Sometimes, it's the darkest before the dawn. No matter how cliché that might sound, Stormi Steele is a woman who can vouch for how real those words truly are. Back when she was a junior in college, she was depressed; "Actually, I was suicidal," Stormi clarifies. While to the outside world, she was in school studying painting and photography and things seemed to be going fine, within her something, many things, didn't feel quite right. In fact, something felt very wrong.
"I did what a lot of us do around that age," said Stormi. "I went to school because it was expected of me, but I wasn't happy. Then one night, I had a breakdown and so I picked up my bible, trying to figure out what to do. Three nights later, I had a dream. In that dream, the name of my business and my business statement came to me. After that, it was like everything just took off."
Indeed, it did. In 2011, Stormi realized that becoming a hairstylist is what she needed to do, so she enrolled in hair school. "I wasn't really the happiest with my hair when I was in high school," explained Stormi. "Then, while I was in the military, my hair broke off. While I was in hair school, I tried making a product so that my hair would grow." I could hear the smile in Stormi's voice when she said, "I still have the original bottle that product was in to this day."
Stormi remembers that in 2012, she had $800 to her name but after graduating from hair school and opening up her own salon, she started making six figures.
However, it wasn't until 2014 that she came up with something that would not only change her life, but the lives of thousands of others—a hair serum. One that not only helps hair to grow longer but triggers dormant hair follicles, heals scalp ailments and even treats alopecia (thousands of customers say so). And just how did Stormi get the idea to make the serum? Again, it came to her in a dream. Not the serum specifically, but one ingredient at a time, beginning with cayenne pepper. "When cayenne came to me, at first I thought it was weird," admits Stormi. "Then I looked up all that it could do and I was amazed."
From Dreams to Reality
Photo by Trenton Steele
After taking note of all of the ingredients that she dreamed about, researching how each of them would prove to be beneficial and then playing the process of elimination based on which items blended the best, Stormi began using her 100 percent organic homemade serum on her own hair. Within a year, the quality (and length) of her tresses had drastically improved. By 2015, she started sharing her masterpiece on her social media pages. The serum sold. Her customers remained consistent and loyal. Yet still, something was missing. By 2018—yes, just last year—even though things were going well, Stormi was wearing herself out, putting in 18+ hours at her hair salon.
"I was making good money at my salon, but something was still pulling at me," says Stormi. "People were still asking me for the serum, but because I was making it myself, I honestly didn't have the time to do it. Then, last year, for my birthday, my husband and I went to NY. I went out onto the balcony of our hotel room and stared at the skyline. In my mind, I thought, 'Somebody created all of this.' That was on August 11 or 12. When I came back home on August 16, I decided that I should give the serum my full attention. I created a website, posted a sale for the serum and, within that first month, I made $46,000."
Yes y'all, you read that right. Stormi's hair serum made almost $50,000 in just thirty days. Understandably, she took that as a sign that she should take the dive and go all in with her haircare products. So, she quit styling and, each month, she rolled out something new—the serum, the shampoo and conditioner and so on. At one point, she received so many orders that she made six figures in five days. Now, in 2019, Canvas Beauty—a haircare, lash and brow, and extensions line that she runs with her husband Courtney Beasley—has netted a whopping one million dollars in a year's time. Yep, you read that right as well. A big part of that is by word of mouth from her customers; many claim to see hair growth results in two weeks (some in as little as seven days).
"I've always had a big imagination," says Stormi. "And, after you come back from feeling like you want to die, you don't really have much left to fear. Besides, I tend not to listen to what others say and I definitely don't listen to their fears."
Even though Stormi admits that getting Canvas Beauty to soar has required a lot of sleepless nights, trial and error and still having to hear her mom say, "Don't give up what you know for what you don't know" as she encouraged her to return to school, she has no regrets and is enjoying the journey. "Learning about infusing the oil, mass producing product, meeting the supply and demand of what my company offers, marketing—sometimes it's overwhelming, but I know this is where I'm supposed to be."
How to Make Your Own Dreams Real
Photo by Mauria Moore & Curtis Carrington (Curt Scene It)
And what advice does Stormi have for other women who want to step out on their own dreams?
- Don't be afraid. "If you've got a vision, you need to go for it. It wouldn't be in you if God couldn't trust you with it."
- Establish your why. "On the hardest days, it's been remembering why I'm running my company that has kept me going."
- Learn your business inside and out. "No matter who comes along to help your company to grow, you are the one who needs to be the heartbeat of it. No matter what."
- Don't be afraid to outsource. "I can't do it all, no one can. I focus on my strengths and have absolutely no problem finding people to help me in other areas. It saves a lot of time in the long run."
- Support your tribe. "Don't be the person who always needs to be pedestaled. Money and fame are great, but the main reason why you should be doing what you do is so that you can be a part of helping others become who they want to be." (Stormi definitely walks the talk when it comes to this particular point. She hosts what is known as The Dream Girl Society Brunch every August and February. It's a networking brunch for entrepreneurial women.)
- Stay in the moment. "It's easy to get discouraged if you look too far ahead. Work with what you have right now. If God thought you needed more, He'd give it to you."
I started this with a cliché, so it's poetic that I end with one. Dreams do come true, y'all. Stormi Steele is living proof.
Check out Stormi's products at CanvasBeautyBrand.com. Follow her on Instagram @canvasgirlbeauty and read more about The Dream Girl Society Brunch here.
Feature image by Mauria Moore & Curtis Carrington (Curt Scene It)
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Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
Cynthia, her husband, and their now-4-year-old boys are part of the growing number of families who are traveling and taking their small kids along for the ride to explore the world.
She, along with mom, law student, and travel content creator Kenniqua Mon’a, shared with xoNecole tips from their experiences venturing thousands of miles with their tots, racking up passport stamps, and enjoying U.S. adventures. They’re changing the narrative on how to travel with kids and sharing tips on navigating everything from temper tantrums thousands of feet in the air to sneaking in some solo time on that next vacation.
On Reasons To Travel With Children While They're Young
Courtesy of Cynthia “SimplyCyn” Andrews
Cynthia: "Like everything in life, you share with your children the things you naturally love, whether it's food, music, or a hobby. There are things that make you who you are, and [for my husband I] travel has always been a part of who we were. [As parents] we naturally kept doing the things we love, and it only made sense to bring the kids."
Kenniqua: "I didn’t get on my first flight until college. That’s one thing I regret and I knew I didn’t want that for my daughter, Ryan, and that’s why she was on her first flight at three months old."
Akin to parenting, there’s no one-size-fits-all manual for traveling with your little ones. But, with these four tips, you’ll make it from Point A to Point B in one piece-sanity as guaranteed as your checked luggage.
On Embracing Spontaneity
Cynthia: "You make sure [kids] get up and go to sleep at the same time and eat meals at a certain time. What gets lost in that is spontaneity, you lose the sense of adventure and the ability to dream and imagine differently. While traveling in Croatia, we started to take the kids back to the hotel for their nap, but instead, we just put the boys into their strollers and just let them nap while we got to sit, people-watch, and have conversations with other adults."
On The Concern The "Too Young To Remember" Myth
Courtesy of Kenniqua Mon'a
Kenniqua: "I take a million photos and videos, so eventually, my daughter will see all these amazing places she has visited. She’ll see herself in different states and countries- when she was running around at two years old and then at 20. Being able to compare those experiences is something I look forward to."
On Making Time For Solo Enjoyment
Cynthia: "I’ll do an activity solo for a few hours in the morning while Dad takes the kids, and then he’ll do something solo for a few hours while I take the kids, and then we all do something together. We both get to explore with the kids and as a family, but it gives us each a solo moment to breathe and do things we enjoy on our own."
On Making The Most Of Down Time
Kenniqua: "I plan as much as possible to make sure my daughter is not only occupied, but we’re also having fun as a family, even during long-haul flights and road trips. We play games so traveling time can be interactive and we are actually communicating and spending time with her during those moments. So your kid doesn’t just feel like, 'Oh, I'm just sitting here, and I'm bored.'"
On Lessons Learned From Traveling With Children
Courtesy of Cynthia “SimplyCyn” Andrew
Kenniqua: "A lot of times, young kids will get agitated or irritated because they can’t communicate those things or don’t know how, and they [have a tantrum.] As a parent, you can’t worry about what everyone else is thinking or saying. All you can do is control what you can and comfort your child in those moments."
Cynthia: "My son [is autistic], and it's almost like he's this really tight rubber band sometimes, but every time we travel, it kind of stretches him out a little bit, and he becomes a little more open to trying new things—more open to being around different people. We’re seeing this growth in him through travel, so that’s an additional benefit."
To all parents eager to travel with their children, Cynthia offered a bit of advice. "Don’t stress about getting there. Just remember you’re going to have the best time when you get to your destination."
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