
How The Co-Founders Of Melanated Campout Are Changing The Narrative On Black Camping Culture

Exploring the so-called “great outdoors” might not be at the top of your bucket list, but it might need to be. Black women have been finding peace, sisterhood, and adventure through exploration in nature for centuries. Communing with the outdoors has been found to have health benefits such as reducing stress, supporting a healthy lifestyle, increasing focus, and boosting emotional wellness.
And while there have been ongoing challenges and travesties related to racism and sexism related to land and the outdoors, today, there’s a growing trend of groups cultivating a love of the outdoors among Black women that are bringing culturally inclusive activities to the forefront, particularly when it comes to camping.
In fact, research has shown that the number of Black campers is growing to be more reflective of U.S. demographics. In 2020, Kampgrounds of America (KOA), the dominating company with a massive system of campgrounds across North America, found Black people represented 12% of campers, and 60% of first-timers were “non-white.” (For context, that percentage was once in the single digits).
Friends Shunte' McClellan, Cayela Wimberly White, and Jocelyn McCants are taking things to another level with the Melanated Campout Experience, bringing “culture to the woods,” and facilitating a transformative and inclusive journey to enjoy the beauty of nature and the connection of community.
Hosted by Melated Cares, a nonprofit "created to curate culturally conscious events to encourage BIPOC to embrace the outdoors," their most recent event brought hundreds of diverse campers together to enjoy golfing, restaurant meals, yoga, guided fishing, lip sync battles, and more with the backdrop of scenic lake views in Georgia.
We caught up with two of the co-founders, McClellan and White, to talk about what sparked the venture, how camping has enriched their lives and friendship, and why more Black women should embrace experiences in nature:
Michael Rhea's Photography
xoNecole: What sparked the idea for the Melanated Campout Experience?
Cayela Wimberly White: I’ve always liked to go camping. When I was in college, I’d take people camping. We would go to the woods.
I was [also] in 4H, and I’d go camping with them. … And even my grandparents, going to the country in south Georgia, as a matter of fact, and being outside. My grandparents actually had an RV, and we’d just go out and play in the RV. It just happened naturally over the course of life. And a lot of times, you would go out and you wouldn’t see people who looked like you, so [when I saw] others who looked like me, I’d get excited. And so it just went from there.
Shunte' McClellan: One weekend [Cayela] tricked me into coming. She was like, 'Oh, yeah, come on out. We’re going to have a good time. It’s going to be an intimate experience, and I don’t think you’ve given it a fair chance.' I am a pretty adventurous person anyway, so I took her up on it, and it rained. It was a little chilly. It was football season. We were still able to go to the grounds. I still got to know Cayela and some of the other people in the group intimately because we were not distracted.
I got to sleep in a hammock for the first time and just the whole experience— didn’t know it could be like that. My fear was that we [were going to be] outside. There’s going to be bugs. It’s going to be hot-—this or that—and I had already previously put roadblocks up. It was Cayela’s interference that said, ‘Hey, you should try it. Instead of saying no, at least go one time so you can experience.'
It only took one time in the rain, and I still felt like this is the best—best sleep I’d had in a long time. I thought I knew Cayela, and just getting to know a different side of her personality—it was just amazing.
"I got to sleep in a hammock for the first time and just the whole experience— didn’t know it could be like that. My fear was that we [were going to be] outside. There’s going to be bugs. It’s going to be hot-—this or that—and I had already previously put roadblocks up. It was Cayela’s interference that said, ‘Hey, you should try it. Instead of saying no, at least go one time so you can experience.'"
CW: We were in the North Georgia mountains at a private campground—a rather small campground with about 30 sites or so. We rented out the loop at the end …and we were the only people who looked like us. And with us having that time together, even though we were the only ones looking like us—we still had a good time.
SM: [We thought] we have to share this experience with as many people as we know. So, our first intro into this was going to be our friends and family. We were just going to rent out a campground and just introduce everybody to the great outdoors…
We brought things we were excited about. We like to play games. … We had kickball and volleyball. We like to dance, so we had DJs. I didn’t know I liked to fish until that intimate time with Cayela, so we said, ‘Let’s show people how to fish.’ So it was like, we’re going to do some traditional camping stuff but put our own flair on it.
During that time, we knew what we wanted to do. We had [our] experience [as friends], and we had Cayela. She does event planning, and we tapped into that side of her talents as well. The first year [of the Melanated Campout Experience], was it perfect? It wasn’t. It rained that year— the same like that year Cayela tricked me into going—and guess what? Those same people in year one fell in love, too.
We’d rented a huge event tent…so we made sure our core activities didn’t get interrupted. We had people under the tent, and we fellowshiped the whole weekend and had an awesome time.
xoN: How were you all able to expand Melanated Campout to a successful venture in terms of growth of attendance and in business?
SM: One, just to talk generally about viability, this is year five for us. Our first experience was a little over 100 campers in 2019, to over 400 today per event. I think how it’s been viable is that we all, in our own right, have a certain skill set. We have a project manager from IT, and Cayela and I are both engineers. She’s a director on the corporate level. I’ve done Lean Six Sigma process improvement stuff.
The best thing we could do is what I pride Cayela and Jocelyn in nurturing me in this skill: customer service. At the end of the day, people bought into what we were doing because of how friendly we were, we were very accessible in the beginning, and we made sure that we provided excellent customer service.
What ended up happening is that each year, when [a participant] had a good experience, the best gift we could have for growth is word of mouth. So, yes, we spent money for marketing in year one and year two… but the biggest, when we started tracing and tracking where we got the most bang for our buck, was word of mouth. We actually tracked that in our sales, [asking participants] "How did you hear about us?"
Moving on to today, people hear about you, companies hear about you, and [they] want to be part of the movement—getting their brand in front. That’s how we’ve been able to scale up and be profitable.
"We spent money for marketing in year one and year two… but the biggest, when we started tracing and tracking where we got the most bang for our buck, was word of mouth. We actually tracked that in our sales, [asking participants] ‘How did you hear about us?’"
xoN: What are benefits you’ve seen in your life from enjoying multiple camping experiences?
CW: For me, it allows me to take a step back and decompress and just disconnect from the hustle and bustle.
SM: For me, once I started getting more involved in camping, it propagated in other areas. I need to be present. I need to enjoy this. I remember my first time fishing, and I [said] ‘I ain’t touching no worm!’ And it’s like, ‘Well, how are you going to eat?’ And the sense of accomplishment of catching your first fish. Just knowing that, I’m shero now. I just caught this fish. The joy that I get is hearing other people’s [good] experiences.
xoN: What would you say to Black women who might be apprehensive about camping?
CW: That’s a great question because we hear that so much from our Black sistas. It’s ‘You do everything else.’ [Laughs]. The first thing when you say [something] to somebody about camping, it’s like, ‘Black people don’t camp.’ … You run corporations. You run a business. You run a family. You might be a single mom. You might be a caregiver. You do everything else, so this is something you can do, and you’re doing this for you.
For more information on Melanated Campout and future events, visit their website, or follow them on Instagram.
Featured image by Michael Rhea's Photography
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image screenshot/ xoNecole YouTube
Love Is The Muse: How Skylar And Temi Built A Creative Life Together
When Temitope Ibisanmi DM’d the word “muse” to Skylar Marshai, he knew he was shooting his romantic shot. He didn’t realize, however, that he was connecting with his future business and creative partner, too.
“I was the boyfriend,” Temi says. “Everybody out there knows, you’re the cameraman at that point.”
Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Today, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak