
Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up

In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
How Your Rising Sign Is The Key To Unlocking More Financial Abundance In Your Life
Abundance is a mindset and it's one you can obtain more effortlessly by knowing your birth chart. Your birth chart in Astrology reflects your cosmic blueprint for this lifetime and maps out things for you like your purpose, destiny, and financial potential. There are key ways to earn income or increase your finances and Astrology helps you dive into that. By knowing your financial strengths, weaknesses, and gifts, you can enhance the abundance surrounding you and align yourself more with what resonates.
In Astrology, there are a few areas of your birth chart that signify what your financial world looks like and have the potential to look at as well. Your 2nd house, rules your finances, personal income, and values, your 8th house rules your shared finances and the money you receive from partnerships or through marriage, and your 11th house rules your hopes and dreams, manifestations, and what you have accumulated through your career or business. The sign Venus also represents finances and luxury, and the placement of this planet is key to understanding your financial purpose as well.
We each come into this life with specific skill sets and perspectives that have the potential to help us live the life of our dreams and fulfill our intentions. By understanding where you tend to naturally thrive in life, you open the door to financial freedom and empowerment. What the stars say about your financial potential is the inspiration you need to walk through that door.
Read for your rising sign below to see how to unlock your key to abundance.
How Your Rising Sign Unlocks Abundance
ARIES RISING
Your key to unlocking abundance involves creating concrete, long-term, financial plans. With Taurus in the 2nd house, you have a natural gift for money and you know how to build something from the ground up. You create beauty, love, and stability in the world, and your ability to make people feel comfortable will help you financially succeed. Taurus in the 2nd house are collectors as well, and you have a good eye.
With Scorpio in your 8th house, the partnerships and connections you form help you increase your income and earnings. It’s not about overly relying on others financially, but knowing there is support there for you when you need it. Your financial potential overall involves how much you are dedicating yourself to your dreams and doing things that will provide stability and security in your life.
TAURUS RISING
As a Taurus Rising, you have Gemini in the 2nd house, and there are a lot of different avenues in which you can earn an income. You will most likely have multiple streams of income in fact, and your capacity to learn, grow, and expand financially is endless.
You thrive in communication, publication, and collaborative worlds, and your networking abilities will help you succeed in life.
By educating yourself and expanding your mind, you can use this knowledge to help you connect, sell, and raise awareness to others. With Pisces in the 11th house, you have lucky Jupiter helping you make your dreams come true and creating miracles in your life. No one sees things the way you do, use this to your advantage when it comes to your finances and goals here.
GEMINI RISING
For you, you are more emotionally tied to your finances and sense of stability than most. With Cancer in your 2nd house, you have a strong intuition regarding money matters, but you may also feel like things fluctuate a lot for you here. Your key to unlocking your personal abundance comes by finding the things that you hold value in, thinking about your purpose and the legacy you want to leave behind, and owning your nurturing abilities.
You are a natural caregiver, creator, and protector, and can thrive in roles such as these. Cancer in the 2nd house also shows an ability to earn through real estate, antiques, or investments. With Capricorn in the 8th house, your logic will help you execute your plans and goals, and you are always thinking one step ahead. People may underestimate you often, use this to your advantage.
CANCER RISING
As a Cancer Rising, you thrive when you are able to take charge and lead your creative efforts. With Leo in the 2nd house, you are a charismatic soul and you are meant to take center stage in life. Your creativity, confidence, and courage will set you apart from others, and you will financially succeed in roles where you have some type of authority or can express yourself freely.
With Aquarius in the 8th house, you may also find your financial power when it comes to technology or social media. You are a natural influencer and people want to know what you think about things and what your current obsessions are. You are the star of the show, remembering that is your key to unlocking your abundance in this lifetime.
LEO RISING
You have Virgo in the 2nd house, and unlocking your key to abundance involves getting organized, sticking to a routine, and doing things that benefit others or society in some way. You are typically found in roles that involve being of service and you also have a gift with your words. Careers such as writing, speaking, publishing, health roles, and healing treatments all serve you well.
With Gemini in the 11th house as well, you have a gift for networking, communication, building a group or a team, and succeeding in your collaborative efforts. Don’t let your need for perfection take you away from your potential regarding your ability to connect with others and build something inspiring. Your vision, partnerships, selfless attitude, and creativity will help you financially succeed.
VIRGO RISING
As a Virgo Rising, you are a hard worker and have a lot of beauty and wisdom to share with the world. You have Libra in the 2nd house, signifying a creative soul and someone who can earn an income through art, interior design, fashion, or therapeutic and beauty practices.
You have a gift when it comes to creating things appealing to the eye, and you resonate with the more luxurious spheres of life.
Aries in the 8th house signifies a drive to succeed, and you financially move through a lot of transformations in this lifetime that lead you closer to your dreams. Creating a business that you are passionate about or being a part of a legacy that creates something beautiful for the world, helps you financially succeed in life.
LIBRA RISING
Financially, you evolve over time. The key here for you with Scorpio in the 2nd house, is to trust your intuition when it comes to what to invest in and what to spend your time and energy on. Know that with any setback you may encounter financially, you will rise above more abundantly and successfully. You have a unique way of understanding the undercurrents and concept of money, use this to your advantage.
With Leo in the 11th house, you succeed when you are confident, standing out from the crowd, and doing things that feel authentic and natural for you. You are meant to shine and inspire others through your charisma, personality, and strong intuition.
SCORPIO RISING
With a Scorpio Rising, you have Sagittarius in the 2nd, and financial freedom is very important to you in this lifetime. You are working towards building a legacy for yourself through your wisdom, knowledge, and quest for understanding. You inspire others in your own unique way, and this is a placement for many teachers or guides in this world.
Virgo in the 11th house reminds you to get clear on the things you want for yourself and the plans or dedication it will take to get there. Your intelligence and your capacity to see all perspectives and express yourself in a grounded way is what is going to unlock your key to abundance.
SAGITTARIUS RISING
Financially, you have a lot of potential to succeed in this lifetime. With Capricorn in your 2nd house of income, you are business-savvy and have a knack for money. You know what the world needs more of, and you are the one to provide it. Through your work ethic and need to succeed, you are someone who can be found in higher positions within a business or company.
Cancer in the 8th house also shows that you find financial empowerment by dedicating yourself to a cause or career that holds deep importance for you and your heart. The people you meet along the way are also key to recognizing your dreams and financial abundance.
CAPRICORN RISING
As a Capricorn Rising, you have Aquarius in the 2nd house which shows a gift in community, networking, and social media. You are a trendsetter and are ahead of time when it comes to trends, fashion, and ideals. You have a unique vision and ability to succeed in this lifetime through your manifestation potential.
With Scorpio in the 11th house, you can build a team or an organization and lead yourself and others to success. Your acquaintances and friendships throughout life will help you meet the right people and get the right opportunities. You always need to be thinking big when it comes to your finances, and know that you have what it takes to succeed.
AQUARIUS RISING
For you, financial success comes from your imagination and your hope for it all. With Pisces in the 2nd house, you view your financial world through a spiritual and creative lens, and the opportunities for you in this lifetime are vast. You need a lot of freedom within your career and you need to be doing things that allow you to express your creativity.
With Sagittarius in the 11th house of your hopes and dreams, you will succeed when you are stepping out of your comfort zone, traveling, and exploring new things. Your knowledge combined with lucky Jupiter, makes you someone who is more lucky than most when it comes to making your financial dreams come true. Remain positive and know your path to abundance won’t look like everyone else's.
PISCES RISING
You have Aries in the 2nd house, and financially you feel empowered when you are going after your individual dreams and intentions and are in leadership roles. Entrepreneurship inspires you, and you know how to lead a team. Taking initiative when it comes to your financial world is key here, and you need a certain sense of freedom when it comes to your career and working life.
Libra in the 8th house signifies abundance through your love life, marriage, business partnerships, or commitments and people are more willing to lend you a helping hand than most, use this to your advantage. Overall, your key to abundance is taking initiative, creating things never seen before, and using your charming personality to attract the support you need to succeed.
Love is cute and all, but building an empire together? That’s the real flex. Tap into our new series Making Cents to see what financial compatibility really looks like when love and legacy go hand in hand.
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Featured image by Igor Alecsander/Getty Images
Originally published on February 6, 2025