It's always inspiring to hear a story of someone who has not only created their own opportunities, but has won big by doing so. Alicia Scott, CEO and founder of Range Beauty, is an avid researcher and savvy communicator who initially Googled her way into finding a solution to a problem that impacted not only her life, but the lives of other Black women: inclusive yet clean cosmetics. And her efforts took her to business and bankable success, turning $300 into $300,000 within the first three years of business.
The idea turned into a mission when Scott was working in the fashion industry and saw how Black models had to carry their own makeup kits because artists claimed they didn't have the tools to create looks on darker skin tones. "It made me think of the lack of shades available to us. On top of that I was dealing with eczema and acne-prone skin, so I wanted a line that wouldn't irritate my skin," Scott said in an interview with xoNecole.
"That was in 2014, [when] there wasn't as much of a clean beauty trend [around] as there is now. So when I would look for alternatives, a lot of the products that would come up were very fair shades. In doing more research, I found out about the issues with Black women being exposed to twice the amount of toxic beauty products due to the lack of products for our skin tone. Just thinking about how those ingredients were tied to breast cancer and hormone disruption, I just really wanting to create a solution."
Image courtesy of Alicia Scott
"I found out about the issues with Black women being exposed to twice the amount of toxic beauty products due to the lack of products for our skin tone. Just thinking about how those ingredients were tied to breast cancer and hormone disruption, I just really wanting to create a solution."
Google Me, Baby
Fast-forward to 2017. Scott knew she needed to do her research and used one of the best free resources available: the Internet. She was able to connect with a woman-owned manufacturer to help her create what she wanted to offer. "I didn't have the funds to work with a lab, so I skipped that step. I said, 'Well what can I do next?' I found a manufacturer by Googling what I wanted to create and came across a site called Cosmetic Index. It contains everything you'd need to start your brand. I knew I wanted one based solely in the U.S. and narrowed [the list] down to those that had detailed information. I then found her page, went through her website and Googled information about her. I called the number that was listed and went from there."
Scott's manufacturer already had experience in cultivating products for sensitive skin after personally dealing with the issue from a face surgery. "That was perfect because it was such a niche. I was able to speak with her and tell her what I wanted to create and the mission behind my line, and then work with her to get the line started. I was using calendula flower and chamomile extract [for the eczema] as a way to avoid having to use steroids which was recommended by the dermatologist. I want to be sure to keep oil at bay, so what can we use as an alternative. A lot of products that have mattifiers aren't great for our skin and can clog our pores so we talked about using French clay as an alternative. That's how everything started."
A starter kit with Scott's final formulation was sent to her home, and on her living room floor, she was able to create multiple shades of brown foundation. She came up with packaging, registered an LLC, and in 2017, Skinny Dip Cosmetics was finally born. The initial cost for the soft launch: $300. Revenue came in at about $1,000 in the first three months, Scott recalled.
Image courtesy of Alicia Scott
Social Media For the Win
Scott took the next step of building up a social media following, using yet another free resource to build her customer base, further launching Twitter and Instagram accounts for the brand. "One day, I took a picture of the product and posted it on Twitter, and one of the major influencers at the time saw it and reposted it with [the phrase] 'This is what you call Range,' and it just blew up."
She decided to close shop in order to rebrand and officially relaunched as Range Beauty in 2018. After the relaunch, revenues hit $20,000 and then went up to $45,000 by 2019. She was finally able to leave her 9-to-5 working in diversity and inclusion for a tech company, and by the end of 2020 she'd made $300,000 by the end of last year.
How was she able to scale in such a way to see big wins? More research, pitch competitions, and honest feedback. YouTube star Jackie Aina is behind a pivotal moment in Scott's journey to raise funds and continue building revenues. She revealed, "[Years ago,] I was following YouTube mogul Jackie Aina, and she posted that she was doing a grant competition for Black founders. I think the first prize was $5,000, and I was like, 'OK that's something cool.'"
"That was my first time applying for a grant or even knowing what a pitch competition was. From there, I looked into what I needed to have ready. I was already an avid watcher of Shark Tank, and I went online to search the commonly asked questions. After that, I applied, and I got into the competition. They flew us to L.A. and I pitched on her YouTube channel. I was one of two who won the grant."
After that, Scott said she got so much great feedback, that she kept applying for any grants she could, whether they were targeted to women-owned or Black-owned startups. It was at an event in Atlanta that she received direct feedback that led to a major pivot and more money for her business.
"[I participated] in a pitch competition with what is now called the Fearless Fund, headed by Arian Simone. At the time she was doing these individual pitch competitions. I applied, made it through the first two rounds, and then we went to the headquarters. I remember a judge saying, 'You have a good pitch and great energy, but when it comes down to your product, you're not telling us what sets you apart from your competitors.' At that time, Fenty had just launched, so me coming from this inclusive end saying, 'Oh we have all these shades,' and Rihanna launched with all these shades and had a whole campaign--- it's like, 'Oh, you can't really come from that angle anymore, so now what's next?'"
Switch Up and Level Up
Scott knew she had to shift her approach a bit to remain competitive and continue seeing success in getting capital. She knew she didn't want to get business loans, and she also knew she wanted to be able to sustain her company's growth. After much thought, she finally had a light-bulb moment.
"At the time, I wasn't speaking to the fact that I created this brand with eczema and acne in mind and with skincare benefits. There wasn't anyone doing that with inclusivity at the time. Once I switched the messaging and started applying that, everything started taking off. I joined New Voices [Foundation] family very early on after seeing Melissa Butler speaking on it. They would send emails that [informed subscribers] about different grant and pitch competitions and I'd just apply to all of them. I began tailoring my pitch and my application to the point where I was becoming a finalist. All in all I've received $50,000 in grant money, and I just received my first investment of $200,000 off of a pitch competition."
Range Beauty products can now be bought on the company's Website as well as in Target, a company whose relationship she's proudly maintained and cultivated since 2018.
Image courtesy of Alicia Scott
"At the time, I wasn't speaking to the fact that I created this brand with eczema and acne in mind and with skincare benefits. There wasn't anyone doing that with inclusivity at the time. Once I switched the messaging and started applying that, everything started taking off. All in all I've received $50,000 in grant money, and I just received my first investment of $200,000 off of a pitch competition."
"[By 2019] they saw me at the Essence + Target Holiday Market, and they introduced me to the accelerator team. I applied, and I was accepted for the March 2020 class. Going through the program and just receiving the welcoming I did--- the excitement about what I created---and having them say we want you on Target.com or in store was pretty validating. Even though I knew what I was doing was great for Black women for the community, having such an authoritative figure like Target say this is amazing...it was a huge thing for me."
Also, Scott counts the exposure her company received during the Black Lives Matter movement as a huge catalyst for her business growth. "To see our name pushed to the top of a lot of lists and receiving the exposure and having that followed up with different retailers reaching out, that was again, very validating. I ended 2019 and said, 'I want our sales to be at least 10K per month for 2020,' so ending the year at $300,000 in revenue was like, 'OK, this is what happens when I put myself behind this full force and full-time.'"
Find more about Range Beauty via their website or on IG @Range_Beauty.
Featured image courtesy of Alicia Scott
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“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Personally, that is just one of the things I experienced while growing up, although the main reason why I’ve been estranged from my mother for (I think) about six years now (I honestly haven’t really been keeping track at this point) is because she simply doesn’t respect my boundaries. Even well into my adulthood, she has refused to do it and it was messing with my inner peace and personal growth on a few different levels — and y’all, I don’t care who it is, no one should have that kind of power over someone else’s life (if you want to read more about my journey with estrangement, I tackle the topic in my latest book).
And before some of you come with the ever-so-manipulated Bible verse “Honor your father and mother” (Exodus 20:12), I hope you also remember that there is a Scripture that says, “And you, fathers, do not provoke your children to wrath, but bring them up in the training and admonition of the Lord.” (Ephesians 6:4 — NKJV) To provoke is “to stir up, arouse, or call forth (feelings, desires, or activity)”; know what else it is: “to anger, enrage, exasperate, or vex.” Funny how it is not preached or taught nearly enough that parents are absolutely not supposed to raise their kids or treat their adult children in a way that angers, enrages, exasperates, or vexes them — and think about it: when’s the last time you heard a sermon on that? I’ll wait.
Besides, unless you’re someone who has made the courageous decision to put distance between the person/people who’ve raised you, you honestly don’t get how much of a sacrifice it can be. Very few of us are flippant about that decision. Very few of us saw our adult life without our parent(s) in it. Very few of us wanted to deal with all of the “fallout” that comes with making that kind of choice because listen, for me, it’s almost like being in witness protection in the sense of having to also leave certain people who are associated with her alone as well because either they also don’t respect boundaries or they try further victimize me by attempting to impose their opinions into something that they absolutely shouldn’t (for instance, when I shared what I went through with her, one of my closest friends at the time, more than once called me “petty”…yeah, he had to go; you don’t have to defend why you need to protect yourself…if you are doing that, those are unsafe people you are talking to).
It’s not like I’m rare either. In fact, it’s been reported that close to 30 percent of adults are currently estranged from at least one of their parents (you can read about it here, here, here, here, and here). And with that being said, today, we’re going to hear from 10 women (well, technically 12 if you include the videos at the beginning and end) as they share their own reasons why they made the decision to go “no contact” with their own parent/parents.
If you are estranged, I hope you will see that you are not alone. If you aren’t, I hope it will help you to have more compassion for those who have made this kind of choice. Because although “adulthood is surviving childhood” is true for many of us, it actually wasn’t supposed to be that way. And so, we’ve had to take great lengths to go from “surviving” to “flourishing”…even if that meant doing it without the ones who — alongside God, of course — created us.
Article continues after the video.
*Middle names are used so that people can speak freely*
1. Michelle. 32. Estranged from Her Mother for Four Years.
Giphy“My mother is a narcissist — only I didn’t know it because I didn’t have much to compare her to because she kept me away from a lot of…everything. Ironically, that is a telling sign that you’ve got a narcissistic parent: they think you are an extension of them, so they try and make you do everything just like them. Since they are so bad at respecting boundaries, they don’t care how old you are — they think they have a say in every decision that you make because their ego is bigger than their love.
It took me years of therapy to recognize this but once I did and I told my mom that she was hypercritical, that she used to pit me and my siblings against each other, that she only knows how to gaslight and manipulate — she played the victim and told me that if I couldn’t accept her as she was, we couldn’t have a relationship.
That’s another thing about narcissist: they hate accountability. I think there should be more articles about parents who are estranged from their kids because they pull that ‘my way or the highway’ BS. I didn’t exactly leave my mom, but I did tell her what I wasn’t going to tolerate. We haven’t spoken in four years, ever since I drew that line. She left because she didn’t know how to humble herself, and I am fine with that. Arrogant people are toxic to be around.”
2. Iyan. 36. Estranged from Her Parents for 11 Years.
Giphy“I don’t think that a lot of parents get that they act like their kids should idolize them, which is crazy. We’re not toys or puppets who are supposed to do whatever they say, whenever they say it. Even as a parent myself, I think there is a difference between a child’s individuality and a child obeying me. Too many other parents have too much ego to think the differences through. To your question — I am estranged from my parents because they disapproved of who I chose to marry. He’s not the same faith as them but I don’t think that would even matter because they damn near betrothed me when I was a kid.
They wanted to choose my career path, my husband, my role in church — everything. It got to the point where they were disrespecting my husband, our relationship, and my feelings, and so it was time to boomerang their own Bible and remind them that when you get married, you ‘leave and cleave’ to your spouse and move on from your family. If your family accepts that, they can be in your life. If not, you’ve got to move on. They chose for me to be estranged, not me. I put my husband first, just like I was supposed to.”
3. Jahkai. 29. Estranged from Her Mother for Four Years.
Giphy“Sometimes I think that people just have children so that they can have someone to boss around as kids and intimidate when they become adults. My mother is one of those people because it’s like her whole existence centers around trying to force me to live the life that she wants me to live. I used to be so afraid of her, even if that just meant afraid of her rejection, that I would go along with it.
Then I got pregnant with my daughter and saw that she wasn’t even going to respect me as a mom — and when I saw signs that she was going to try and pull that shit with my own child? The claws came out. I tried expressing my concerns and setting some boundaries, but she dismissed my feelings and walked right over my boundaries, so she had to go. There was no way that she was going to try and raise the child I birthed. My child needs peace. So do I.”
4. Gillian. 24. Estranged from Her Parents for Almost Two Years.
Giphy“I’m bisexual. That’s the beginning and end of it. I personally think it’s creepy when a parent can be so invested into their grown child’s sexuality that it ends up wrecking their own world. You sleep with who you want to sleep with, and I will do the same.
My parents don’t see it that way. They told me that unless I stop loving women, we have nothing to talk about. You only love me if I love who and how you love? That doesn’t sound like love at all.
I don’t expect my parents to agree with my life or even like it. I just don’t want you penalizing me because we are different. Seems really immature to be any other way…to me, anyway.”
5. Aubrie. 27. Estranged from Father for Four Years.
Giphy“My father always wanted me to be an accountant, and I hate math. That’s insane. That’s what happens when you don’t make the time to get to know your own children. So many parents are egomaniacs in that way — just because I look like you doesn’t mean that I am you. Until my sophomore year in college, I just held my tongue and suffered through my education because when I was living at home, I didn’t really have a choice, and when I went to school, my parents paid for my education.
They didn’t want me to have any debt, and I appreciated that, but my spirit was going into debt anyway because my dad had me on a path that I didn’t like or want, and my mom was too weak to speak up for either one of us. By my junior year, I couldn’t take it anymore and decided to get student loans, so that I could start over and major in English. That pissed my dad off two ways because I was changing my major and I was going to take on debt.
We’re not estranged in the classic sense. It’s more like he doesn’t come to the phone whenever I call, and he grunts words over the holidays. So, I call less and go home even less than that. We’re headed towards ‘no contact’ if he doesn’t get over the fact that he has a life, and so do I.”
6. Lameeya. 41. Estranged from Her Mother for Eight Years.
Giphy“My mother? I just don’t like her — I never really have. I can’t stand how we’ll all agree that you should choose your friends wisely, but when it comes to your blood, it’s like you should be all in their lap simply because they are related to you. Toxic is toxic, and my mother is the embodiment of that. She plays mind games. She manipulates. She gaslights. She’s spoiled and entitled. I would never pick her as a friend. She drains me in every way. It’s like whenever I would even sense that she was going to call or come around, I would get hives, and it got to the point where it didn’t make sense that I should suffer just because she’s my mother. Who came up with that?”
7. Sloane. 25. Estranged from Her Mother for One Year.
Giphy“I grew up COGIC. If you know, you know. When you’re a kid, you don’t know any different or better, but once I started to seek out my own path, I realized that Christianity just wasn’t for me. My mother damn near lives at church and so, of course, I was declaring that I wanted to go to hell in her eyes when I told her that I had chosen the Baháʼí faith. Christians can be so rude. Somehow, they want you to respect what they believe, but they are so comfortable preaching hell and damnation if you don’t think like them.
Anyway, a part of why I chose Baháʼí is because it’s very peaceful to me, and religion never brought me peace in my mother’s house. Now that I’m all about this peace-filled life, anything that is ‘anti’ it has to go. She was on the top of my list. If you can’t respect what makes me ‘me,’ why are you here? It’s just been a year now. If we remain out of contact, that’s kind of on her, but I have no desire to hear her preach every time we speak. Be my mom. I don’t want a pastor.”
8. Torrin. 33. Estranged from Her Parents for Six Years.
Giphy“You have your own dysfunctional issues going on if you think that you owe someone your sanity simply because they birthed you. A good parent doesn’t just give you life — they provide a safe environment for that life, and my parents didn’t.
My mother was hell on wheels, and my father was a weak man who let her be that way. She was controlling, erratic, and exhausting, while he just let it all happen.
I recently read that Khloe Kardashian said that her mom didn’t like it when she first started therapy. Controlling parents never do. It took me a lot of therapy to stop beating myself up mentally the way that my mother did emotionally and sometimes physically, but once I got that she was the problem and healing was the solution, I had no problem letting them both go: her for being abusive and my father for being complacent.”
9. Kristine. 40. Estranged from Her Mother for Six Months.
Giphy“You always want your parents to get along with your husband — I just didn’t bet on my mother loving him more than me, especially now that we are divorced. That man cheated on me, more than once, and although I didn’t tell my mom while we were married about it, once we separated and I explained why I made what was a really difficult decision for me, she kept finding excuses for him and even tried to make me feel bad for not trying to make it work. Divorces are hard, and the last thing I needed was my mother trying to ‘beat me up’ for standing up for myself.
Now I’ve got questions about her marriage because if you think that I should tolerate nonsense, have you been tolerating your husband’s? Has he been tolerating yours? You get a certain age, and you start to wonder how much projecting your parents do onto you. Anyway, we haven’t talked to each other in six months. She and my ex apparently still go out to dinner, though. You two enjoy.”
10. Madolyn. 45. Estranged from her Father for 20 Years.
Giphy“I had an abusive father. He was an alcoholic while I was growing up, and so fear instead of love kept me in communication with him once I became an adult. The plot twist is, he got clean while I was in college, but he suddenly had all kinds of amnesia about the pain that he caused. His apologies were sh-t like ‘I don’t remember that, but if you need me to apologize, okay.’ So, our lives were a living hell, and that’s all you’ve got because it hurts you too much to face it? Ain’t that a bitch.
The last time we spoke was right before I turned 25. I think someone is more harmful when they can’t own their sh-t than when they are actually doing it, because that means they could do it again. No thanks. I’ll take wholeness.”
____
As you can see, being estranged from a parent, going “no contact” with them, it has many layers, reasons, and scenarios. For me, as I listened to all of these women, what did come to my mind, though, is — how beautiful is it that, if the “beauty for ashes” in their stories is they had the strength to become self-aware, self-sufficient and healthy adults in spite of the cracks in their foundation, then there is a silver lining in it all. You should never feel guilt or shame for protecting yourself in ways that your parents absolutely should have. NOT. EVER.
And so, the sacrifice was well worth it — because ladies, look at you now. Salute.
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Featured image by madopile/Getty Images