Just like clockwork, I’m starting to see social media posts and television commercials about the fact that summer is almost over. I guess it’s because school is about to be back in session; however, the actual summer season couldn’t care less about that. What I mean is, no matter what year it is, summer technically does not roll into fall until sometime between September 21st-24th of every year. This year, it’s on the 23rd, which means we have several more weeks to learn more about what we can do to preserve our God-given beauty while the sun is still blazin’ and the days are still extra long.
And since a lot of us tend to lean into protective styles (especially with the kind of heat that this summer has been completely showing out with!), I thought it would be a smart move to offer up some tips on things that you can do to get the most out of your preferred protective style look until it gets into my favorite time of the year — autumn.
Personally, I think this is the ideal time to share these 15 suggestions…being that you’ve got about as long as a set of box braids should be in your hair before cooler weather comes around (some of y’all will catch that later). Timing is indeed everything, chile.
1. Cleanse Your Scalp
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Please, when you get a chance, check out “Treat Your Scalp To A Little Bit Of Detoxing This Weekend.” Between product build-up, sweat, and dead skin cells that are forever dropping, it’s amazing that a lot of us don’t experience more scalp itchiness and irritation than we already do. Not to mention the fact that many of us also don’t nourish our scalp enough, so we mistake dandruff for what is actually a dry scalp (also check out “Stop Scratching: The Differences Between Dandruff And Dry Scalp”).
Thanks to protective styles like box braids and hair twists, all of those parts in our hair tend to expose our scalp to the sun a lot more than usual. Thoroughly cleansing your scalp with a scalp scrub on wash day, carrying a spritz to treat the scalp in between wash times (more on that in a bit), and also adding some plum oil to pamper your scalp (plum oil is everything, y’all — great for soothing the scalp after chemically processing it and restoring dry and brittle ends) will make all of the difference in the world.
2. Use a Clarifying Shampoo
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Speaking of sweat and build-up, although you shouldn’t apply this tip every time that you shampoo your hair, definitely use a clarifying shampoo after taking a protective style down (especially if it’s been up for 6-8 weeks straight). A lot of gunk can collect in your hair when you haven’t been doing much (to your hair) other than getting up and heading out for weeks on end. A clarifying shampoo is specifically designed to remove all of the stuff that isn’t good for your strands long-term. As far as shampoo brands go, Cosmopolitan did you a solid by offering some great suggestions: "23 Best Clarifying Shampoos for Curly Hair (Sulfate *and* Sulfate-Free).”
P.S. If you don’t want to try a clarifying shampoo, at least go with an apple cider rinse; it clarifies and conditions your hair basically at the same time. You can watch YouTube videos on the topic here, here, and here. Again, don’t use it ALL of the time (and definitely dilute it first) — just when you need to get your hair “extra clean.”
3. Apply Hair Products That Contain Sunscreen
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BLACK. PEOPLE. NEED. SUNSCREEN. HAIR. IS. INCLUDED. IN. THAT. Y’all, it can’t be said enough that having more melanin doesn’t mean that UV rays give a damn. In fact, the reason why a lot of us end up with hyperpigmentation and age spots is because we ignored this particular point. Besides, let’s not act like our scalp isn’t also made up of skin, so…there’s that. Also, even though the hair that hasn’t grown out of our head doesn’t have any living cells in it (which is why it doesn’t hurt whenever we cut it or use heat styling tools), UV rays do have the ability to damage your hair follicles, if you’re not careful. That’s why you should definitely be intentional about using hair products that have some sort of sunscreen in them around this time of the year. You can check out a list of some here, here, and here.
4. Wear “Light” Braiding/Twisting Hair
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Not all braiding and twisting hair are the same. Some brands are itchy as hell (YouTuber Seun Okimi has a bomb video on the backstory on that), while others are too heavy — and that can be annoying if you plan on doing some more swimming before the summer season is up. So, definitely ask your braider to go with a lightweight kind of hair. If s/he doesn’t know what that means, that’s your first sign to go with someone else. And what if you plan on going the DIY route? Another Black beauty influencer who goes by the name EBONYJAY has a video entitled, “What is the best braiding hair to use? Tips for new braiders” that has some gems for ya.
5. Give Your Edge Control a Bit of a Break
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Once upon a time, someone (a Black woman) asked me in an interview about why I personally thought that we were so obsessed with baby hair: “Sometimes I wonder if it’s still a low-key obsession with wanting to come off like it’s a form of having what society deems as being ‘good hair’” was my response. Because while I do like realistic-looking baby hair as much as the next fly chick, at the same time, I do think that doing anything in excess, to where it can damage your edges and/or your nape, should be rethought — and when you’re using edge control that has a lot of alcohol in it (read those labels, y’all), that is exactly what is happening.
6. Add Color Via Extensions Only
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Here’s the deal: the tighter your curls are, the more challenging it’s gonna be for the natural oils that come from your scalp to coat all of your hair strands. In a nutshell, that’s why our hair tends to be so much drier than other ethnicities. And that’s why, whenever we choose to color-treat our hair (especially with the box brand stuff), it can wreak total havoc on our tresses as far as hair health goes.
Listen, I know this is the time of year when going big and bold is tempting; just try and go with colored hair extensions or, at the very least, demipermanent or semipermanent hair color options. Or hell, even color wax. No, they don’t last as long, yet they also don’t do the kind of drying-out damage that permanent color does; they’re specifically designed not to.
7. Go No More than Three Weeks Tops for Styles Without Extensions
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Halo braids (this hack here is dope). Bantu knots. Cornrows. Space buns. Flat twists. All of these are protective style looks that many of us can do with or without the help of extensions. And while they all are super cute/low manipulation styles, try not to get too comfortable in them by letting them sit in your hair for weeks at a time. It’s pretty standard for hairstylists to recommend that naturalistas wash their hair once a week or once every two weeks at the most; otherwise, build-up can occur. Plus, when you’ve got a protective style, going over three weeks could lead to hair matting when you’ve got scalp and hair sweat to contend with.
8. Wrap It Up Sometimes
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No one can rock a head/hair wrap quite like we can, and we all know it. So, on the days when you don’t feel like spending a lot of time on your hair or you’ve got an old wash ‘n go that you don’t have time to refresh, pull out a scarf (or pre-tied turban; Etsy sells quite a bit of those; just go to the site and put “pre-tied turban” in the search field) and wrap your hair up. Not only will you look beautiful, but a scarf or turban will also give your hair a break from the sun beating down on it and ultimately drying it out in the process.
9. Keep a DIY Spritz Handy
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Something that our hair always needs is moisture — especially in the hot summer sun. A spritz that I’ve come to be a big fan of is De La Cruz’s Lavender Water Body Mist. Because it has some glycerin in it, it acts as a humectant (something that naturally pulls moisture from the air), even on my hair. This is great when I have a protective style like braids or twists because it hydrates my scalp and adds moisture to my hair, even when it’s “tied up”; that way, I don’t have to work overtime while deep conditioning my locks (after taking out my protective style) due to how dry my strands are.
If you’d prefer to make your own hair spritz, that’s pretty easy to do as well. Some easy-to-make recipes are located here, here, and here.
10. Try a Lil' Bit of Swim Spray
Something that will definitely strip away some of the natural oils in your hair is chlorine. And since we’ve already touched on the fact that a lot of us have hair that is already dry, you don’t want to help chlorine out in any way. That’s why it can never hurt to have some of AquaGuard’s products (here) in your hair arsenal. They have a pre-swim product that is specifically designed to keep harsh chemicals from damaging your locks. And you know what they say — an ounce of prevention is always better than a pound of cure.
11. Moisturize and Oil Your Ends
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Depending on who you talk to, different people are gonna have different feelings about whether or not applying oil to Black hair is needed. Personally, I’m all about it because, so long as YouTube channels like the one by EfikZaraexist (check out “Looking For Hair Growth? It Might Be Time To Bring 'Blue Magic' Back”), I’m sold! The key is to use oil to lock in a hydrating conditioner that has been applied with the help of some water.
So, when it comes to making sure that the oldest parts of your hair remain in good condition (so that you’re able to retain length), a couple of times a week, dampen your ends, apply a leave-in conditioner and then apply a carrier oil like grapeseed (it has lots of vitamin E), jojoba (it contains properties that repair heat damage) or avocado (it is a natural sunscreen) to them. Doing this will strengthen your ends over time and help to prevent split ends and breakage.
12. Enjoy Lemonade and French Braids
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If you’re curious about what the biggest braid trends are for 2023, you can’t go wrong with lemonade braids — you know, the look that is braided in such a way to where your hair swoops over to one side. As someone who oftentimes will get some medium-sized box braids at some point during the summer season, I’ll tell you, off top, that one of the best things about lemonade braids is they will definitely reduce your time in a braider’s chair (which automatically makes them a win!). Matter of fact, if you’re daring (and patient) enough (and you already know how to braid), you can probably even install them yourself (check and see by watching this video, this video, and this video).
Or you can put a part down the middle and do a couple of French braids, which is one of my favorite go-to's. A look that I like a lot is having two braids going back on the sides with a big braid in the middle. I start the middle braid back far enough to where I can create a bit of a poof in the front so that it stands taller. It takes like 30 minutes to do (after creating the three parts) and can look casual or sophisticated, depending on what I decide to wear. Easy peasy, chile.
13. Don’t Keep “Extension Styles” in for More than Six Weeks Tops
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Listen, when I get my box braids, I’m in the chair for about six hours, paying around $200. Although the end results are always worth it, the process of taking those bad boys out alone is enough to make me want to keep them in for as long as possible. And while I’ve seen hair hacks featuring women who “double knot” their braids at the root — I’ll pass. I don’t want to run the risk of making it so difficult to take my braids down at some point that I damage my locks in the process. Besides, after six weeks (eight tops), the weight of the braids (or twists) can put a real strain on your edges, nape, and hair follicles overall. So yeah, a couple of months should be the absolute max. Also, give your hair a 2-3 week (or so) break before adding more extensions. Anything in excess can be counterproductive. Always remember that.
14. Trim Those Ends
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Although I’m not personally a believer that you need to trim your hair, without fail, every 4-6 weeks, what I do think is, around that time, you should (re)evaluate your ends to see if they are in good condition. For instance, I was revisiting what different kinds of split ends look like, and while I rarely end up with the “traditional ones” that split from the bottom, sometimes I do end up with fairy knots or the feather or incomplete split whenever I am too rough on my tresses (you can learn about the various ones here). However, instead of cutting off a couple of inches, I’ll switch up my styling routine or do a bit of dusting (only cutting the strands that appear to be in real trouble).
15. Sleep with a Humidifier
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I’m forever gonna recommend that people have a humidifier in their bedroom. For health reasons, check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall.” As far as your hair goes, the 6-8 hours when you’re asleep, your strands still need moisture.
Having a humidifier can get them the hydration that they need. Not to mention the fact that if you’re someone who can’t seem to keep your scarf (or bonnet) on your head or your satin pillow on your bed as you’re tossing and turning throughout the night, a humidifier can help to keep your hair from drying out. Plus, if your hair is in a protected style that has extensions, it can keep those from drying your hair out as well.
So, if you don’t already own a humidifier, there’s no time like the present to invest in one. Your health will thank you. Your hair will too! Enjoy the rest of the summer, y’all.
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
Stepping Down But Not Out: Dorion Renaud On Growing Buttah And Moving On
When Dorion Renaud created Buttah in 2018, it was out of necessity. He had yet to learn that it would be as embraced by the culture as it has been.
The skincare company was created due to some of Renaud’s woes when caring for his skin. Ultimately, he wanted Black men to feel confident in their complexion after discovering that there were little to no products in the market that catered specifically to his problems of discoloration, breakouts, etc.
“I had no idea that people would even latch on to it or that it would take off,” Renaud tells xoNecole. “I didn’t know until I started hearing from people in the streets over the past couple of months when I announced that I was stepping down as CEO. So many people were telling me, ‘Thank you. We need you to keep going, and we got to do it again.’
"I understand my purpose in beauty even more now and realize that I must continue to evolve in the skincare space and keep learning what people are into. Just like clothes and other trends, I’m realizing that skincare has followed that because so many people have gotten to be here. Things are changing.”
When the former College Hill cast member kicked off Buttah in 2018, it was a passion project. Today, it is a heavy-hitter in the beauty world after securing spots on retailers' shelves, including Macy’s, HSN, Nordstrom, Ulta Beauty, and more. Now, just six years later, Renaud’s role within the company has shifted. No longer is he juggling being the founder, face of the products, day-to-day operator, and all that comes with being an entrepreneur.
“I will always be the founder of Buttah,” he explains. “I knew it was time. I’ll say the decision was probably more personal than professional, and it was the first decision in my life since I was 19 and doing television, I decided based on my personal life and not what I needed next in business. I learned so much quickly, and it was tough being the CEO of the company, the face of the company, and managing the ins and outs and day-to-day. I’ve grown so much and felt like I had done so much with Buttah, and it was just time.”
He adds, “I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
In the Black community, when the founder of a brand that we’ve grown to love and cherish changes ownership, terms like sellout are often used. Luckily, Renaud says that his experience has been positive. However, this does not mean that’s the norm for everyone else.
“I think it’s the lack of education around business, and that is what I aim to do in this next chapter,” Renaud explains when asked why he thinks the Black community is so skeptical of founders stepping down and selling their businesses.
“I started in a one-bedroom apartment and created Buttah in the middle of the night. I had to learn to detach emotionally from it and let it go when it was the right time for me. I think some people are in certain things for the long haul and want to go through the ups and downs with the companies. I am all for that, but it’s just a personal choice. Sometimes, when the climate changes and things change, your life changes. It’s time to step away.”
“I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
Renaud says he was inspired by Rihanna's resignation as CEO of her Savage X Fenty lingerie brand. As he looks ahead, Renaud’s dreams are more significant than ever. “I’m writing a book right now about rebranding yourself, starting your brand, and making money off of who you are in the right way,” he says.
“I am going to be diving back into acting. I will go back into the music and I will bring you all more innovative, amazing skincare for the rest of my life. I’ll bring products to the community as long as I'm here. I hope to be a major mogul one day and continue inspiring others, achieving all of my dreams, and living my purpose. I just want to manifest my purpose taking over for me and my community to be alright.”
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