Quantcast

Mother's Day is a special time of year when we take a moment to celebrate the women that have molded us into who we are today. With that idea in mind, The Lip Bar not only released a new "fire engine red" lip color called "Hot Mama," but crafted a campaign around young women celebrating the beauty of motherhood.


According to a statement The Lip Bar revealed that "Hot Mama is an ode to motherhood and a celebration of one of the most impactful roles a woman can have, being a mother. The color red has often been identified with 'power' and we salute and intend to further solidify the power that lies within each woman who has given life."

The Lip Bar founder Melissa Butler wearing "Hot Mama"

Courtesy of The Lip Bar

The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances.

In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."

Hot Mama Jordan

Courtesy of The Lip Bar

"I feel like I can tackle anything that comes my way."

Hot Mama Desire

Courtesy of The Lip Bar

This release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms.

Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she told the beauty brand.

The visuals are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all. And being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.

Check out additional photos from The Lip Bar's Hot Mama campaign below:

Courtesy of The Lip Bar

The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances. In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."

"I feel like I can tackle anything that comes my way."

This is release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms. Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she shared with the brand.

The visuals from the campaign are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all and that being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.

To shop the product and get into some "Hot Mama" of your own, click here.

 

RELATED

 
ALSO ON XONECOLE
Aries-April-2025-monthly-horoscopes

April is a month to slow down and to fully grasp what has been. The month starts in fiery Aries Season, but we are also in the thick of Retrograde Season as we begin the month as well. Thankfully, Mercury finally goes direct on April 7, after being retrograde mid-March, and communication matters are clearing up. This is a month of mental clarity, a fresh start, and not being afraid to dream a little bigger.

On April 12, there is a Full Moon in Libra, and this Full Moon brings relationship and financial matters full circle. This is the time to let go of what doesn’t make you feel balanced or in harmony and to create space for more peace to enter your life. Venus goes direct in Pisces on the same day, after being retrograde since March 1, and love is healing. With Venus now direct, there are more opportunities for commitment and longevity in love, and there is overall a greater feeling of romance, receptivity, and compassion in the air now.

KEEP READINGShow less
10 Former Virgins Tell Me Why They're Glad They Waited Until Their Wedding Night

A couple of months ago, while having a conversation with one of the former virgins-now wives who happens to be featured in this article (who also happens to read a good amount of my content), something that she brought up is why don’t I mention virgins more in my content: “It’s not like we ain’t out here, Shellie,” she said — and she is exactly right.

Honestly, I didn’t have a real reason to give her because it’s not like I don’t know my fair share of them. Yeah, contrary to what social media wants folks to think, there are individuals who make it out of both high school and college without having sex (some, any form of sex, and some even well into their 20s and on) and really contrary to what social media says, research continues to share benefits that can come from waiting until marriage to copulate.

KEEP READINGShow less
LATEST POSTS