The Rise Of Tyla And The Importance Of Capitalizing On The Moment
For years, we watched Black female artists be forced to unfairly stagger their way through the music industry. Sometimes, they hit their stride--like Beyoncé, Mary J. Blige, Missy Elliot, and Rihanna--never truly succumbing to the doubts of those around them. Other times, they rose to stardom very quickly, only to fall suddenly overnight with a whisper.
However, more often times than not, they found themselves stuck in a strange limbo, one where they had enough to become discovered but not enough to be able to see their careers come to fruition.
Nevertheless, it appears that this narrative is now coming full circle. Contemplate the works of artists like Coco Jones, Victoria Monét, and especially the South African prodigy Tyla. With the release of her first single just four years ago, Tyla finds herself at the peak of her career--showing that although she may stumble, it was only inevitable that she'd find her footing.
With her recent Grammy and upcoming debut album, Tyla is a living example of the importance of capitalizing on created opportunities and living in the now. Here's what you can learn from her rise to stardom.
Manifest and Create Your Opportunities
Contrary to popular belief, Tyla's ascent to fame did not happen suddenly. Rather, it took her four years of arduous struggle to become famous. Tyla, who was born and raised in Johannesburg, started sharing original music and covers on Instagram while she was a senior in high school. A few months later, she began pitching her songs to several music industry heavyweights in hopes of getting a break. Consequently, Tyla manifested an opportunity to be discovered by her first manager, Garth von Giehn, who set up Tyla's first recording sessions. Tyla used to commute to the studio every weekend during her last year of school.
She released "Getting Late," her debut track, which she had recorded with Kooldrink, following her high school graduation. The dance tune with a falsetto and pop and African influences marked the start of the sensation's musical career and helped her become extremely well-known in her own country. Because of the success of this song, Tyla finally inked a record deal with Epic Records in 2021.
Tyla didn't only think hypothetically when she started creating possibilities for herself; instead, she realized how important it was to put yourself out there and turn into her own biggest advocate and fan. She developed a portfolio that demonstrated her abilities and persuaded people that she was worthy of investment due to her persistent approach to consistently producing songs and covers.
To ensure you have the same opportunities, visualize your objectives and make a six- to twelve-month strategy to achieve one or two of your goals. Then, start small every day and work towards your plan until it is completed. Regularly send leaders in your industry resumes, art, music, or whatever it is you're selling. The worst-case scenario is that they decline. When you create your plan, make sure you're creating a sturdy foundation that will guarantee your success.
Tyla wins her first Grammy
Photo by Emma McIntyre/Getty Images for The Recording Academy
Invest In Yourself: Taking a Break from University
Tyla not only taught us the value of pursuing and realizing one's aspirations, but she also stressed the value of making an investment in oneself. Tyla studied engineering at university when she first started her profession. However, the singer made the decision to put her degree on hold for a year in order to focus entirely on her music career after going through a really stressful period. Afterward, she continued to gain recognition, finally releasing the music video for "Getting Late" two years later.
This resulted in the South African sensation receiving nominations and awards, a record deal, and acclaim throughout the pandemic.
Tyla's ascent to popularity teaches us how to invest in ourselves as well as how to take our time in making and carrying out our ideas. Tyla had to balance her time between her music and engineering education when she initially started her career. However, Tyla chose to take a year off from school and devote all of her attention to her music career after feeling an unimaginable amount of stress from the major. At this point, she started to witness the fruits of her labor.
In the end, she made a video during the pandemic, which eventually led to a record label deal and domestic success.
Seize the Moment: Capitializing on "Pop Stardom"
Tyla kept taking advantage of her fame and prosperity for around three years. In contrast to several contemporary artists, she persistently and deliberately dropped singles, seizing the opportunity whenever it presented itself and only bringing forth new ones after it had passed. Tyla released two further songs in October 2021 and November 2022, "Overdue" and "To Last," respectively, after her initial single.
In addition, she made her stage debut in 2023 at the Dolce & Gabanna after-party in Milan, solidifying her status as a global performer. The singer's single "Been Thinking" got her the first chart spot of her career on the Billboard R&B airplay. Later, she traveled with Chris Brown on his "Under the Influence Tour" and released a single with Nigerian vocalist Ayra Starr.
Utilize Social Media to Control Your Narrative: Rise to Fame Through TikTok
Even though she was well-known before her TikTok dance, her long-lasting international popularity didn't come until the release of her single "Water" in July 2023. When every TikTok dancer persisted in making their own dance variant to the song or perfecting the already-created "Water" dance, it was difficult to ignore the song's enticing harmony, given how captivating it was.
@fallontonight @Tyla makes her Tonight Show debut with “Water” 💦 #FallonTonight #Tyla #Water #TylaWater
In addition, a number of musicians added their own features or covered the song to prolong its popularity. Whatever the case, Tyla's rise to fame began in the summer of 2023. The song became so well-known by the end of the summer that it peaked at number 10 on billboards in the US, UK, and Australia.
Thanks to TikTok, Tyla became the first South African to reach the Billboard Top 100 in 55 years. By embedding herself in history, it'll be hard to forget the artist for a while.
Tyla demonstrates to us the value of using social media to promote oneself through this. Building your social media network might be a great approach to generating passive money if you're looking for a second job or to market your writing, music, art, or other interests. In addition, it's an inexpensive approach to sell yourself and display your skills without having to break the bank.
This makes it possible for people to sell their brands independently and for others to market your goods on your behalf. When used properly, social media is the ideal platform for seizing the moment since it guarantees that your moment will be highlighted and shared often.
Tyla shows off her platinum plaque for "Water."
Photo by Tommaso Boddi/Getty Images for Epic Records
Network, Network, Network: Gap Collaboration
Tyla is one of the many faces of Gap, which unveiled its spring collection earlier this month. It was no surprise that the "Water" singer was chosen by the Gap to promote their business, as their Spring 2024 range is a celebration of dance, fashion, and music, all woven into linen. The charismatic and talented South African singer lends her charm and abilities to the campaign.
Tyla fits in nicely with Gap's mission to support musiciansthat are genuine and unique. In addition, the singer teamed up with the other summertime favorites Jungle's "Back on 74" dancers in an attempt to reap the rewards of their moment of fame to ensure their long-term success in the business.
Not only does the singer collaborate with clothing brands like Gap, but her upcoming debut album features collaborations with artists like Becky G, Tems, Gunna, Skillibeing, Kelvin Momo, and Travis Scott. Allowing her to capitalize on multiple audiences and fandoms with her newest singles.
This partnership demonstrates how crucial networking is to achieving one's objectives. Learning to capitalize on the moment requires networking to market one's brand, even if it can be awkward and irritating at times. You may start to open doors to new possibilities and promote the sharing of ideas and best practices by developing professional connections. As a result, networking may help you advance professionally, flourish personally, and eventually succeed in your desired industry.
Practice Self-Care: The Cancellation of World Tour
Lastly, Tyla's ascension to prominence has taught us the value of taking care of oneself and slowing down. Tyla had announced her global tour and the release of her debut album earlier this year. She did, however, also declare earlier this month that she would have to postpone her Coachella performance and her worldwide tour because of a nagging ailment.
The news took many aback since she had been giving so many performances and announcements that nobody could have predicted the artist would be going through such hardships. However, it is crucial to be reluctant to prolong one's harm in the face of fame. Most artists are so focused on seizing the moment that they neglect to calm down and let their moments unfold into whatever they may naturally become, which leads to them penning themselves into a corner.
By postponing the global tour and canceling other performances altogether, the performer is allowing herself more time to hone her stage act and presentation when the tour finally happens, as well as an opportunity for fans to pause and recognize her talent beyond the hit song "Water."
This teaches us the importance of taking moments to slow down and be in the now. Sometimes, when we work hard for something, we often forget to take a moment and appreciate the fruits of our labor. Whether it be an injury that makes us stop and take stock or simply a mindful mental health day, it is imperative to practice self-care on our journeys to success.
Tyla's self-titled debut album is available on all platforms on March 22.
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Feature image by Arturo Holmes/Getty Images
Taysha Robinson is a writer and high school English teacher, based in metro-Atlanta. A self described philomath, you can find her reading books and articles of every genre, attending educational conferences, and hiking wherever the terrain will allow.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Alaska Wasn’t On My Bucket List, But My Glacier Adventure Made Me A Believer
We all have bucket list destinations at the top of our lists. I visited one of those at the top of 2024: Japan! But what happens when you get an opportunity to go someplace that wasn’t on it? For me, that was Alaska. Now, I’d submitted my short film to the Anchorage International Film Festival, genuinely thinking it would be a long shot to get in with a short film about fibroids and Black women’s health.
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
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Featured image courtesy of Bianca Lambert