As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative as told to a writer.
This is Roberta Moradfar's story, as told to Charmin Michelle.
I am Santa Monica's favorite face sculptor.
And I love and enjoy every aspect of what I do.
My company is EFFACÈ Aesthetics. We specialize in expert facial aesthetics and beauty and have managed to build a solid business model around what we're most passionate about.
To put it blatantly, I am here to give my sistas the best botox, lip injections, fillers, or a variety of other premium services, to anyone looking to revitalize and refresh—allowing you to glowingly live your best wrinkle-free life.
In December 2019, I had the grand opening of my first full-service medical spa, and it was the most rewarding moment of my career. We have amazing aestheticians that have become a family of bomb women looking to serve you facial rejuvenation on a diamond-encrusted platter.
It takes years to achieve what we have, lots of practice, and ongoing education to keep up with the latest and greatest in aesthetics. And with lots of hard work, my platform is super prideful of our trained artistic eye and thorough comprehension of facial anatomy (blood vessels, nerves, and muscles' locations and functions), all the while having the motor skills to be able to smoothly, yet gently, achieve desired results.
My journey to where I am today, as with all entrepreneurs, was anything but easy.
But struggling with acne since the age of 14 and knowing the psychological effects it can have on any young man or woman, is why I was determined to become invested in skincare. Most importantly: ethnic skincare.
Changing Perceptions & Erasing The Stigmas
I started out as an ICU nurse in New Jersey when I was 22 years old and transitioned into laser and aesthetics just a few years after moving to Los Angeles at 25. I was hired at a well-known laser and aesthetics company based in Los Angeles. I had always loved beauty and skincare, but here, I began to really understand the science of medical grade cosmetic products and treatments. It helped me realize that all the expensive products that I would buy in department stores were just that: expensive products.
For many years, plastic surgery and aesthetics were always geared towards a rich, upper class society. And we were made to believe it's a "white thing" to get your lips and Botox done. There seems to be a lack of trust regarding products and services that claim to be safe for all skin types.
And ladies, why is this? Because graceful aging and rejuvenation is for us too!
Social media has been instrumental in showing and proving that. Celebrities, reality stars, and social media influencers have openly documented their aesthetic journeys, and sharing procedures that help keep their appearances fresh, regardless of race, but especially within the black community. This has influenced the younger generation to become much more open-minded to the idea of aesthetics, no matter ethnicity, and thus encapsulating what I preach every day.
As a result, we have seen an increase in that demographic, where they have been getting procedures like preventative Botox as well as minor enhancements using fillers.
I was actually so happy to see Deion Sanders become the first male spokesperson for Botox—or as I like to call it for the fellas, "Brotox". I especially think it was cool because not only is he promoting aesthetics services for men, but he's also a black high-profile athlete. I believe he has really sparked the interest of men who fear being "feminine" for wanting to follow through on anti-aging procedures.
Maybe She's Born With It, Maybe It's My Work
One of the most frequent components of my line of work, is constant questioning as to which service would be best to those of us who are hesitant to move forward with any face sculpting procedures.
And in response, my comprehensive list of misconceptions vs. benefits came into fruition:
Botox
Misconceptions: People often mistake full-looking lips as having "Botox in their lips" (that would be filler). Another misconception is that Botox makes you look unnatural.
Importance: Botox is a great preventative intervention to premature aging when done conservatively.
Fillers
Misconceptions: inserting a syringe in the lips will give you a “duck" look, or you'll look like the cat lady if you continue getting fillers. Another common misconception is that once you start getting Botox and fillers, it'll look worse once you stop so you're forced to continue.
Importance: Getting fillers usually helps you look more rejuvenated and they often go well when combined with Botox and other non-invasive treatments such as chemical peels or laser resurfacing.
Skin Treatments
Misconceptions: You'll appear to have bleached your skin if you get a peel. Or that chemical peels leave you with burns or that it hurts. Another one is that only one session of a laser treatment is needed for desired results.
Importance: Everyone needs to do at least one peel a year to help stimulate skin cell turnover—you'll have baby butt skin.
Laser Hair Removal
Misconceptions: You have to be a certain skin tone for this procedure, or that you can't have a dark complexion. Another one is that only a few sessions is needed for permanent hair removal. A really common one is that it hurts!
Importance: Laser hair removal is—hands down—a lifesaver! Everyone that has unwanted hair needs to do it!
A Journey Continued
Whenever I feel overwhelmed, I take in a few deep breaths and feed myself positive affirmations. I then follow that up with a little prayer.
Works every time.
I also try to routinely schedule myself for deep tissue massages. Because I have strange body mechanics while injecting, my neck, upper back and shoulders need adjusting from time to time, and I do occasionally see a chiropractor for that as well. I enjoy a good dinner with some cocktails with girlfriends, especially when we haven't had a moment to catch up on what's new in our lives.
I enjoy walks every other day, and my fiancé and I either do yoga together, or he swims laps in the pool for cardio as I watch on drinking a green juice.
Lastly, I read. I love self-care books and right now I'm reading Marie Kondo's The Life-Changing Magic of Tidying Up, and realizing during COVID-19 how all of our "things" really don't matter. So, I think after reading this book, trips to HomeGoods and Marshalls will be a wrap.
—
Fortunately, for my team and I, we haven't seen any affects from our current state of this pandemic, and business is actually booming thanks to our online beauty products—and social media. While most companies are losing money, we have been doing the exact opposite, which we don't take for granted.
As for what's next, we're introducing a team of highly-skilled physicians at EFFACÉ that will add services to our brand. We'll also be bringing on an in-house psychiatrist on weekends that specializes in depression IV therapy (which has been proven to be more effective and safer than medications).
But most importantly, we're going to continue to serve and encourage women—and men—to have the audacity to be fearless in feeling beautiful again.
And we'll do so one chemical peel, laser hair removal session, and Botox injection at a time.
To continue to follow Roberta's journey, you can find her on Instagram at @effacebyroberta.
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It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Alistair Berg/Getty ImagesStep 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Getty ImagesStep 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
DMP/ Getty ImagesStep 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
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Featured image courtesy of Bianca Lambert