With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
D'Cher Whitaker has always been known for her unique statement pieces that are both inspiring and empowering, so when the opportunity arose, she launched Love Peridot—a collection of accessories and gifts curated with the ambitious woman in mind. Inspired by her grandmother's distinctive style, Love Peridot pairs unique designs with accessories that caters to the working woman. After three years of selling her goods online, the Chicago native expanded her business to include her first brick and mortar store in 2019.
In this week's feature, meet D'Cher Whitaker of Love Peridot.
The Stats
Title: CEO of Love Peridot
Location: Chicago, Illinois
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Love Peridot is a collection of accessories and gifts curated with the ambitious woman in mind. We add every product with the intent to motivate, inspire and propel our customer's hustle.
The Details
What inspired you to start your brand?
My love for accessories was inspired by my grandmother. I am always asked where I got this piece and that piece and desired to open a shop with similar, distinctive statement accessories.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was when "life is short" hit my home, literally. The loss of my mother-in-law and aunt within the same year really pushed me to make my daydream a reality.
Who is your ideal customer?
My ideal customer is a career woman, side hustler and entrepreneur. She wears many hats and sometimes needs a push to get her back on track. She loves to stand out but knows when to act up. She's a goal-getter. She's a BOSS.
What makes your business different?
We are different in that we are a gift shop that puts women first. Our customer is the ambitious woman and our mission is to empower, motivate and inspire her. A customer once said, "You have the most unique things. It's more than that though. I feel empowered." That's what makes us different!
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
There were quite a few obstacles while launching and growing Love Peridot; the loss of loved ones, completing my MBA degree, working full-time and more. Of course, my circle is always there with an ear, a shoulder or help with whatever but more than anything, my faith helps me overcome it all. I believe what's for me is for me and I know where my help and strength come from.
What was the defining moment in your entrepreneurial journey?
The decision to enter our own brick and mortar was the defining moment in my journey. I was feeling really "meh" and struggling with online sales not knowing if I would even continue in 2019. At the very end of 2018, God said, "Faint not!" And an opportunity to have a physical space in one of the most popping areas of my city opened up for me. Since opening, I've been able to collaborate and build amazing community around us.
Where do you see your company in 5-10 years?
In 5-10 years, Love Peridot will be your black Anthropologie or Bando with a few more locations in your favorite cities. I want to be a gift and accessory hub for the ambitious woman where she can get ALL THE THINGS for herself and girlfriends; especially the motivation that she needs to keep going and make it happen.
Where have you seen the biggest return on investment?
Our biggest return on investment at this point is from our physical location. We do get conversions from Instagram as well.
Do you have a mentor? If so, who?
I do not have an actual mentor. However, so many women inspire me to be my best daily. Charis Jones (Sassy Jones), Melissa Butler (The Lip Bar), and Morgan DeBaun (Blavity) have all shown me that I can make my dream happen MY WAY. Sarah Jakes Roberts shows me that I can believe in God and still evolve.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned thus far is to always believe in myself and bet on myself. I'm learning that I am not an impostor! I'm making ish happen and it is 100% okay to tell the world all about it. I went from being shy about my accomplishments to owning and celebrating them. A bonus lesson is there is no need to compare; my way is perfect.
Anything else you would like for people to know, or take away from
Girl, do you!
NEVER settle. You deserve God's best.
It's okay to feel fear for the moment but don't let it take over your story.
Everything will fall into place as it should.
Keep going.
For more Love Peridot, follow them on social media @shoploveperidot.
RELATED
Now, with more than 20 years of experience in professional aviation, starting with American Eagle Airlines and then on to becoming a captain at American Airlines, she has continued to pay it forward. In 2022, she made history as the first commercial airline captain to lead an all-Black, women-led flight crew. She has also written a biography on Bessie Coleman, the first African-American and Native-American woman to earn a pilot’s license, and produced and directed, Discovering Bessie Coleman, working alongside the family to get the project completed. Add to that her role as a founder of consulting firm LadyAv8rBeth, which offers a guide of pathways into aviation, and as a podcast host covering all things aviation.
For Women’s History Month, xoNecole caught up with the busy pilot, in between flights, to talk about her career journey, her role in a Bessie Coleman documentary and book, how she balances self-care and safety, and how other Black women can add to the aviation legacy:
xoNecole: You’ve built an successful career in aviation. And you were only 15 and already had your first flight. Were you afraid at all, or did it feel like second nature to you?
Beth Powell: It felt completely natural. There was no fear, just excitement and curiosity.
Now, it’s what they call STEM, and my teacher at the time thought that I was really good at numbers. He recommended three career paths, and I tried the first one.
I didn't understand why it made sense back then at 15, but as I grew up and met other pilots, I recognized that the reason I liked math and physics was that we were technical learners. So we like to break things apart and put them back together. We like to check procedures. We like to write manuals. We were technical artists.
xoN: That’s such an important message. Many young women and girls are often discouraged from pursuing careers in STEM or aviation, so it’s incredible to hear your story. Now, fast forward a bit—how did you transition into your corporate career with larger airlines?
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BP: After that first discovery flight, I quickly finished my high school classes and graduated at 16. By 17, I had earned my private pilot’s license, and by 18, my commercial license. Then, I moved to the U.S. to attend flight school in Florida. While working on my degree in professional aeronautics, I began working for American Eagle Airlines at just 21. Over the years, I’ve built my career and have now spent 25 years in the airline industry, including 14 years at American Eagle and 11 years at American Airlines. In terms of leadership, being a captain is key.
As a captain, I’m responsible for the aircraft, the crew, and the passengers. It’s a huge responsibility, and you learn a lot about leadership when you’re in charge of so much.
Being a captain definitely teaches you leadership. You’re in charge of every aspect of the flight from the moment you sign in to the moment you sign out. From overseeing the crew to managing the safety and well-being of passengers, you have to make quick decisions and take responsibility. Even when you’re starting out as a first officer, you’re learning vital leadership skills that prepare you for the captain role.
xoN: There's a lot going on with airlines right now that might make someone feel afraid in terms of some of the tragedies that have recently happened. How do you sustain your self-care balance and your resilience in the aviation industry when those sorts of things happen?
BP: I truly believe that aviation is still the safest and the No. 1 safest means of transportation. I say that proudly. For any airline, any pilot, any air traffic controller—anyone who works in the industry—safety is our number one priority. However, of course, we see things happening in the news, and it is concerning to passengers.
What I'm telling everybody to do right now, including myself, is that it's very important to have your source of strength. I'm a Christian, and one of my sources of strength is prayers. I go deep within my prayers every morning, and I pray to God, giving things that I can't control to him, and the rest— I can do my best to deal with.
No. 2 is meditation on the Deepak Chopra app. Ever since COVID happened, that was the first time I thought that I needed something more than just my prayers to help me go through to calm down the noise around me.
And last but not least, I'm really big on self-development. I read, I read, and I read. If your foundation is strong, you have something to build from. And so, when I read, I learn a lot about myself. I learn about what triggers me and when something triggers me. I literally hear the Kendrick Lamar song, "TV Off" in my head, because sometimes you need to shut the noise off.
xoN: That's amazing—the combination of faith and just being excellent at what you do. Now, how did you get involved with the Bessie Coleman project?
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BP: I sit on the board of advisers for an organization called Sisters of the Skies, and was at a gala celebrating with all our Black women of our achievements. At the end of the night, Dr. Sheila Chamberlain walked up to me. She was the first Black woman U.S. combat intelligence aviator in the Army. So, if she's walking up to me, it's very serious. She said, ‘I have a favor to ask.’ I said, ‘Yes.’ I did not hear what the favor was. I didn't know what she was going to ask me, but somebody like that walking up to you saying, ‘a favor’? The answer is yes.
She told me [the project involved] helping the Bessie Coleman family elevate the story. ‘I'd like you to ask your company if they will do a flight in honor of Bessie Coleman.’ I went to the different departments at American Airlines, and the rest was literally history. We did that flight on August 8, 2022, and it became a historical flight because everyone on that flight, from the ground up, was a Black woman.
Gigi Coleman, Bessie’s grand-niece, was also on that flight. We started chatting at the end of the flight. Another night, we were hanging out—Sheila, Gigi, and I—and she kept telling me she wanted to write a book, that she wished there was a movie, and that people approached her about it. Nothing had been done as yet. And I thought, sounds like another mission.
I literally took it on. We do have a documentary with the family sharing their perspective of who Bessie Coleman is. And we do have a book called Queen of the Skies.
xoN: For the young women who are looking for career paths in aviation, what are some skills they need to thrive?
BP: While you don't necessarily have to love math to be a pilot, technical knowledge is important. You’ll need to understand aircraft systems and aerodynamics. This includes weather patterns and instrument training. It might seem daunting at first, but the great thing about flight training is that it builds on itself. The more you learn, the more it all clicks. Also, aviation is constantly changing, and you need to be adaptable.
It’s a field where you need to be ready for anything, from unexpected weather to technical issues. Being open to learning new things and adjusting to change is crucial.
My daughter, who has her private pilot’s license, once said, “This journey is both challenging and rewarding. I feel like I’ve grown so much since starting.” It’s important to keep going, even when it gets tough.
To help others, I’m outlining how they can go from “zero to hero” as a pilot. I offer this information freely on my Instagram account, and it’s something I’m passionate about sharing. I want everyone to have access to the resources they need to follow their dreams.
For more information on Beth Powell, the Bessie Coleman documentary, and aviation career resources, visit LadyAv8rBeth.com.
Featured image courtesy