Publicly defining a relationship has come a long way since the days of updating our Facebook status from single to in a relationship. What was once a moment to outwardly declare your transition from being unpartnered to becoming officially cuffed has gotten a serious upgrade in its mystery and inconspicuous nature.
Enter the soft launch.
The Art of the Soft Launch: What Is Soft Launching?
The “soft launch” is a relationship term that comedian Rachel Sennott first coined in a viral tweet. In the early stages of a budding relationship, it’s the process of gradually teasing the presence of a new partner without ever revealing their identity. It’s the art of discretion and privacy that allows you to only share what you desire before going fully public while leaving the rest to the viewer's imagination. And my, has the internet gotten crafty with it?
How To Soft Launch Your Relationship On Social Media
If you’re wondering what makes a soft launch photo different from other documented displays of partnership, it’s all about the angle. An arm across the dinner table, a tapered fade only seen from behind, or a muscular hand gripping the inner thigh of a passenger princess are all prime real estate for spotting the coveted soft-launch image.
No face, no case. That is, unless, of course, it omits the upper or bottom half of their silhouette. And absolutely no tagged profiles. It’s all about striking the balance of not keeping your partner a secret while still maintaining a sense of autonomy and privacy around how you choose to publicly share the relationship and when you choose to do so.
Why the Soft Launch Works
No matter a person’s social status, there’s always a good reason to keep your relationship protected from the court of public opinion. Newly partnered people can find it challenging to avoid the pressure of having their relationship placed under a microscope and made a spectacle via social media, with eyes from strangers, old acquaintances, and even disapproving family members. With a soft launch, you’re able to foster the narrative of your relationship as it grows and even protect your partner from any unwanted judgment or opinions.
One social media starlet couple recently supplied us with a textbook example of how to go from soft-launching to hard-launching with expert precision.
@alwaysjalen Certified flower lovers 💐
After months of speculation and fan theories, Monet McMichael and Jalen Noble, popular social media creators, went from soft launch teases to full-out, hard launch status with a series of heart-melting video mashups to announce their buzzing romantic involvement.
Monet, a beauty and lifestyle content creator and GRWM queen with over 3.5 million on TikTok, has garnered an online community that has fallen in love with her charismatic and BFF-in-your-head energy. Jalen is best known for his time as a former participant on Love Island USA and his dog-loving and homely lifestyle content, with a TikTok following of 1.1 million, making them a social media power couple.
From February until their official announcement in April, fans of Jalen and Monet put on their FBI badges and went to work, piecing together the subtle signs, clues, and teases that the two each shared in their social media posts. One post, in particular, featured Monet taking her first ice bath plunge in Jalen's all-too-familiar barrel, followed by a video where Monet provided the voiceover for Jalen's day-in-the-life vlog.
However, nothing could top the couple’s grand unveiling when they took to social media to share a heartwarming and tear-jerking video mashup capturing the precious moments of their freshly unwrapped love story, one so adorable that you couldn’t look away.
When it comes to a soft launch, who doesn’t love a good tease? And taking a note from Monet and Jalen’s book, soft-launching gives new couples the time and space to get to know each other on a deeper level without the pressure, expectations, and attention that may come with a more public-facing relationship.
Not only do these hints and clues keep your social circle curious, but they also allow you to keep your relationship sacred and untainted from outside voices for as long as possible.
Whether you're eager to “my man, my man” your social media peeps to the ground or want to cherish the early stages and moments of your relationship, the beauty in these launches is that it’s totally up to your discretion. It may seem trivial to some, but in our digital age, it gives you agency over how much or how little you choose to share.
When you start sharing intimate details of your love life online, it's a sign of commitment. And with a tasteful soft launch in place, it allows both you and your partner to focus on building a strong connection without external distractions. By prioritizing privacy, you're creating an environment that fosters genuine and long-lasting bonds. It's a healthy approach that paves the way for a fulfilling relationship.
And as they say: private life, happy life.
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Celebrity Engagements Of 2025: All The Stars Who Locked It Down This Year (So Far!)
February might be in the rearview, but love is most definitely still in the air as the gworls are getting wifed up left and right. We love love over here at xoNecole, and 2025 is already shaping up to be a year full of celebrity engagements. Zendaya had the innanet in a chokehold when she kicked off award season flashing a stunning rock on her ring finger, and more recently, Normani announced her engagement to long-time partner DK Metcalf.
As more of our faves take that next step to saying "I do," keep reading for all the couples who got engaged in 2025. Stay tuned!
Every Celebrity Engagement of 2025 (So Far)
Normani and DK Metcalf
“Hold that rock up, baby!” That’s how DK Metcalf casually dropped the news of his engagement to singer Normani while speaking during a press conference that followed the announcement of his trade from the Seattle Seahawks to the Pittsburgh Steelers in a five-year, $150 million contract. And just like that, we all wanted in the group chat.
But before this love story led to a ring, it had to have its start. And for that, we can thank Ciara and Russell Wilson. The couple's mutual friends played matchmakers for Normani, 28, and DK, 27, bringing them together at a party for Ciara’s rum brand after DK had already manifested their love years earlier. “Me and Ciara are really close, and Russell and DK were teammates on the Seattle Seahawks,” Normani shared with Vogue.
“About two years prior to us even meeting, they were playing music videos in the locker room, and ‘Motivation’ ended up popping up on the screen. DK said, ‘The moment I saw you come up on that screen, I said, ‘That's going to be my wife.’’” At the time, Normani was in a relationship, but two years later, Ciara made sure the stars aligned. “I ended up going [to the party], and lo and behold, he ended up being there, and the rest is history.”
As for the actual proposal, DK had been planning it for over a year—initially hoping to pop the question during a family trip to Turks & Caicos. But with Normani focused on her album at the time, he decided to wait for the perfect moment. That moment came on March 12 during another family trip, this time to Houston, where he surprised her with an intimate proposal surrounded by their loved ones. To say that Normani was shocked is an understatement. “I was like, ‘Baby, you knew for over a year?’” she recalled to the publication. “To get anything past me for over a year is crazy!”
Swooning!
Winnie Harlow and Kyle Kuzma
There might be something in the water in Turks & Caicos because while DK Metcalf had dreams of proposing to Normani there, Kyle Kuzma made it happen for Winnie Harlow this past Valentine's Day. The NBA star popped the question to his longtime love in the same place they took their first baecation back in 2022, a trip that, according to Kyle, cemented his plan to propose to the fashion model one day.
The Milwaukee Bucks player went all out for the occasion, chartering a private jet decked out with roses, balloons, chocolates, and champagne, all of which Winnie assumed was just an elaborate Valentine’s Day surprise. But the real moment came when Kyle, 29, read Winnie, 30, a heartfelt poem he had written, which ended with the words, “Will you be my wife?” The 8.5-carat oval-cut engagement ring that accompanied it sealed the deal.
The couple celebrated with a dreamy beachfront dinner, fireworks lighting up the sky as Winnie held up her ring in disbelief. She later shared the news with her fans on Instagram in a post, writing “To eternity” alongside a carousel of photos capturing the magical moment.
Amber "AD" Smith and Ollie Sutherland
If you know the Love Is Blind lore, this engagement announcement is going to hit a little different. After all, AD Smith and Ollie Sutherland both made it to the altar in their respective seasons, but not with each other. Now, in a full-circle plot twist for the ages, the two reality stars found love off-screen, and they just made it official.
During the recent Love Is Blind reunion special, AD and Ollie dropped the bombshell news that they’re engaged! The couple met while filming the upcoming season of Netflix's Perfect Match, but while we don’t know all the ins and outs of how their love story began (yet!), we do know where they are now. The pair opened up more about their engagement on AD’s podcast, What’s the Reality?, while Ollie took to Instagram to hard launch their love with a collab post captioned, “THIS is how you do a hard launch! 💍 #TheSutherlands.”
After everything they’ve been through in their respective Love Is Blind journeys, AD and Ollie are proof that sometimes, love finds you when and where you least expect it. And we’re always here for a second chance at true love.
Paige Hurd and Royce O' Neal
Paige Hurd is engaged, y'all! The actress, known most recently for her work in Power Book II: Ghost, and Phoenix Suns forward Royce O’Neale are officially tying the knot following a romantic proposal in Cabo San Lucas, Mexico.
Their love story feels like something straight out of a rom-com. Paige, 32, had just sworn off dating, fully focused on her faith and personal growth—then, boom, in walks Royce, 31, to change everything. “Nice as can be,” she recalled in a PEOPLE exclusive, though she initially only saw him as a friend. But Royce? He had a very different vision of who he saw her as in his life. “She was my lifelong crush,” he admitted. “A couple years ago, I told my friends, ‘One day I’ll meet her, date her, and marry her.’ Of course, they thought I was joking, but I was serious.”
Fast forward to February 13, and that longtime manifestation became reality. During an intimate oceanfront dinner at the Viceroy Riviera Maya, surrounded by candlelight and rose petals, Paige was served a slice of red velvet cake with “Will you marry me?” written on the plate. And their journey to a lifetime is only beginning.
From childhood crush to future husband, Royce spoke this love into existence. And with Paige calling him “the most thoughtful, down-to-earth, gentle man I’ve ever known,” it’s clear this is a love story written in the stars.
Jilly Anais and DeShaun Watson
Jilly Anais and her longtime love DeShaun Watson are officially engaged! The Cleveland Browns quarterback popped the question to the singer/content creator with the help of a gorgeous beachside backdrop. On March 16, the couple announced the news in a collab Instagram post, where Jilly beamed ear to ear while showing off her massive diamond ring. “Mrs. Watson loading…” she captioned the post, sending friends, fans, and NFL teammates into a frenzy.
Their love story first began in 2019 when Watson slid into Jilly’s IG DMs, and they’ve been inseparable ever since. From celebrating career wins to house-hunting together on Selling Sunset, these two have been building a life together—and now, wedding bells are otw.
Kyle Massey and Hana Giraldo
From Disney Channel star to fiancé, Kyle Massey is officially an engaged man! The That’s So Raven and Cory in the House alum popped the question to his longtime love, Hana Giraldo, daughter of rock legend Pat Benatar and Neil Giraldo.
Hana announced the big news on Instagram, writing, “IM ENGAGED 💍 to my best friend, my soulmate, and my forever @kylemassey. A lifetime of love, laughter, and adventure begins now! I love you so much Xo.” The couple, who have been together for years, couldn’t be happier to step into this next chapter together. “I'm marrying my best friend, this is a dream come true,” Hana shared.
DeVon Franklin and Maria Castillo
DeVon Franklin and celebrity trainer Maria Castillo are engaged! The preacher and producer proposed during a romantic getaway in Maui on December 27, 2024, but the couple kept their engagement under wraps until February 2025 (which is why they are on this list), when they shared the news exclusively with PEOPLE.
DeVon, 46, gave them the deets of how he pulled off the ultimate surprise. As they posed on a grassy cliff for what she thought was a regular photo shoot, DeVon turned to Maria, 29, and told his bride-to-be, “You know, this whole time has really been an engagement photo shoot.” Shocked, Maria dropped to the ground before DeVon got down on one knee to pop the big question. “Finding Maria has been one of God’s greatest blessings in my life, so I wanted the proposal to be as special as our love,” DeVon told PEOPLE. “It was truly a magical moment, and I can’t wait to spend a magical life with Maria!”
The couple, who were introduced by a mutual friend last year, have been inseparable ever since. “To know I’ll be spending the rest of my life with this incredible man is a dream come true,” Maria shared with the outlet.
Zendaya and Tom Holland
This wouldn’t be a list of celebrity engagements of 2025 without the engagement announcement that kicked it all off: Zendaya and Tom Holland! The pair sparked loads of speculation after Zendaya blinded us with a stunning diamond ring at the Golden Globes in January 2025. And while the notoriously private couple has yet to publicly address the news, multiple reports have confirmed that they are, in fact, officially engaged.
Adding to the confirmation, PEOPLE recently reported that Tom’s Spider-Man co-star Jacob Batalon—who also got engaged this year—set the record straight about their proposal timelines. According to the publication, sources confirmed that Tom and Zendaya were engaged as of January 6, but Jacob argues that he had his proposal plans set in motion before Tom. “No, we did not know about each other's plans like that,” he told Metro Entertainment. “But I will say I thought about it first.”
Zendaya and Tom have always kept their love story low-key, so an official announcement might never come. But between the ring, the reports, and their inner circle spilling deets, it looks like they are locking it down on their own terms.
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Featured image by Normani/Instagram