Okay, so I know that I can’t be the only one who has seen those AI bikini pics that seem to be popping up more and more on Instagram. What’s truly wild to me about them is not the portraits themselves but the comments. What I mean by that is the number of people who have no clue that what they are looking at isn’t exactly real.
Know what I think was the gateway drug for the illusion? A lot of these filters. Boy, the way filters have folks thinking that what they see is what is happening…off social media is a trip. And to be real about it, like King Solomon once said, there isn’t anything new that’s under the sun. Before social media filters, there were camera lenses — both on- and off-screen — that also “softened up” people’s looks.
Thing is, though, no one can be behind a camera forever. Eventually, folks are going to see them, live and in living color and so, if they still want their face to appear absolutely flawless, what ever should they do then?
One solution? It’s a makeup trend known as cloud skin. If you’ve never heard of it before, I’ll explain.
What Is Cloud Skin All About?
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Although I wouldn’t exactly say that I’m afraid to fly (been on far too many flights for that resolve), at the same time, I must admit that flying isn’t my top 10 favorite things in life to do. Still, there are moments, while I’m thousands of feet in the air, that I do appreciate the experience. Like when I’m above the clouds, the sun is about to set, and the clouds look both fluffy and radiant at the same time.
Believe it or not, that is where “cloud skin” gets its name — it’s all about cultivating a matte skin look without it looking dry or caked up. Another way to look at it is it’s where matte and the dewy skin look “meet up” and find some common ground on the same face.
From what I’ve read and researched, a make-up artist by the name of Dominic Skinner actually coined the term and, according to him, “It’s all about specifically placed powder, a touch of foundation, and a facial oil to prime the skin.” When he was quoted as saying this, it was back in 2020; however (surprise, surprise), thanks to TikTok, cloud skin has experienced a resurgence in popularity and is predicted to be one of the most popular cosmetic looks for the next several months.
Why Cloud Skin Is Such an Appealing Make-Up Trend
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And why is cloud skin something that you should consider for your own face (at least every once in a while)? To me, I think it’s a dope approach to makeup if you’re looking for a way for your skin to look youthful, even-toned, and delicate without having a pack on a pile of layers of foundation in order to do it. Plus, even if you’re not an expert at applying makeup (or you don’t have a ton of time on your hands), the steps are relatively easy, even for a novice.
Another perk is, if you apply each step correctly, your skin will remain well-hydrated, your face will look picture-perfect and you won’t have to worry about using a filter when you do make a social media post.
These all sound like huge wins to me, so let’s get into how to actually achieve the cloud skin look.
5 Steps to Achieving Amazing-Looking Cloud Skin
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1. Hydrate your skin. It doesn’t matter how well you apply the other four steps if you overlook this one. That’s because, there is no way around the fact that if you want your skin to look dewy and fresh, you are going to need to make sure that it is well-hydrated. You can do this by applying a moisturizing serum or a lightweight moisturizer. Just make sure that it’s more water than oil-based. Oh, and in order to “lock everything in,” follow this up with a skin primer.
Primers are the unsung hero of make-up looks because they do everything from “fill in pores” (temporarily) and soften the appearance of fine lines and wrinkles to make sure that the cosmetics that you apply are able to last for a longer period of time. If you need help selecting one, TikTok has posts for days on the topic. Just go to the app and put “best primer make-up Black women” in the search field.
2. Apply a semi-matte foundation. Now you’re ready to put on your foundation. It’s important that it has a semi-matte finish to it because that is what will help to “blur away” any imperfections that your skin may have. Come to think of it, you may actually want to go with a foundation that also has concealer in it, just to keep the application steps down. Oh, and definitely apply with a damp cosmetic sponge instead of your fingers — that will help to create the cloud effect too.
3. Next up: blush. In my opinion, these days, blush isn’t given enough of the respect that it deserves. Not only does it add a pop of (subtle) color to your face, but it helps to contour, hide imperfections, and even bring out the best in some of your facial features (like your cheeks and chin). That’s why I think it’s dope that it’s a part of the whole cloudy skin process. For this look, opt for a cream or liquid blush in a color that will bring out the best in the next step: bronzer.
4. Definitely add a touch of bronzer. Although I personally try not to wear make-up often (beyond mascara and lipstick), when I do, especially during the warmer months, I am definitely gonna apply some bronzer. In my opinion, few things can make your skin look sexier in a really short amount of time. Bronzer also has a way of making your skin appear absolutely radiant. The hack here, for us (Black women), is to go with a warm and rich hue, one that is a shade or two darker than your complexion, and to preferably apply it with a brush; that way, it’s not too heavy on your face.
5. And now it’s time to “bake” your skin. Final step, do what is known as “baking your skin” which simply means that you set the work that you’ve just done with a translucent or finishing powder (and the help of a foundation brush). This is what ensures that your final result will last for hours at a time (you can read more about how to bake your skin here).
BONUS: Gloss those lips up. If you Google the whole cloud skin look, you may see a lot of women with a matte lip color to boot. My two cents? Go with a glossy look instead. There’s something about the way that the gloss plays off of the bronzer that really sets everything off in excellence!
There you have it — a way to look like you’re using a filter…when you’re not on a screen.
Enjoy sis. Enjoy!
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Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak