In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
I hate to break it to you, sis, but you've been living a lie.
All these years, you've been taught that big girls don't cry so you've done it in private. You learned that the key to success is to act out of logic, not emotion so you've suppressed them. But Novi Brown of Tyler Perry's Sistas wants you to know that pretending to be unbothered is not only sabotaging your mental health, but it's blocking your bag.
Until my impassioned conversation with the 33-year-old actress, I believed that I was the weak one in my family. As an empath with some serious boundary issues, I can admit that I have let my feelings control my life in the past; but according to Novi, that's not always such a bad thing. She shared, "Ignoring things is what we were taught to do as human beings. And it's the most toxic trait we have. We've learned hide, to not express, to not emote, when honestly, emotions are just giving you information on how to move next."
"Ignoring things is what we were taught to do as human beings. And it's the most toxic trait we have. We've learned hide, to not express, to not emote, when honestly, emotions are just giving you information on how to move next."
Novi, who interprets her emotions as messages from God, explained that this pattern of internalized self-sabotage is more than a fleeting feeling, issa generational curse that needs to be broken expeditiously. She continued, "It's such a complex conversation because we've been taught by the white oppressor, honey. We've been taught how to deal with our emotions by people who don't fuck with us. But us breaking these generational curses means we're moving on from surviving and now we're moving into thriving. So what does thriving really look like [for you]?"
When asked how she stays positive in moments of frustration, Novi simply explained that she doesn't. The actress expressed that as a creative professional who literally thrives on emotion, she holds nothing back when it comes to feeling her feelings. "Baby girl, if I wasn't upset, if I wasn't enraged, if I wasn't sad, then I wouldn't do what I'm doing. If I was not able to cry this morning, I wouldn't be able to go on Sistas and cry. I wouldn't be able to do that shit if I don't do it in my own life." She then asked, "Do you have everything you want? What's the return on investment for not expressing how you actually truly feel? Who are you helping by not being honest today?"
In our conversation, Novi and I talked more about emotional release, spiritual baths, and other self-care practices that keep her all the way in alignment and it wasn't long before our interview turned into a certified soul searching session.
Keep reading for more:
xoNecole: With the pandemic and global protests underway, how are you handling everything?
Novi Brown: I know a lot of people are feeling sad or whatever, but the black community should really feel fucking liberated. We don't have to hide anymore now. It's not cool to be racist. Now, you will not be rewarded for that. Don't you think God stopped everything just so we can get our shit together? Like, don't you? This is probably bigger than we could even imagine. And look at the conversations, Taylor, at 27, that you're having––that parents' parents' parents' parents died never having. I feel fucking free.
"I feel fucking free."
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
I love waking up early and then walking my dog, Castor Troy, who is my everything. The reason why I got a dog was obviously a spiritual reason but now that I've grown up and I've seen that what I need is to be outside every day. I need to touch the ground. I need the sun to touch my skin. Being outside and connecting with nature is really, really helpful for me, And then I spend a lot of my time researching and studying astrology. For me, astrology is God's first official language. It's the language of symbols and energy and it's super powerful.
And then for most of the day, I'm studying astrology, I am doing interviews, I am doing auditions. I'm also developing TV shows and then I'm going on with my life, just trying to teach people about self-confidence––specifically black women––encouraging and pouring back into the black female community. So that's how my day looks.
What is your nighttime routine?
I'm a cannabis lover, so that's part of my nighttime routine, as well as having conversations, and doing research. I'm a student of life, so I'm always reading some kind of book. Now that you got me thinking about it, I don't have a nighttime routine. I might need to get one, shit. I'm working myself.
"I need to touch the ground. I need the sun to touch my skin. Being outside and connecting with nature is really, really helpful for me, And then I spend a lot of my time researching and studying astrology. For me, astrology is God's first official language. It's the language of symbols and energy and it's super powerful."
When you have a busy week, what’s the most hectic part of it?
Organizing is really difficult. Like, I'm not writing down my schedule. A lot of people use their planner and all that other shit––I'm really bad at that. I just go day-to-day because I'm a Cancer rising. Some days are more hectic than others, some days aren't. This is essentially my first year in the business like hardcore and I'm trying to forgive myself and just allow myself to be who I am, which is just a person who just moves with vibes and things. I'm not a schedule-oriented person. And I feel like that's OK.
Do you practice any type of self-care? What does that look like for you?
I think the biggest part of my self-care routine is my spiritual work. For me, that is a foundation and a pinnacle, it's something that I can literally build something on top of. However, I love me a massage, now. I love getting my nails done. And I love getting my hair braided. I love sitting in the chair and having my hair braider do my hair. Or even if I want to do my own hairstyles, I love standing in the mirror for seven hours watching documentaries and braiding my hair. I find something really soothing about it and I can turn the whole world off and just really focus on watching what I want to watch and, and doing my hair and beautifying myself.
"So self-care is really me taking care of my body more and making sure that my body feels as good as my mind because of those things don't feel good––both of them––I can't be at full capacity."
I also do spiritual baths. February 2019, I did a spiritual bath for ultimate love and money. I met my man in April and I got a job in July. OK, look, ancestors don't play. They want us to win. We're just not doing what we need to do. We're doing it the human way. We're not doing it the spirit way. And that's why we feel like it takes so long. But if we're spirited, I'm telling you, your life will change very fast.
How do you find balance with:
Love/Relationships?
I'm very lucky right now because my partner does the same thing that I do. We're in the same business and really understand each other. So I'll be gone for a few months, he'll be gone for a few months and that's our relationship and we respect each other. I really feel like the number one thing is respect in a relationship and understanding that person you're with has their own purpose that is contracted between them and God. It has nothing to do with you. So sometimes we have to get out of our own way when it comes to relationships. I'm just very, very, very, very, very blessed in my partnership to have somebody who's in my field who sees me as an individual who sees me as a person here to fulfill a purpose and he gets to enjoy my company. That's how he sees it.
"I really feel like the number one thing is respect in a relationship and understanding that person you're with has their own purpose that is contracted between them and God. It has nothing to do with you. So sometimes we have to get out of our own way when it comes to relationships. I'm just very, very, very, very, very blessed in my partnership to have somebody who's in my field who sees me as an individual who sees me as a person here to fulfill a purpose and he gets to enjoy my company. That's how he sees it."
Friends?
I'm very blessed in my friendships. I've come to realize now, after my full first year [in the industry], my friends haven't changed at all. It's really just about getting a tribe who understands you and who understands your purpose will understand how you move in life and your methods. They mean everything to me. I want to see them succeed, but they are also very well aware that, OK, she's in this position now she has to make moves so that she can succeed. And then by default, they will succeed.
Exercise?
Honestly, I'm just glad I'm vegan. That helps me a lot by default. I makes sure I eat salad every day. But exercise, I mean, you just gotta be in the mood, shit. You just gotta be in the mood to want to work on your body. And lately, I have not been in the mood. For the last two years, I have not been in the mood to consistently work out. However, because I have a dog, I'm out every single day for hours. And sometimes in my life, I'm a little thicker and I got a FUPA and it's all good. And sometimes in life, I'm a little slimmer. So it's all good, man. It's all good. I'm not trying to stress myself. But I do say you have to move your body every day.
Do you find yourself cooking or eating out more?
When I first became vegan, I was cooking all the time, but I worked in restaurants for so long. I'm a bougie restaurant chick. Like I love being in a good, cute spot with food being delivered. I feel like people should just get paychecks to eat. I love to cook as well, but it is a lot of work. And it's not a passion of mine. It's just something I'm good at. I guess maybe I feel like I'm giving out so much all the time that the restaurant experience, I just feel like I'm receiving. So that's why I really enjoy going out.
When do you feel the most beautiful?
I feel the most beautiful in the morning, right when I wake up because I'm new and fresh and I'm not painted. I'm not dated. And I feel like I'm mad cute in the morning. I feel like our skin looks really good. Like the skin is nice and the lips might be a little more juicy and puffed up. Your stomach is flatter cause you done digested stuff. So yeah, I love the mornings. All that other stuff is great, but that takes a lot of energy. I like who I am when I wake up.
"I feel the most beautiful in the morning, right when I wake up because I'm new and fresh and I'm not painted. I'm not dated... All that other stuff is great, but that takes a lot of energy. I like who I am when I wake up."
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I have to talk to my friends. I have to talk to somebody outside of my own mind so I could see things more clearly. I go through my emotions. I contact my friends. It's really important for me to get feedback from somebody else, to get another mind, because remember, again, that's God's child. And they might have a message for you that God is trying to tell you, but you're so busy trying not to tell anybody that you miss the message. I have people that I trust enough where I can tell them almost everything. And if I can't get anybody, because sometimes people are not available, I will go ahead and seek out a podcast. I will go ahead and seek out a YouTube video. I will seek out a story of an underdog just to remind you that people will sleep on you––that's just part of the game, but you have to be strong enough to talk yourself out of it like, 'OK girl, you ain't the only one.' This is part of the journey.
For more of Novi, follow her on Instagram @NoviBrown!
Featured image via Tyler Perry Studios/BET
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023