to my first NYFW in 2014 and I legit felt like I was living in a dream. I got my first invite to a show at Lincoln Center, and it felt like I was the Black Carrie Bradshaw.
Over the years, things started shifting for me. The way I viewed this coveted series of events began affecting my mental health. While I thought I had a strong sense of self, fashion week had me wondering who I was and if I was worthy.
The hardest truth: it’s draining. Schedules are packed from dawn to dusk with endless engagements—you’re constantly stressing over what to wear, how you’ll come across in photos and on social media, and whether you’ll even make it into the shows.
The Dream vs Reality
Courtesy
In 2018, I penned an essay sharinghow New York Fashion Week made me doubt myself. Then, I was living in Denver, traveling to the Big Apple to partake in the fashion week festivities. I had been excited about becoming one of the street style icons photographers captured, but when I arrived at my first show of the season at Industria, I noticed a disheartening trend. Photographers mostly focused on white and Asian women, often overlooking Black women. As I entered the show, I felt even more intimidated, questioning my worth and wondering if I wasn’t good enough for the front row.
While I was still trying to figure out my place in the space, there was still a beauty behind the chaos. B.C., before COVID-19, the atmosphere was real and somewhat inclusive. Within the dynamic landscape of social media, TikTok content creators have become highly valued assets, triggering a ripple effect of significant changes and transformations.
Since I am such a huge empath, I feel all the things and intensely. A year ago, I wrote, “This fashion week definitely hit different for me. It felt heavier and not as fun as it used to be. One day, once I’ve processed everything with my therapist, I’ll be able to talk about the psychological Olympics that overwhelm me, from what to wear to not being accepted by certain groups — it’s just so much. And we don’t talk about what it does to your mental. I’m definitely living in the BOTH/AND space — it felt grueling, and I felt blessed.”
I’m ready to talk about it now. In reality, the fashion industry is not for the faint of heart. Although I cherish the sense of community and sisterhood I have built, there are moments when loneliness creeps in. From panic attacks to feeling like you’re having a perpetual hangover, it’s just so stressful.
Someone gets to decide whether you’re worthy of partaking in a show or party without actually knowing you. That kind of judgment does damage to your self-esteem. As time passes, I find myself with limited patience for individuals who harbor uncertainties about my identity and contributions.
In the realm of fashion week, an exclusive atmosphere exists, reminiscent of the "mean girls" clique. Some individuals derive pleasure from denying others the opportunity to join their circle, both metaphorically and physically. And now, this thing that used to bring me joy has become a reminder of what I haven’t achieved even though my friends and family look at me, and it appears that I am living my best life.
Then, there’s the absence of inclusivity, particularly in terms of body diversity, has left a lasting impression on me as the reflection of women who look like me, a size 14, dwindle every season.. The 2020 of it all had the brands wanting to check the boxes and “do it for the culture.” But now, four years later, the promises of inclusion have worn off, and the runways and presentations are back to their white-washed-size-4 ways.
A New Perspective
Courtesy
Now, as a resident of Brooklyn, I've made a conscious decision this season to experience New York Fashion Week on my terms. This means prioritizing events and shows that genuinely resonate with me and align with my values. No more going to events to be seen — I am more concerned about how my life feels than what it looks like to others. NYFW can often be overwhelming with its fast-paced schedule and plethora of options, but I'm choosing to approach it mindfully.
No more 12-hour days where I don’t eat and spend $300 on Ubers.Rather than feeling pressured to attend every event or show, I'm focusing on curating a personalized experience. I'm taking the time to research designers and brands whose ethos and aesthetics align with my own. This allows me to connect with the creative vision behind the collections and appreciate the artistry and craftsmanship that goes into each design.
By attending shows that speak to me, I'm not only supporting the designers I admire but also immersing myself in a creative environment that inspires and invigorates me. I'm able to engage with like-minded individuals, exchange ideas, and gain fresh perspectives on fashion as the amazing art form I have always loved it to be.
For me, NYFW is about more than just seeing the latest trends. It's an opportunity to immerse myself in a vibrant community of creatives and celebrate the transformative power of fashion. By attending events that fill me up, I'm not only experiencing the spectacle of NYFW but also enriching my creative journey.
See how I take care of my mental health — very cute, very demure, very mindful.
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