Seven years ago, our founder Necole Kane shook up the internet when she abruptly announced that she was shutting down her popular celebrity gossip blog, NecoleBitchie.com, to pursue a more purposeful path. As a result, xoNecole was born. Seven years later, Necole is making yet another bold move by saying goodbye to xoNecole and focusing on her next pursuit: helping women experience better periods.
Today, the media mogul and entrepreneur announced that she is passing the baton here at xoNecole.com, which will live on under its parent company Will Packer Media while Necole grows her period supplement brand, My Happy Flo, full-time. “As a brand, we are truly excited to see Necole flourish in this exciting new chapter of her career,” says Alix Baudin, President and COO of Will Packer Media. “With her product My Happy Flo, Necole has provided relief and education to so many women. Will Packer Media is proud of what Necole has done both at xoNecole and beyond, and we support her endeavors moving forward.”
As a serial entrepreneur, Necole is all too familiar with the grief that comes with saying goodbye to a business. Though this new time comes with a mixed bag of emotions, Necole is embracing change as she always has: with open arms. "I've grown so much as a person through the articles and the writers on xo," she says through our Zoom call. "So I am so thankful for every single contributor, every single person who has been on the team, and the staff that has been a part of the vision. Every single person matters that has gotten the brand where it is seven years later."
She continues: "I'm thankful to Will Packer Media for believing in me, allowing me to live my dreams of seeing my site grow to unimaginable heights while also allowing me to see what stability looked like for five years because I didn't know. I spent my whole career grinding and in survival mode as an entrepreneur. So those five years gave me a taste of what it felt like to at least be comfortable. And now I'm going back to uncertainty and discomfort, but that season is always necessary before the big reward comes."
Necole Kane launched My Happy Flo in 2021 inspired by a number of friends diagnosed with fibroidsJlavii Photography
To no surprise, My Happy Flo is a labor of love in every sense of the word. When Necole turned 35, she started questioning her legacy and didn’t want to be remembered solely for being a gossip blogger. With her mother passing away at the age of 41 from breast cancer, and Necole getting closer to her '40s herself, she decided to take preventative measures to safeguard her health. The year she decided to retire from celebrity gossip, she moved to Arizona to embark on a wellness journey. During that time, she started seeing a holistic doctor that completely changed the game for her. "I enrolled in holistic nutrition and hormone health certification programs and learned about what causes different forms of cancer and how to heal through foods and vitamins," she continues. " I was able to learn about the different hormonal imbalances and discovered that having an abundance of estrogen in your body, or estrogen dominance, contributes to breast cancer and fibroid growth. I felt like I unlocked this wealth of knowledge concerning our hormones and how it contributes to many reproductive conditions that I didn’t know before."
Starting a holistic supplement brand was an idea Necole had been mulling over while burying herself in research about plant-based remedies and vitamins. But it became urgent when four of her friends had been told by their doctor that a hysterectomy was the only solution for their fibroids - one of which was a newlywed hoping to start a family. "[Through research] I learned that 80% of Black women will be diagnosed with fibroids by the age of 50," Necole says. “Most of the women I’ve talked to feel as though their period concerns were being brushed off by their doctors, or they were being pushed on birth control that came with a long list of side effects and eventually made their conditions worse, so I just knew it was the right time to launch My Happy Flo. I didn't know how I was going to run a period brand while running a media company, but God worked things out. He was like, 'I'm going to give you the vision. And then I'm going to give you the tools to see this vision through.'"
JLavii Photography
My Happy Flo is a plant-based supplement made from a blend of all-natural ingredients including DIM (Diindolylmethane) and Indole-3-Carbinol found in cruciferous vegetables such as broccoli, cauliflower, kale, and cabbage. It also features essential vitamins and minerals like Vitamin D3, B12, Iron and Magnesium. The research-backed ingredients were curated with common nutrient deficiencies in black women in mind, and work together to improve hormonal balance, while helping to alleviate uncomfortable period symptoms like heavy bleeding, cramping, bloating, and mood swings. One customer even came back to report that her 11 fibroids had completely vanished after 6 months of taking My Happy Flo. Though Necole has yet to put advertising dollars behind what some reviewers have pegged as “a miracle in a bottle,” thousands of customers are already singing its praises. "We occasionally poll our customers and they’ve revealed that having a painful period affects their self-confidence, body image, intimacy, relationships, and job performance. So this product is about allowing them to have a better quality of life. And we do that by helping them improve certain aspects of their hormone health because our hormones rule everything."
While speaking with Necole, I noticed she is like an encyclopedia when it comes to vitamins, supplements, and hormonal health, and her face practically lights up as she talks about it. She is even enrolled in a menstrual cycle coach certification so that she can become an educator and empower her following. "I want to take a lot of my experience in media and translate that into My Happy Flo," says Necole. "I want the brand to feel like a girl’s night or happy hour with friends and you're talking about your health. For people to be able to talk about their period and reproductive health openly and honestly with no shame."
Above all, she wants to spread the word that period pain is not normal. "Our menstrual cycle is like the body’s report card and heavy bleeding and PMS symptoms is like our check engine light. It can be the first sign of an underlying condition," she insists. "There's just so many conditions [like] PCOS, endometriosis, fibroids, and even thyroid disorders [where] a painful period is the first sign of these underlying health conditions. It is not normal to bleed through tampons by the hour, or have periods lasting more than 7 days, but we have just learned to deal with it. These symptoms serve as a smoke alarm and is letting you know that there's a fire going on somewhere else in the body."
Divine intuition has never steered Necole Kane wrong. And though she's aware many will have questions about her next steps, she assures her followers that she's still here to serve. Moving forward, Necole has her sights set on building My Happy Flo into the megabrand that she believes it can be. On her wishlist is a full-fledged line of products with holistic solutions for PCOS, insulin resistance, hyperthyroidism, and other hormonal imbalances as well as in-person events, video content, and getting government funding to launch menstrual education programs in schools. Until then, she assures xoNecole readers that she's never too far away. "I want my community to know when they read this and see that I'm leaving, that I'm still here, but serving them in a different way."
To learn more about My Happy Flo visit My Happy Flo.co or follow them on Instagram!
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As I quickly ran down my “Christmas list” of desires, as I came towards the end and then looked him in the eyes (because we were walking), he calmly and simply said, “I can be that.” Chile…CHILE. It took me close to a year of discovering so many cryptic things about him for me to realize that there is a really big difference between what someone “can be” vs. who they actually are — and that oversharing can set you up for dating a character more than a genuine individual. Lesson learned. Lesson freakin’ learned.
I can’t lie, though — when I recently read about a current dating trend known as “floodlighting,” from my own personal experience, that’s probably the closest that I’ve ever come to it. I think it’s because, since I’m so open with damn near everyone and also, since my past pattern has mostly consisted of taking friendships into something more (as opposed to dating people who I barely know), I’ve never really taken the classic floodlighting approach to try and connect with someone else.
I do have clients who have, though — and the trend is concerning enough that I definitely thought that it was worth writing about; mostly as a PSA to not floodlight and also to be cautious if you sense that someone is currently in the process of trying to floodlight you.
And just what do I mean when I say that? Read on, sis. Read on.
Floodlighting. According to Author Brené Brown.
GiphyBest-selling author, podcaster, and professor Brené Brown is a pretty popular person. Since quotes are my thing, that’s probably how I “connect” with her most because I like things that she has been credited for saying like “Maybe stories are just data with a soul,” “The dark does not destroy the light; it defines it” and “Shame corrodes the very part of us that believes we are capable of change.”
And since self-reflection is such a big part of her platform, it didn’t really surprise me when I found out that she is actually credited for coming up with the term “floodlighting.” It would seem that in her audiobook, The Power of Vulnerability: Teachings of Authenticity, Connections, and Courage, she stated this:
“Oversharing? Not vulnerability; I call it floodlighting. ... A lot of times we share too much information as a way to protect us from vulnerability, and here's why.
I'm scared to let you know that I just wrote this article and I'm under total fire for it and people are making fun of me and I'm feeling hurt — the same thing that I told someone in an intimate conversation. So what I do is I floodlight you with it — I don't know you very well or I'm in front of a big group, or it's a story that I haven't processed enough to be sharing with other people — and you immediately respond ‘hands up; push me away’ and I go, ‘See? No one cares about me. No one gives a s*** that I'm hurting. I knew it.'
It's how we protect ourselves from vulnerability. We just engage in a behavior that confirms our fear.”
If that was a bit challenging to follow, what Brené is basically saying is…well, you know how sometimes you will watch a post on social media by someone you don’t know, your first reaction is something like “Ugh. TMI.” and then you may actually say some form of that in their comment section? If others join in with your sentiment, the poster may follow up with a second video about that being why they don’t share their lives — it’s because people only take shots at them for doing so. Yeah, social media? Oh, there is PLENTY of floodlighting that goes on up in there, chile.
Okay, but what would be the strategy for floodlighting if it proves to be such a risky approach to connecting with other people? According to Brené, by sharing too much information about ourselves only to then receive some level of rejection for it — it’s kind of a “hurt you before you hurt me” kind of thing.
Meaning, “I’m not the best at cultivating intimacy and so, if I overshare and you pull back, I can make you be the ‘bad guy’ for rejecting me which makes all of this a test that you failed instead of my choosing to create an authentic connection and owning my part if things don’t end up working out.”
And yes, many people do this because, at the end of the day, they aren’t very comfortable with genuine intimacy. They also do it because they don’t really get that, when it comes to intimacy, another word should be the goal instead of vulnerability anyway.
I’ll explain.
It’s Important to Remember What Vulnerability Means
GiphyAsk pretty much any of my clients about what I think about the word “vulnerable” when it comes to marriage and they’ll tell you that I am not a fan. That’s because I lean into being pretty word-literal (as far as original definitions go) and I am aware that vulnerable means things like “capable of or susceptible to being attacked, damaged, or hurt,” “open to moral attack, criticism, temptation, etc.”
And y’all, for the life of me, I don’t know why anyone would choose to vow to spend their lives with an individual who they would need to be vulnerable with because, if your partner is susceptible to damaging you or they leave you open to attack or temptation — does that sound healthy to you? Yeah, me neither.
So, what word do I prefer then? Dependent. And what’s so wild to me is the fact that our culture is so used to the word “vulnerable” that many, even when it comes to their close connections, are far more uncomfortable with the word “dependent” — and boy, ain’t that a damn shame. Dependent is all that I want to be with my intimate dynamics because that’s all about “relying on someone or something else for aid, support, etc.” — and that is what you should do with your closest friends and definitely who you are in a romantic relationship with.
In fact, if the relationship is solid, it should be interdependent: “mutually dependent; depending on each other.” However, the thing to keep in mind with getting to the point where you can rely on someone is it takes time. While vulnerability, on some levels, can be rushed and semi-forced, dependency is an organic experience that occurs from life simply…happening.
Now keep all of this in mind as we explore how floodlighting reveals itself in a dating situation.
Floodlighting. When It Comes to Dating.
GiphyOnce I processed floodlighting, as far as dating is concerned, it actually made me think of people who have sex very quickly in the beginning of a relationship. I’m pretty sure that at least 70 percent of us know of someone who has raved about a person who they’ve only gone out on a couple of dates with. However, because they’ve already had sex with them and it was really good, suddenly, they believe that they’ve met the one.
Y’all, it truly can’t be said enough that “an oxytocin high” does not true intimacy make — oh, but because it feels amazing, it can have you out here thinking that something lasting and real has transpired when really, there hasn’t been enough moments shared or experiences had to know that for sure. However, since the sex was rushed, it can cause you to want to speed up the relationship too. It can tempt you to be like, “I mean, if we’re great in bed, surely we will be amazing in other rooms of the house too.” Floodlighting is a lot like this.
If you meet someone and you like the potential of what it could be, you might be tempted to want to, like Brené said in her book: OVERSHARE. It could be oversharing as it relates to some personal traumas that you’ve experienced. It could be oversharing as it relates to intimate details about your past relationships. It could be oversharing as it relates to your mistakes and flaws. It could be oversharing as it relates to your sex life. It could be oversharing as it relates to all of the expectations and demands (along with why) that you have.
The reason for doing this? It could be that you’re hoping the person will take it all in without any pushback which will cause you to believe that you both are immediately on the same page or it could be that you are attempting to fast-track the relationship by believing that if you share all of who you are during date one or two (or even four), they will do the same and — ding — an instant relationship.
See, more than anything else, floodlighting is a test. It’s a bit manipulative. It’s potentially stressful. And, more times than not, it ends up backfiring. And then, if it backfires, because it was a test, you can blame them for not rising up to the occasion.
Please tell me that you get how toxic this all is. For one thing, no one wants to be tested like this. Secondly, it’s unfair to expect someone to be “all in” with a person who they are just getting to know. Third, you have layers to you — all of us do — and it can be overwhelming for someone to be expected to learn, retain, and even accept all of the layers at once. Yeah, one thing that I like about the term floodlighting is it has the word “flood” in it. Water? We’re made up of mostly water, so of course, it’s good for us. Being flooded by water, though? That could harm or even destroy us.
In many ways, trying to force intimacy onto another person…it manifests in a similar way. Of course, you should share what makes you…you. A bit at a time, though, while letting time do its thing. Too much too soon is…exactly that.
How to Cultivate Healthy Intimacy in the Beginning Stages of a Relationship
GiphySo, what are some things that you can do to avoid being a floodlighter?
See your intel as privileged information.
Everything about you is special and special things should be earned. That said, as you get to know someone, OVER TIME, you’ll be able to see if they can be trusted with your thoughts, feelings and ultimately your heart — and no, that can’t happen on the first couple of dates. Y’all, it really can’t be said enough that instant chemistry doesn’t mean that intimacy should be expected to happen overnight.
In other words, just because you see the potential for something awesome with another person, that doesn’t mean you shouldn’t wait to see if the individual’s words and actions, consistently so, can complement the elation that you feel. Share a little. See how they respond. At another time, share a little bit more. See how they react. Rinse and repeat. Patiently and intentionally so.
Stop trying to pull stuff out of people.
There are all kinds of ways to be manipulating and controlling — and deciding that someone should move at your pace in a relationship is a way to be both things. In other words, not everyone is emotionally unavailable or immature simply because they don’t want to share every childhood experience or their relationship stories with you by date three.
No doubt, a lot of people self-sabotage something that could’ve been good because they were rushing someone to move outside of their comfort zone — knowing damn well that they would’ve had a problem with that if the shoe was on the other foot. Chill…what someone wants to tell you, they will. If they don’t? All you can — and should — do is decide if you want to move forward or not. That doesn’t require force on your part to come to that conclusion.
Nervousness is one thing. Being fearful is something else.
If the reason why you’re floodlighting is because you’re scared that people will not accept you or that they will abandon you, it really is best to put dating aside for a season and get into some therapy. Because, while being nervous about a potentially new relationship is completely understandable, being afraid of organic intimacy and then doing things that can hinder or prevent it is something completely different.
Put the tests away.
Listen, if you recall the tests that you took back in school, I have no clue why you’d want to put others through tests now that you’re a big-time adult. Tests are stressful, pressuring and sometimes, no matter how smart you are, you’re not going to perform well on them because you’re simply not a good test-taker (some of y’all will catch that later). There’s no need to “test” someone to see if they can take all of who you are. Again, time will reveal that on its own.
___
Personally, I think that floodlighting is so common that folks don’t even realize that they’re doing it or how problematic it actually is. Hopefully, this helps to shed some light.
Vulnerability tests? Uh-uh.
Seeing if someone can be depended on to care for you as you are? Relax. Time. Will. Reveal.
Now go on your date(s) and have fun. Damn. #winkLet’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
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