Snowball Wealth says, "By spreading your risk across different income streams, you also set yourself up to be able to take advantage of great opportunities when they arise." It makes perfect sense because when one fails, you have the others to fall back on. This isn't anything new to us because we love a good side hustle. Like all things, it's about being more intentional. Be it buying power or financial stability, make clear goals and decisions that will only get you closer to economic freedom. One of the best ways to add more streams of income is by diversifying your streams. Kirby Porter calls it the "beauty of re-invention."
Lucky for us, we have some role models that have shown us the power of monetizing our passions, no matter what they are. Ahead, you'll find celebs who are living proof that there are various ways to create your own wealth. Their successful money moves have earned them their rightful place on this list.
Rihanna Net Worth: $1.7B
Kevin Mazur/Getty Images for Fenty Beauty
Our girl Rihanna is now a billionaire and no one is more than deserving of that title. Yes, we all want an album from her, but we also can't help but support every venture she takes on. The way she dominates every arena she steps in is simply inspiring. Forbes estimates Robyn Rihanna Fenty is the wealthiest female musician in the world with the majority of her wealth deriving from her inclusive beauty line, Fenty Beauty.
Some other streams of income:
- Savage X Fenty, lingerie clothing brand
- Fenty Skin, skincare line that acts as an extension of Fenty Beauty
- Fenty Maison, a luxury clothing brand
- Fenty Parfum, her newly released sold-out fragrance
- Music
- The Rihanna Book
Issa Rae Net Worth: $4M
Lee Vuitton/AM PR Group via Getty Images
On- and off-screen, Issa Rae is the poster child for creating your own table. The once YouTube star became a media mogul in a little over a decade by staying true to herself and creating work that moves our culture forward. Rae's cult-favorite HBO show Insecurehas garnered her a loyal following. So watching her lay the groundwork for her next level is everything a creative needs.
That groundwork includes:
- ColorCreative TV, production company
- The Misadventures of an Awkward Black Girl, New York Times bestseller non-fiction book
- Hilltop Coffee & Kitchen; Rae partnered with the coffee shop to open multiple locations
- Raedio, music label with Atlantic Records
- Executive Producer Deal with Netflix
- Sienna Naturals, co-owner of haircare brand
Serena Williams Net Worth: $210M
Bryan Bedder/Getty Images for IMG
Did you know that Serena Williams has over 15 corporate partners? Her $94 million in career prize money is twice as much as any other female athlete has made. That's according to Forbes, who also says that the tennis star has invested in over 50 startups over the past seven years.
When she's not reigning supreme on the court, she is:
- sitting on the boards of Poshmark and SurveyMonkey
- investing in the non-fungible tokens (NFT) platform, Bitski
- signing a first-look TV deal with Amazon Studios that includes a docuseries about her life
- creating products for her clothing line, S by Serena
- sitting pretty as a 0.5% owner of the Miami Dolphins
Not to mention her endorsement deals from Aston Martin to Beats By Dre.
Oprah Winfrey Net Worth: $2.7B
David Livingston/Getty Images
When your work ethic is so strong that it's been dubbed "The Oprah Effect", you know it's real. Funny enough, Winfrey has been quoted saying, "The reason I've been able to be so financially successful is my focus has never, not for one minute, been money." Who would have known that the woman who used to borrow money from her mom's purse would be the same woman who has nine streams of income?
To name some streams:
- The Oprah Winfrey Show, spanning over 25 years
- Harpo Productions (chief executive of the Oprah Winfrey Network, founder of O, The Oprah Magazine, etc)
- Actress & voice actor
- Producer of hit series and films, Queen Sugar, Greenleaf, The Immortal Life of Henrietta Lacks and Oprah's Master Class
- Weight Watchers investor
- Author of books like The Wisdom of Sundays and What I Know For Sure
- Freelance journalist
Beyonce Net Worth: $440M
Brad Barket/Getty Images for TIDAL
"I have paid my dues and followed every rule for decades, so now I can break the rules that need to be broken," Beyonce recently shared in Harper's Bazaar's Icon issue. She is the epitome of a self-made woman and a living icon. We love watching her pave the way for new talent in the most authentic way. It's definitely the quality for us because she gives 200% to everything attached to her name. This child of Destiny is a global brand from music sales, publishing, touring, and endorsements.
We can't forget her other accomplishments:
- Founder of Parkwood Entertainment, management, and entertainment company
- Owner of IVY PARK, an athleisure clothing line with Adidas
- Netflix deal worth $60 million
- Recently sold her stake in TIDAL streaming service
Alicia Keys Net Worth: $150M
Steve Granitz/WireImage
Alicia Keys is a superwoman. She is also a proud businesswoman. In an interview with PINK, she says, "Business is about trial and error. There's no foolproof [business] plan and whatever you end up doing, you need to be passionate about. It's not about getting rich overnight, but about your belief in it and your passion – that's the way amazing things happen." Keys also believes that as an artist and a person that has been in business for a lot of years, going outside of her main business of music, helps her discover her creative potential as an entrepreneur.
Some ways she's exploring that potential include:
- AK Worldwide, an investment firm
- Partnership with Bento Interactive, "The Journals of Mama Lee and Lee Lee", an interactive storytelling app for kids that features her original, exclusive tracks
- Co-creator of Keys Soulcare, a beauty and wellness brand
Queen Latifah Net Worth: $70M
Aaron J. Thornton/Getty Images
It's no secret that Queen Latifah is a Jackie of All Trades. Since she entered the game, she has made sound money moves. Back in the day, she started investing and never stopped. The multi-hyphenate's first investment was in a delicatessen and a video store located on the first floor of the building where she lived. We have enjoyed watching the queen transition from hip-hop to television to the big screen.
Queen Latifah's Resume:
- Co-owner of Flavor Unit Entertainment, a firm that includes television and film production units, a record label, and an artist management company
- Partnership with CoverGirl, The Queen Collection
- Partial owner in New York Spring Water, the manufacturer of VBlast vitamin-fortified water
- Author, Put on Your Crown: Life-Changing Moments on the Path to Queendom
- Queen By Queen Latifah Eau-de-parfume
Featured image by Lee Vuitton/AM PR Group via Getty Images
RELATED
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image courtesy
Both women showcase Black women's impact on the world through their platforms. As a mega influencer, Davis takes pride in curating a brand representing brown-skinned Black women in spaces that don’t always cater to them. From partnerships with Nike to sharing affordable fashion finds on Amazon, she’s on a mission to empower people who look like her.
No stranger to the same ideation, McCaskiel launched Black Girls in Media to prevent the erasure of women like herself as they climb the ranks within the media landscape. It all started at their respective HBCUs.
“I would say homecoming as someone who went to an HBCU is really just a big moment of reflection,” McCaskiel tells xoNecole.
“You’re able to go on campus and think about where you were when you attended that university, and then to go back and just sit in your growth as a person, career-wise, and then to reconnect with all these people you went through that journey on,” she continues.
“It’s just a really good feeling. It’s so nostalgic. It’s fun and reassuring, comforting, all those things. It’s the best time, and just makes you love being Black and makes you proud of where you come from.”
Tasha McCaskiel
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“An HBCU homecoming to me essentially means family reunion, having a good time, creating new memories, seeing people you haven’t seen in years, looking at your old stomping ground where you used to take classes, where you used to stay, and just having a good time with the people you love,” Davis adds.
“Celebrating the number one HBCU, Florida A&M University, as someone whose business essentially started on campus was basically a liaison from FAMU that spoke to multiple HBCUs through clothing is everything.”
Homecoming is also a chance to represent your school to the fullest, argue about who is the best, or even crash the yard for another homecoming. It’s an annual holiday, but the HBCU homecoming is also about shining a light on the place where it all started.
“Every chance I get, I advocate for HBCUs, and I strongly believe, when it comes to HBCUs, it’s all about exposure,” Davis says. “A lot of kids are not exposed to HBCUs even though through recent advocacy that brands are doing now to shine a light on HBCUs, I still feel like it’s really important for content creators and anybody to advocate for HBCUs.”
As the person behind the design of Nike’s Florida A&M University Nike Dunk Lows, Davis has an affinity to all historically Black colleges and universities. Still, her love for her alma mater runs deep, especially since it is the very place that fostered her knack for creating content and learning to be self-sufficient in her work as a self-made businesswoman.
Launched in 2020, the Nike Yardrunners is an annual campaign celebrating HBCUs and their impact on culture and style. In 2022, Davis, alongside women from Tennessee State, Clark Atlanta, and North Carolina University, would design shoes that transform the popular Nike dunks into those representing their respective schools.
McCaskiel echoed the sentiment of ensuring that HBCUs are at the forefront when it comes to exposure, noting that her love for her community inspired her to launch Black Girls in Media, a platform committed to ensuring that women in the industry are exposed to the opportunities, resources, and skills needed to thrive in the space.
“Going to an HBCU and being surrounded by people who look like me and then going to grad school at New York University, which is just a lot more diverse, once I graduated, I kind of lost that sense of community,” she explains. “That’s what made me start Black Girls in Media. The full circle moment is that I always wanted to carry that culture throughout my career.”
When she launched Black Girls in Media in 2018, McCaskiel was on a mission to empower the women in the industry. Working in the space, she noticed the lack of people who looked like her and realized that the stories and experiences of Black women weren't adequately represented. What began as a group chat has now grown into a platform providing thousands of opportunities to a network of over 90,000 people worldwide.
Caitlyn K. Davis
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Both women understand the microscope they are often under in the real world as Black women. They also reflect how attending HBCUs instilled in them a confidence that's only possible to achieve by being in an environment where students, faculty, staff, and even leaders look like them.
It's why their respective brands constantly push the needle for representation forward.
“When I think of legacy, I just think of impact,” says McCaskiel. “When we’re no longer here, the people who have left legacies, whatever they do continues long after they’re gone, and that’s what I aim to do on a personal and a career level.”
“I just want to inspire people to lead by being yourself and following things you truly enjoy. I will always advocate for HBCUs, and that’s me. That’s who I am, but just living in your truth and being that girl from the inside out,” Davis adds.
As part of xoNecole’s Best in Class series for 2024, Caitlyn “Cait the Great” Davis and Tasha McCaskiel are perfect examples of using their platforms to uplift and inform the culture around HBCUs.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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