If you’ve ever heard that, regardless of what your favorite season may be, there is good in all of them, there is so much wisdom in that. For instance, although I am a huge fan of fall, that doesn’t mean that I don’t get that the other three seasons don’t have their perks as well…even sexually.
What exactly do I mean by that? Well, believe it or not, although fall and winter are reportedly the best times of year for coitus (check out “Did You Know Fall & Winter Are The Best Times To Have Sex?”), thatabsolutely does not mean that summer doesn’t have a ton of sexual perks that come with it too.
Yeah, I did some digging and discovered 10 solid science-based reasons why these next couple of months maybe when you find yourself creating some of the best sex-related memories you’ve had in a hot minute, chile.
Let’s check ‘em out.
1. Sunlight Elevates Your Serotonin Levels
There are a lot of benefits that come from spending time in the sun. One of them is the fact that sunlight helps to increasethe levels of serotonin in your system. This is dope becauseserotonin is a chemical in your body that is significant when it comes to things like keeping you in a good mood and making sure that your libido remains high.Another cool thing about serotonin is it can reduce anxiety and bring about a feeling of calm — which is always a big plus since there isplenty of research to support the fact that anxiety can make it difficult for both men and women to climax.
2. Sunlight Also Decreases Melatonin Levels
If you’ve ever wondered if it’s all in your head that you tend to have more energy during the summer months while feeling sleepier during the late fall and winter ones, it’s not.Something else that science reveals is sunlight has a way of decreasing melatonin levels in your system. Sincemelatonin is a hormone/compound that literally regulates your sleep patterns, being that days are longer in the summer, that can also give you more energy to get busy. No joke.
3. More Vitamin D Means an Estrogen and Testosterone Boost
Something that you probably learned in elementary school is you can get a good amount of the vitamin D that your body needs from the sun.Since it’s a nutrient that helps to boost your immunity, fight off depression, and keep your weight in check, this is certainly good to know.
However, were you also aware that vitamin D is able to increase the amount of estrogen and testosterone that’s in your system as well? This is good to know since both of those are sex hormones that can help you to have a more satisfying sex life.
As a bonus, vitamin D can also help to activate the genes that help your body produce more serotonin (which we’ve already discussed) and dopamine (a neurotransmitter and chemical that helps you to feel more pleasure). Hey, if all of this won’t make you want to spend more time in the sun, what will?
4. More Exercise Means a Heightened Libido
If there’s any time of year when people are super physically active, the summer season would be it. Whether it’s getting (and/or staying) fit for swimsuit season, playing outdoor games, or enjoying things like hiking and swimming, summer is when folks tend to spend less time in front of the tube and more time moving about. And you know what?Your libido adores everything about that becauseexercise helps to get you into better shape (which boosts your sexual confidence), gives you more energy, improves your stamina, intensifies your orgasms (bygiving you a stronger core and pelvic floor), and increases your blood circulation (which is also great for orgasms) too.
5. Heat Increases Blood Circulation
Speaking of blood circulation, although you may have never thought of it before, it probably makes all of the sense in the world thatyour blood circulation would increase during the summertime. That’s because heat and humidity increase blood flow (especially to your skin) and cause your heart rate to go up as well. And since, again,more blood flow directly contributes to orgasms, well…you already know that this is a good thing to keep in mind.
6. More Sweat Equals More Pheromones
Probably the easiest way to explain pheromones is they are chemicals that can trigger certain reactions in people when they come into some level of contact with them. For instance, one way that pheromones are excreted is through sweat, and, science says, whenever women come into contact with a man who is sweating/sweaty, it can actually make her hornier and even release certain hormones that are associated with ovulation. Believe it or not, what’s especially stimulating is a man’s underarm sweat (wild, right?).
7. Heat Leads to Less Clothes Which Means More Skin
I don’t know about where y’all live butNashville has been showing all the way out over these past few weeks with the heat index being in the triple digits. And when there’s more heat, there tend to be fewer clothes…and when you’ve got a partner, that can result inmore skin-to-skin contact. While, when it comes to adults and babies, it’s oftentimes known as “kangaroo care,” when adults participate in this practice,the oxytocin that’s released makes it easier to bond with your partner. Not only that but skin-to-skin contact makes it easier to feel calm and relaxed and it can give youa sounder night’s rest too— you know…afterwards (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”). #wink
8. You Tend to Be Around More People in the Summer Season
Another semi-random reason why a ton of sex happens during the summertime is thatmore people lean into socializing during this time of the year — and so, even if you’re not currently seeing someone, the chances that you will run into an individual who has some serious potential increases when it’s hot outside. That’s actually why some intel says thatcasual sex happens the most in the early part of summer (June) too (wrap it up!).
9. Vacations Happen Most During the Summer
With the summer season continuing to bethe most popular time to go on vacation (to the point whereone in three people are even willing to go into debt in order to make it happen), this is a peak reason why individuals tend to have a lot of sex —especially adventurous sex — during the summertime. Vacations (hopefully) de-stress you, give you the chance to spend quality time with the people you love, and help you to be in the moment — all of which help to play a significant role in a satisfying sex life. So, if you don’t have a vacation — even if it’s just a long weekend — planned this summer, put a sexcation on the books.
10. Online “Sex Searches” Increase in the Summertime
Now here’s one that I found to be pretty damn interesting. It would appear that summer is the time of year whensex-related online searches tend to spike. Although researchers are still trying to connect all of the dots on this one sinceonline dating also peaks during this time of the year (because folks are typically happier, are feeling sexier, and tend to be more open and creative when it comes to dating), that could play a major role.
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There you have it. Whether or not this is your favorite time of year or not, research has given you 10 impressive reasons to enjoy the season you’re in — on a few levels, chile. Have fun! #wink
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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