So you've made it through the application process and scored the interview. Great! But now what? Are you ready for the interview?
When it comes to finding the job of your dreams, applying for the job is only half the journey. Think of the interview as your opportunity to solidify a company's decision of hiring you. The interview process is their version of saying "maybe", which isn't a "no", so it's important to maximize their interest in you. For those of you intent on securing the dream job bag, the key is in the preparation. And to help you get prepared, here are three key tips you'll need to rock the interview and get that offer!
1.Research, Research, RESEARCH!
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When you are preparing for an interview, the first major key to success is doing your homework. This doesn't mean just looking at the company website and the "About Us" section. Invest some real time into learning all that you can about the role itself, the company, and the overall industry. Read current news about the company in the press, talk to current and former employees, and gather insight from online forums and review platforms such as Glassdoor. Research industry trends and who the company's major competitors are.
If you are able to get the names of your interviewers in advance, read up on them as well! Take a look at their LinkedIn profiles to get a sense of not only their background and careers, but also any major initiatives they may currently be working on at the company.
Conducting this research will not only provide you with valuable information about the company's culture and values, i.e. "who" the company is, but also what their priorities are and what they look for in the candidates they hire. This helps you to anticipate some of the interview questions you may be asked and prepare confident answers.
In addition, as a segue to Tip #2, doing this research helps you to prepare thoughtful questions to ask your interviewer. It emphasizes that you've done your due diligence on the company and you have command of the industry subject matter.
2.Prepare To Ask The Right Questions
If you don't remember anything else that you read here, remember that you should never leave an interview without asking questions. EVER. Not asking questions shows a lack of preparation and interest. Not exactly the impression you want to leave on your interviewer, right?
But if you want to truly stand out from the other candidates and blow your interviewer away, you will need to ask insightful, thought-provoking questions that show you have done your research and have been diligent in learning about the company (and the interviewer). This means moving beyond the boring questions of "What's a typical day like?" or "What is the company culture?" Essentially, your questions should stimulate meaningful conversation with your interviewer.
Some good focus areas for your questions could be current changes at the company, competitive pressure and industry shifts, expectations for your role and your workgroup, and even the interviewer's career path. Here are a few of my favorite questions:
- What does success look like in this role in the first 12-18 months? What are the first metrics you want to establish?
- What excites you about the future of the company?
- If I was to ask customers about the company, what do you think they would say?
- I recently read about __________ in the news. How do you think that will impact the company's (growth/sales/expansion opportunities) in the short-term?
- I saw that you have been here for __ years. What's the most important characteristic about the company that has kept your career here?
Each of these questions prompts the interviewer to think and deliver substantive answers vs. responding on autopilot.
3.Prepare To Communicate Your Value & Interest
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Not your typical interview tip, but probably one of the most important ones. The two most consequential questions that you will be asked in your interview are: 1) Why should we hire you? and 2) Why do you want to work here?
To clarify, you may not get asked those questions verbatim. But in most cases, your interviewers will find a way to ask those questions in one form or another. The reason is simple: They want to understand what you bring to the table and whether or not you truly want to work for them. So to be sure that you'll give rockstar answers to these questions, you will need to be prepared to communicate the value you deliver and the reason(s) this is your company and position of choice.
If you're wondering, "Well, how do I communicate my value?", this is honestly where you can "humble-brag" about your experience and major achievements. Applying for an Advertising Manager position? Highlight the fact that your last ad campaign increased sales by 25%. Looking to be a Finance Director? Discuss your cost optimization strategy that reduced operating expenses and improved profitability.
No matter the role you are going for, the key is to outline to the interviewer that you not only have the skills (because let's face it all the other candidates probably do too), but rather that you have translated those skills into meaningful contributions and RESULTS. This will help to set you apart from the other interviewees.
When it comes to communicating your interest in the company, you will want to have specific reasons. Vague answers such as "I am looking for a company that provides room for growth" or "I want to work for a diverse company" will not get you anywhere because they can apply to pretty much any other company in the market. The interviewer wants to know why you want to work THERE. So provide concrete, genuine examples based on your company research (there's that research again), and show how they align with your personal values and career goals.
Bonus:
Practice, and then practice even more!
You can prepare all you want, but if you don't practice, you may find yourself entering the interview room still lacking the confidence and poise you need. So take some time to rehearse the questions and answers. You can do it alone in the mirror or enlist the help of family and friends for mock interviews. The more you do something, the more natural it becomes. So the more you practice, the better your responses to the interview questions will flow. Practice will also help you to evaluate your posture and body language to ensure that your nonverbal cues are not off-putting or conveying the wrong message to the interviewer.
Preparing for an interview can feel time-consuming and potentially overwhelming. But remember that you're halfway there! They already like you, or else you wouldn't have gotten the interview. Just put these tips into action, and you'll be able to seal the deal and get the job offer!
For more information about Julia Rock, check out Rock Career Development or follow her on Instagram.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
21 Great Questions To Ask During A Job Interview
What To Ask A Potential Employer When Changing Careers
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Originally published on July 1, 2019
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Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Alaska Wasn’t On My Bucket List, But My Glacier Adventure Made Me A Believer
We all have bucket list destinations at the top of our lists. I visited one of those at the top of 2024: Japan! But what happens when you get an opportunity to go someplace that wasn’t on it? For me, that was Alaska. Now, I’d submitted my short film to the Anchorage International Film Festival, genuinely thinking it would be a long shot to get in with a short film about fibroids and Black women’s health.
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
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Featured image courtesy of Bianca Lambert