Shaunie Henderson Is Playing The Long Game
Shaunie Henderson isn’t new to the game. The mother of five was thrust into the public spotlight behind the shadow of a famous husband, endured merciless rumor mills, and rebuilt her life on her own terms while the world plotted on her downfall. Today, she’s a one-woman empire, having spawned a cultural revolution with the reality series Basketball Wives, as well as the six spinoff shows created in its wake.
Lauded by some and critiqued by others, Henderson’s brainchild launched the careers of women who, too, were once lost behind the romantic figures in their lives. Allowing larger-than-life personalities like Tami Roman, Jackie Christie, Evelyn Lozada, and Draya Michele to create lucrative careers of their own. Lifting the veil of the once-only glamorized life of those linked to the world’s most famous athletes was a risk and often left Henderson in the crossfire of criticism. However, the show’s longevity—11 seasons and counting—speaks for itself.
In 2022, the mogul married Pastor Keion Henderson of The Lighthouse Church, marking a new chapter in her life and bringing about a new chorus of dissenters. What did she know about being a first lady? About as much as she knew about executive producing a hit TV series back in 2010, one would guess. Nonetheless, she boldly stepped into another spotlight, never cowered, and embraced her position in a world that never planned to accept her.
Now, with the release of her memoir Undefeated, the multi-hyphenate adds author to her resume in a major way. Aside from the headlines, the book offers a real look into the making of a modern Renaissance woman whose resilience is key to her success. Having sidestepped every offense thrown her way, Henderson has proven time and time again that she plays by her own rules. And, more often than not, she wins.
xoNecole spoke to Shaunie ahead of the book’s release about what she’s learned on her journey, her favorite Basketball Wives moments, and what she would tell her younger self.
xoNecole: Why choose to be so deeply personal at this point in your life?
Shaunie Henderson: It was a bit therapeutic for me. I think just being able to write down things that I never actually talked about made me more comfortable. I started the journey of writing this book, probably around 2018 and I stopped out of fear. I picked it back up on and off. And finally just decided to knock it out and see how I feel about it. I just felt good writing about everything, finally. I think that as I wrote it, I realized I wished somebody had told me some of these things a little earlier in life. Maybe, I would have done better and made smarter decisions. I know I needed to go through my journey so that I could end up exactly where I am right now, but I also think that with a little guidance, your journey can be a little easier.
xoN: You share a lot about what you’ve learned along the way in 'Undefeated' but if there’s one thing that has been the most pivotal to where you are today, what would be that thing?
SH: You're not always going to come out on top, but I really live by the name of my book, Undefeated. It’s how I feel about anything that I enter into. It can be kind of addicting to have that feeling of being undefeated and just wanting to win all the time. But you got to realize that the experience, the journey, and the opportunity whether win, lose, or draw— it's never a loss. You never lose. You gain something out of it, even if it's just the wisdom of knowing what not to do.
xoN: When you're in the public eye, people tend to write their own narratives about who you are. Is there a certain level of freedom in knowing that sometimes you can't change people's minds no matter what you do?
SH: I think that comes eventually. There was a time that I very much cared, and it would bother me. When I first started Basketball Wives, everyone was on Twitter saying exactly what they felt, and they used to eat me up. I would be in the comments arguing with people. It’s easy to think that you just “don’t care,” but you just develop thick skin after a while. At this point in the game, I’m numb to it. Plus, I am absolutely positively convinced that people love content with no context. They want to take five words out of a sentence of 12, make it into what they want so they can have an opinion online, argue with people in the comments, and get more attention that day than they’ve had all month.
What I do care about are the opinions of those I genuinely love and care about. I care about their perspective.
xoN: One thing you bravely address in the book is the personal cost of the lifestyle that a lot of people covet. What advice would you give to a young Shaunie or any woman who might be looking at certain lifestyles, desiring that, and not understanding what comes with it?
SH: If I was talking to the younger Shaunie and I was in the same situation, I would just say, ‘Don't forget you.’ I got lost, and I didn't realize I was drowning in that shadow. I just never established anything for me. I didn't establish a business. I didn't establish a purpose. I wasn't even looking for one and didn't know how to find one. I was a mom of five, a wife, and all those things. And it was great. But there were times where I was just bored out of my mind. So I would encourage young me to realize that I still matter. And that I have to put myself in a position to realize my purpose. I would go after some goals and career aspirations. You have to fight for those and really push for them when you’re in a situation where it’s easy to get comfortable.
I would have also put something aside for me that wasn’t given to me. I would have established some level of independence. Because when it’s cut off, it’s over.
"I got lost, and I didn't realize I was drowning in that shadow. I just never established anything for me. I didn't establish a business. I didn't establish a purpose. I wasn't even looking for one and didn't know how to find one. I was a mom of five, a wife, and all those things. And it was great. But there were times where I was just bored out of my mind. So I would encourage young me to realize that I still matter. And that I have to put myself in a position to realize my purpose."
xoN: There was a significant time between your first marriage and your current one. What behaviors did you have to unlearn in order to enter into a healthy relationship?
SH: I had to learn how to soften myself and allow my husband to lead me. I had to let him be a gentleman. I was single for a long time and became totally dependent on only myself. I didn't have anybody opening my car door and making sure that gas was in my car or that it was washed. Things were done around the house because I either told my sons to do it or did it myself. So to have a man in my life that made me feel so safe and secure, I just became real dainty. Women need to have that trust in their partner.
xoN: You’ve occupied a lot of spaces in your life in a non-traditional way. For example, you wrote about not treating new basketball wives and girlfriends the way that you were treated or not being what people think a “first lady” should be in the religious sector. How much of that is intentional?
SH: I think that's just who I am. I can’t say I intentionally go against the grain. In the book, I talk about things from my childhood, like my dad being late all the time. I was totally opposite with my kids when they were in school. I was always there early. My mother is not affectionate, and she doesn't verbally say, ‘I love you,’ but she does things to let you know. That's the way she shows her love.
But because I missed that 'I love you' and hugging and kissing, I do that with my kids. I try to always give what I needed myself. There were basketball wives who weren’t very nice to me, so I went out of my way to make sure that once I was a wife that I didn't treat anybody else like that. No one was going to feel like that on my watch.
xoN: I imagine it’s a little more difficult to establish your own rhythm in a church setting.
SH: As far as being first lady, now, I'm not knocking how any first ladies decide to operate but I just knew that the idea of what that usually is was not me. And, to be honest, rightfully so. I'm probably the only first lady that created a reality show that has been on television since 2010. My life is not remotely close to that of most first ladies. We've experienced completely different things. Most of them have been pastor’s wives for a long time, this is all new for me. I come with an entirely different journey; that wouldn’t lend itself to being a traditional first lady.
xoN: 'Basketball Wives' has always been heavily criticized for its portrayal of women on the show. It’s not the first or only of its kind, but what do you think gives way to the ire that this show, specifically, gets?
SH: We just tend to tear our own people up for whatever reason. When I started Basketball Wives, it was really a matter of survival for me. I was in desperation mode. I needed the show to be successful because I had to figure out how I was going to live and provide a life for my children. Basketball Wives is a platform and it is a space for women to have the freedom to be and say and do what represents them. And what that is, is their decision, right? I just provided the platform for it to happen.
I knew that I had lost my voice before, and I wanted to provide a space to ensure that other women didn’t lose theirs. Again, what they decided to do with the camera time and who they decided to show up as is on them, but here's the platform, and I think for many women, it has been just that. It’s boosted them into a space in their life where they're able to make money and branch out into other opportunities that they may not have had otherwise.
"When I started Basketball Wives, it was really a matter of survival for me. I was in desperation mode. I needed the show to be successful because I had to figure out how I was going to live and provide a life for my children. Basketball Wives is a platform and it is a space for women to have the freedom to be and say and do what represents them. And what that is, is their decision, right? I just provided the platform for it to happen."
xoN: So what have been your most cherished 'Basketball Wives' moments?
SH: It was probably the day after the infamous fight between Tami Roman and Evelyn Lozada. Evelyn had coined the “non-mf factor” phrase, and production had broken up their fight the night before. Me and her were on the beach, and Tami called to see what I was up to. I told her I was with Evelyn, and she said she was coming to meet us. I'm thinking I'm about to be in part two. There's no security, we were off for the day and I was sure it was about to be horrible. Tami gets there. She’s already got her cigarette lit, her bob is bouncing as she walks up to us, and I just remember her saying, ‘What y’all heffas doing?’ It was just like nothing had happened at all. It was like they fought, they got it out, and she was off to the next thing.
Those type of moments I wish people could experience and see that although things happen that seem outrageous, it’s all love. It doesn't always end up perfect. But for the most part, we have had a really, really good time.
xoN: Lastly, what do you want people to walk away from 'Undefeated' understanding about Shaunie?
SH: That my resilience has shaped me into the Shaunie I am today. And I honestly believe that it's all in God's timing. We might not understand it as it's happening, but he does all things perfect. I can sit back now and be the happiest version of myself that I've ever been, with the understanding that it was just God's timing. It all had to happen the way it happened because now I'm enjoying where I am. And I would have never been able to accomplish being as intentional about everything that I do without the journey that I experienced to get here.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Do These 4 Things After Making A New Connection From Networking
People always talk about the power of networking, and some of us are masters at it. And it's not necessarily just about making a great first impression. It's the follow-up game that leads to real connection and longevity. But there's this sad thing going on, sparked by the isolation of the pandemic and the shifts to remote or hybrid work, where people are losing touch with their networks.
Harvard Business Review reports that people's professional and social networks have decreased by 16 percent. It also found that people with fewer connections at work "have a decreased sense of belonging" and are "less likely to identify with the organization, which puts them at higher risk of turnover and burnout.
Whether you find yourself always being the first one to reach out after meeting a new person or you flop when it comes to really connecting with someone after a session of networking, you're not alone. It's common to struggle with keeping in touch with new people you've met, especially when life starts life-ing, but it doesn't have to be an annoying, petty dance of who's going to call who.
Here are a few steps that have helped me, as an extroverted introvert seeking more adult friendships and new professional connections, keep the good vibes going beyond that first happy hour or conference link-up.
1. Simply put: Unapologetically make the first, second, third, or even fourth move after meeting.
Sometimes, we do have to humble ourselves and put in a bit more effort, especially if our goal for this year (or next) is to expand our network and make new friends or industry-support peers. Reach out for that second, third, or fourth time, even if it feels a bit weird.
At my big age, I recently found myself thinking, "I've already made the first move to keep in touch. Why should I follow up again?" but immediately, in doing the self-work, I was led to the thought, "Why not? Who does it hurt?"
It's really not about a battle of wits or pride but a bottom line of what you really want out of life. Are you willing to let go of a few hang-ups to be that person who reaches out a bit more than you might be used to in order to rebuild or renew your social circle? Does it really matter that you had to call, email, or text more than once in order to finally be able to meet up?
If you find that you're the only one after those first few outings, making the first invites or taking initiative, or your attempts to connect are being ignored, at least you know you gave it your best shot, and you've pushed yourself to grow a bit more in the process of expanding your social circle.
2. Find specific commonalities and build off of that in order to keep the engagement going.
If you meet someone at a conference, for example, make plans to meet up at the next one. Maybe you've found out about a great event that might enhance a new acquaintance's skills or help them in their careers. Invite them to attend with you. Oftentimes, people place value on their time and the people they choose to spend it with, and while relationships shouldn't just be built on a "What can you do for me?" approach, we have to consider that as adults, there should be some sort of common ground that gives the budding new relationship a leg to stand on.
Are you both parents? Maybe a play date for the two of you and your kids is a great option. Newlyweds? Go on a double date. Love to travel and know you're going to be in the same city or country next month? Make real plans to link up or travel together. Into fitness? Schedule walks or fun activities together or coordinate times to meet up at the gym.
Step out on faith, humble yourself, and be open to the possibilities of this, and, above all, have fun with it so it doesn't feel like pressure.
3. Share fun, educational, or relatable information on a regular basis.
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It's great when someone in your network thinks of you and sends a relevant article, program information, or educational tidbit that might help you in your career and vice versa. Again, adding value is part of nurturing adult relationships, and this is a great way to spark conversations, find ways to deeply engage, or show who you are and what you're into.
Whether it's an email, social share, or a quick chat to catch up, find ways to connect with the sharing of useful, fun, or interesting information. It doesn't always take a 30-minute call or long text thread to keep in touch with someone. Sometimes, a simple forwarded email with a mention that you're thinking of someone can go a long way to keep the lines of communication going. This is also a way to be more subtle and less forceful when trying to stay in touch with someone new.
4. Respond to texts, emails, and/or calls within 48 hours.
I know people fight for their lives debating about this online, but I think it's fair to at least acknowledge someone's call, text, or email with a follow-up within at least two days after receipt unless there's a major reason you can't. And even if there is a reason, a simple "I've received your message and will get back to you soon" will suffice. Keep it real if you're super busy or going through something personal so that the person doesn't feel like you're simply brushing them off.
I know, I know. You might be thinking, "We're adults. They should know we get busy and life happens." While this is true, making a commitment to expand your network will require a bit more transparency and trust on your part. You might be stepping out of your comfort zone, but that's what new experiences are all about.
Again, if networking and growing your social and professional circles is really a goal, you have to be available, strategic, and open to actually connecting with people. This isn't something you can do in a casual way since, for these purposes, you truly want to enhance your quality of life by making sure you are interacting with and building relationships with other amazing people.
While you won't be able to force things---as you shouldn't---trying these four simple steps serves as a good starting point to show that you're serious about making and keeping new friends to help you navigate the career success you deserve.
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