I know that during this quarantine phase, everyone has taken on a love for at-home DIY project––including me and my husband. We first started with our patio and now our family room. We got it painted last year and to be honest, I don't know what I was thinking when I had my accent wall painted blue. Well, I take that back, I do know what I was thinking.
I was trying to bring the "beach" to my home by having my accent wall blue (like the sea), the outside walls grey, and my kitchen beige (the sand). But after some time passed, I wasn't fond of the idea. Plus, my husband started working on the floor and never finished. Hey, I give him his props he did start, but the floor hasn't been finished... and it's been a year!
With that in mind, I put on my creative cap and got to work on giving my living room a total makeover.
This was my step-by-step process on elevating my home with a DIY accent wall:
Here's what you'll need:
- 1-gallon white paint
- 2 thick paint brushes
- 2 large paint rollers
- 2 small paint rollers
- 1 steady hand
- 2-3 rolls of frog painters tape (Lowes guy said it works better than the blue tape)
- 3 paint buckets
- A couple of old blankets to cover the floor
- 1 ladder
- 1 measuring device
- 1 pencil
Being home, I was able to allow my creative juices to flow thinking of how I wanted to change my family room. I wanted to keep the grey theme and didn't want to do a lot of work, if you know what I mean. So I started looking up different ideas for accent walls. I did toy with the idea of wallpaper but my husband wasn't down with that plan. I also was thinking about painting it just one solid grey color, but that would be too plain for the vibe I was going for.
I took to Pinterest and saw a chevron print and fell in love. Y'all, I looked high and low for a chevron print stencil and I've seen others do their walls with a stencil, but I couldn't find one large enough. The small ones would have taken days maybe even weeks to finish. My husband is an Architect Designer, so I asked him if he thought he would be able to do it with tape and he was like, "Oh yeah, I can do that!"
Step Two: Painting
We first had to paint the wall white. Thank God for my husband because I was going to do it all backwards. I was going to tape it then paint it white, my husband informed me that if we did it that way, we would be painting for days and then it wouldn't have looked right.
Step Three: Taping
Next up is taping. I am going to be honest I didn't know that "math" was going to be involved. I seriously thought that all we had to do was put tape up in zigzags. Again I thank God for my husband who brought me back to reality real quick.
You need to measure your wall from top-to-bottom and side-to-side. It's important for you to have in mind how many patterns you want. I wanted six in total. So my husband measured and taped the wall according to his measurements. Keep in mind that everyone's measurements will be different because it's according to your wall size.
Now here is where the math comes into place again. To get the chevron print, you have to place the tape on the wall in a zigzag shape. My husband measured for each zigzag to be two-feet apart. And you follow this throughout the entire wall following the taped-off sections, moving from top to bottom.
Step Four: Fill In The Blanks
Now, this is where the fun and intense part starts! You need to have your two colors picked out. I chose a light grey and a darker grey. Go over with a pencil in each zigzag and write in the color you want to paint in each zag. Use your roller to paint the color in each section. To make it easier, my husband had one color and I had another, that way we didn't get it mixed up.
Be careful and don't go too fast you can mess up easily if you're not paying attention! After you have done this, let it dry for a little bit. Then, you carefully take the paint off and boom!
The Final Reveal
Can you say WOW? It doesn't even look like the same room. If you ask me, it looks like something out of the Southern Living Magazine! We did that!
Featured image by Tamron Little.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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