

The black dollar is mighty, and something we've seen a heavy emphasis on in the last eight or so months. Black-owned businesses, especially black-owned clothing brands, seemed to boom in the summer with thousands of online media platforms publishing one listicle after the other. While the listicles have stopped and fewer brands are standing behind the black squares posted on Instagram, black-owned clothing brands are still of the utmost importance.
Historically, the global fashion industry is one of the most underrepresented industries, and that stands true today. For a centuries-old industry, the amount of 'firsts' we've experienced in the past decade is unfathomable. With initiatives like the 15% Pledge, the Black in Fashion Council, and Pull-Up or Shut Up, the dialogue has heightened but actions are still lacking. It will be up to us as a community to show the importance of black-owned clothing by using the black dollar.
With the holidays being one of the busiest seasons of the year, it's important to continue the conversations about shopping black. Below is a list of some black-owned clothing brands to add to your shopping list, no matter the recipient!
Pyer Moss
[instagram https://www.instagram.com/p/CGlVq2tjRlC/) expand=1]Founded by Kerby Jean-Raymond and one of the leaders in the black fashion movement, Pyer Moss is a men's and womenswear fashion label concerned with building a narrative that speaks about heritage and activism. The stunning silhouettes and exquisite use of color are only one part of why this brand is so groundbreaking. Raymond uses his platform to highlight the narratives of the black community, giving a voice to the people behind the inspiration.
Jovana Louis
If your style borders on professional and sophisticated, Jovana Louis is the label for you. Influenced by French and Caribbean cultures, Jovana Louis was co-founded by Jovana and her husband to create exceptional couture pieces that hug a woman's body perfectly. From the red carpet to reality TV to magazine covers, Jovana Louis is the chosen designer for dynamic and dramatic looks.
Christopher John Rogers
Few designers are Beyonce-approved, and Christopher John Rogers is one of them. The NYC-based designer started a label that served to create emotional and sensitive clothing with a focus on effortful dressing. Aside from draping Beyonce for British Vogue, the brand dabbles in ready-to-wear and streetwear, as well as custom-made pieces.
A.Au
A brand that is equal parts philanthropic and fashionable, A.Au is a lifestyle brand that directly caters to worldly, multidimensional women of today. Each piece is sourced and made in Nigeria by the hand of advanced ateliers, resulting in the most sophisticated and unique clothing. Additionally, 10 percent of every sale goes to building an education bursary in Abua that will fund the next generation through university.
Kai Collective
An attainable clothing brand with a luxury aesthetic, Kai Collective is famous for the original GAIA Dress. Started by London-based Fisayo Longe, KAI seeks to create clothing for multi-dimensional women who embrace their femininity in all its various forms. An exquisite combination of statement pieces and luxury staples, Kai Collective has a mission to inspire women with that extra dose of confidence.
Hanifa
A self-taught Congolese designer that brought her designs from IG to NYFW runways, Anifa designed Hanifa with one thing in mind: black women. No stranger to mainstream media, Anifa made headlines when she debuted her Pink Label Congo collection on a virtual model during the height of quarantine. The clientele list is A-list and the designs are for women at every turn of her lifestyle.
Brother Vellies
If sustainability is important to you, Brother Vellies is the brand for you. Brother Vellies was founded with the goal of keeping traditional African design practices while creating and sustaining artisanal jobs. Since its inception, Brother Vellies has been featured in major publications like VOGUE, received several CFDA awards, and has dressed celebrities like Elaine Welteroth, Solange, and Laura Harrier. The founder, Aurora James, is a huge community activist and started 15% Pledge, which asks major retailers to dedicate 15 percent of shelf space to black-owned businesses, especially black-owned clothing brands.
Aliette
Named for his daughter and late mother, James Rembert created ALIETTE with the idea that strength, beauty, and grace could coexist in one powerful conception. This modern luxury brand expertly blends traditional design and innovative fantasy, creating exceptional pieces that are as unique as the woman who wears it.
Stella Jean
A ready-to-wear brand with a bigger mission in mind, Stella Jean has been a force in fashion since showcasing her 2014 collection at Giorgio Armani's Teatro. The designer, for who the brand is named, uses her collections to articulate a beauty that is rarely seen and transcends borders. Recently, Jean made headlines as one of five black Italian designers handpicked to show at the first digital Milan Fashion Week.
Fe Noel
This Brooklyn-based womenswear collection is comprised of the most luxurious staples while evoking sensuality and sensibility. The influence derives directly from the designer, whose penchant for vibrant colors, travel, and her Caribbean heritage are all reflected in every aspect of this label. Aside from designing beautiful silhouettes for women, she also founded the Fe Noel foundation, a program for young girls who are passionate about entrepreneurship.
Undra Celeste New York
Undra Duncan, founder and creative director for Undrea Celeste, isn't new to the fashion world, even if her brand is considered emerging. A 12+ year veteran in fashion, Undra founded her namesake label to provide quality modern workwear to multicultural women. The pieces transition perfectly from day to night and the perfect balance of statement and staples.
Eclectic Bella
This West-Coast brand has the most effortless yet stylish pieces for your everyday wardrobe. Inspired by the ease of LA, each collection by Eclectic Bella is the catalyst where quality and affordability meet. The handpicked pieces range from relaxed athleisure to late-night staples, and at an affordable price point without sacrificing style.
Andrea Iyamah
Inspired by color, ethnic cultures, and nature, Andrea Iyamah is a ready-to-wear label that dabbles in custom-made special event dresses. Started by a Nigerian designer who shares the name, Andrea Iyamah caters to fearless females who exude confidence and adventure. Through incredible perseverance and determination, the brand has dressed celebrities like Ciara, Gabrielle Union, and Issa Rae.
Citrus Husk
Based out of Atlanta, Citrus Husk is a ready-to-wear brand that beautifully blends classic pieces with West African roots. From work-from-home must-haves to date-night staples, there's something for everyone. You can also shop the 'West African Shop', that honors the strength and style of Ghanaian women with authentic prints and handmade pieces. All items in the West African Shop are created in Ghana, and all clothing is made with genuine Ankara cotton.
Nomads Swimwear
We all know how stressful swimsuit shopping can be, but Nomads Swimwear makes it effortless. Founded on bridging the gap of size inclusivity, Nomads focus on bold swim styles and highlights that real size inclusion is possible. The sizes range from small-4x and adorned with unique prints and patterns inspired by travel and beauty.
Imad Eduso
One of the more playful brands on our list, Imad Eduso corners the market in sophisticated and functional pieces for the modern woman. A line dripped in vibrant colors, youthful silhouettes, and overstated drama, the brand is focused on creating versatile pieces that are contemporary and timeless.
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Featured image by Shutterstock
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Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
From '106 & Park' To Prime Time, Rocsi Diaz Is Still That Girl
Rocsi Diaz is no stranger to the camera. From her iconic run on 106 & Park to interviewing Hollywood heavyweights on Entertainment Tonight, she’s been at the center of culture for years. Now, she’s back in the hosting chair alongside none other than Deion “Coach Prime” Sanders for We Got Time Today, a fresh talk show exclusive to Tubi.
The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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