
OlanikeeOsi Is The Bold, Fearless & Totally Unapologetic CEO Of The SelfishBabe App

2020 marks the 20th anniversary of when I said, "Screw doing a regular 9-to-5. I'm gonna be a professional writer!" And although I've interviewed dozens times dozens of people at this point, almost each individual has said something that caught me totally off guard. OlanikeeOsi—yep, that's meant to be all one word—is, by no means, an exception.
As soon as she answered the phone, I could tell that she this 27-year-old was well-spoken, very comfortable in her skin and totally unapologetic about her life—and lifestyle. Yeah, this was going to be interesting. Then add tax. Then add inflation onto that.
What Exactly Was Her SelfishBabe “Trigger”?
I figured that the best way to get the conversation going was to pick her brain about how the name of her "creative baby" was first conceived. She paused for clarity's sake and then said, without missing a beat, "I think a lot of it had to do with getting married at 19 and divorced at 24." Wait, come again? I heard her right. "It wasn't that my marriage was exactly bad," she expounded. "But I remember sitting on the floor one day and filling out some test papers. My husband felt like I was sitting on 'his side' of the couch and things just escalated from there. I put a hole through the bathroom door and, at one point, he had my hands around my neck," she paused to give a deeper explanation. "It wasn't exactly that he was trying to choke me, but…things just got totally out of control. But I went to school and came back home, totally unafraid of him. But I did ask myself, 'If I had a daughter, would I want her to be in a relationship like mine?' Then I realized that I needed to ask a more important question than that—'Why does it need to be my daughter? Do I want to be in this kind of relationship?"
The answer was "no" and while OlanikeeOsi does make a point to say that her divorce was amicable, she no longer speaks to him. "I'm not angry, bitter or anything like that," she says. "I wish him well and I enjoyed our experience. I just think that was a season and chapter of my life that served its purpose, but he's not a friend. It was simply time for other things." Other things…like…what? We'll get a little more into that in a sec.
The Evolution of the SelfishBabe Revolution
As many of us do when a love relationship ends, OlanikeeOsi began a path of self-love that was rich, rewarding and, for her, truly life-altering in a myriad of ways. While she comes from both a Caribbean and Christian home—a home that is both close and functional, for the most part— OlanikeeOsi is open about choosing a path that her mom (her dad passed away when she was young) has had to do some adjusting to. She gets spiritual readings. She consults the spirits of the ancestors for guidance. A book that she attributes to her growth is Sacred Woman: A Guide to Healing the Feminine Body, Mind, and Spirit by Queen Afua. She speaks of being profoundly spiritual, just in a way that is different from her upbringing.
And something that her own spiritual path has taught her is the importance of being selfish. No, not practicing self-care. Being completely, totally and intentionally selfish.
"You know what I've come to realize?" OlanikeeOsi asks, then answers in the same breath, "Self-love is very selfish. To me, it's more important to do what you need in order to fill up your cup instead of neglecting your needs and trying to fill the empty ass cups of others."
And so, after a few months of getting comfortable with being selfish, the platform, app and podcast (not all at once, but they do all exist now) of SelfishBabe was born. "At first, I was offering products called Goddess Detox," explains OlanikeeOsi. "But then it hit me that just because you use products that may have a self-love theme to it, that still doesn't mean that you love yourself. I needed to do more."
From there came posts called Goddess Habits, but it wasn't long before OlanikeeOsi changed that over to SelfishBabe. "I just thought it was important to get away from the bad connotation that doing what it takes to make you better and happy, even if others have a problem with it…that may be selfish, but it's OK to be selfish in that kind of way. I have absolutely no problem with it. No one should."
Now, with her mission clear, OlanikeeOsi started posting Selfish Truths on IG. She also began selling T-shirts with different "selfish" messages on them. The more OlanikeeOsi did, the more her platform found its voice. Then, one day, the ancestors told her that it was time for an app.
"One day, I was on the toilet and it came to me," OlanikeeOsi nonchalantly explains. "We have phones, we're going to always be using our phones, so why not bypass all of the passwords and logins and provide a way for women to easily access tools for how to love themselves with an app?"
That's exactly what she did. It would appear that between her drive, her ancestors and that quality time in the John, OlanikeeOsi was truly on to something because SelfishBabe—an app that is free, by the way—currently has 150,000 subscribers and counting.
What Can You Expect from the SelfishBabe App?
And just what kind of messages can you expect, whether it's from the app or on her SelfishBabe IG page? OlanikeeOsi calls her messages "fun, jazzy and cool", sprinkled with "colorful language". "There are a lot of platforms that promote self-love, but I had a hard time finding ones that were totally relatable to millennials," OlanikeeOsi explains. "In order for women, especially younger women, to selfishly and authentically love themselves, relatability is important. I talk on my app like I would talk to my homegirls." Is there something I should be reading in between the lines, here? "Not really. But I have had people write and ask me why I cuss…you know, stuff like that. I do it because it's how I speak. I think the realness is what resonates."
OlanikeeOsi says that while the app is for everyone (she does love that it connects so well with Black women, but it's for any woman who can connect with her passion, platform and delivery), she is absolutely not going to shift her approach to cater to others' perspective of how SelfishBabe should be. "We need to really deal with our shit. Again, authenticity is important." Noted. And agreed.
The Evolution of OlanikeeOsi
Photo by Kaye McCoy
I must admit that as a marriage life coach, I was curious about where things were currently on OlanikeeOsi's personal front. You know, if all of the "selfishness" was truly paying off in matters of the heart. It was here were OlanikeeOsi taught me my something new for the day.
"I had a boyfriend who is now my friend and a business partner. Now I have a girlfriend." When I asked her how everything was going in comparison to her marriage, she said, "Great. I think practicing ethical non-monogamy is a great fit for me." That was my second "come again?" in the interview. "It's about not conforming to traditional monogamy, but instead, being open to different people and experiences for different seasons of your life," OlanikeeOsi explains. "It's about choosing not to bind yourself to a false promise that you may not be able to keep and being free to enter and exit relationships as you need." OlanikeeOsi then adds, "Besides. I don't think I'm meant to have sex with just one person, not necessarily even in a relationship. So, when it's time for me to move on or my girl to move on, we will. With love, just doing what is best for us."
Isn't that a little...selfish? I didn't ask that in my head either. OlanikeeOsi lightly laughs and says, "Yep. Exactly. Now you get it. My girlfriend and I are on the same page. We love one another, but not at the expense of doing what's best for our own selves. Yes, that is selfish and that's the entire point." (By the way, I asked her if she thought her divorce played a role in her approach to relationships. She peacefully and emphatically said, "Absolutely not. If anything, my marriage was trying to get me to conform to something, someone, that I'm not.")
I told OlanikeeOsi that although our worldviews couldn't be more different in a lot of ways, I did dig that her sense of self came off as very authentic; for me, that was super refreshing. After chatting with her for about an hour, I don't believe that OlanikeeOsi is offering to others what she's not wholeheartedly believing in for herself. To me, that's dope.
And just where does OlanikeeOsi want all of this selfishness to eventually take her? By this time next year, she'd like to have a million subscribers and for SelfishBabe to be a literal one-stop shop for all things self-love from messages to online courses to…just about anything you can imagine.
And what about the women who may be on the fence about joining up? Well, OlanikeeOsi helped us out by sharing some signs that a membership on SelfishBabe is exactly what someone needs. "If you are trying to fit into other people's boxes; if in your inner circle, you're considered to be 'the weird friend'; if you're super unconfident and always comparing yourself to others; if you're currently unhappy with your life, or if you're tired of always putting other people ahead of you and your needs, you need to become a SelfishBabe. You need to become equipped to live your life for you and do some of the things that either your ancestors weren't allowed to do or gave themselves permission to do. I do it every single day of my life—and I have absolutely no regrets."
For more info on SelfishBabe, check out @SelfishBabe on Instagram or visit SelfishBabe.com.
Featured image by Megan Monique @TheMeganMonique
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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This Is What It Really Means To Heal Your Relationship With Money
Riddle me this: If money were your partner, what kind of relationship would you be in?
Would the relationship be one that's supportive and secure? Would it be built on things like trust and mutual respect? Or would it be more like a rollercoaster, varying between hot and cold, stressful, ridden with anxiety and insecurity? For a lot of us, the parallels might be parallel-ing, as the relationship we have with money mirrors some of the same unhealthy patterns we’ve had in romantic ones: fear of abandonment, emotional avoidance, lack of boundaries, or the belief that we have to earn our rest, ease, or abundance.
Now, I've read enough of The Psychology of Money to know that our relationship with money is an emotional one. So, it's not just about what you make or how you spend, it's about how money makes you feel. And like any relationship in your life, if you're not paying attention to the emotional patterns controlling your reality, money can quickly become a source of shame, anxiety, stress, or self-sabotage. This is why healing your relationship with money has to start within.
That's something Sasha Suresh knows firsthand. As the founder of Jolii Cosmetics and Full Ritúal, an award-winning wellness brand, she’s built a 7-figure business rooted in soulful alignment, intention, and yes, financial abundance. But it didn’t begin there. Now through her 1:1 coaching and signature course The Million Mastery Method, Sasha teaches women how to rewrite their money stories, shift out of survival mode, and reclaim their power.
“There have been key moments when I realized that money wasn’t just about numbers,” she shares. “It was deeply connected to how I saw myself.”
For Sasha, that turning point was recognizing how financial anxiety was showing up as a mismatch between the value she created and what she believed she deserved to receive. “I also saw that the more money I made, the more fear I had about losing it all and the need to be wanting more and more. This recognition marked the beginning of my journey to heal and redefine my relationship with money because money is essentially just energy and should be viewed as just that. Money is the means for us to do other things and it is not the end all be all.”
Unpacking What's Holding You Back
A lot of us are carrying hidden beliefs about money we don’t even realize we’re repeating. These money beliefs might sound like:
- “Money is hard to come by.”
- “More money means more problems”
- “I’m not good with money.”
- “I'll be paying back this debt forever.”
- “I’ll never make more money.”
And while some of those beliefs may seem harmless or even rational depending on your financial situation, Sasha explains these are signs of unhealed money wounds. “There are so many signs indicating an unhealthy relationship with money and most of the time these go unnoticed because we’re so conditioned to see them as the norm and they’re a part of us,” she says. “I used to have major financial anxiety where even small financial decisions would cause me stress or I would be swiping my cards like there was no end to it. There was no in-between. My financial decisions were dependent on my emotions which can be very detrimental in the long run.”
She continues, “The tendency to undercharge for your services or accept a lower pay than what you truly deserve is a sign that your inner narrative about worth is still catching up with your actual value. And the most common of all might be avoidance – steering clear of detailed money management because it brings up old, unresolved feelings.”
At the root of it all? An unhealthy relationship with money and a nervous system that had learned to equate money with fear.
Where It All Begins
Oftentimes, our relationship with money is shaped long before we ever earn our first paycheck. In fact, our relationship with money tends to mirror what we saw while growing up from our parents or what we've experienced through societal conditioning. “If you grew up in a home where money was a source of stress or secrecy, you might carry invisible beliefs like ‘I need to suffer before I can succeed’ or ‘My value is tied to how much I earn,’” Sasha says.
She notes that many of us have internalized the idea that wealth must come through sacrifice, hustle, or even through compromising our morals. In some communities and cultures, money can even be viewed as a source of corruption.
“This conditioning often leads to cycles of overworking, guilt when money flows effortlessly, or self-sabotage to return to the 'comfort' of scarcity. We’re taught that success must be earned through hardship, so you might dismiss opportunities that feel joyful or aligned as 'not real work,'” she explains. “These narratives can create subconscious resistance to abundance, where earning more triggers guilt rather than celebration.”
Healing Your Money Wounds
Healing your relationship with money isn’t about making dramatic shifts overnight. It's about becoming aware of your wounds, knowledgeable of your patterns, and living a life more aligned with a different belief system that is rooted in feeling worthy, feeling safe, and allowing flow.
Below, Sasha shares some of the most common money blocks she sees in her coaching work, and how to begin healing them:
1. Scarcity Thinking
One of the biggest blocks to abundance is the belief that "there's never enough." A scarcity mindset creates a loop of anxiety that leads to clinging to every dollar like it's your last, rejecting opportunities even when there's alignment, or constantly feeling like you're behind in life even though you're right on time. “Your scarcity script writes your reality,” she explains. “If you narrate limitations, your world shrinks to match exactly that.”
She encourages shifting this mindset by asking yourself: What if I acted like abundance is already here? Making aligned decisions from that place can be transformative.
2. Fear of Success or Rejection
Sometimes, the fear isn’t about failing, it’s about what might happen if you succeed. You may wonder if more money will change how others perceive you, or worry that you’ll lose yourself in the process. “This fear often manifests as procrastination, undercharging, or downplaying wins,” she says. A helpful shift is to start celebrating through what Sasha calls “micro-victories.” “Each celebration rewires your nervous system to associate success with safety, not threat.”
3. Undervaluing Yourself
If you constantly discount your services or avoid negotiating your worth, that’s usually tied to deeper beliefs around not being deserving. “If you don’t feel deserving, you’ll leak wealth everywhere—discounting services, tolerating underpayment, or avoiding negotiations,” Sasha echoes.
“Your self-image becomes your financial ceiling,” she explains. She recommends tuning into where your resistance is coming from. Try writing “I am worthy of abundance” ten times slowly, really feeling each word. Notice what emotions or discomfort come up. That’s where your work begins. As Sasha says, this is where your inner narrative about worth can catch up to your actual value.
4. Emotional Avoidance
If you're prone to avoiding money altogether, i.e. skipping bills, ignoring your budget, avoiding your bank account balance, or pushing off conversations about finances altogether, these could be signs of deeper unresolved feelings or shame.
To begin healing, Sasha suggests starting small and approaching money from a place of compassion rather than resentment. Acknowledging your finances through intentional money management, even if it’s just for a few minutes a day, is a powerful first step toward creating a better relationship with money.
How Healing Your Money Mindset Creates Space for Growth
Healing your relationship with money doesn’t just change how you manage it, it changes how you show up. Sasha knows this shift well. As a wellness founder and the creator of the Million Mastery Method, her business began to grow in new ways when she did the internal work around her money story.
“When you begin to see money as a tool rather than a source of anxiety, your decision-making improves. This is exactly what happened for me in my business – as I shed my limiting beliefs around money, I became more authentic in my interactions with clients and partners,” she says. That clarity translated to more ease, more aligned clients, and more income, without the burnout or over-giving she once defaulted to.
“When you’re not battling internal money anxieties, you have more mental and emotional energy to dedicate to creative and strategic endeavors. This increased focus opened so many doors for me without me chasing them,” Sasha explains. “With a healed money mindset, setbacks become lessons rather than confirmations of scarcity. You’re more resilient and adaptive, which is essential for long-term business success. Your business starts to feel like an authentic extension of who you are, leading to a deeper sense of fulfillment and sustainable growth.”
So, Where Do You Begin?
According to Sasha, the first step in healing your relationship with money doesn’t begin in your bank account, it starts in your body. It's about shifting the way you feel about money before you ever shift the actual numbers. “Start by envisioning and feeling what financial abundance looks and feels like, and let that inner truth lead you in making decisions,” she says. That vision can be as simple as imagining yourself feeling safe while checking your bank account, confidently setting your rates for your services, or tipping without hesitation.
These small but powerful acts create new emotional pathways that support the idea that money is not something to fear, instead it’s something you can trust yourself to handle. “When you align your inner world with the abundance you desire, every single aspect of your life changes,” Sasha explains. “From the way you price your services to the opportunities you attract.”
Anything worth having doesn't come easy, and that goes double when it comes to inner alignment and getting your relationship with your money right. Sasha is honest about this and the discomfort that sometimes arises as we heal, our money wounds included. “Things will get uncomfortable and may not come to you naturally,” she says, “but just know that getting to the other side of your fear, self-sabotage, and anxiety means you’ve reached your desired state—which is a state of ease, flow, and abundance.”
That’s what financial healing really is: a reclamation of your sense of safety, your self-worth, and self-trust. It’s a recommitment to self-belief. When you start showing up as the version of yourself who believes she is worthy of wealth, aligned decisions and opportunities begin to follow. You no longer have to force abundance, it starts to meet you where you are because you already are.
“Embrace this inner transformation,” Sasha encourages, “and you'll find that financial healing becomes a natural extension of your newfound self-belief.”
Money, after all, isn’t inherently good or bad. “It’s energy that reflects your boundaries, your self-worth, and your vision,” she reminds us. “You don’t have to choose between wealth and integrity. When you align money with your mission, you step into your power.”
Love is cute and all, but building an empire together? That’s the real flex. Tap into our new series Making Cents to see what financial compatibility really looks like when love and legacy go hand in hand.
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