Today, I'm stopping to do the one thing we all fail to do: pat myself on the back and toot my own damn horn!
Today marks exactly three years to the day that I walked off my job as a TV anchor to become a full-time blogger and entrepreneur.
It's even taken me that long to be able to clearly define what it is that I do, because for the longest time, I struggled with this whole entrepreneurship thing. To be honest, I hated being called a blogger until this year, when everything seemed legit and it all sunk in. It wasn't until this year that the work I'd been pumping in all this time finally transformed my freelance "gigs" into the badass brand I knew it could be.
Related: 11 Women Share Their Biggest Career Mistakes
Year three for me is all about reflection and realization.
I've come to the realization that my brand is valuable. I've built something that I'm proud of and can show off to anyone who asks. I've built something that is authentically me and highly respected.
My brand has gotten the attention of so many people at home and around the world, that now, I want to help you build your brand by sharing some of the things that worked for me as I pieced together my own.
5 Steps to Building Your Own Badass Brand
1. Define it
This was one of the hardest things for me to do, but I had to do it rather quickly.
Defining what your brand looks like, sounds like, feels like, and how it comes across to others is crucial and critical in the early days. This sets the tone and creates the basis from which everything else emerges. What is it that you'll be doing, who is your audience, what does your brand voice sound like? Figuring out (and sticking to) these things is important to finding the roadmap to brand building. It helps to build trust, credibility, and authority.
2. Pick, choose, and refuse
Everything and everyone will not be for you! I repeat: EVERYTHING AND EVERYONE WILL NOT BE FOR YOU!
I had to literally sift through the gigs, invitations, events, and even people I involved myself with. If it didn't look like, walk like, talk like the brand I was building, it had to go! TO THE LEFT, TO THE LEFT! In building my brand, I learned real quickly that everything I did either helped or hindered it. I learned the hard way that there was no separating me from my brand, there were no off days, no personal days, and that I was my brand 24/7, so everything I did was reflective of that. Ever wondered why you don't see Beyonce at certain events, or see Aunty Oprah in selfies with any and everybody? They're super aware of their brands and know what works and what doesn't work for it.
3. Build your tribe
What's Beyonce without the Beehive? What's Rihanna without her Navy? What's your brand without your tribe?
It isn't a coincidence that many celebrities have christened their fans with a pet name that endears them closer to the star; Lady Gaga with her Monsters, Toni Braxton and her Tigers. What these singers did is that they were successful in building their tribes, not just amassing fans. A fan or follower knows you, sees your work, and might engage. A member of your tribe shares common goals, interests, a bond, and helps develop a community. They are engaged, loyal, interactive, and invested. They trust you and you influence them. Find out who your tribe is and consistently speak to them through your work.
4. Now maintain your tribe
Once you've identified your tribe, it could be a tricky thing keeping them entertained and involved. This is where your tribe becomes your family!
Engaging with members of your tribe is super important as it further tightens an already strong bond. Answering questions, replying to comments, liking, leaving a kind word or "yaaaasss girl" on their posts as well, avoids the relationship from becoming one-sided. As tribe leader, you have to show interest in your tribe as well; show that you support their work and follow their moves. Your tribe members want to feel special, they want to know they matter, and not feel like a regular schmegular fan, because they're not.
5. Keep it real
This, perhaps, is my favorite step! Throughout this journey I've taken, I'm super proud that everything I did remained true to who I am, and what I stand for.
Everyone who knows me, knows that aint a damn thing changed! Being authentically you is the only way to be successful at anything, and since a personal brand is solely based on who you are, there's no way to ace it if you're being someone else. Keep your accent, don't change your tone of voice, dress how you always dressed, DON'T SWITCH ON YOUR FRIENDS, remember your family, seek out work you want to do, don't try to be someone else, remain consistent, share the good times, teach lessons about the bad times, share the struggles and triumphs, tests and testimonies…and don't lie to yourself.
Related: To Live a Purpose-Filled Life, You Have to Leave Your Comfort Zone
If something isn't your cup of tea, don't drink it because the "successful" person did. If a gig aint for you, don't sign up because, "Well, she did it!" People aren't stupid and they can see right through a fraud! Be authentically you and keep it all the way real!
I can't believe I'm in year three already! Un-frickin-believable! I plan to make my brand bigger, better, and more valuable in the days and years to come…Oh and eat some cake to celebrate!
How far along are you in building your brand? What are you doing well at; what struggles are you having? Let's chat in the comments!
*Originally published on Ianthia Smith
- 14 Personal Branding Tips for Aspiring Freelancers - Personal ... ›
- 6 Tips For Building a Great Personal Brand ›
- Personal Branding: 5 Tips for a Strong Personal Brand - YouTube ›
- 9 Useful Personal Branding Tips and Optimizations ›
- 37 Experts Share Their Best Personal Branding Tips For ... ›
- Tips on Creating and Growing Your Personal Brand ›
- Building A Personal Brand? 16 Simple Tips For Today's Executives ›
- 8 Tips for Building Your Personal Brand in 2017 ›
- 14 Personal Branding Tips To Help You Grow Your Influence ›
- 5 Unusual Personal Branding Tips | Inc.com ›
Ianthia is a freelance Bahamian writer, journalist, TV host and producer and travel and lifestyle blogger with works and features in Essence, Forbes Travel Guide and Sheen Magazine. A TV anchor turned full-time blogger, Ianthia quickly became one of The Bahamas' top influencers; even being awarded the honor at the 2017 Bahamas 40 Under 40 awards. Ianthia's MiniSkirts and Microphones website (www.ianthia-smith.com) is a travel and lifestyle blog for busy millennial women looking for advice and inspiration on how to transition from 9 to 5 to fulltime girl boss while being a woman in the age of social media.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Alaska Wasn’t On My Bucket List, But My Glacier Adventure Made Me A Believer
We all have bucket list destinations at the top of our lists. I visited one of those at the top of 2024: Japan! But what happens when you get an opportunity to go someplace that wasn’t on it? For me, that was Alaska. Now, I’d submitted my short film to the Anchorage International Film Festival, genuinely thinking it would be a long shot to get in with a short film about fibroids and Black women’s health.
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Bianca Lambert