I love beauty launches. But, the one I'm going to tell you about is different. It fed my inner beauty lover and made me feel like a little girl again.
PUR Cosmetics and Mattel recently released a new 10-piece collaboration filled with lipsticks, lashes, a beautiful complexion brush, a 12-piece palette, a highlighter palette, a mask, and a lip gloss. As a black woman with a deeper skin tone, I am usually underwhelmed by makeup collaborations. Most of the time, I can only use one or two of the products in the release because, to be frank, no one in the creative process is thinking about me. The word "diversity" is usually a buzzword, not a meaningful thought beyond what will get a release trending.
Growing up, Barbie was a large part of my life, but from a distance. My sister and I had many Barbie dolls, but we couldn't play with them because they were "collector's items" as my mom put it. Not to be touched. We could only gaze at them from below their placement on the unreachable shelves in our rooms through their boxes.
Now that I'm older, I get it. Finding a Barbie doll, well any doll for that matter, without white skin was an anomaly at the time. So, when I saw this collection roll out with a dark-skinned woman front and center — I was shook.
The night of the launch party, I pulled up to a house in Mid-City Los Angeles with a pink corvette to my right as I entered the house with pink decor everywhere. There were pink cookies. Pink cocktails. Pink photo ops. The little girl in me was going ham. I was standing in a real-life Barbie playhouse surrounded by makeup, sweets, and walls filled with Barbie dolls.
As the night went on, I get a chance to meet members of the PUR and Mattel team that worked to put this collaboration together. One of which was Tisha Thompson, the Vice President of Marketing and Innovation, and she was black.
I hate calling attention to that fact, but in the beauty game, it is important.
In my mind, I was fangirling. Because even in this time of "diversity", it's rare you see a woman of color, let alone a black woman, behind the products we're wearing. After meeting her, I knew the marketing wasn't a result of a white person in a boardroom trying to create a campaign because inclusion is trending. It was clear this was organic and coming from a place of authenticity.
"The entire motive behind this collaboration is to empower beauty lovers to showcase their unique beauty and limitless potential through the use of beautiful makeup and skincare products," said Thompson. "That can't be accomplished without intentional representation in all facets of the launch. We wanted not only to create a marketing campaign that was representative of our PUR Beauties but formulated with colors and shades that would flatter all skin types and tones, as well."
The little girl in me walked away, saying, "I want to be like her when I grow up." And the 33-year-old woman I am today knows it's possible. The collection is filled with products you'll not only want to use like the semi-matte lipstick (the color and staying power are amazing), and the 12-piece eyeshadow palette. But, in true Barbie fashion, the packaging is encrusted with pink rhinestones and glitter (that won't come off on you).
We know that collabs come at us daily, but this one is worth a look because it has us in mind.
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Featured image by PUR Cosmetics/Instagram
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Read for your sun and rising sign below to see what April has in store for you.
AriesKyra Jay for xoNecoleARIES
April is your month to shine, Aries. With the chaos of March now over, you are starting to see the progress of where life is and how everything has turned out even better than you were expecting. The month begins with the Sun in your 1st house of self, and you are feeling more confident, courageous, and in tune with yourself. With a Full Moon in your sister sign on April 12, relationships are also coming full circle for you now, and you are claiming your peace this month.
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LeoKyra Jay for xoNecoleLEO
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SagittariusKyra Jay for xoNecoleSAGITTARIUS
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PiscesKyra Jay for xoNecolePISCES
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You know, back when I wrote the article, “7 Signs You Have A Toxic Relationship...With Yourself,” one of the things that I said (and wholeheartedly believe) is people who refuse to take accountability for the things that they say and do can be quite dangerous — unhealthy, unsafe, unstable — to be around. Because if you refuse to own your ish, there’s a pretty good chance that you’ll repeat it — and others will have to keep suffering (or enduring or tolerating), one way or another, as a direct result.
A business broker by the name of Steven Denn once said, “You can never make the same mistake twice because the second time you make it, it's not a mistake, it's a choice.” And although we could honestly just take up a collection and end the article there, if you’re someone who has fallen victim to someone who calls choices “mistakes” and/or you’re someone who mixes those two words around and never really realized how problematic doing so can be — let’s discuss what a mistake is, what a choice is and how it does no one any good to not know the difference between the two.
Y’all, This Is What It Means to Make a Mistake
GiphyIf you were to look up the definitions of the word mistake, you’re probably going to find something that says something along the lines of “an error in action, calculation, opinion, or judgment caused by poor reasoning, carelessness, insufficient knowledge, etc.” or “a misunderstanding or misconception.” Some synonyms for mistake include words like confusion, miscalculation, omission, delusion, and misinterpretation.
To me, what all of this means is, when someone makes a mistake, there is usually a lot of ignorance involved and ignorance is about not having enough information or the proper training before making a certain decision.
Back when I was a teen mom director for the local chapter of a national nonprofit organization, some of “my daughters” (which is what I would call my assigned students, for a few different reasons) would try and tell — more like attempt to convince — me that getting pregnant was a mistake. Listen, I once had a daughter whose mom shared her boyfriend with her (yes, literally). I had another daughter whose mom would take her to jail to visit the guy who beat up on her. I had another daughter whose mom and aunt once came to the school to fight a girl on her behalf. SMDH.
So, when it comes to being properly taught about their value, the purpose of sex, and why they should choose their partner’s wisely — I absolutely believe that they were ignorant…and in that realm, having sex (prematurely) was probably a mistake. Getting pregnant, though? Most of them admitted that they had some sort of sex education class prior to becoming sexually active, that they were introduced to birth control methods and, when it came to condoms, specifically, they had access to them and knew how to use them. So, going raw? Was that a mistake or a choice?
And since we all know the consequences of going raw — is getting pregnant without using birth control a mistake or a choice? I mean, I guess we could factor in the carelessness part of the definition of mistake; HOWEVER, to be careless is to be reckless and negligent — and honestly, when you have the information about the pros and cons of something and you ignore that information, again…is that a mistake or a choice?
Now watch how counterproductive at best, risky, and unsafe at worst, it is to say that being careless is a mistake — many of my daughters had more than one child, even before graduating from high school. Why? Well, since they determined in their mind that their first pregnancy was a mistake, they didn’t really take accountability for being careless and so, they ended up repeating the acts that caused them to conceive their first child because if they didn’t have to own what they did the first time, why not do it the second, third or fourth? SMDH. Since it’s all a mistake, they decided that they didn’t really play a role in what goes on in their world. To them, things just…happen. Lies. THE LIES YOU TELL.
In this life, are there things that happen that are beyond your control? Absolutely. Don’t get it twisted, though: reportedly, we all make somewhere around 33,000-35,000 choices a day, choices are the power to select from a set of options, and, more times than not, we have enough information to know which option is better than the other ones that are before us.
Take a friend of mine who, at her big age, I can’t believe how often she runs out of gas. I mean, for years, it’s been the case that she will not only drive around with the gas light on, but she will also tell herself that she has enough gas to get home…only to run out miles away from it. Not every once in a while — a few times a year. And what does she call constantly doing that? A mistake.
How in the world could it be when you know, from experience no less, that your options are (for instance) to put gas in the car well before the light comes on (personally, I try to keep mine at no less than half of a tank andcar experts say that it should never be less than a quarter of a tank full — because you never know) because you’ve run out of gas before? You don’t have insufficient knowledge about this. You are not confused. You are being careless yet being negligent is still a conscious choice.
Now if her gas gauge was broken, it hadn’t been over a week since she went to a gas station and she ran out? That is a mistake — because she didn’t have the information that she needed to make a wise decision. She also did the best she could with what she did know.
And that’s what we need to keep in mind.
An unintentional action is a mistake. Doing something that is rooted in ignorance (although some people choose to remain ignorant because the information is quite accessible to them, so they don’t qualify for this particular point) is a mistake. Being confused about something, moving forward, and it going “left” — that could possibly be a mistake (although doing something when you’re confused about it is potentially chaotic within itself). Because, in all of these instances, you didn’t have the intel that you needed to make a more optimal choice.
Here's what’s wild about what I just said though: More times than not, if it is indeed a genuine mistake, because you are treating it as the actual definition of the word, you will typically choose to learn from it and then avoid making the same mistake again — because it was an actual mistake and self-aware and mature individuals don’t want to do something that they learned wasn’t good to or right for them (and/or others) over and over again. The mistake has already cost them enough.
On the other hand, folks who are just reckless and irresponsible out here? They aren’t making mistakes — they just want to call it that to make it sound better than what is really going on: being harmful as hell…to themselves and probably those who are around them…with as little consequences as possible because they want the pity and passes that oftentimes come when people make…mistakes.
Now, This Is What It Means to Make a Choice
GiphyOn the other hand, this is what it means to make a choice — a choice is about choosing, and choosing is about “selecting from a number of possibilities.” Another definition for choosing is to have a particular want or a desire. Now for people who do irresponsible stuff, all the while calling it a mistake, what they are essentially saying is they don’t have a set of options to make a better decision — yet how can that possibly be true?
Take a couple of clients that I used to have. One of the things that we continued to go round and around about is the wife’s horrendous spending habits. Whenever she would disrespect the budget and buy stuff that she didn’t need, she would call doing so a “mistake.” How is it that when you and your husband discussed how money was to be allotted, what each of you could and could not spend money on each month, and what the rules were, should one of you want to get something that wasn’t in the budget for the month?
Nah sis, you decided that you wanted something more than the peace of your household and so you made the choice to disregard the boundaries and commit financial infidelity (which yes, is absolutely a thing). You want to call it a mistake so that you can act like you weren’t making a conscious decision out of a list of options — and this means that you are telling yourself as well as your husband a bold-faced lie. You could’ve called him. You could’ve saved up. You could’ve waited. Instead, you decided to spend — that was a choice; nothing about it was a mistake.
Here's the thing, though — when you start using the word “choice” instead of “mistake,” isn’t it interesting how much it forces you to mature? That’s because you genuinely have to look yourself in the mirror (even if it’s life’s mirror) and own that, when it came to some really poor decisions that you made, you could’ve and should’ve chosen better — and you decided not to.
AND YOU HAVE TO TAKE ACCOUNTABILITY FOR THAT.
Hmph. This takes me back to the person who I mentioned in the intro. There are so many things that they have done, habitually so, that they keep saying are mistakes. Don’t get me to cussin’ because you’ve done those things so often that you absolutely know that you are dead-ass wrong. Problem is, folks have let you slide so often and so much that you haven’t encountered enough consequences for your actions for you to stop doing the ish that you do and so, as I mentioned earlier, you would rather play the victim and say that you didn’t know any better, over and over again…when what really needs to happen is you need to grow TF up and take some personal accountability.
Which brings me to my next point…
People Who Call “Choices” Mistakes Usually Suck at Taking Personal Accountability
GiphyOver 30,000 choices a day. It really is a wild thing to wrap one’s head around when you really stop to think about it and yet, no wonder so many mental health experts say that our choices make up our reality. It can be something as simple as declaring that you are going to save money and yet you go out to eat for lunch at least three days a week and then DoorDash dinner another two. Now you don’t have enough money to put in your savings account every month. Are you making mistakes or poor choices?
Deciding to drive to a fast food restaurant, driving there, placing an order, pulling out your debit card, paying for the food — right there, you made four choices which gave you four different opportunities to change your mind. Blowing your budget wasn’t a mistake. You chose to do that. If you keep looking at it as a mistake, there’s a pretty good chance that you will never reach your financial goals because you will keep acting like money just keeps disappearing and there isn’t much that you can do about it.
Oh, but as someone who is aggressively saving up this year, take it from me — once you are willing to accept that where you are now is the direct result of your choices, it puts you into a mindset of knowing that you chose to be in your current state; that’s the “bad” news. The good news is you can also choose to get out of it. It will require making some changes, going through some growing pains, and enduring some sacrifices — yet as a wise person once said…in order to have something different, you must do things differently.
Folks who call everything a mistake don’t get this. Folks who grasp that their choices really do alter their lifestyle…they absolutely do. That’s because, rather than trying to avoid accepting that they need to own what they’ve done, they take full accountability — they acknowledge the specific things that they’ve done, they don’t try to deflect or excuse their actions, they don’t shift blame onto other people, they take clear and consistent steps to fix what they messed up and they don’t keep repeating the same actions. Know what else happens to accountable people?
They get that they don’t always get to choose their consequences — and they remain level-headed and gracious about that. They made the choice, they’ve gotta accept what comes with it.
The Role We Play in That Is Providing Consequences for Their So-Called Mistakes
GiphySomething that I mentioned, I believe more than once in the latest book that I wrote, is the fact that sometimes, you have to be willing to be someone’s consequence. What I mean by that is, there are some characters in that offering of mine who are HORRIBLE at taking personal accountability yet, because people never really give them any real consequences for their bad behavior — ones that they like to call mistakes that are actually not just choices but habits at this point — they just keep on doing what they want to do: railroading boundaries, gaslighting, acting like someone did something wrong to them whenever they are told that they are out of line.
And so, since they’ve been arrogantly delusional for so long and called what they are doing mistakes, they don’t really see why they should stop making them — it hasn’t cost them enough to stop making them. And that is why, after a couple of really disrespectful choices that they made at the hands of totally dishonoring my verbalized limits, I decided to be one of their consequences — meaning, if you refuse to make other choices, I refuse to be in your life. You are too unhealthy, unsafe, and unstable to be around for my own sake and, maybe, just maybe, this outcome, at the very least, will teach you to respect other people’s boundaries in the future.
I’ll give you another example. Recently, I saw a T-shirt that made me laugh. It simply said “IDFWPWFWPIDFW.” If you sit with it long enough, I think you’ll be able to figure it out. LOL. And while some folks might think that it’s juvenile to have that mindset, I dunno — I think that there are levels to things like that because, if you’ve got a friend and a person did some really damaging things to them and then you notice some side-eye stuff on your own, I’m not sure why you would want to sit in their lap. At the very least, seems like you’d want to move with some extreme caution. You can be cordial but “f-ck with them”…for what?
And with that, I will wind this down with one more story. I’ve got a friend who, before I even knew her or the guy (a guy who also is a character in my book, by the way), they went out on a date. The date was fine and so they mutually decided to schedule another one. Only, he shot her a blank. No show, no call, plus, he was actually quite flippant when she called him to see what was going on because he shared that he was bowling with some friends and he would talk to her later. Arrogant. Immature. Selfish. Fast forward to years later and — well, just read “The Nice Guy Narcissist” chapter of my book. Chile, as I was living out that chapter, there were times when she was so irritated with him.
When I would tell him, he would say things like, “[Insert name here] loves me. She’s not serious.” Yes, she was. So much in fact that, because she didn’t like how much trauma and drama that he seemed to nonstop cause, when he recently reached out to her on social media, she blocked him. She was fed up. Since knowing him, he had been a reckless person and she was at the point where she wanted him to really get that she didn’t want him in her life. Part of it was because she never really saw how any benefit outweighed the disadvantages in her own world. I’m pretty sure that another part of it is IDFWPWFWPIDFW — and since he had hurt me so much, that was “the icing” of why she was good on him.
Now, if he had treated both of us better — and hell, apologized for not doing so which is also something that he has never done; in fact, he’s someone who likes to play that victim role when his wrongdoings are brought up to him — she probably could help him out in some ways (work-wise). Oh well — that’s one of his consequences for not owning his ish. My moving on is another. Pretty sure karma will have some things in store for him too. Yeah, that’s one thing about seeing conscious choices as mistakes — if you don’t learn, life will make sure that you do…if not immediately, eventually…and oftentimes, life is not very kind.
Yeah, sometimes, the reality is that sometimes, we’ve gotta provide consequences for the people in our lives who are not self-aware enough, self-disciplined enough, self-reflective enough — shoot, HUMBLE ENOUGH to want to own their choices, so that they can make better ones. Sometimes we’ve got to dish out consequences that will cause them to at least pause and ponder over whether not taking accountability is worth the outcome(s) of not doing so.
Consequences are the result of choices — good and bad. Consequences teach us things so that we can (finally) learn.
___
A late football player and coach by the name of Paul Bear Bryant once said, “When you make a mistake, there are only three things that you should ever do about it: admit it, learn from it, and don’t repeat it.” If this isn’t what’s going down…your “mistakes” aren’t mistakes — they are poor choices. It’s time to see it for what it is.
No wiggle room. Anymore.
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