In 2023, the question of "What will it take to grow the women's game?" was posed. Since then, and seemingly overnight, this question has been answered when women's sports began reaching new heights.
Receiving millions of dollars in marketing and sponsorship, sports like basketball, soccer, and track and field, have transformed into raved and acclaimed entertainment, as female athletes finally receive the respect they have always deserved. With women's sports prophesied to bring in over $1 billion in 2024, and record-breaking viewership, many are looking forward to seeing what women athletes are capable of, now that they are given the same media coverage as their counterparts.
With the 2024 Paris Olympic games around the corner, stellar athletes, who are both well-known and unknown, are destined to continue skyrocketing the popularity of women's sports. And to make sure you're not caught off guard or unaware of who the standouts are, we have provided a guide to the top Black female athletes to watch during this Olympic season. Check it out.
3x3 Basketball
Dearica Hamby
2022 WNBA Champion Dearica Hamby plays as a forward in the WNBA for the Los Angeles Sparks. Coming from Marietta, GA, and in her ninth season, Hamby is playing exceptionally in the 2024 regular season, with an average of 19.1 points, 10.4 rebounds, and 3.6 assists per game; ranking the veteran number 9 overall in the league. Although her team isn’t doing well this year–the Sparks are tenth in the WNBA standings– she has proven herself to be an unquestionable leader and star with accolades like two-time WNBA Sixth Woman of the Year and three-time WNBA All-Star, all of which has inevitably led to her qualifying for Paris 2024’s USA 3x3 Basketball team.
With Hamby on the 3x3 team, along with Cierra Burdick and Rhyne Howard, the team is predicted to take home gold for this Olympic season.
Other Honorable Mentions:
Cierra Burdick
Rhyne Howard
Basketball
A'ja Wilson
A'ja Wilson is to the WNBA what Caitlin Clark was to College Women’s Basketball: a legend. In a way, saying it like this cheapens the accomplishments that A'ja Wilson has had in College Women’s Basketball, the WNBA, and everywhere else. Unfortunately, due to its newly found popularity, this is the best comparison that can be made for one truly to understand. Regardless, the two-time WNBA Champion was the MVP of the WNBA league and the top defensive player in the league for the past two seasons. She also holds the record as the franchise’s all-time league scorer and has had six games with 30-plus points and 15 games hitting the 26-plus mark this season alone. In other words, she is a phenomenon.
With her current season average of 26.9 points, 10.9 rebounds, 2.7 assists, and 1.8 steals per game, the USA Women’s Basketball team is destined to take home the gold. Not to mention, Wilson will be playing with teammates and fellow WNBA champs Jackie Young, Chelsea Gray, Brittney Griner, and Jewel Lloyd, respectively.
Other Honorable Mentions:
Jackie Young
Chelsea Gray
Kahleah Copper
Brittney Griner
Jewell Loyd
Boxing
Morelle McCane
Representing Team USA in the 2024 Paris Olympics, Morelle McCane qualified for the Olympic Games by securing a silver medal at the 2023 Pan American Games in Santiago. Qualifying for the Olympic Games, McCane begins her quest for gold as a newfound history maker, as the first female from Cleveland, Ohio to qualify for the Olympic Games. Starting at the age of 17, McCane proved herself indispensable in the world of boxing, with accomplishments in the 2022 USA Boxing International Invitational, 2021 USA Boxing Elite National Championships, 2021 National Golden Gloves, and 2020 USA Boxing Elite National Championships.
Now, the Olympian hopes to obtain gold and inspire children and women to follow in her footsteps. In an article for Olympics.com, the rising star said, “Of course, I'm a girl and I like to look cute, dress cute, so I just want to bring every aspect of me into the ring, and then it’s my time to shine…I don’t want people to think I fight as strongly as a man. Instead, I want people to stare in awe at this woman who landed a vicious right hook.”
Fencing
Lauren Scruggs
How often do you hear about a Black fencing player? Especially one from Queens?
Fencer Lauren Scruggs, who attended Harvard, began her impressive career thanks to her brother’s influence. A six-time World Champion at Junior and Cadet Worlds (three individual and three team Ws), and the youngest foil fencer to ever win Junior World Champion, Scruggs secured a spot fencing for the U.S. National Team at the 2024 Olympics after having a standout three seasons with Harvard University’s women’s fencing team. After her outstanding performance on the junior circuit, the rising star accepted the challenge of playing against more experienced opponents when she first began competing at senior competitions in 2021.
In her most recent season, the 2022-2023 season, the fencer went undefeated on the season with the record of 36-0; and became 4th in the women’s World Championship and 11th overall in the 2023-2024 season. Now, entering the Paris 2024 Olympics the foil fencer is a contender to take a medal home for the US, which could make her the third US American woman to take a medal home.
Gymnastics
Simon Biles
Remember that time Simone Biles' husband said when they started dating, he “didn’t even know who she was”? As charming as that might’ve seemed, it’s just truly hard to believe, considering all the records this woman keeps breaking.
A true catch (see what I did there?), Simone Biles has become the oldest U.S. gymnast to compete in the Olympics in 72 years, at the age of 27. With four gold medals, the gymnast returns to the Olympic games with a few loose ends. Despite taking home two medals, Biles ended her run early in the 2021 Tokyo Games to concentrate on her mental health. The athlete returns now, mentally stronger, hoping to win back the gold.
The USA Women’s team is a clear favorite to win gold because the reigning Russian champions are no longer eligible to compete due to the Russian-Ukrainan war. Therefore, it’s possible Biles will not go home empty-handed. However, in the individual events, first place might be harder to obtain for the seven-time Olympian and 30 World Championships title holder, with stiff competitors Hezly Rivera, Suni Lee, Jordan Chiles, and Jade Carey vying for the gold medal.
Other Honorable Mentions:
Jordan Chiles
Rugby
Naya Tapper
If you're part of the 46% of women who like watching football: watch rugby. If you're a part of the other 54% who don't like watching football, but enjoy watching women be badasses: watch women's rugby, especially during these Olympic Games.
Five years ago, World Rugby declared former track and field star, Naya Tapper, "USA's surging star." Since then, Tapper has qualified for two Olympic rugby teams and leads the current USA team as co-captain. The first American woman to reach 100 tries (think touchdowns for football), the UNC alumni is the all-time leading try scorer for the USA Women's 7s team and inevitably one to watch during these Olympic Games Paris 2024. With insane speed, fantastic judgment, and unrelenting, showstopping tackles, Tapper dominates in a sport that is gaining popularity in the USA.
Though, the USA Women's team has a long way to go during this Olympic Games to win the gold medal. With the women's team ranking seventh in the world, they'll need to overcome teams like England, Canada, and New Zealand to even see a glimpse of gold.
Other Honorable Mentions:
Cheta Emba
Ariana Ramsey
Soccer
Sophia Smith
Sadly, it has been a while since I’ve trusted the US Women’s National Team; especially under the leadership of Vlatko Andonovski, who wasn’t a bad coach, just a bad coach for the USWNT. Nevertheless, the team has tripped, fallen, and stumbled into the arms of legendary coach Emma Hayes, and the future is suddenly looking a little brighter.
Well, that’s due to Hayes and the relentless Sophia Smith and her golden foot.
At 23 years old, Smith has been named 2022 MVP and 2023 Golden Boot winner with just four seasons under her belt. Now, she is the US women's soccer player to watch, as she has discovered a new shift in her mindset. In a recent interview with NBC, the soccer star says, "Now, I feel like I'm in a good place confidently to be like, 'I know what I can do, I know what my strengths are, I know what my weaknesses are." Armed with her newfound discoveries, the star hopes to "control [her] confidence" and lean on her strengths and weaknesses to acquire the prestigious gold medal, which has eluded the US team since 2012.
In her first Olympic Games, Sophia Smith hopes to put her name among legends Abby Wambach. Mia Hamm, and Carli Lloyd. Though, she has a lot of work ahead of her, especially considering the USA's ever-growing relentless competition, and our team's long journey to return to the top.
Other Honorable Mentions:
Crystal Dunn
Naomi Girma
Casey Krueger
Trinity Rodman
Jaedyn Shaw
Mallory Swanson
Tennis
Coco Gauff
Have y'all ever watched Foster's Home For Imaginary Friends? If not, take a second to look up Coco from the show on YouTube, and listen to how he says his name. That's what I think of when I see Coco Gauff on my television screen. Regardless of who she is playing against, regardless of their rank, and potential to be stiff competition, I cannot help but continuously repeat: Coco, Coco, Coco.
In her Olympics debut, the 20-year-old tennis champion has ambitious plans to acquire several titles and medals, stating she wants to win medals in "singles, doubles, and mixed." Currently ranked number four in the world, Gauff is a strong contender in these Summer Olympic Games and has only shown herself to be successful under the close gaze of doubters. Nonetheless, Gauff's desire to win in all three will not come easy, especially without having a mixed doubles partner. However, the hope of taking home two gold medals is not too far out of reach, with the tennis star becoming one of the best in women's and one-half of women's doubles tennis, with the highest ranking of two in singles, and one and two in doubles.
With representing Team USA, there will be inevitable comparisons to players who have come before Guaff, such as the Williams sisters. Nevertheless, after these Olympic games, I have a feeling the comparisons will finally die down, and the world, too, will begin chanting Coco, Coco, Coco.
Swimming
Simone Manuel
If you don't know who Simone Manuel is, let me tell you: She is the first Black American woman to land an individual Olympic gold medal.
Dominating in the 2016 Rio Olympic Games, Manuel has won a gold medal for the woman's 100m freestyle, and 4x100m medley, while also taking home two silver medals for 50m free and the woman's 4x100m freestyle. Four years later, in the Tokyo Games, the swimmer managed to acquire a bronze medal in the 4x100m freestyle relay, despite having been diagnosed with over-training. Following the games, the swimmer took a break from the sport and established her own foundation to support the expansion of swimming among Black communities and other marginalized groups that had been mostly excluded from a predominantly White sport.
After giving herself time to recover both physically and mentally, the swimmer is now much more prepared to go after gold in the games. Manuel plans to strive for greatness as a top contender, but she doesn't plan to do it at any cost. In her recent AP Summer Olympics article, she states, "I’ve always been very in tune with my body in regards to swimming, but I’ve just learned it’s really important to take a breath. It’s really important to not just be in tune with your body, but really listen to it.”
Track and Field
Track and field athlete Sha'Carri Richardson poses during the Team USA Paris 2024 Olympic Portrait Shoot at NBC Universal Studios Stage 16.
Harry How/Getty Images
Sha'Carri Richardson
The only thing that can stop Sha'Carri Richardson from coming home with the gold medal is Richardson herself.
At the age of 19, Sha'Carri Richardson became one of the ten fastest women in history. Two years later, the track and field star became the sixth-fastest woman of all time, the fourth-fastest American woman in history, and qualified for the 2020 Summer Olympics. Nevertheless, this feat was short-lived when the athlete tested positive for THC, which created controversy once her winning results were invalidated and she became ineligible to compete in the Olympic Games.
Nevertheless, Richardson has not let this stop her. Since 2020, the runner has won gold at the 2023 Budapest World Championships for individual and team relays and successfully defended her title in the 2024 Olympic Qualifying Games. Not to mention the star has received a multi-million dollar deal with Nike, Android, and Whoop, and a cover with Vogue. With nothing to stop her, Richardson has returned with a passion to take possession of the gold that the world has always believed has been hers. As the current title holder of the fastest woman alive, the star wants everyone to know that during these Olympic Games, she's "not back, [she's] better."
Other Honorable Mentions:
Nia Akins
Brittany Brown
Aaliyah Butler
Anna Cockrell
Vashti Cunningham
Tara Davis-Woodhall
Annette Echikunwoke
Kendall Ellis
Veronica Fraley
Tori Franklin
Rachel Glenn
Alexis Holmes
Melissa Jefferson
Alaysha Johnson
Jasmine Jones
McKenzie Long
Jasmine Moore
Keturah Orji
Jaida Ross
Raven Saunders
Grace Stark
Gabby Thomas
Juliette Whittaker
Other athletes to watch that were not mentioned: Marie Laborde (Judo), Ashleigh Johnson (Water Polo) and Chiaka Ogbogu, Jordan Thompson, and Haleigh Washington (Volleyball).
Starting July 26, check out these amazing Olympians during the 2024 Paris Olympics.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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