
Exclusive: These Women Of Color Are Putting The Power Back In The Hands Of Black Creators

While TikTok has faced massive backlash from Black creators who claim they aren’t getting credit for their content, are getting deleted for talking about racism and social injustice issues, and not getting paid their worth in comparison to white TikTok-ers, Instagram has swooped in to give them a voice. Last Monday, Instagram announced a new special tag feature that will allow content creators to get the proper credit for their posts and videos.
The new feature was created by Alexis Michelle Adjei, Cameryn Boyd, and Alexandra Zaoui who wanted to do something about the disparities between Black creators who are often creating trends but rarely seeing as much profit, virality, or credit for their contributions in the social media landscape. The trio, who works for Facebook’s rebranded company Meta, spoke with xoNecole exclusively about the groundbreaking work they are doing.
“Alexis, Cameryn, and I came up with the idea and kick-started this project after witnessing how Black creators were overlooked and under-compensated despite originating the trends (dances, songs, etc.) that were being virally distributed across social media,” said data analyst Alexandra Zaoui.
“We wanted to ensure that creators get the credit they deserve, especially in a time when that kind of visibility directly leads to brand deals and other monetary opportunities. Rather than just calling out the problem, we wanted to build a tangible, product-driven solution to encourage a culture of crediting which honors the etiquette that we saw already happening on Instagram with people tags.”
Courtesy of Alexandra Zaoui
Erin White
The enhanced tag is only available for business and creator accounts and Instagram’s website provided instructions on how to add the tag to a post. The website also described enhanced tags as a way to “allow a creator's self-designated profile category on their professional accounts to be displayed in their People Tag so that people can share and view a creator's specific contribution to a photo or video post.”
Alexis, who is also a data analyst, shared with xoNecole how their thoughts turned into reality. “Creators consistently do their job of innovating, uplifting, and driving culture through their various artistry forms,” she said.
“Through social media, this has blossomed into life-changing, economic-advancing opportunities that notably exclude underserved creators, namely Black and brown trendsetters and originators. That’s when it becomes our jobs, those working across social media, to listen intently to the needs in the community and think critically and creatively about how to solve these equality gaps– and that’s exactly what Alexandra, Cameryn, and I aspired to do when we developed enhanced tags.”
Courtesy of Cameron Boyd and Alexis Michelle Adjei
Noemie Tshinanga
“We know that this is only a first step, but we’re passionate about accepting the responsibility on the product side to build tools that ensure a healthy, equitable creator ecosystem for all.”
The new Instagram feature comes on the heels of the more recent criticism TikTok received after Forbes named the top-earners on the social site, which were all non-Black creators. The list included Addison Rae, who was called out last year for performing Black creator Jalaiah Harmon’s viral “Renegade” dance during her appearance on The Tonight Show Starring Jimmy Fallon. Addison has since apologized and the late-night talk show host brought Jalaiah on the show along with other Black creators.
But that’s just one example of the attempted erasure of Black creativity.
Software engineer Cameryn hopes that the enhanced tag will be a part of the change that needs to happen in order for Black creators to have as much visibility as their white counterparts. “We hope that all social media platforms will start to take crediting more seriously,” she said.
“As creators are increasingly becoming more of the focus, it’s imperative that these platforms put more of the onus on themselves to ensure that content is properly attributed and fairly compensated. We don’t want underrepresented creators to be left behind. We hope enhanced tags will create this social pressure to hold each other more accountable for giving credit since it’s now integrated within the product and easy to do.”
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Featured image by Noemie Tshinanga
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'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Having a morning routine is a crucial aspect of adulting, often setting the foundation for the rest of the day. Slow mornings, especially have gained popularity for its mindful approach to starting the day versus waking up frantic and in a rush. It appears our beloved creative, Issa Rae, is team slow mornings and shared her morning routine with It Takes a Village podcast.
The Insecure creator revealed that she was a part of the 4 AM club. After waking up, she dedicates an hour or hour and a half to exercise. Next, she prepares coffee and engages in what she calls her version of meditation.
"Coffee listening to news, sitting in the dark on the couch, sometimes I'll light a candle and sometimes journaling," she said. Waking up early and adopting a slow morning routine offer numerous benefits. Below, we delve into some of these advantages and provide guidance on how to incorporate them into your daily routine.
Waking Up Early
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Waking up at 4 AM might be too early for some, but waking up early overall has many benefits. As per Healthline, some of these advantages include improved sleep quality, increased energy levels, better skin, and the most evident benefit, accomplishing more tasks. If you begin work at 8 AM, consider waking up at 5 or 6 AM to dedicate time to your mental well-being before diving into the day's demands.
Exercising
There’s no better way to boost endorphins than through exercise. Starting your day with exercise can have a positive impact on your mood, which can, in turn, influence the rest of your day.
One advantage of going to the gym early is fewer people, so you don't have to wait to use your favorite machine. If you prefer at-home workouts, you can turn on a 30 minute workout video from a fitness trainer on YouTube or finally use the walking pad that's been stashed away in the corner.
Meditation
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Meditating involves sitting in silence (unless you're listening to a guided meditation) and being one with yourself. While Issa mentioned enjoying her meditation with coffee and a candle, you can create your own peaceful atmosphere. This could involve lighting sage, sitting with crystals, or using essential oils.
Regardless of the time you have, whether it’s 30 minutes or just five, incorporating meditation into your morning routine can help you begin your day with a tranquil mindset.
Journaling
Journaling can be done anytime of the day, but starting your day with it in the morning can provide clarity. There are several types of journaling that can be beneficial morning practices.
Dream journaling involves writing about your dreams the night before to gain transparency about them. Gratitude journaling involves writing about things you’re grateful for, while mindful journaling allows you to express your thoughts and feelings.
All of these practices can contribute to a successful day. By consistently practicing them, you may notice positive changes in your attitude and overall well-being.
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