Seven years ago, our founder Necole Kane shook up the internet when she abruptly announced that she was shutting down her popular celebrity gossip blog, NecoleBitchie.com, to pursue a more purposeful path. As a result, xoNecole was born. Seven years later, Necole is making yet another bold move by saying goodbye to xoNecole and focusing on her next pursuit: helping women experience better periods.
Today, the media mogul and entrepreneur announced that she is passing the baton here at xoNecole.com, which will live on under its parent company Will Packer Media while Necole grows her period supplement brand, My Happy Flo, full-time. “As a brand, we are truly excited to see Necole flourish in this exciting new chapter of her career,” says Alix Baudin, President and COO of Will Packer Media. “With her product My Happy Flo, Necole has provided relief and education to so many women. Will Packer Media is proud of what Necole has done both at xoNecole and beyond, and we support her endeavors moving forward.”
As a serial entrepreneur, Necole is all too familiar with the grief that comes with saying goodbye to a business. Though this new time comes with a mixed bag of emotions, Necole is embracing change as she always has: with open arms. "I've grown so much as a person through the articles and the writers on xo," she says through our Zoom call. "So I am so thankful for every single contributor, every single person who has been on the team, and the staff that has been a part of the vision. Every single person matters that has gotten the brand where it is seven years later."
She continues: "I'm thankful to Will Packer Media for believing in me, allowing me to live my dreams of seeing my site grow to unimaginable heights while also allowing me to see what stability looked like for five years because I didn't know. I spent my whole career grinding and in survival mode as an entrepreneur. So those five years gave me a taste of what it felt like to at least be comfortable. And now I'm going back to uncertainty and discomfort, but that season is always necessary before the big reward comes."
Necole Kane launched My Happy Flo in 2021 inspired by a number of friends diagnosed with fibroidsJlavii Photography
To no surprise, My Happy Flo is a labor of love in every sense of the word. When Necole turned 35, she started questioning her legacy and didn’t want to be remembered solely for being a gossip blogger. With her mother passing away at the age of 41 from breast cancer, and Necole getting closer to her '40s herself, she decided to take preventative measures to safeguard her health. The year she decided to retire from celebrity gossip, she moved to Arizona to embark on a wellness journey. During that time, she started seeing a holistic doctor that completely changed the game for her. "I enrolled in holistic nutrition and hormone health certification programs and learned about what causes different forms of cancer and how to heal through foods and vitamins," she continues. " I was able to learn about the different hormonal imbalances and discovered that having an abundance of estrogen in your body, or estrogen dominance, contributes to breast cancer and fibroid growth. I felt like I unlocked this wealth of knowledge concerning our hormones and how it contributes to many reproductive conditions that I didn’t know before."
Starting a holistic supplement brand was an idea Necole had been mulling over while burying herself in research about plant-based remedies and vitamins. But it became urgent when four of her friends had been told by their doctor that a hysterectomy was the only solution for their fibroids - one of which was a newlywed hoping to start a family. "[Through research] I learned that 80% of Black women will be diagnosed with fibroids by the age of 50," Necole says. “Most of the women I’ve talked to feel as though their period concerns were being brushed off by their doctors, or they were being pushed on birth control that came with a long list of side effects and eventually made their conditions worse, so I just knew it was the right time to launch My Happy Flo. I didn't know how I was going to run a period brand while running a media company, but God worked things out. He was like, 'I'm going to give you the vision. And then I'm going to give you the tools to see this vision through.'"
JLavii Photography
My Happy Flo is a plant-based supplement made from a blend of all-natural ingredients including DIM (Diindolylmethane) and Indole-3-Carbinol found in cruciferous vegetables such as broccoli, cauliflower, kale, and cabbage. It also features essential vitamins and minerals like Vitamin D3, B12, Iron and Magnesium. The research-backed ingredients were curated with common nutrient deficiencies in black women in mind, and work together to improve hormonal balance, while helping to alleviate uncomfortable period symptoms like heavy bleeding, cramping, bloating, and mood swings. One customer even came back to report that her 11 fibroids had completely vanished after 6 months of taking My Happy Flo. Though Necole has yet to put advertising dollars behind what some reviewers have pegged as “a miracle in a bottle,” thousands of customers are already singing its praises. "We occasionally poll our customers and they’ve revealed that having a painful period affects their self-confidence, body image, intimacy, relationships, and job performance. So this product is about allowing them to have a better quality of life. And we do that by helping them improve certain aspects of their hormone health because our hormones rule everything."
While speaking with Necole, I noticed she is like an encyclopedia when it comes to vitamins, supplements, and hormonal health, and her face practically lights up as she talks about it. She is even enrolled in a menstrual cycle coach certification so that she can become an educator and empower her following. "I want to take a lot of my experience in media and translate that into My Happy Flo," says Necole. "I want the brand to feel like a girl’s night or happy hour with friends and you're talking about your health. For people to be able to talk about their period and reproductive health openly and honestly with no shame."
Above all, she wants to spread the word that period pain is not normal. "Our menstrual cycle is like the body’s report card and heavy bleeding and PMS symptoms is like our check engine light. It can be the first sign of an underlying condition," she insists. "There's just so many conditions [like] PCOS, endometriosis, fibroids, and even thyroid disorders [where] a painful period is the first sign of these underlying health conditions. It is not normal to bleed through tampons by the hour, or have periods lasting more than 7 days, but we have just learned to deal with it. These symptoms serve as a smoke alarm and is letting you know that there's a fire going on somewhere else in the body."
Divine intuition has never steered Necole Kane wrong. And though she's aware many will have questions about her next steps, she assures her followers that she's still here to serve. Moving forward, Necole has her sights set on building My Happy Flo into the megabrand that she believes it can be. On her wishlist is a full-fledged line of products with holistic solutions for PCOS, insulin resistance, hyperthyroidism, and other hormonal imbalances as well as in-person events, video content, and getting government funding to launch menstrual education programs in schools. Until then, she assures xoNecole readers that she's never too far away. "I want my community to know when they read this and see that I'm leaving, that I'm still here, but serving them in a different way."
To learn more about My Happy Flo visit My Happy Flo.co or follow them on Instagram!
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Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
The award-winning singer/ songwriter was previously married to Crystal Renay, and they share three children together. He also has two kids from his ex-fiancée, Monyetta Shaw. Following his divorce from Crystal, Ne-Yo made headlines when he revealed that he was in a relationship with more than one woman. According to the "So Sick" artist, he realized monogamy wasn't for him.
"Society tells you that you're supposed to be with one person, you get married, and y'all supposed to be together forever. I am not shitting on marriage. I am not shitting on anyone who has figured out how to make that thing work for them. Again, everything's not for everybody. Monogamy is for you. It's not for me," he said. "I realized this. I know this now, and it's like a weight lifted off my shoulders."
Ne-Yo explained how he spent his life lying about who he was to appease others and that now that he is open about his lifestyle, it allows the right people to gravitate toward him. This newfound freedom, he said, has even helped him to improve his relationships with other people, including Crystal.
Photo by Robin L Marshall/Getty Images
"The reality is this, you're either going to be, again, unapologetically who you are, or you're going to spend a whole lot of time lying, trying to be somebody that you're not," he said.
"I spent a lot of time lying, trying to be somebody that I was not, and now that I realize who I am, it's like all of my relationships have improved from friendships on down to my ex-wife. We're actually at the place we can call each other friend again, because now it's, this is me. This is me. This is who I am. Love it or leave it alone."
The former couple first got married in February 2016, but after four years, they announced they were separating. However, they reconciled and renewed their vows in April 2021. Their reunion didn't last long, though, as the reality TV star accused the "Champagne Life" singer of continually cheating on her. Their divorce was finalized in January 2023.
When Crystal spoke with xoNecole in March, the model said that she was still healing from her divorce and is currently rebuilding her life. She offered tips to others who may be facing a similar dilemma.
“I would definitely say pray, pray as much as you can. Try to take your emotions out of your reactions to things because it’s always going to be something that you don't like in the situation,” she told us.
“But we can't move off of emotion because 10 times out of 10, a few months later, you're not going to feel like that. So, I'm a firm believer in not doing things that I will regret later. So I would just say be patient with yourself and stay positive.”
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Feature image by Jeff Schear/Getty Images for FanDuel