If you’ve ever looked at your outfit in the mirror and thought, “Hmm, something’s missing,” your fit might just need a little extra touch of magic.
It’s safe to say that the fashion scene is spoiled for choice when it comes to the new summer outfit trends to revamp our wardrobe, making it a fun time to explore a few new statement pieces to elevate your look.
Whether you're going to brunch with your girls, strolling through the city, or rocking your everyday look, the right accessories have a way of making you stand out in the crowd. From oversized sunglasses to bold jewelry and vibrant scarves, the options are endless for adding that extra flair to your summer outfits.
Think colorful handbags, stylish sneakers, and playful hair accessories that not only complement your wardrobe but also express your unique personality. Don’t be afraid to play around with different trends that take you out of your comfort zone and take your look up a few notches. So, let's not waste any time diving into the hottest trends and must-have pieces that will keep you looking fly all summer long:
1. STACKED CHAINS & NECKLACES
Elevate your style with stacked chains and necklaces, perfect for adding a touch of edge and sophistication to any outfit.
2. MESH BALLET SLIPPERS
These mesh ballet flats blend the comforts of a flat with the sheer, toe reveal of a sandal. Add this chic touch to your summer fits.
3. FRUIT AND FLOWER EARRINGS
Get your daily produce intake with these cute fruit earrings. These earrings are not just the perfect, playful accessory for your summer looks, but can double as a conversation starter too.
Anthropologie Triple Flower Earrings
Anthropologie
4. PUMA PALERMO
The Puma Palermo sneakers bring a fresh, classic vibe with their bold yellow, pink, and green colorways, perfect for adding a pop of color to any outfit. Featuring a classic design with modern comfort, these sneakers are a stylish and practical addition to your footwear collection.
Adidas Gazelle
Adidas
Looking for a stylish alternative to the Adidas Samba? The Adidas Gazelle offers a classic yet fresh option with its timeless design and versatile sneaker.
5. SILK SCARF/BANDANA
If you’ve ever wanted to recreate Rihanna’s classic hat and scarf look, pick up a silk scarf or bandana for the perfect touch of edgy elegance.
6. A POP OF RED
The "pop of red" trend is all about making a bold statement with vibrant, eye-catching pieces. From striking red crossbody bags and chic sandals to sporty caps, these accessories bring a splash of fiery color that can instantly elevate any outfit.
7. FLOWER CLIPS
Add a touch of whimsy to your hairstyle with a couple of flower clips. These delightful accessories are perfect for adding a burst of color and a hint of floral fun to your tresses.
Zara 2-Pack Flower Hair Clips
Zara
Add one or all of these statement pieces to your wardrobe to get that summer outfit boost you need. Mix and match the trends and have fun with it.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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