Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they spend it.
Maryland-bred success coach Nathalie Nicole Smith is no stranger to being successful. In 2013, Nathalie Nicole was recognized as one of Forbes' "Top 30 Under 30" for her work in development of her Plush brand and now she is a multi-millionaire at the age of 32. The young mogul is also the author of best-selling book Becoming a Brand and founder of Women Who Boss, a 501c3 organization that helps women walk into their real purpose amidst their pain.
Nathalie is truly educating the next group of Black female leaders through financial and spiritual means and showing no signs of slowing up. With the development of an international podcast, an apparel line, a second book, and a million-dollar coaching program, it's clear that for her, elevating is a habit.
When it comes to her money, Nathalie shared a secret with us that a mentor once bestowed upon her. "I live by my money mantra, 'what to do with a dollar' that my mentor shared with me years ago," she said. She continued to break it down that for her money gets split up in seven ways: 15 percent to self, 20 percent money going up, 10 percent to tithes and offering, 25 percent to taxes, 20-25 percent household expenses, reinvesting 10-15 percent and saving 10 percent.
In this installment of "Money Talks", xoNecole spoke with the beauty and wellness CEO about treating herself to a 2020 Lambourghini, the bigger picture of wealth and success, and her unhealthiest money habits.
On her definitions of wealth and success:
"Wealth means freedom to me. Being able to do what you love without having to think about money. It's not about the actual items you can attain, it's about the stress that is taken off of you when you don't have to worry how something will get paid. Success is being able to achieve your highest level of goals and being able to create massive impact. What good is success if you can't help people? If you can't impact lives? That's the bigger picture."
EPI Media Group/Nathalie Nicole Smith
"Success is being able to achieve your highest level of goals and being able to create massive impact. What good is success if you can't help people? If you can't impact lives? That's the bigger picture."
On the lowest she’s ever felt when it came to her finances and how she overcame it:
"Running my salon and not being able to really function 100 percent due to lack of stable liquid income [is the lowest I've ever felt]. At the time I was a recent college graduate and wanted to be an entrepreneur. I did not want to join the corporate world, so I hustled to make ends meet. I sold hair, did bottle service, etc. to make it work. I joined direct sales to be able to have liquid income to invest back into my businesses. I was actually not a fan of the direct sales industry, but when I met Coach Stormy Wellington and was introduced to Total Life Changes, I just knew this was what I needed. This was the vehicle I was looking for to change my future."
On her biggest splurge to date:
"[My] 2020 Lamborghini. And it was such a crazy experience. In one breath, I was so excited because it was definitely something I wanted, but in the next breath I had a few feelings of, 'It's too much, I don't need it, etc.' But I am extremely thankful for my circle that kept reminding me that I worked hard for it and I deserved it."
On whether she’s a spender or a saver:
"[I'm] a saver but I reward myself when I hit goals. You have to enjoy yourself and treat yourself sometimes. It keeps you hungry and makes you keep pushing yourself and working hard. Remembering the days I didn't have any [money] helped me learn how to save. It was a process though. I had to continue to grow and mature with my spending habits as well. There were definitely those times where if I made $5,000 a month I was spending $5,005!"
On the importance of investing:
"Investing is important. I just recently got into real estate. I also believe in investing in yourself and your team that helps you make money. I'm currently looking into acquiring two more properties by the end of 2020. Real estate is the game at the next level."
On her savings goals and what retirement looks like to her:
"My savings goal is $35 million minimum by 35 years old. Retirement is going to be amazing! Of course everything I have will already be paid off so expenses will be minimal. My family will be secure and I will be able to save the majority of the residual income that would come in from my business."
On her budgeting must-haves:
"Basic necessities - I need a nice environment to live in that allows me to create. My peace is essential to my ability to work and lead my team effectively. I enjoy my freedom and moving around as I desire. My budget must be able to cover those basics."
On her intentions behind multiple streams of revenue:
"My business structure is under a C Corp holding company. I have three main legs of business: direct sales, the Women Who Boss Network nonprofit, and the Plush rx Maryland location and online [division]. I always make sure I am doing income-producing activity to ensure productivity. Every move, every decision must be intentional and influential. Even things that may seem like 'fun' or 'relaxing' still has the underlying purpose of motivating my team. If they see me in a position they want to emulate, guess what? They are going to work hard to get it themselves, generating their own income-producing activity and keeping the ball moving.
"You never want to be in a predicament that you are stuck. You want to focus on one stream until you win big. After you win big, diversify so you can make that money work for you. For example, once I was really able to win in TLC, I was able to put focus back into Plush Rx and Women Who Boss. Now all wheels are generating income and adding to the bottom line."
EPI Media Group/Nathalie Nicole Smith
"I have three main legs of business: direct sales, the Women Who Boss Network nonprofit, and the Plush rx Maryland location and online [division]. I always make sure I am doing income-producing activity to ensure productivity. Every move, every decision must be intentional and influential. Even things that may seem like 'fun' or 'relaxing' still has the underlying purpose of motivating my team. If they see me in a position they want to emulate, guess what? They are going to work hard to get it themselves, generating their own income-producing activity and keeping the ball moving."
On unhealthy money habits and mindsets:
"Savings was a big thing I had to learn. Every dollar is not supposed to be spent. I had to also learn how to pay myself a set percentage to ensure that I was able to enjoy the fruits of my labor. I started to see my savings accumulate. I started to do some of the things I had always desired because money wasn't an issue. I also began to see my team grow and their personal income skyrocket. That is the major key. Helping others win too."
On the craziest thing she’s ever done for money:
"I was in the bottle service industry for 10 years. Clubs, late nights, fast life and faster money. It was a great learning experience and I met some powerful business associates along the way. I made a lot of money, but ultimately it was in a very toxic environment that I needed to break away from."
On the worst money-related decision she’s ever made:
"I opened myself up to a partnership with a friend that wasn't in alignment or equally yoked with my goals. I believe it's a mistake we are all destined to take as we grow and learn how to make better business and financial decisions. You're so excited about your success and you want other people to be successful also. However, everyone is not meant for you to work with."
On her budget breakdown:
How much do you spend on rent? "$3,600."
Eating out/ordering in? "$2,000."
Gas/car note? "$3,000."
Personal expenses? "I am very low maintenance. After I pay my bills, 15-20% goes to me to spend as I please. I treat myself sometimes, but I am very mindful of the amount I have allocated and I govern myself accordingly. It is extremely helpful and I teach my team how to manage their finances in the same manner. It ensures you are able to not only make and save money, but also enjoy some of it too."
For more information on Nathalie Nicole Smith, follow her on Instagram or visit her official website.
Featured image courtesy of Nathalie Nicole Smith
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The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak