Women, specifically women of color, are making their dreams come true and impacting their communities and the culture and we're killin' it. The number of businesses owned by Black women in the United States in 2018? 2.4 million! We've been building an impressive army of entrepreneurship, generational wealth, and influence while seemingly no one was paying attention. It can be asserted that Black women have been moving in silence, building lives and generations long before the idea snuck into song lyrics and subsequently cemented itself in popular culture as a life and business principle.
So what is it that sistas are doing and how are we doing it so well?
Sometimes we do more looking up to the smaller percentage of people who've become household names than we spend connecting with and learning from the wealth and experiences of those whose stars are steadily rising. So, I tapped 8 incredible Black women – I mean truly amazing, everyday women who walk, talk, live, and create in impactful ways. Women who see through the veneer of accolades straight to impact in its truest sense and form. Keep reading to find out why there is success in learning to move in silence.
Deanna M. Griffin, Co-Founder of Crownhunt
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence looks like doing the work instead of just talking about it. We live in an age where it's easy to position or brand yourself a certain way without having the sweat and receipts behind it. I like to focus on the results – brainstorming launches, developing timelines and budgets, identifying partners and collaborators, writing/editing/scheduling/promoting... whatever has to be done to get my ideas off the ground before I start bragging about the work. The celebration can come later.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Be transparent. If you are figuring it out, while making mistakes, share that. It's easy to think that "the hustle" means looking like you're killing it all the time. People are quickly turned off by that and it's devastating to come off as a fraud when you were just trying to "fake it 'til you make it". This is why we created the Crownhunt newsletter, which surprisingly doesn't focus on hair but on our journey to tell our inner Impostor Syndrome to STFU. We're hoping that our decision to be transparent will pay off.
Follow her on Instagram: @crownhunt
Princess “Coach P” Owens, Wellness Expert/Holistic Health Coach
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence for me is actively practicing wisdom and patience while I work the plan. You move with care and understand that it's not a secretive thing but a sacred experience. You don't just guard your visions/goals but it's an out guarding the process. Trust no one with your dreams but self and the creator. It's hard not to share the good parts. "Everyone else is flourishing and being magical, I want in".... but never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Social media is a space where your influence, value, and even likability is often attached to "wins". We often use these platforms to prove that we belong by being pretentious in our sharing. You can't fake energy. You may fake a lifestyle for a bit (even that will get exposed) but you can never fake magic. Trust that you will always belong – even as you are. Do the work in authenticity. Take care of YOU, so that you'll never lose YOU in the process. Be you.
Follow her on Twitter and Instagram: @coachpsays"Never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way."
Yetti Ajayi-Obe, Owner of YettiSays & Founder of Certified 10
What does moving in silence mean to you? Is it easy? Why or why not?
I actually have a love/hate relationship with this idea of "move in silence." I don't necessarily believe one should be shouting their every move from the rooftops, but I don't subscribe to the thoughts of every power move should be done in silence – unless you're Beyoncé, of course. I think us WOC, especially those of us that are wellness advocates, need to be more open and honest about the process of producing and creating, because truthfully, it takes a lot [out] of a person. I tend to "move in silence" naturally, but that's only because outside pressures and opinions do something ridiculous to my anxiety. I have an internal team I work with because they provide me the balance I need. But I think talking about the process can aid in making sure there are more of us Black and brown women sitting at the table.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
"Only you can do what you do. Only you can reach certain people. Only you can speak to your story. And by not doing what you're meant to do on this Earth, you're robbing this world of a service only you can provide." – I'm not sure if this is something my therapist coined, or if it's an official quote, but this is what I refer back to when pressure, anxiety, and whatever else interferes with my work. It's not about the numbers, the money, or the cool opportunities. It's about the reach, whether it be two people or two thousand. It has nothing to do with what the next person is doing. It's about your why, and what you're doing to fulfill it. Honest and authentic work will always trump whatever is being done for the looks of it.
Follow her on Twitter: @phenomenalyetti, Instagram: @yettisays
Jasmine Katrina Smith, Founder of Pure Communications & Co, Faith & Lifestyle blogger
What does moving in silence mean to you? Is it easy? Why or why not?
"Moving in silence" to me means staying focused on my work and the quality of it. It looks like supporting a fellow influencer and/or entrepreneur while keeping my goals aligned to what God has instructed me to do. It's not always easy because comparison can come to defeat my progress, but I find solace in knowing I'm focused on exactly what God's last instructions were until we're ready to move forward to the next thing.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
If I could offer one tip, it would be to remember that we don't work to please man, we work to glorify God, and by doing so, that means we're called to produce fruit (ie: we should have results). Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character.
Follow her on Twitter & Instagram: @jkatrinasmith
"Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character."
Shayla Racquel, Writer, Director, Filmmaker
What does moving in silence mean to you? Is it easy? Why or why not?
For me, "moving in silence" doesn't necessarily mean to be secretive about my trajectory through the film industry. I think it means to have discretion and discernment about when, where, and how I announce my moves, and to allow my work and my work ethic to speak for itself. At times, it is difficult to move in silence. We feel like we have to make those grand announcements not for self-gratification, but to receive validation from others. I remember watching a Film Independent keynote address by Ava DuVernay, in which she talked about "desperation vs. doing." She said that we should never "ooze desperation," instead, we should make a way out of no way, and just do. "The only thing that moves you forward is your work," were her words, and as an independent filmmaker who is in the beginning stages of my career, those words were cemented in my spirit, and since hearing that, that is how I've decided to move.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Think of finding your work rhythm as building your foundation. You need a strong foundation to have something solid to stand upon – something you can always go back to, even if you want to start over with what you're building. When people concern themselves more so with how people "perceive" their work/work ethic rather than concerning themselves with their actual work, something is going to fall through the cracks. It gets harder and harder to keep up the facade when you actually aren't doing anything, and the truth will always be revealed in the end. Focus on your work, build your foundation, and don't concern yourself with what everyone else is doing – focus on you.
Follow her on Twitter & Instagram: @ShaylaRacquel
Shefon Nachelle, Artist, Founder of Etcetera Creative
What does moving in silence mean to you? Is it easy? Why or why not?
I instinctively interpret it as "do more, say less". I realized that a part of my desire to make others aware of what was happening in my life, was about validation. That I, or my work, did not have meaning without the approval of others. That dangerous slope became a thief of my freedom, my creativity, and personal sense of value. "Moving in silence" is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing.
Of course it is not easy, but when I think about my personal icons, they are in deep trust of themselves and their work. So, I often consider what tasks I am taking up for myself and if they are driven by my desire for approval. Those that are not, allow for a personal peace that facilitates moving in silence.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I believe there are moments we grossly underestimate the time, work, and study required prior to regarding ourselves as an authority in any given field of work or subject matter. Sometimes even those labels, of entrepreneur and influencer, transport us to a place that often relies on deceptive exteriors and are disingenuous. The truth about learning craft is that we fail constantly, it takes a long time, and it is hardly ever as beautiful as our pre-planned photo shoots at our favorite coffee shops.
Even though I have spent almost ten years in design and most of my life as an artist, there is so much that I have yet to learn, to experience. My good internet friend, Ann Daramola, offers an urgent affirmation to "Face Your Work." That is the tip I would have wanted someone to give me. Just do the work. The hard work. The invisible work. The uninspiring work. The work is enough. In the words of astrologer, Chani Nicholas, "The only way to manifest epic projects is to bow deeply to your daily grind."
Follow her on all social media platforms: @shefonnachelle
"'Moving in silence' is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing."
Amber Gabrielle, Founder of Oh She Went Global, CEO of The Lit Lady
What does moving in silence mean to you? Is it easy? Why or why not?
For me, it means that I spend more time putting my head down and doing the work instead of blabbing about it every step of the way. This doesn't mean that I never say anything about my current projects, but boundaries must exist. This concept has been drilled into my head since childhood, and I shall pass it on to my future children. For the most part, it's easy for me to do more than I talk, because I see people on social media who DON'T practice this and frankly, it's nauseating. I don't want to be the nauseating girl. Haha! I've noticed that this concept of "moving in silence" has gotten pushback in recent months, and people will assume that you're elusive, or a failure, if you don't post what you have going on. Well, others may choose to blab their plans from here to Addis Ababa, but I'll continue to keep quiet until I have results worth speaking about. Then, and only then, will I talk about what I've been doing, in hopes of providing wisdom and value to those coming after me.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I feel that sometimes, the ambitious community consumes unbelievable amounts of information, but does very little when it comes to applying that information to everyday life. It's one thing to post pretty, inspirational memes on Instagram and tweet quotes from the book You Are a Badass; it's quite another to take all the advice you're constantly being hit with, and intentionally make it useful to you. So, I challenge everyone reading this to think of the last piece of information you consumed that you found valuable…I mean valuable to the point where you highlighted it, posted it with a YAAAAAS caption, sent it to your momma and her prayer group, all that. Take that piece of information, advice, whatever it is, and commit to implementing it in your life for the rest of the year. I would absolutely LOVE to hear what your results are!
Mia Jones-Walker, Digital Media Specialist & Mental Health Advocate
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence is a process of waiting patiently for the manifestation to come forth, pursuing purpose with due diligence. It consists of putting in the work and fulfilling my tasks at hand without seeking external validation from my peers or calling attention to me doing the work. It's not easy to move in silence when you consider our natural need for acceptance – we want to be recognized (often prematurely) for each increment in the process but that congrats cannot supplant taming the steps we still must walk out. Premature applause can cause us to become short sighted on the full journey ahead. Moving in silence requires a resilient attitude, enduring without despairing, or envying whoever surpasses you in achieving their goals.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Know that discipline is the key to moving forward. Set your pace realistically according to your interest (how often you want to engage your audience balanced with the demands of your life) and give yourself grace to take a breather when you need to!
Featured image by Jasmine Katrina.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Originally published January 14, 2019
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Ashley is a storybuilder and storyteller who writes and produces to inform, connect, encourage and evoke. Vibe with her on Twitter/Instagram: @ashleylatruly.
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
Stepping Down But Not Out: Dorion Renaud On Growing Buttah And Moving On
When Dorion Renaud created Buttah in 2018, it was out of necessity. He had yet to learn that it would be as embraced by the culture as it has been.
The skincare company was created due to some of Renaud’s woes when caring for his skin. Ultimately, he wanted Black men to feel confident in their complexion after discovering that there were little to no products in the market that catered specifically to his problems of discoloration, breakouts, etc.
“I had no idea that people would even latch on to it or that it would take off,” Renaud tells xoNecole. “I didn’t know until I started hearing from people in the streets over the past couple of months when I announced that I was stepping down as CEO. So many people were telling me, ‘Thank you. We need you to keep going, and we got to do it again.’
"I understand my purpose in beauty even more now and realize that I must continue to evolve in the skincare space and keep learning what people are into. Just like clothes and other trends, I’m realizing that skincare has followed that because so many people have gotten to be here. Things are changing.”
When the former College Hill cast member kicked off Buttah in 2018, it was a passion project. Today, it is a heavy-hitter in the beauty world after securing spots on retailers' shelves, including Macy’s, HSN, Nordstrom, Ulta Beauty, and more. Now, just six years later, Renaud’s role within the company has shifted. No longer is he juggling being the founder, face of the products, day-to-day operator, and all that comes with being an entrepreneur.
“I will always be the founder of Buttah,” he explains. “I knew it was time. I’ll say the decision was probably more personal than professional, and it was the first decision in my life since I was 19 and doing television, I decided based on my personal life and not what I needed next in business. I learned so much quickly, and it was tough being the CEO of the company, the face of the company, and managing the ins and outs and day-to-day. I’ve grown so much and felt like I had done so much with Buttah, and it was just time.”
He adds, “I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
In the Black community, when the founder of a brand that we’ve grown to love and cherish changes ownership, terms like sellout are often used. Luckily, Renaud says that his experience has been positive. However, this does not mean that’s the norm for everyone else.
“I think it’s the lack of education around business, and that is what I aim to do in this next chapter,” Renaud explains when asked why he thinks the Black community is so skeptical of founders stepping down and selling their businesses.
“I started in a one-bedroom apartment and created Buttah in the middle of the night. I had to learn to detach emotionally from it and let it go when it was the right time for me. I think some people are in certain things for the long haul and want to go through the ups and downs with the companies. I am all for that, but it’s just a personal choice. Sometimes, when the climate changes and things change, your life changes. It’s time to step away.”
“I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
Renaud says he was inspired by Rihanna's resignation as CEO of her Savage X Fenty lingerie brand. As he looks ahead, Renaud’s dreams are more significant than ever. “I’m writing a book right now about rebranding yourself, starting your brand, and making money off of who you are in the right way,” he says.
“I am going to be diving back into acting. I will go back into the music and I will bring you all more innovative, amazing skincare for the rest of my life. I’ll bring products to the community as long as I'm here. I hope to be a major mogul one day and continue inspiring others, achieving all of my dreams, and living my purpose. I just want to manifest my purpose taking over for me and my community to be alright.”
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