In 2023, the question of "What will it take to grow the women's game?" was posed. Since then, and seemingly overnight, this question has been answered when women's sports began reaching new heights.
Receiving millions of dollars in marketing and sponsorship, sports like basketball, soccer, and track and field, have transformed into raved and acclaimed entertainment, as female athletes finally receive the respect they have always deserved. With women's sports prophesied to bring in over $1 billion in 2024, and record-breaking viewership, many are looking forward to seeing what women athletes are capable of, now that they are given the same media coverage as their counterparts.
With the 2024 Paris Olympic games around the corner, stellar athletes, who are both well-known and unknown, are destined to continue skyrocketing the popularity of women's sports. And to make sure you're not caught off guard or unaware of who the standouts are, we have provided a guide to the top Black female athletes to watch during this Olympic season. Check it out.
3x3 Basketball
Dearica Hamby
2022 WNBA Champion Dearica Hamby plays as a forward in the WNBA for the Los Angeles Sparks. Coming from Marietta, GA, and in her ninth season, Hamby is playing exceptionally in the 2024 regular season, with an average of 19.1 points, 10.4 rebounds, and 3.6 assists per game; ranking the veteran number 9 overall in the league. Although her team isn’t doing well this year–the Sparks are tenth in the WNBA standings– she has proven herself to be an unquestionable leader and star with accolades like two-time WNBA Sixth Woman of the Year and three-time WNBA All-Star, all of which has inevitably led to her qualifying for Paris 2024’s USA 3x3 Basketball team.
With Hamby on the 3x3 team, along with Cierra Burdick and Rhyne Howard, the team is predicted to take home gold for this Olympic season.
Other Honorable Mentions:
Cierra Burdick
Rhyne Howard
Basketball
A'ja Wilson
A'ja Wilson is to the WNBA what Caitlin Clark was to College Women’s Basketball: a legend. In a way, saying it like this cheapens the accomplishments that A'ja Wilson has had in College Women’s Basketball, the WNBA, and everywhere else. Unfortunately, due to its newly found popularity, this is the best comparison that can be made for one truly to understand. Regardless, the two-time WNBA Champion was the MVP of the WNBA league and the top defensive player in the league for the past two seasons. She also holds the record as the franchise’s all-time league scorer and has had six games with 30-plus points and 15 games hitting the 26-plus mark this season alone. In other words, she is a phenomenon.
With her current season average of 26.9 points, 10.9 rebounds, 2.7 assists, and 1.8 steals per game, the USA Women’s Basketball team is destined to take home the gold. Not to mention, Wilson will be playing with teammates and fellow WNBA champs Jackie Young, Chelsea Gray, Brittney Griner, and Jewel Lloyd, respectively.
Other Honorable Mentions:
Jackie Young
Chelsea Gray
Kahleah Copper
Brittney Griner
Jewell Loyd
Boxing
Morelle McCane
Representing Team USA in the 2024 Paris Olympics, Morelle McCane qualified for the Olympic Games by securing a silver medal at the 2023 Pan American Games in Santiago. Qualifying for the Olympic Games, McCane begins her quest for gold as a newfound history maker, as the first female from Cleveland, Ohio to qualify for the Olympic Games. Starting at the age of 17, McCane proved herself indispensable in the world of boxing, with accomplishments in the 2022 USA Boxing International Invitational, 2021 USA Boxing Elite National Championships, 2021 National Golden Gloves, and 2020 USA Boxing Elite National Championships.
Now, the Olympian hopes to obtain gold and inspire children and women to follow in her footsteps. In an article for Olympics.com, the rising star said, “Of course, I'm a girl and I like to look cute, dress cute, so I just want to bring every aspect of me into the ring, and then it’s my time to shine…I don’t want people to think I fight as strongly as a man. Instead, I want people to stare in awe at this woman who landed a vicious right hook.”
Fencing
Lauren Scruggs
How often do you hear about a Black fencing player? Especially one from Queens?
Fencer Lauren Scruggs, who attended Harvard, began her impressive career thanks to her brother’s influence. A six-time World Champion at Junior and Cadet Worlds (three individual and three team Ws), and the youngest foil fencer to ever win Junior World Champion, Scruggs secured a spot fencing for the U.S. National Team at the 2024 Olympics after having a standout three seasons with Harvard University’s women’s fencing team. After her outstanding performance on the junior circuit, the rising star accepted the challenge of playing against more experienced opponents when she first began competing at senior competitions in 2021.
In her most recent season, the 2022-2023 season, the fencer went undefeated on the season with the record of 36-0; and became 4th in the women’s World Championship and 11th overall in the 2023-2024 season. Now, entering the Paris 2024 Olympics the foil fencer is a contender to take a medal home for the US, which could make her the third US American woman to take a medal home.
Gymnastics
Simon Biles
Remember that time Simone Biles' husband said when they started dating, he “didn’t even know who she was”? As charming as that might’ve seemed, it’s just truly hard to believe, considering all the records this woman keeps breaking.
A true catch (see what I did there?), Simone Biles has become the oldest U.S. gymnast to compete in the Olympics in 72 years, at the age of 27. With four gold medals, the gymnast returns to the Olympic games with a few loose ends. Despite taking home two medals, Biles ended her run early in the 2021 Tokyo Games to concentrate on her mental health. The athlete returns now, mentally stronger, hoping to win back the gold.
The USA Women’s team is a clear favorite to win gold because the reigning Russian champions are no longer eligible to compete due to the Russian-Ukrainan war. Therefore, it’s possible Biles will not go home empty-handed. However, in the individual events, first place might be harder to obtain for the seven-time Olympian and 30 World Championships title holder, with stiff competitors Hezly Rivera, Suni Lee, Jordan Chiles, and Jade Carey vying for the gold medal.
Other Honorable Mentions:
Jordan Chiles
Rugby
Naya Tapper
If you're part of the 46% of women who like watching football: watch rugby. If you're a part of the other 54% who don't like watching football, but enjoy watching women be badasses: watch women's rugby, especially during these Olympic Games.
Five years ago, World Rugby declared former track and field star, Naya Tapper, "USA's surging star." Since then, Tapper has qualified for two Olympic rugby teams and leads the current USA team as co-captain. The first American woman to reach 100 tries (think touchdowns for football), the UNC alumni is the all-time leading try scorer for the USA Women's 7s team and inevitably one to watch during these Olympic Games Paris 2024. With insane speed, fantastic judgment, and unrelenting, showstopping tackles, Tapper dominates in a sport that is gaining popularity in the USA.
Though, the USA Women's team has a long way to go during this Olympic Games to win the gold medal. With the women's team ranking seventh in the world, they'll need to overcome teams like England, Canada, and New Zealand to even see a glimpse of gold.
Other Honorable Mentions:
Cheta Emba
Ariana Ramsey
Soccer
Sophia Smith
Sadly, it has been a while since I’ve trusted the US Women’s National Team; especially under the leadership of Vlatko Andonovski, who wasn’t a bad coach, just a bad coach for the USWNT. Nevertheless, the team has tripped, fallen, and stumbled into the arms of legendary coach Emma Hayes, and the future is suddenly looking a little brighter.
Well, that’s due to Hayes and the relentless Sophia Smith and her golden foot.
At 23 years old, Smith has been named 2022 MVP and 2023 Golden Boot winner with just four seasons under her belt. Now, she is the US women's soccer player to watch, as she has discovered a new shift in her mindset. In a recent interview with NBC, the soccer star says, "Now, I feel like I'm in a good place confidently to be like, 'I know what I can do, I know what my strengths are, I know what my weaknesses are." Armed with her newfound discoveries, the star hopes to "control [her] confidence" and lean on her strengths and weaknesses to acquire the prestigious gold medal, which has eluded the US team since 2012.
In her first Olympic Games, Sophia Smith hopes to put her name among legends Abby Wambach. Mia Hamm, and Carli Lloyd. Though, she has a lot of work ahead of her, especially considering the USA's ever-growing relentless competition, and our team's long journey to return to the top.
Other Honorable Mentions:
Crystal Dunn
Naomi Girma
Casey Krueger
Trinity Rodman
Jaedyn Shaw
Mallory Swanson
Tennis
Coco Gauff
Have y'all ever watched Foster's Home For Imaginary Friends? If not, take a second to look up Coco from the show on YouTube, and listen to how he says his name. That's what I think of when I see Coco Gauff on my television screen. Regardless of who she is playing against, regardless of their rank, and potential to be stiff competition, I cannot help but continuously repeat: Coco, Coco, Coco.
In her Olympics debut, the 20-year-old tennis champion has ambitious plans to acquire several titles and medals, stating she wants to win medals in "singles, doubles, and mixed." Currently ranked number four in the world, Gauff is a strong contender in these Summer Olympic Games and has only shown herself to be successful under the close gaze of doubters. Nonetheless, Gauff's desire to win in all three will not come easy, especially without having a mixed doubles partner. However, the hope of taking home two gold medals is not too far out of reach, with the tennis star becoming one of the best in women's and one-half of women's doubles tennis, with the highest ranking of two in singles, and one and two in doubles.
With representing Team USA, there will be inevitable comparisons to players who have come before Guaff, such as the Williams sisters. Nevertheless, after these Olympic games, I have a feeling the comparisons will finally die down, and the world, too, will begin chanting Coco, Coco, Coco.
Swimming
Simone Manuel
If you don't know who Simone Manuel is, let me tell you: She is the first Black American woman to land an individual Olympic gold medal.
Dominating in the 2016 Rio Olympic Games, Manuel has won a gold medal for the woman's 100m freestyle, and 4x100m medley, while also taking home two silver medals for 50m free and the woman's 4x100m freestyle. Four years later, in the Tokyo Games, the swimmer managed to acquire a bronze medal in the 4x100m freestyle relay, despite having been diagnosed with over-training. Following the games, the swimmer took a break from the sport and established her own foundation to support the expansion of swimming among Black communities and other marginalized groups that had been mostly excluded from a predominantly White sport.
After giving herself time to recover both physically and mentally, the swimmer is now much more prepared to go after gold in the games. Manuel plans to strive for greatness as a top contender, but she doesn't plan to do it at any cost. In her recent AP Summer Olympics article, she states, "I’ve always been very in tune with my body in regards to swimming, but I’ve just learned it’s really important to take a breath. It’s really important to not just be in tune with your body, but really listen to it.”
Track and Field
Track and field athlete Sha'Carri Richardson poses during the Team USA Paris 2024 Olympic Portrait Shoot at NBC Universal Studios Stage 16.
Harry How/Getty Images
Sha'Carri Richardson
The only thing that can stop Sha'Carri Richardson from coming home with the gold medal is Richardson herself.
At the age of 19, Sha'Carri Richardson became one of the ten fastest women in history. Two years later, the track and field star became the sixth-fastest woman of all time, the fourth-fastest American woman in history, and qualified for the 2020 Summer Olympics. Nevertheless, this feat was short-lived when the athlete tested positive for THC, which created controversy once her winning results were invalidated and she became ineligible to compete in the Olympic Games.
Nevertheless, Richardson has not let this stop her. Since 2020, the runner has won gold at the 2023 Budapest World Championships for individual and team relays and successfully defended her title in the 2024 Olympic Qualifying Games. Not to mention the star has received a multi-million dollar deal with Nike, Android, and Whoop, and a cover with Vogue. With nothing to stop her, Richardson has returned with a passion to take possession of the gold that the world has always believed has been hers. As the current title holder of the fastest woman alive, the star wants everyone to know that during these Olympic Games, she's "not back, [she's] better."
Other Honorable Mentions:
Nia Akins
Brittany Brown
Aaliyah Butler
Anna Cockrell
Vashti Cunningham
Tara Davis-Woodhall
Annette Echikunwoke
Kendall Ellis
Veronica Fraley
Tori Franklin
Rachel Glenn
Alexis Holmes
Melissa Jefferson
Alaysha Johnson
Jasmine Jones
McKenzie Long
Jasmine Moore
Keturah Orji
Jaida Ross
Raven Saunders
Grace Stark
Gabby Thomas
Juliette Whittaker
Other athletes to watch that were not mentioned: Marie Laborde (Judo), Ashleigh Johnson (Water Polo) and Chiaka Ogbogu, Jordan Thompson, and Haleigh Washington (Volleyball).
Starting July 26, check out these amazing Olympians during the 2024 Paris Olympics.
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RELATED
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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Both women showcase Black women's impact on the world through their platforms. As a mega influencer, Davis takes pride in curating a brand representing brown-skinned Black women in spaces that don’t always cater to them. From partnerships with Nike to sharing affordable fashion finds on Amazon, she’s on a mission to empower people who look like her.
No stranger to the same ideation, McCaskiel launched Black Girls in Media to prevent the erasure of women like herself as they climb the ranks within the media landscape. It all started at their respective HBCUs.
“I would say homecoming as someone who went to an HBCU is really just a big moment of reflection,” McCaskiel tells xoNecole.
“You’re able to go on campus and think about where you were when you attended that university, and then to go back and just sit in your growth as a person, career-wise, and then to reconnect with all these people you went through that journey on,” she continues.
“It’s just a really good feeling. It’s so nostalgic. It’s fun and reassuring, comforting, all those things. It’s the best time, and just makes you love being Black and makes you proud of where you come from.”
Tasha McCaskiel
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“An HBCU homecoming to me essentially means family reunion, having a good time, creating new memories, seeing people you haven’t seen in years, looking at your old stomping ground where you used to take classes, where you used to stay, and just having a good time with the people you love,” Davis adds.
“Celebrating the number one HBCU, Florida A&M University, as someone whose business essentially started on campus was basically a liaison from FAMU that spoke to multiple HBCUs through clothing is everything.”
Homecoming is also a chance to represent your school to the fullest, argue about who is the best, or even crash the yard for another homecoming. It’s an annual holiday, but the HBCU homecoming is also about shining a light on the place where it all started.
“Every chance I get, I advocate for HBCUs, and I strongly believe, when it comes to HBCUs, it’s all about exposure,” Davis says. “A lot of kids are not exposed to HBCUs even though through recent advocacy that brands are doing now to shine a light on HBCUs, I still feel like it’s really important for content creators and anybody to advocate for HBCUs.”
As the person behind the design of Nike’s Florida A&M University Nike Dunk Lows, Davis has an affinity to all historically Black colleges and universities. Still, her love for her alma mater runs deep, especially since it is the very place that fostered her knack for creating content and learning to be self-sufficient in her work as a self-made businesswoman.
Launched in 2020, the Nike Yardrunners is an annual campaign celebrating HBCUs and their impact on culture and style. In 2022, Davis, alongside women from Tennessee State, Clark Atlanta, and North Carolina University, would design shoes that transform the popular Nike dunks into those representing their respective schools.
McCaskiel echoed the sentiment of ensuring that HBCUs are at the forefront when it comes to exposure, noting that her love for her community inspired her to launch Black Girls in Media, a platform committed to ensuring that women in the industry are exposed to the opportunities, resources, and skills needed to thrive in the space.
“Going to an HBCU and being surrounded by people who look like me and then going to grad school at New York University, which is just a lot more diverse, once I graduated, I kind of lost that sense of community,” she explains. “That’s what made me start Black Girls in Media. The full circle moment is that I always wanted to carry that culture throughout my career.”
When she launched Black Girls in Media in 2018, McCaskiel was on a mission to empower the women in the industry. Working in the space, she noticed the lack of people who looked like her and realized that the stories and experiences of Black women weren't adequately represented. What began as a group chat has now grown into a platform providing thousands of opportunities to a network of over 90,000 people worldwide.
Caitlyn K. Davis
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Both women understand the microscope they are often under in the real world as Black women. They also reflect how attending HBCUs instilled in them a confidence that's only possible to achieve by being in an environment where students, faculty, staff, and even leaders look like them.
It's why their respective brands constantly push the needle for representation forward.
“When I think of legacy, I just think of impact,” says McCaskiel. “When we’re no longer here, the people who have left legacies, whatever they do continues long after they’re gone, and that’s what I aim to do on a personal and a career level.”
“I just want to inspire people to lead by being yourself and following things you truly enjoy. I will always advocate for HBCUs, and that’s me. That’s who I am, but just living in your truth and being that girl from the inside out,” Davis adds.
As part of xoNecole’s Best in Class series for 2024, Caitlyn “Cait the Great” Davis and Tasha McCaskiel are perfect examples of using their platforms to uplift and inform the culture around HBCUs.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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