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The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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When it comes to stress, according to a recent report, these jobs made the list:
(Oh, and a quick disclaimer: This is not to deter anyone from pursuing the career of their dreams or calling. Just keep these things in mind and remember that there are both good and not-so-savory aspects of doing any job or getting into any industry.)
Anesthesiologist
These professionals (who, on average, can earn more than $230,000 annually) face occupational risks such as large workloads, intense responsibility, safety issues related to ionizing and non-ionizing radiation, and high instances of suicide. They are also exposed to the usual biological factors present in medical facilities, such as viruses, bacteria, and fungi.
Business Operations Manager
Take it from me, any job title with the name “manager” in it is indeed stressful. As someone who has worked in management positions for over 10 years, it’s a rewarding but oftentimes thankless job, and when something goes wrong, the buck stops at you even if it’s not exactly all your fault.
Research has shown that 67% of managers have admitted to “struggling with heavy workloads, and the pressure exacerbates burnout in the office.” Business operations managers can earn upwards of $89,000 but are often tasked with making sure the engine of a department or a whole business runs efficiently and smoothly. This can mean late nights, overtime, and heavy expectations for results.
Social Worker
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Whether clinical, child and family, or community social workers, these professionals often have to help women, children, and families get through some very tough situations; social workers are susceptible to burnout. Due to services in stressful and complex situations, social workers are “more at-risk for chronic stress resulting in burnout,” according to research. This burnout is associated with “increased levels of absenteeism, higher turnover rates, and negative work attitudes.” Salaries can range from more than $45,000 to $80,000 per year.
Dentist
While it might seem like this is one of the less stressful medical professions to pursue, where you can set your own hours, start a practice, or take on a lucrative niche to meet your career and financial goals, this is still on the list of the most stressful jobs.
An expert told U.S. News & Report that a key stressor for dentists, who can earn salaries of more than $155,000 per year, is dealing with patient anxiety. “The most stressful occupations are those with much responsibility and not a lot of positive reward and feedback,” she explained to the publication.
Nurse Practitioner
One report found that these essential workers, who can earn upwards of $121,000, face constantly having to deal with “doctor's attitude, posting in busy departments (emergency/ICU), inadequate pay, and too much work.” Another found that two out of every 10 nurses have indicated that they are either “highly” or “extremely” stressed due to work, with 82% stating that stress affects their mental health and more than 44% indicating that work stress affects their physical health.
Sales Manager
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As mentioned before, being a manager is not for the faint at heart, especially when you’re managing both processes and people. There’s a sense that there’s always a deal to be made or closed, and revenue numbers directly impact one’s success in this role (as well as their livelihood.) Having to constantly hit targets and KPIs can take a toll on even the most savvy salesperson, and then add to that the responsibility of ensuring your teams are meeting their goals, the reports, the schmoozing, and the constant meetings.
How To Cope With A Stressful Job
Certain levels of stress at any job are unavoidable, and if you’re a professional in any of the aforementioned fields (or plan to be), it’s important to prioritize self-care, finding work-life harmony when balance just isn’t possible, and setting boundaries.
Experts also recommend building a certain level of discipline when it comes to your exercise and fitness habits, seeing a therapist, and building a supportive network. If you’re already in these industries, take micro-breaks (i.e., once every two hours while at work, if possible), commit to a hobby, and find purpose and passion outside of the work that you do.
Join a professional organization specific to your industry where you can relate and network with other professionals who face the same unique stressors that you do, and if all else fails, think about your why and whether maybe a sabbatical, career gap year or a total career change is your next move.
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