With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.
In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.
Courtesy of Jasmene Bowdry
The Stats
Title: CEO & Founder of SHIFT StyleHouse
Location: Atlanta, Georgia
Year Founded: 2016
# of Employees: 1
30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.
The Details
What inspired you to start your brand?
After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.
What was your a-ha moment that brought your idea into reality?
I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'
Who is your ideal customer?
Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.
What makes your business different?
My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).
What was the defining moment in your entrepreneurial journey?
The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.
Where do you see your company in 5-10 years?
The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.
Where have you seen the biggest return on investment?
My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.
Courtesy of Jasmene Bowdry
Do you have a mentor? If so, who?
Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.
Biggest lesson you've learned in business?
Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.
To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.
Featured image courtesy of Jasmene Bowdry
RELATED
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
Courtesy
When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
Courtesy
When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image courtesy
Some folks are saying that October is now “uncuffing season” as partners won’t have to deal with the weight and expectations that come with this time of year. From matching Halloween costumes to voting to Thanksgiving and Christmas, it seems the new cuffing season has moved to January.
In August 2021, Zoë and Channing were first rumored to be romantically involved after being photographed riding together through the streets of New York City on a BMX bike. The following month, they were seen leaving the Met Gala together, and Tatum confirmed their relationship on Halloween by posting a picture of them wearing a couples costume from Martin Scorsese's iconic 1976 film Taxi Driver on Instagram.
Instagram/@channingtatum
After collaborating on Zoë's directorial debut, Blink Twice, where Channing played a starring role, their relationship blossomed into a full-out romance. Approximately a year later, the Step Up star popped the question.
Because the streets are always watching, PEOPLE reported that Channing joined Zoë in seeing a production of a play by Blink Twice costar Levon Hawke in New York City's Red Hook neighborhood on Oct. 6. Most recently, Kravitz has been seen in public without her engagement ring, notably during an outing with her Big Little Lies co-star Shailene Woodley.
So the news of the split kinda comes as a surprise as we were just oozing over the couple’s undeniable chemistry during their Blink Twice press run in August. Channing and Zoë openly discussed their relationship and collaborated on multiple videos that went viral.
Even proud papa Lenny Kravitz gave his approval. During an interview with BBC’s Radio 2, he said, "He was raised well. So, you know, he’s got manners. He’s charming. He’s a soulful human being. And so, he’s become part of the family quite quickly. He fits and they're in love. We’re going to have a wedding next year."
As we mourn this breakup, let’s run back some memorable moments from the possibly uncoupled pair.
"Art is our love language."
When asked about future collaborations with her boo during the premiere of Blink Twice on Aug. 23, Zoë shared, "I think it's what we love, and we love talking about it, and experiencing it, and supporting each other.” Channing chimed in saying, “This is what I'll say about creating with someone that you are with or love: I suggest it. If you are thinking about having a kid or if you're thinking about getting married, go find the hardest possible creative project with your partner.”
“I got you forever.”
Channing took to Instagram to share an adoring photo of him holding Zoë. He captioned the photo, “This little sweet. She So tired bro. Every time I wondered if she’d break…. She just kept going and going and going. Always on the dig for truth. She pour’d every single ounce of her into this film. I’m so proud to stand ten toes down for her, this film and everyone in it. forever. Knowing what it took to make it. No one will ever know.”
The last line took us out: “Thank you for finding me and seeing me. I got you forever. Me and you back to back against it all. I’ll never blink. Let’s go. #blinktwice”
GOAT Talk
On Complex’s GOAT Talk, a show where stars are prompted to reveal their favorites of all time, Channing and Zoë disclosed their go-to song for singing in the shower, their beloved ad-lib line from Blink Twice, and their stance on conspiracy theories and their favorite rapper. The moment Channing challenged Zoë’s answer that Catwoman is the best superhero of all time was just too cute.
“The Lie Detector determined…”
The cast of Blink Twice underwent Vanity Fair's well-known lie detector test, facing a barrage of probing questions. Among the inquiries were: Did Channing Tatum and Naomi Watts ever irritate Zoë Kravitz during the filming of Blink Twice? Did Naomi ever pilfer anything from the set? Did Channing's portrayal of Gambit in Deadpool & Wolverine surpass his personal expectations?
Best of all were the moments you saw Zoë and Channing look at each other adoringly and when they would finish each other sentences. “We are equally cool,” Zoë beamed.
Puppy Love
The pair hung out with BuzzFeed and a slew of adorable puppies while chatting about their favorite improvised moment on set, who has the best rizz — which is apparently Channing according to Zoë — and their first impressions of each other. Not only did they binge-watch Love Island together but they also boasted they would win Love Is Blind if they were on the show.
The Pressure
Zoë Kravitz recently sat down with Esquirefor an interview and got real about her thoughts on becoming a parent. She shared that she's always kinda thought motherhood might not be her thing. “For a long time, I felt like there was something wrong with me. I was waiting for this light to go off in my head, and it never did. When you’re younger, you’re like, ‘Well, I can’t have kids. I’m too young! It’d be crazy.’”
Her viewpoint on childbirth and parenthood has evolved as she has matured and witnessed the societal pressure placed on women to reproduce. While she recognizes the immense strength and courage required to carry and raise a child, Kravitz believes that women should not be made to feel obligated to do so.
Zoë continued, “For a lot of people that have children, it is this giant, life-changing event – and I do think there is a certain amount of focus and respect that they should get from their community. There’s a lot of pressure on women to have children, and there’s a feeling that if you don’t, you don’t have purpose here.” The director feels a special connection to her new movie akin to giving birth.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Dave Benett/WireImage