Quantcast
RELATED

Shami Oshun is a fashion designer based in California, who is taking the internet by storm. It all started back in September, when she created an 11-nude shade line of face masks to match the variety of shades of Black women. The masks became so popular that her customers asked her to match them to their Fenty foundations, where they made a chart as a guide.

The masks took off from there, all the way to the point of being invited to collaborate with the brand itself to, in the flex of the century, design a limited edition, early-access mask for the brand.

As a quick background, Oshun built her brand in 2015 "to provide unique and timeless designs to the world." Since then, her work has received recognition from a variety of media outlets, including Essence, British Vogue, Huffington Post, and Buzzfeed. According to her website, she is most known for integrating 3-D printing with fashion to push the boundaries of wearable art, and the 3-D printed Bev Bag, which is designed to carry your beverage (boba, coffee, wine glass, etc).

And since, well...

Shami Oshun/Twitter

Since, Oshun has released a line of nude masks, which were eventually partnered with various Fenty's Pro Filt'r longwear foundations, and that sold out immediately. This caused the Rihanna-backed empire to take notice and invite her along, which they announced in a tweet:

"We saw @ShamiOshun break the internet with #PROFILTR inspired masks & asked her to create one just for our EARLY ACCESS Beauties! Sign up for SMS & EMAIL alerts at fentybeauty.com/signup to get your limited edition SHAMI x FENTY BEAUTY masks while supplies last!"

Needless to say, her page went up (cause it's stuck) with all beauty lovers alike, running to her page to celebrate her for the classic shit that Black women continue to do.

Some celebrate the Blackness of the moment:

Twitter​

Some explained their ‘why’:

Twitter

Most took notice on the all-too-familiar:

​Twitter

Like, literally most of everyone:

Twitter​

But ultimately, everyone was like:

Twitter​

Oshun has been overwhelmed with the love shown to her since the announcement and is busy at work getting the people their new masks. She may have a newfound wave to ride, but she still took the time to thank everyone in a simple tweet:

Twitter​

Now, that’s how you clear a brand! Congratulations, on your success Shami!

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Shami Oshun/Twitter

 

RELATED

 
ALSO ON XONECOLE
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love

How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.

One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.

KEEP READINGShow less
The Final Mercury Retrograde Of 2024 Is OTW—How This Bold Energy Will Shift Your Perspective

The final Mercury retrograde of the year arrives this month, and this is an opportunity to close one chapter and prepare for a new one. Mercury retrogrades are the time of the year when you take a step back, assess where your life currently is, and be a little more flexible with how things are playing out for you. When Mercury is in retrograde, miscommunications and misdirections are more likely; however, this isn’t the time to fear where you are headed; it’s more about looking at things from a different perspective right now.

KEEP READINGShow less
LATEST POSTS