Small Business Saturday is the perfect time to support black-owned brands. Created by American Express, this day signifies an effort to uplift and urge for support of small businesses on the Saturday after Thanksgiving (which, this year, falls on November 28). Here are a few brands to add to your holiday shopping lists this year—from culture and fashion to beauty and lifestyle:
#CultureTags
Created by Eunique Jones Gibson, the founder of Because of Them We Can, this game will be the perfect addition to the Christmas Eve festivities, whether you're at home with the fam or online sipping wine with loved ones via Zoom. You can play with the actual cards or even go virtual.
True Hair Care
The Jamaica-born founder of this brand, Karen Mitchell, has provided luxury extensions and wigs for the who's who of Hollywood and entertainment (Rihanna, Demi Moore, Beyonce... the list goes on and on) via True Indian Hair. She also offers a haircare line with central ingredients of argan oil and keratin that are awesome.
Uzo Art
Uzo Njoku serves boldness with her limited prints, coloring books, and apparel. Featuring striking depictions of black women and men, her work is a must-have for art lovers and enthusiasts who enjoy one-of-a-kind items.
Kimo Bentley Skincare
This natural skincare line offers products that meet diverse skincare needs and includes products for men. It also offers seasonal treats like the ginger, cranberry apple, and pumpkin spice moisture creams made with shea butter and essential oils.
The Sow Co.
Designed and curated by marketing executive and artist Erika Pope, this brand offers affirmation cards, wall art, home goods, and apparel in an effort to "exude strength, love, and passion."
The Black Home by Neffi Walker
Through The Black Home, Neffi Walker embraces the aesthetic of a powerful tone—black—and offers chic home goods, including candles, tableware, wallpaper, and interior design e-books.
BLK MKT Vintage
If you're into vintage and finding unique pieces that reflect the black experience, this is the spot for you. They have a brick-and-mortar in Brooklyn, N.Y., and you can shop a limited inventory of items available online including collectibles like rare books, magazines, dolls, lapel pins, hand-carved statues, and tapestries.
HH Bespoke Spirits
A black-owned liquor brand that's all about luxury and class? Yep, that's Harlem HH Bespoke Spirits. They offer gin, vodka, and rum in a bottle that's worthy of presentation. They even give you curated cocktail recipes. Cheers!
Emijaa Jaaemil
This brand's made-to-wear headwear and accessories will literally have you second-guessing going to the salon every week. Wraps, turbans, earrings in prints, materials, and variations that will turn heads—they've got you covered.
Propa Beauty
Satiny lipsticks are this brand's sweet spot, and the colors, especially for the fall and winter, are pigmented and sultry. With names like "Driven", "Fighter" and "Closer", you get a sense of empowerment. Oh, and the products are touted as vegan-friendly, cruelty-free and paraben-free.
The Spice Suite
Based in Washington, D.C. this brand's mantra, "Food is fashion," is embodied as an oasis of flavor and culture. The online shop offers spice boxes that include delish items like peach sriracha creamed honey and jalapeno mango balsamic as well as mixes for pancakes or cookies.
Voni Los Angeles
This brand uses microfiber synthetic leather and offers cruelty-free bags with 100% vegan materials. The chain-link details in the sleek collections provide a nice contrast to the colors, and there is a size for a variety of tastes.
Kendall Miles Designs
Luxury footwear with fur, buckles, jewels, and premium materials? Count us in. This brand has a shoe lover's dream, from flat embellished sandals and color-blocked sneakers to stilettos and calf boots.
Savant & Scholar
The unique, stylish eyewear is hand-crafted and you can rock these with or without a prescription. One particularly amazing and fabulous frame is named after Coretta Scott King and crafted in the cat-eye silhouette the famous matriarch was known to wear in her youth.
Triple O Polish
Gotta love having lots of options when it comes to nail polish and nailcare, and this brand gives you quite a few to choose from. The products are cruelty-free, and you can even get your gel fix.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured Image by Shutterstock
The Fall Staples It Girls From Coast To Coast Are Already Wearing
When it comes to trends, It girls lead, they don’t follow. Keeping one finger on the pulse of fashion and the other on their instincts, it’s their innate ability to dress to the beat of their own heart that makes them stand out amongst everyone else around them.
These women are ahead of their time, forecasting what will eventually be adopted by the masses often years in advance. In most cases, buying into trending items is just a by-product of their love of fashion, however, it's never the key ingredient of a memorable outfit.
As we transition from summer to fall, there’s no need to spend too many coins curating a brand new seasonal wardrobe, especially in this economy. Instead of shopping targeted ads, we interviewed fashion-forward influencers to spark our imagination and gather insight on what they’re already wearing leading into the upcoming season. Keep scrolling to get the scoop on essential items these fashion-forward women are looking forward to wearing this fall.
Helecia Williams, Houston
Comfort
Helecia’s style in three words: “Structured, bold, and explorative.”
Helecia’s outfit inspiration: “I am most interested in comfort as a trend. I am truly enjoying the mix of flats with elevated outfits and the incorporation of street-style elements into the looks. I have seen so much juxtaposition that makes the outfits interesting and intriguing. I love the pairing of fitted caps with [suits] and ballet flats. That mashup is impeccable, and we saw some of that peeking through last fall, and now it's taken on a life of its own.
"As a sneaker lover and comfort sneakers, bringing back flats is just a reimagination of past trends with a fresh twist.”
What color(s) is on Helecia’s fall mood board: “Hands down, red! It's such a bold and bossy color. Now, we see it becoming much more accessible in fashion and realize how easy it is to style and incorporate into a look for that extra pop. It also pairs well with so many other shades and tones. Some of my favorite combos are red and burgundy, red and yellow, and red and brown. Even if you aren't fully convinced that it's the color of the season and still have reservations about it, you can go classic and incorporate it in an accessory or makeup like a red lip.”
Are you bringing anything back from your 2023 fall wardrobe? “I will be returning and recycling all of my 2023 fall wardrobe and just styling it differently or giving it new life. Despite my love for trends, I've curated a wardrobe that I love so I will mix the old in with the new. And not to toot my own horn but a lot of my fashion moments are ahead of the times and still very relevant for this upcoming fall. Expect to see tons of texture, juxtaposition, unexpected color combos, and street style.”
How Helecia is accessorizing this season: “I hate to admit it, but the one trend that has me in a chokehold this fall is bold jewelry, particularly in gold. I've realized that accessories can do wonders, and the Schiaparelli era has me shook. I am a ‘Stan’ of Shop Khoi, a Black-owned jewelry brand that creates some of the most amazing, high-quality fashion jewelry. It just sets off any outfit no matter how simple it may be and easily becomes a conversation piece.”
Courtney Blackwell, New York City
Courtney’s style in three words: “Vintage, oversize, and sexy.”
Courtney’s most anticipated fall fashion items: “The fashion item I am anticipating wearing is vintage leather in all colors!”
Courtney's color picks for fall: “Cherry reds, forest greens, and different shades of gray.”
The trend that has Courtney in a chokehold this season: “Skirts! I’ve never been a skirt girly, well mini skirts girly, but I think I’m going to step it up with the minis this fall.”
Shaniqua Jordan, New York City
Timeless
Shaniqua’s personal styling tip for fall: “I hate to admit it, but the one trend that has me in a chokehold this fall is any oversized outerwear piece, especially oversized blazers. And as basic as it may sound, I can't get enough of them. They instantly elevate any look, and they're so versatile, whether I'm going for a polished vibe or something more casual. Plus, they are perfect for layering as the weather cools down.
"I know most people wouldn't typically opt for suede, but if you've been following my style, you know I'm all about my outerwear. I love adding texture to my looks, even if it's subtle, and a good suede jacket does that for me. The soft texture and rich hues of suede add that cherry on top for any fall look. Whether I'm rocking a bomber style in a jewel tone or a tailored trench in a neutral shade, a suede jacket is one piece I'm looking forward to wearing to elevate my fall wardrobe.”
These colors are all over Shaniqua’s fall mood board: “The colors on my fall mood board are rich earth tones like deep browns and olive greens paired with classic neutrals like camel and cream. I'd like to throw in a pop of butter yellow. I know it might seem more spring-like, but I love how it pairs with deep browns, oxblood, and even grays. It's the perfect way to brighten up those cozy, moody fall vibes. I'm also loving pops of bold jewel tones like emerald and burgundy to add a bit of luxe to the season. These shades give that cozy yet elevated feel I'm always aiming for in my fall wardrobe.”
Shaniqua describes her fall wardrobe in three words: “If I describe my fall wardrobe in three words, they would be chic, layered, and timeless. I love combining unique pieces with a classic touch, creating looks that stand out without trying too hard. It's all about finding that perfect balance between staying true to timeless fashion and adding my own signature flair.”
Are you bringing anything back from your 2023 fall wardrobe? "I am definitely an outfit repeater, so not only will I bring back pieces from my 2023 fall wardrobe, but I also have so many oldies but goodies that I’ll be incorporating into my fall 2024 looks. I think that's what really helps convey my personal style; buying pieces I genuinely love and being able to work them into my style season after season. It's all about longevity and staying true to what I love."
Alasia Allen, Los Angeles
Provocative
Alasia describes her style in three words: “Opulent, sleek, provocative.”
The fashion item Alasia anticipates wearing the most this fall: “I’m really into gloves this season. Whether it’s biker style or long, sleek, leather gloves, they add an interesting take to a fall look.”
The fall colors catching Alasia’s eye: “I’m loving navy or a super deep purple this season so I’ll be adding those into my wardrobe. They’re both so sophisticated and a good alternative to black.”
The fall staple Alaisa plans to bring back from her 2023 wardrobe: “Every year, I wear a shearling coat. It’s timeless, it’s warm, it’s my thing. There’s something very elevating about shearlings that have drawn to me year after year, and that’s what makes them my favorite style of outwear.”
The accessory that has Alasia in a chokehold this season: “Boots. I love a good boot as my go-to accessory for the fall/winter season. My favorites are boots that have a little flair to them and an interesting shape.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy
Your October 2024 Horoscopes Are About Dreams Coming To Fruition & Finding Gratitude
October is a month of dreams coming to fruition, finding gratitude, and gaining new ground. The month begins with a New Moon Solar Eclipse in Libra on October 2, and relationship matters are experiencing a renewal. This Eclipse is significant because it is the final Libra Eclipse on the Aries/Libra axis, which has been going on since 2023 and will conclude in March 2025 with Aries.
This New Moon isn’t about setting new intentions or manifesting; it’s about embracing what has come to fruition for you today and focusing on where love strengthens in your life.
Jupiter has been in Gemini since May 25, expanding our perspectives and building new bridges of connection, and will be in this curious air sign until June 9, 2025. This month, on Oct. 9, however, Jupiter goes retrograde until Feb. 4, 2025, and will be highlighting the importance of introspection, spiritual guidance, and clear communication. When Jupiter is in retrograde, luck is what you make it, and it’s all about perspective right now and seeing things with a more open-minded and positive outlook when you can.
On Oct. 11, Pluto goes direct in Capricorn after being retrograde since May, and this is good news for feeling empowered, resilient, and confident in the life changes you are moving through right now. Pluto direct lifts previous restrictions and enhances a sense of greater freedom and strength. Mercury enters Scorpio a few days later, on Oct. 13, and Mercury in Scorpio has a distinct intensity to matters of the mind.
Mercury will be in this water sign until Nov. 2, and communication should be handled with more care and consideration rather than emotional impulsivity right now. Overall, with the Sun in romantic Libra and Mercury in emotional Scorpio, intimate and vulnerable conversations are taking place this month, creating a more solid ground for relationships to grow.
What October 2024 Has In Store For Your Zodiac Sign
In October, we have a Supermoon in Aries occurring on Oct. 17, and this is the Hunter’s Moon of the year. This Full Moon is about embracing who you are and where your life is today and finding gratitude in what surrounds you. Emotions are running high in mid-October, and this is the time to let go of previous limitations, find your ground, and get settled into where you want to be right now and where you feel empowered in your life.
Venus also enters Sagittarius on the day of the Supermoon until Nov. 11, and a certain excitement and freedom are being enhanced. It’s all about being yourself and allowing that energy to be a magnet for the type of love and connection you are looking for. Scorpio Season officially begins on Oct. 22, and we end the month with things getting even more exciting in love, dreams coming to fruition, and the full picture in clear view.
Read for your sun and rising sign below to see what the month has in store.
ARIES
October is about prioritizing your peace and finding balance, Aries. This is the month where you will need to be flexible and flow with the currents of change rather than fight them. The month begins with a New Moon Solar Eclipse in your 7th house of love, and you are seeing breakthroughs in romance. One-on-one partnerships are a key theme for you this month, as you find your balance between your needs and those of others.
Jupiter in Gemini goes retrograde on Oct. 9, and what this means for you is a change of perspective. Jupiter is currently guiding you toward reconnection and alignment in communication matters and reminding you that you deserve to have a voice and to be heard. On Oct. 17, we have a Supermoon in your sign, and you are turning the heat up as the month ends. This is your time to let go of what is not serving you, your goals, or your health, and to seek resolution of the heart.
TAURUS
This is a hopeful month for you, Taurus. You are focused on manifesting your desires and feeling excited about what is possible for you ahead. You have overcome a lot this year, and right now you are feeling like a lot of that is finally behind you. With Jupiter officially retrograde from Oct. 9 until Feb. 4, 2025, you are overall thinking about your plans for the future, especially financially, and how you want to implement a new strategy or greater growth here.
On Oct. 17, a Supermoon in Libra is occurring, and this Moon will be flowing through your 12th house of closure. You are doing a lot of emotional processing right now and are seeing your life with a little more clarity. There is a lot to grasp at this time as you see a chapter close in your life. On the same day of the Supermoon, Venus moves into your 8th house of intimacy and transformation and you are going to be seeing a lot of changes and healing in love over the next few weeks.
GEMINI
October is all about feeling content and at peace with where you are in the present, Gemini. This is a fruitful month for you, and you are overall feeling in tune with yourself and the energy in your life right now. The month begins with a Solar Eclipse in your 5th house of romance, and a lot of love is grabbing your attention. You are feeling confident and self-expressive, and you are being met with joy. Emotional receptivity is flowing through your world, and what you have intended for is blooming around you.
This month is also a reminder to nurture your seeds of intention. Jupiter going retrograde in your sign from Oct. 9 until Feb. 4, 2025, is your sign to slow it down, enjoy the present, and renew. If you can find peace within patience, this time will be therapeutic and enlightening. The Supermoon happening at the end of the month will show you some new insight into your friendships, community, hopes, and dreams, and there is a lot of gratitude to be felt this month.
CANCER
You are shining this month, Cancer. This is a month of claiming your success and being met with recognition, support, and new opportunities. At the beginning of the month, we have a New Moon Solar Eclipse in an area of your life dealing with your home, family, foundations, and emotional stability. You could be moving during this time, experiencing a major change or breakthrough within family matters, or seeing new ways you want to build your close relationships and support systems.
With the Sun also moving through your 4th house of home and family for most of this month, you are focused on your stability and internal happiness in October. Before the month ends, we have a Supermoon in Aries, and this Supermoon for you is all about achievement, success, and feeling supported in your life. Past work or accomplishments are coming full circle for you, and you have a good balance between your personal and professional life and are seeing growth in both areas this month.
LEO
October is about settling into the happiness you have created for yourself, Leo. A sense of empowerment and self-confidence is what you are feeling this month, and you are moving forward boldly. The month begins with Jupiter going retrograde in an area of your life that has to do with your hopes, dreams, purpose, and community, and you are getting a chance to see how some of your past intentions are coming to fruition for you now. You are getting a big break this month and feeling an overall immense growth in your life.
The Supermoon on Oct. 17 is happening in a fellow fire sign, and you are feeling adventurous right now. This isn’t the time to be impulsive, but you could experience a big relief by letting go a little more and not taking things too seriously. Venus will also be moving into your 5th house of love, happiness, and romance on the same day and you are entering a new journey in love as the month ends. The love you have discovered and rediscovered for yourself is a magnet for the success you are experiencing in October.
VIRGO
It’s all coming together for you this month, Virgo. You are experiencing a sense of nostalgia as past dreams and intentions come into reality for you, and you get to enjoy not only how far you have come but, most importantly, where you are now. With a New Moon Solar Eclipse happening in your 2nd house of abundance right as the month begins, you could be experiencing a breakthrough in financial matters in October and are overall moving through a new beginning here, which will continue to be felt over the next six months.
Mercury, your planetary ruler, enters your house of communication in mid-October, and this is a blessing for your connections, communication channels, networking, and creative ideas. You are having some good conversations this month and are discovering new inspirations. Before the month ends, there is a Supermoon in Aries, which will give you time for reflection, healing, and emotional rejuvenation. You are ending October with a renewed vitality for life and an appreciation for all that was because it’s led you to where you are now.
LIBRA
October is a significant month for you, Libra. Not only is it officially Libra Season, but we also have a New Moon Solar Eclipse happening in your sign. On Oct. 2, the Solar Eclipse in Libra will bring a major shift into your life, how you see yourself and your destiny. You are experiencing an inner awakening and are aligning with what feels powerful, authentic, and right for you. This is your month to be a little more selfish and to ask yourself what you need right now.
On Oct. 9, Jupiter in Gemini moves into retrograde motion and will be retrograde in an area of your chart aligned with travel, higher education, spirituality, and adventure. You could be tempted to take more risks now, but all actions should be thought out intentionally. Emotions are overall higher for you this month with an Eclipse happening in your sign so make sure you are thinking things through. Before the month ends, Venus enters your 3rd house of the mind, and your heart is looking for mental connection, harmony, and excitement moving into November.
SCORPIO
This month is about never losing sight of what is possible for you, Scorpio. You have come a long way and are experiencing a deep sense of accomplishment in October. The month begins with a New Moon Solar Eclipse happening in an area of your life dealing with closure, healing, endings, and what’s hidden. You are gaining the lessons needed to move forward, and new gifts and opportunities are coming into your life through what you have let go of.
Jupiter goes retrograde the following week in your 8th house of transformation, and October is a big shake-up month for you, however, the things you have been wanting to experience are the energy you are entering now.
Mercury moves into your sign from Oct. 13 until Nov. 2, and you are moving through the rest of the month feeling clear-headed, inspired, and communicative. This is a good time to get your message or idea across to someone or to build bridges of connection. Scorpio Season officially begins on Oct. 22, and it’s your time to shine. This Scorpio Season, all eyes are on you, and you are a force to be reckoned with.
SAGITTARIUS
October is a month for communication and gaining inner clarity, Sagittarius. You are seeing the bigger picture right now and have confidence in what you know and believe in. The New Moon Solar Eclipse happening on Oct. 2 will be in your 11th house, meaning this is a powerful time for seeing your intentions come to fruition and a massive shift occurring in your life. This is about embracing new opportunities, trusting your instincts, and aligning with your truth.
On Oct. 17, we have a Supermoon in fellow fire sign Aries, and this Supermoon is guiding you towards love. You are experiencing a letting go of miscommunication or restriction in love and are moving into greater freedom, happiness, and connection in your romantic relationships. With Venus also moving into your sign on the same day until Nov. 11, the second half of the month focuses on compassion, love, and partnership, and you are feeling more confident in this area of your life right now.
CAPRICORN
October is a new beginning in love, Capricorn. Even though there are a lot of responsibilities on your plate, as usual, you are still creating time for your relationships, and romance is taking on a new tone for you. The most significant astrological transit of the month is Pluto going direct in your sign after being in retrograde since May. What this means for you is a sense of feeling stronger, more confident, and more in tune with your inner power after feeling like that was taken away from you or more hidden.
In October, we have another Supermoon, which will be moving through your 4th house of home, foundations, stability, and family. This is bringing some renewal and change within the home, and a letting go of old ways of relating. You have been rebuilding a lot this year, and at the end of the month, this energy is coming full circle for you. Before October ends, Venus, the planet of love, enters your 12th house of closure, and you are ready for healing and reflection as you take some time to process all the changes you have been moving through and where your heart is now.
AQUARIUS
This is a fun month for you, Aquarius. You feel light-hearted and at ease with the energy flowing through the world, and your heart is open to new opportunities. On Oct. 9, Jupiter will be going retrograde in Gemini, and you are getting some space to reflect on your heart’s desires, and where you want to go from here in love and in terms of what makes you happy and passionate. Pluto goes direct a few days later on Oct. 11, and this will be encouraging and beneficial for your financial world over the next month as you embrace the abundance you deserve in life
On Oct. 17, we have a Supermoon in Aries occurring, and some of your past intentions and ideas are being recognized and supported now. This is a good time to receive the answers you have been looking for. Venus also moves into your 11th house on the same day, and you are experiencing a lot of emotional growth and happiness within your friendships and community. Look at who is around you at the end of the month, and how much some of your soul connections have really been there for you as of late.
PISCES
October is all about getting more rest, Pisces. Patience is necessary this month, as you need time to grasp all that has been and all that you want for yourself moving forward. The month starts intensely with a New Moon Solar Eclipse happening in your 8th house of transformation, and you are experiencing a lot of emotional changes right now. There is a sense of needing to find your way through all of the different energy that is presenting itself, and taking your emotional and physical well-being more seriously is necessary.
Jupiter goes retrograde in Gemini on Oct. 2, and this will be a journey of gaining new ground and finding healthy ways to emotionally regulate. You are on a journey of self-discovery and will be learning a lot through your relationships with the people closest to you. Venus enters your 10th house on Oct. 17, and this is when you will begin to see things pick up for you. You will leave October wanting to be more social as you have taken the time to rest and reflect at the beginning of the month.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Kyra Jay for xoNecole