It's always good to see women winning in business. And when it's a family affair, that's even better, especially for Black women who are creating legacies and creating generational wealth by working with loved ones. Mother-daughter entrepreneur duos are killing the game today, making sure their families are set and getting to the money by working smart. From 2014 to 2019, female-led ventures launched by women of color grew by 50 percent, and more recent stats show that 60 percent of family businesses have women in top management positions. Almost a quarter are led by women CEOs or presidents.
This Mother's Day, let's celebrate a few mother-daughter business duos who continue to show us that you can indeed work with family, thrive, and succeed:
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Tina Knowles-Lawson and Beyonce Carter
We're always here for Auntie Tina, the mother of Queen Bey and Solange, and we're definitely here for the moves she's made not only as a mom but as a businesswoman and social justice advocate. Bey and Solange grew up with boss beautician mom who ran her own salon in Houston. Along with designing major looks for Beyonce and Solange, she co-founded Beyond Productions, a lucrative designer and licensor of women's apparel and accessories (and the company behind House of Dereon and Miss Tina lines). Tina Lawson also partnered on numerous charity and service initiatives with organizations including the BeyGOOD foundation, the Knowles-Rowland Center for Youth, and The Survivors Foundation. She continues to lend her voice, resources, and influence to issues of police brutality, racism, and justice system reform.
Stacia Pierce and Ariana Pierce
Stacia Pierce, the mother in this duo, is a dynamic speaker and life and business coach who founded her online platform to be a resource to women leaders across the country. Her daughter, Ariana Pierce, is an author, coach, and entrepreneur in her own right. They've teamed up to launch the Women and Wealth Success Club and virtual conferences to empower women.
Edith Cooper and Jordan Taylor
Edith Cooper and Jordan Taylor are the founders of Medley, a membership-based community made up of curated small groups who get coaching and leadership resources for career growth. They also help facilitate diversity and employee retention through their efforts in building community and providing safe spaces for workers.
Courtney Adeleye and Lily Adeleye
Courtney Adeleye, the multi-millionaire founder of super-successful haircare line The Mane Choice, has instilled the same business savvy into her daughter, founder of Lily Frilly. The fun and colorful line of children's accessories, apparel, and backpacks that are available at Target, and the brand has expanded as a resource of empowerment for children and youth via networking and events.
Adriane Mack and Anatasia Linkpon
Described as a "love project," BoujFleaMarket is an online marketplace sparked by an idea seven-year-old Anastasia Linkpon had to offer fun items for kids or those who are a "kid at heart." Her mom, Adriane Mack, supported the vision and the site was launched, offering things like vegan bodycare, cute lightning-bolt earrings, and purses shaped like fast-food takeout, to name a few.
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Adrienne Norris, Jada Pinkett Smith and Willow Smith
This trio of Black girl magic who sits around the infamous crimson platform for Facebook's Red Table Talk is simply the breath of fresh air we all need on the Web. They host multi-generational conversations on topics including family traumas, love, mental health, and more, and Jada Pinkett Smith is co-founder of Westbrook Media, the production company behind the show. Adrienne Norris, also known as "Gammy", hosts her own podcast Positively Gam, where she talks aging, sex, and issues in the Black community, and Willow Smith continues to slay in music and fashion, having previously served as the face of Chanel Eyewear.
Ellen Ector and Lana Ector
These women have revolutionized the phrase "Black girls work out, too," and given us all inspiration for fitness, wellness, and business. Ellen Ector and Lana Ector are co-founders of Gymnetics Fitness, a private studio and online platform founded in 2010. They bring a combined 25 years of training and fitness regime experience to the wellness space, diversifying the images and influencers we see that promote healthy lifestyles and habits.
Danielle Pasha and Samiah Pasha
BeatHouse Cosmetics, a boxing-inspired makeup line, was founded by two Augusta, Ga. natives, Danielle Pasha and Samiah Pasha. Mom Danielle appointed her teenage daughter as the face of the brand and the CEO. With names for colors and palettes like "Million Dolla Lady," "Undisputed" and "The Champ" the ladies are surely set to remind makeup lovers and pros to be confident and persevere.
Nikki Taylor and Teyana Taylor
The beauty and fierceness of Teyana Taylor and her momager Nikki Taylor is undeniable, and they both bring the hustle and flair of Harlem, N.Y. to whatever they do. Taylor, a mother, artist, director, actress, and wife to NBA star Iman Shumpert, has gotten huge deals with brands like MAC, and she has topped the charts with her music. She's also snatched more than a few wigs with her amazing explosive live performances.
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Keri Shahidi and Yara Shahidi
We all know and love Yara Shahidi from her roles on Black-ish and Grown-ish and of course for her work in activism. We love it even more that her momager, Keri Shahidi, has had her back throughout her career, even in business ventures. The two just landed a deal with ABC Studios last year to launch a production company, 7th Sun, which is set to release a new single-camera comedy that centers around a budding cannabis entrepreneur.
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The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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