Summer is the season of travel. Whether it’s a trip with your girls, a baecation, a special time with family, or a beloved solo trip – this is many people’s favorite time to run down their PTO and enjoy some much-needed R&R. However, life has taught me that to truly enjoy your time, the getaway itself is not enough. Planning is essential. For example, I like to know the deets about where I’m staying.
There’s no “we’re not even going to be at the hotel” vibes for me - the location matters, and I want to see reviews. Also, I think it’s helpful to have a few pre-planned activities to ensure you make the most of the time. Finally, one of the most important elements is travel. How are we getting around?
There is nothing worse than feeling forced to rent a car at the last minute or attempting to use public transportation only to get lost in the middle of nowhere. (Yes, I’m speaking from experience). That’s why I personally appreciate rideshare apps.
However, unfortunately, the dangers of these platforms are getting more and more severe. I’ve personally been in cars where men have asked about my views on dating, politics, and more- only to drop me at my house 10 minutes later – talk about awkward. I’ve also heard more startling stories where friends felt so uncomfortable that they hopped out of a car to avoid potentially dangerous situations.
Personal testimonies like this are why I was so excited to learn about HERide, a woman-owned, Black-owned rideshare service based in Atlanta, GA. Check out xoNecole’s conversation with the founders, Jillian Anderson and DeVynne Starks, below to learn more about their business, ongoing strides in the tech community, and why you need to add HERide to your travel hacks list ASAP.
Jillian Anderson (L) and DeVynne Starks (R).
Courtesy
xoNecole: Let’s start at the beginning. Can you tell me a little bit about yourselves?
Jillian Anderson: From a young age, I've been deeply involved in sports, earning scholarships for basketball and volleyball at Albany State University. My passion for competition and resilience was further honed during my time playing professional basketball in Morocco, where, unfortunately, an injury brought me back to the U.S. Throughout my journey, I've always been drawn to technology and entrepreneurship. Starting with selling candy bars in grade school, I later founded a successful fashion brand called BEA$T during my college years.
My background in computer science and my entrepreneurial spirit laid the foundation for HERide. The challenges I faced as a tech founder are nothing compared to the determination and drive instilled in me through sports and entrepreneurship. These experiences have shaped me into the competitor I am today within the tech industry, where I continue to push boundaries and innovate for HERide's mission.
DeVynne Starks: Growing up around entrepreneurs, I quickly understood both the hard work that entrepreneurship requires and the freedom that it offers. After earning my Bachelor's degree in Mass Communications from Albany State University, where Jillian served as my RA and we first connected, I pursued a Master's Degree from USC Annenberg in Communication Management with a focus on Public Relations.
My career path led me to establish Cultiv8PR, a boutique agency specializing in PR, social media, and content creation. We've worked with diverse brands across various industries, always prioritizing diversity, equity, and inclusion in our strategies. I'm passionate about storytelling and have a knack for finding unique narratives that resonate and cut through the noise.
In 2022, Jillian approached me to co-found HERide, recognizing my dedication to client success and my commitment to driving impactful change. Together, we've grown HERide into what it is today, leveraging our combined strengths in technology, entrepreneurship, and communications to make transportation safer and more inclusive for everyone.
xoN: What made you start HerRide?
Jillian: As the CTO and founder of HERide, my journey began from a deeply personal place. During my time as a rideshare driver for Uber and Lyft, I consistently heard from women about their concerns and fears surrounding safety when riding with male drivers. Women would share stories of relief when they saw a female driver approaching or even canceling rides until a woman arrived. Some would go as far as asking to be dropped off at a nearby location if a female driver was unavailable.
These experiences opened my eyes to a significant gap in the ridesharing industry—a lack of options that prioritized women's safety and comfort. In 2019, I founded HERide with a clear mission: to provide a safer and more inclusive ridesharing experience for women. We launched our app in 2020 on both Google PlayStore and the Apple App Store, and in 2022, with the addition of my co-founder DeVynne Starks as our CMCO, we began offering live rides.
HERide is about more than just providing convenient transportation. It's about challenging the status quo and advocating for meaningful changes in ridesharing safety regulations. Women's voices had been silenced, and their needs overlooked for far too long. We made it our priority to give women the option to choose a female driver if that makes them feel safer and more comfortable.
Our vision is to be disruptors in the industry, not only by offering convenience but also by integrating cutting-edge technology to enhance safety measures. We are committed to transforming the ridesharing landscape, ensuring that everyone, regardless of gender, feels secure during their journey. HERide is not just a service; it's a movement toward greater safety and equality in transportation.
xoN: Have you dealt with pressure to open the platform to men? How do you combat that?
DeVynne: While our primary focus is on providing a safe and inclusive platform for women and non-binary individuals, we also welcome everyone to use our services. Our decision to prioritize these groups stems from a critical need to address long-standing issues of safety and comfort that have been overlooked in the ridesharing industry for far too long.
From the outset, we designed HERide to answer the urgent call from women and non-binary individuals who often felt unsafe or uncomfortable during ridesharing experiences. Our commitment to safety is evident in the technology we've implemented, such as piloting biometric features and our rigorous 1:1 driver onboarding process.
While many men have been supportive of our mission, we understand there may be questions about why we choose to prioritize specific demographics. We ask those who question this decision to consider the urgency and importance of feeling safe during transportation. If you were in a situation where your safety felt compromised, wouldn't you want a service that prioritizes your well-being?
It's important to note that by prioritizing women and non-binary individuals, we aim to improve safety standards for everyone. Our ultimate goal is to transform the entire ridesharing landscape by advocating for better safety measures that benefit all passengers. We believe that everyone deserves safe and secure transportation, and HERide is committed to making that a reality for everyone who uses our platform.
It's important to note that by prioritizing women and non-binary individuals, we aim to improve safety standards for everyone. Our ultimate goal is to transform the entire ridesharing landscape by advocating for better safety measures that benefit all passengers. We believe that everyone deserves safe and secure transportation, and HERide is committed to making that a reality for everyone who uses our platform.
xoN: Do you have any plans to expand, can you walk me through your process to scale the business?
Jillian: Expanding HERide to other major cities is definitely part of our vision for growth. Currently, we are focused on scaling our operations in Atlanta, Georgia, where our goal is to onboard 1,000 drivers who each complete 10 rides per week. Achieving this milestone will ensure that we have a robust and reliable service in place before expanding further.
To support this expansion, we are actively raising funds with a target of $1.5 million. These funds will be crucial in enhancing our technology, expanding our marketing efforts, and establishing a strong operational base in Atlanta.
Once we've successfully met our driver and ride targets in Atlanta and secured the necessary funding, we plan to identify and evaluate potential new cities for expansion. Our expansion strategy will involve careful market analysis, assessing demand, regulatory considerations, and establishing local partnerships to ensure a smooth and successful launch.
Ultimately, our goal is to replicate the success we've achieved in Atlanta by offering safe, reliable, and inclusive ridesharing services to more cities across the country. We're excited about the future growth of HERide and the opportunity to make a positive impact on transportation safety and accessibility for all.
xoN: It's a big deal to be the first Black-owned rideshare company to partner with Hartsfield Jackson Airport in Atlanta. What does that mean to you, and how did you advocate for yourself – particularly when it came to the signage?
DeVynne: Being the first Black-owned rideshare company to partner with Hartsfield-Jackson International Airport in Atlanta is a monumental achievement for HERide, and it means everything to us. Jillian and I have always seen ourselves as disruptors, driven to challenge the status quo and create meaningful change. Our journey to secure this partnership was both challenging and rewarding.
Jillian: The process to become approved as a rideshare service at the airport was rigorous and took nearly a year. We had to ensure that our systems seamlessly integrated with the airport's infrastructure and diligently followed up on all required paperwork. On September 13, 2023, when the airport officially announced our partnership, it marked a significant milestone not only for HERide but also for our commitment to providing inclusive and secure travel experiences for all passengers.
DeVynne: One of the key challenges we faced was advocating for ourselves to receive directional signage within the airport. After months of persistent advocacy, in February 2024, we successfully secured signage that significantly increased visibility and traffic to the HERide app. This advocacy effort didn't just benefit us; it also paved the way for another emerging rideshare company to receive signage, demonstrating our commitment to opening doors for others in the tech industry.
Jillian: In a tech world where gatekeeping is prevalent, DeVynne and I believe in breaking down barriers and empowering other tech founders, especially those from underrepresented communities.
We are incredibly grateful for our partnership with the airport and excited about the future. Moving forward, we aim to replicate this success in other major cities that share our values of inclusivity and innovation in transportation. This partnership not only strengthens HERide's presence but also inspires us to continue pushing boundaries and creating opportunities for others in the tech particularly the ridesharing industry.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by zamrznutitonovi/ Getty Images
RELATED
The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Leon Bennett/Getty Images
10 of those things are listed down below. And although each of them can benefit you, health-wise, in a myriad of different ways, today we’re going to solely focus on how all of them can be relied upon to get your skin into the kind of condition that you’ve always wanted it to be.
1. Coconut Water Serum
Unsplash
If you want to get a bit more potassium or antioxidants in your system, coconut water can make that happen. Since potassium is something that helps to keep hydration in your skin and antioxidants are awesome at slowing down the signs of aging, these are already two wonderful reasons to consume coconut water consistently. Aside from that, coconut water is also good for your skin because it contains antimicrobial properties that help to prevent breakouts, plus, it is a solid source of vitamin C which helps to boost collagen production so that your skin has more elasticity.
Wanna hydrate your skin from the outside in? Check out this Coconut Water and Jojoba Oil recipehere.
2. Papaya Masks
Getty Images
A fruit that also contains a lot of vitamin C and antioxidants is papaya. It also has an impressive amount of Vitamin A in it which is good to know becausevitamin A is a nutrient that can help reduce skin sagging, decrease hyperpigmentation, and even soothe the symptoms that are associated with psoriasis. Since papaya features properties that also fight inflammation, it can help to speed up the healing process of pimples and, if you’re looking forfree radicals to stay far away from your skin, papaya can do that for you as well.
Looking for a gentle way to exfoliate your skin while soothing any skin irritation that you may have at the same time? Check out this DIY Papaya Maskhere.
3. Bone Broth
Unsplash
I am someone who enjoys cooking withbone broth. If you’ve always wondered exactly what it is, bone broth is simply the nutrients that come from animal bones after they’ve been soaking in water for a long period of time.Since bone broth is packed with everything from protein and calcium to magnesium and amino acids, it’s definitely something that can give your skin a boost of health from the inside out. Specifically, the amino acids in bone broth help to reduce inflammation and help you get a good night’s rest (which is paramount as far as achieving glowing skin is concerned).
Also,the collagen that’s in bone broth can help to make your skin firmer and more youthful-looking. So, if you want to proactively help out your skin, cook with bone broth more often. Within a matter of weeks, you should notice a difference.
4. Black Cumin Seed Oil Cleanser
Getty Images
I ain’t got not one lie to tell you — when it comes to something that is holistically beneficial for your health, black cumin seed oil is that one. So much, in fact, that there are several articles out in cyberspace (like this onehere) that list over 100 ways that it can do wonders for your overall health and well-being. Your skin will adore this particular oil becauseit contains properties that fight acne, treat psoriasis and eczema, andhelp to dissolve warts. Also, this oil contains antibacterial and antiviral properties that help to keep your skin healthy, in general.
If you’re looking for an all-natural way to deeply cleanse your skin, black cumin seed oil can certainly be of great assistance. You can read more about why and how by goinghere.
5. Watermelon Skin Toner
Getty Images
On the palate tip, few things make me happier than cubes of watermelon (when it’s in season, which is typicallybetween May and September). Since it consists of92 percent water, you know that watermelon is going to hydrate your skin — plus, the vitamin C that’s in it will do a good job of increasing your skin’s collagen production. Some other great things about watermelon (as far as your skin is concerned) is ithelps to reduce inflammation and oxidative stress and it can evenhelp to even out your skin tone.
A super refreshing way to tone and tighten your skin is to use a toner that has watermelon in it. A quick and easy recipe that will help you to do just that is locatedhere.
6. Hemp Milk Soap
Unsplash
At the end of the day, hemp milk is a milk alternative that is made by mixing water and seeds from the Cannabis sativa plant (yes, the plant that makes weed) together. Since there are a lot of fatty acids in hemp milk, that automatically makes it “skin worthy” because fatty acids help to hydrate your skin, improve the texture of your skin, and reverse some of the environmental damage that your skin may be experiencing. Since there are also vitamins A, D, and E in hemp milk, that makes it beneficial for your skin as well because vitamin A can help to unclog your pores, vitamin D can help to cultivate new skin cells, and vitamin E can help to smooth out the appearance of fine lines and wrinkles.
If you’re looking for a way to soothe your entire body with hemp milk, there’s a cool (albeit ingredient-rich) recipe for how to make hemp milk soaphere.
7. Tomato Paste Mask
Unsplash
It’s not that I don’t like tomatoes, it’s just that…if I go months without eating one, I don’t really notice. I wish that wasn’t the case too becausetomatoes are a good source of fiber, folate, Vitamin C, beta-carotene, and potassium.Your skin needs beta-carotene because it’s an antioxidant that helps to protect it from UV damage and it reduces the appearance of fine lines and wrinkles that you might have. Some other benefits that come withusing tomatoes for your skin are they reduce skin inflammation, boost collagen production, help to prevent cellular damage and they work well as a skin exfoliant.
So long as your skin isn’t super sensitive (because there is a fair amount of acid that’s in this particular fruit), it will be so happy that you’ve given it a face mask that has tomatoes as one of its main ingredients. StyleCraze has many for you to choose from. Gohere to check ‘em all out.
8. Fig Face Polish
Unsplash
If you’ve always wondered whatthe difference is between a fig and a date, let’s get free today. Although they both are fruits, figs contain more calcium, aren’t as sweet or sticky and they also have fewer wrinkles than dates do. On the skin health tip, figs contain fiber which helps you to stay regular which can help to detox your system and prevent breakouts.Figs also contain nutrients that can help to speed up the healing process of symptoms that are associated with dermatitis and eczema.
If you’re looking for something that will deeply hydrate and moisturize your skin, figs can do that. Figs also have a pretty good reputation when it comes to removing dead skin cells so that your skin’s texture will be soft and smooth; this is partly thanks to the antioxidants that are in them.
Ready for your skin to have a brilliant glow? Check out this fig face polish recipehere.
9. Aloe Vera and Honey Facials
Getty Images
There was actually a season in my life when I used todrink Aloe vera juice. Although I preferred to mix it with juice, I must admit that I could tell that it was good for me when it came tomy digestive system. I’m pretty sure that my skin enjoyed it as well, seeing that Aloe vera, internally, also helps to hydrate skin and keep it well-moisturized. If you actually use the gel on your skin,it can help to heal inflammatory acne, speed up the healing process of eczema and psoriasis symptoms and it can even assist withminimizing the appearance of pores.
As far as honey and your skin go, it’s dope because the properties in it will help to treat issues like acne, eczema, and psoriasis, it can soften the appearance of acne scars and it can even brighten your complexion over time.
If you’re someone who is all about DIY facials, this DIY Aloe & Honey Face Mask (here) will absolutely get you right.
10. Zinc Gel for Glass Skin
Unsplash
A mineral that your skin definitely needs you to have in your system on a consistent basis is zinc. Studies have proven that zinc can do everything for your skin fromhelping to prevent and heal acne and providing it with protection from the sun tosoothing the symptoms that are associated with eczema and rosacea andhelping to repair DNA damage that could lead to signs of aging. Zinc-enriched foods that can help you to receive these perks internally includelamb, lentils,pecans, shiitake mushrooms, and fortified cereals.
Something else that is high in zinc — chia seeds. That said, if you like the look thatglass skin provides, you can actually make a homemade gel that can help you achieve that look. The instructions that will help you to do so are locatedhere.
____
All of these are edible ways to achieve beautiful skin, whether you eat them or apply them.
Give them a shot. They’re delicious (inside) and easy (outside) ways to achieve your skin goals without any of the sometimes expensive, chemical-filled drama that comes with a lot of these commercial brands out here. And that’s just the truth.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by DragonImages/Getty Images