Quantcast
Beauty Boss Blake Gifford Breaks Down Her Makeup Routine + Going Out Playlist


Episode 2 "Bold & Beautiful"

This post is in partnership with Ulta Beauty.

Blake Gifford, whom you may know on Instagram as @SignedBlake, is a woman of many talents. She's an attorney, content creator, fashionista, and all around beauty boss. In episode 2 of Beautiful Soul titled "Bold & Beautiful," we peeled back the layers of this multi-talented woman and got a glimpse of her effortless makeup routine in the process.


If you didn't know, Blake and xoNecole founder Necole Kane go way back. These two ladies first met at a photoshoot back in 2009, and connected professionally later down the line. The besties walked down memory lane and gave us plenty of laughs along the way. But we couldn't take our eyes off Blake as she gave us a lesson on creating a subtle yet glamorous beat.

Blake likes to keep it simple when it comes to her eyeshadow routine, but she has an eagle eye for detail when it comes to securing her foundation and concealer. In the tutorial above, you'll get to see how Blake moisturizes her skin with plenty of SPF (it's important ladies) and builds onto it with foundation and concealer. Her tip for concealing under eyes by letting it marinate before blending is absolute magic!

Speaking of skin, Blake has been on a mission to achieve a megawatt glow up, inside and out. At the beginning of quarantine, she took some time off from her everyday makeup routine (relatable!) to focus on nurturing and improving the health and appearance of her skin. To no surprise, the hiatus did wonders for her skin. But deeper than that, Blake learned to cherish her makeup routine as a fun way to indulge in some alone. She's discovered that she doesn't need a special occasion to get dolled up and transform into her most confident self. And that is a message we can fully get behind.

Watch as Necole and Brooke get real in this fun “Get Ready With Me” segment.

Scroll through the gallery below to shop the Ulta Beauty products Brooke used in her tutorial.

"Bold & Beautiful"

Moisturizing Suncreen Lotion SPF 30

Made for melanated skin, Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30 protects against harmful UVA & UVB rays using a signature, sheer formula.

Black Girl Sunscreen
$16

True Color Skin Perfecting Stick Foundation SPF 15

BLK/OPL

Endless reasons to love, endless ways to use it. The BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 is the ultimate do-everything essential.

BLK/OPL
$12

Pro Filt'r Instant Retouch Concealer

Pro Filt'r Instant Retouch Concealer

FENTY BEAUTY by Rihanna's Pro Filt'r Instant Retouch Concealer is a creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades.

Fenty Beauty
$28

Ultimate Queen Shadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette featuring creamy shimmers and warm mattes to showcase your inner queen!

NYX Professional Makeup
$18

Super Shock Blush in "Voile"

ColourPop Super Shock Blush

ColourPop's famous Super Shock Blush formula has a bouncy texture that delivers a healthy luminous glow that's weightless, buildable, and super blendable.

ColourPop

Rebel Quad

Juvia's Place Rebel Quad

The Rebel in Honey features four complimentary golden yellow shades for a day to nighttime look while providing maximum payoff with Juvia's Place highly pigmented colors.

Juvia's Place
$11

Iconic Lite False Lashes

House Of Lashes

House of Lashes Iconic Lite False Lashes brings the show stopping drama of the original Iconic lashes with a thinner band and more everyday wear look and feel!

House Of Lashes
$12

Semi-Matte Lipstick in "Dark Night"

Mented Cosmetics

Mented Cosmetics Semi-Matte Lipsticks are formulated with Castor Seed Oil & Vitamin E. This deeply nourishing formula provides a high level of pigment and delivers a satin like finish.

Mented Cosmetics
$16.50

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts
12 Naughty (And Nice) Sex Hacks To Make Your Holidays Extra Hot

Years ago, I interviewed a Jewish woman who was married to a Christian man about how they make the holiday season work in their household. As someone who personally doesn’t observe holidays, a particular thing that she said has always stayed with me: “I don’t observe Christmas, but I can support the spirit of the season.”

Yeah, that resolve is something that I can get down with — and since sex is something that I write about, quite often, on this platform, I must admit that I do look forward to sharing some holiday-themed tips and hacks. For instance, in the spirit of Thanksgiving, check out “Here's How You And Your Partner Can Engage In Some 'Gratitude Sex'” from a few years back.

Keep reading...Show less
Why You Should Never Settle For A 'Shut Up Ring' (Even Though Many Women Do)

Humans are always gonna human, boy — and nothing reminds me of this more than how folks act (or is it act out?) online. Example? A few weeks ago, after watching a particular YouTuber wear folks out nonstop via their commentary of the Pop the Balloonshow, they were oh-so-very-sensitive about the opinions that commenters were giving them underneath their very own post. Dishing it while not being able to take it. It’s always an amazing sight to behold.

Keep reading...Show less
Ne-Yo Says Living His Truth As A Polyamorous Person Improved His Relationship With Ex-Wife Crystal Renay

Ne-Yo is finally living in his truth and feels better than ever. The singer sat down with event planner Karleen Roy for her YouTube show, Lemon Drop, and opened up about his polyamorous lifestyle. "I realized that I've not been living my truth for a very, very long time. I'm living it now, and you could tell my skin is glowing," he joked.

"I'm in a great space, great space, mentally, emotionally, and everything else. I'm in a really good space, and I realized that everything is not for everybody. I know you've heard that said before. It is some of the truest shit that anyone has ever said."

Keep reading...Show less
How Intentional Networking Helped This Marketing Entrepreneur Flourish In Atlanta’s Creative Scene

Kaylyn Fudge is a realtor and the founder of BLK Book Studio, an Atlanta-based creative marketing agency that provides services such as social media management, email marketing, website design, and much more.

But prior to becoming a full-fledged entrepreneur, the mom of one was living in Florida and working at a tech company. However, she had her sights on Atlanta and made the big move during the pandemic.

Keep reading...Show less
How Financial Strain Impacts Black Women's Mental Health

Money problems can do a number on our mental health, triggering anxiety, depression, and even substance abuse. Whether it’s the constant Russian roulette of living check to check, not earning enough to afford the basics, or drowning in credit card or student loan debt, the struggle is real for many.

And, according to the National Council On Aging, more than half of American women ages 25 and older report that they do not consider themselves financially secure and are concerned and worried about their retirement.

Keep reading...Show less