
Some of y'all probably remember the movie The Wedding Planner (Jennifer Lopez, Matthew McConaughey). Whenever I reflect back on it (which I actually do more than I would like to due to being a marriage life coach), something that immediately comes to mind is a "rule" that Jennifer Lopez's character had when it came to engaged couples. She could tell, based on the first dance song they shared together, just how long their marriage was gonna last.
Well, over the years, I have come up with some other dead ringers that two people's marriage is headed towards some pretty bumping waters if they don't switch up their thinking a bit—thinking that sex shouldn't be a priority; believing that a difference in religions isn't "that big of a deal"; thinking that sucking at money management (whether it's one person or both) isn't gonna cause a ton of problems up the road; feeling like they don't "marry someone's family" (you don't but you do have to deal with them a lot and/or the after-effects of your spouse's family's influence on them); not discussing gender role expectations (whether you have some or none at all); overlooking triggers that already kinda piss you off about the one you're seeing (marriage only magnifies what already exists), and thinking that marriage means that you shouldn't have single and/or opposite sex friends.
Each one of these deserve a hearty "what in the world are you thinking?!" article; however, you can tell from the title of this piece what we'll be exploring today. As someone whose friend pool consists of mostly married people at this point, there are a few reasons why I believe it is very important for married folks to have single friends—yes, male as well as female ones, for husbands as well as wives.
Single Friends Offer a Different Perspective
Relational status-wise, "single" means you're not married (even tax forms cosign on this). I don't know what makes so many people think it also means that we as singles don't have any kind of insight, experience or common sense when it comes to matters of the heart. Good lord. And here's the thing—I often tell my clients that sometimes it's a good idea to have a single counselor/therapist/life coach and to see a married couple from time to time. The reason why is because it is very difficult for married folks to counsel without bringing their own marriage into the mix and the reality is each marriage is different—meaning, what works for one couple may absolutely not work for another. Not only that but based on how a married person feels about their relationship or spouse at the time that you seek them out, their advice could be great or really jaded.
Singles on the other hand—it's like there is oftentimes a very "detached approach" in the sense that we oftentimes just see whatever a husband or wife is talking about for what it is. Because of that, our perspective isn't so emotionally driven and that can actually be helpful at times.
Single people read books. Singles check out podcasts. Singles have (usually) had relationships before. Singles pray and meditate. Singles want to see the people they care about win. (Many) singles have great knowledge and common sense. Know what else? A lot of singles are single by choice, so them not being married shouldn't be seen as a disqualifier so much as a personal preference—one that is oftentimes based in profound wisdom.
Having single friends when you're married can help you to look at things from an "outside looking in" angle that you might not get any other way. That's just one reason to consider having them as friends, even if you are in a marital union.
Single Friends Can Give Married People the Opportunity to Do Certain Things That You Enjoy
When you're married, it's a part of who you are—a big part even. Know what? It's still not your entire identity, though. I can't tell you how many people that I have to remind that no one is—or should be—their everything. Believing that your spouse should be exactly that is not only a low-key form of idolatry, it will set you up to be quite disappointed, many times over. Because, again, no one is supposed to check every box and fill every void. This is another reason why having single friends can be a cool thing because the things that your spouse may not be interested or like to do, you can do those things with your single friends—and spending time with those friends can make you value your marriage all the more once you return home.
Now, what I will say on this particular point is hanging out with an opposite sex friend and no one else could get a little dicey simply because intimate time is well…intimate time. Yet even in this case, a good opposite sex friend is totally on the up and up and therefore, will have no problem spending time with you, even if it's at your house with your spouse present. Maybe it's to see a movie that your husband couldn't care less about or to have dinner with the both of you that features a dish that only they would appreciate. Bottom line, single friends can keep you from resenting your spouse if there are things that you like that they don't because you've got those friends to share those experiences with. It can actually take some pressure off of your hubby. That's always beneficial.
Single Friends Can Be a Great Support System to Married Couples
I have close married male and female friends. Their spouse knows I exist and most of them even have my phone number (the ones who don't, don't want it). The reason why is because I get the "two are now one" (which is biblical, by the way—Genesis 2:24-25) concept. Besides, if I am a good friend to my folks, this means that I want all that personally affects them to thrive—their marriage included. And you know what? I can't think of one friend whose spouse has an issue with my being friends with their partner. Now, I will say that a big part of this is because the spouse has met me and even had a few conversations with me before. Also, when it comes to my male married friends, none of them are someone I've had any kind of romantic or sexual history with (that kind of dynamic is another article for another time). And perhaps being a marriage life coach helps. Yet you know what I believe the biggest part is? My married friends and their spouse know that I am a huge fan of marriage and I make it clear that being friends with married folks means that I am an advocate for their relationship.
A couple of years ago, I wrote an article for the platform entitled, "Why Every Engaged Couple Needs A 'Marriage Registry'". When you get a chance, check it out because it touches on different ways that different people can support a marital relationship in some very specific ways. Any couple who's been married for more than a couple of years knows that it doesn't just take a village to raise a child, it oftentimes takes a village to support a marriage too. Healthy, happy and mature single people can be supportive in some pretty extraordinary ways from being a listening ear and prayer partner to helping to plan a special occasion with your partner or being willing to watch your kids. Every marriage needs support. Single folks can offer help and encouragement. Try it. It might just blow your mind how good we are at it.
Single Friends (Typically) Have More Availability
I don't go to a ton of weddings. The long-short of the reason is because I think wedding ceremonies are very sacred events and, like many officiants say, "It's a union that should be entered into soberly and not lightly." To me, it's a celebration, for sure. At the same time, it's not just a party or merely something to do on any given weekend. That said, the few I have gone to when a close friend is jumping the broom, I often get laughed at. It's because I'm sometimes crying more than just about everyone else. Why? I'll be real—I'm happy for my peeps yet I'm grieving as well because I know that the friendship is about to change. My newly married friend won't have the same kind of time they once did. They can't just "link up" whenever they want to because they've got other priorities. In short, their availability is gonna be quite different, moving forward.
Me? Not so much. Yes, I have a life—a full one, thank you very much; still, my friends can call me at 2 a.m. to vent or cry and it's typically a lot easier for me to drop everything and come their way, if need be. I can't tell you how many "talk me off the ledge" midnight hour chats I've had with some of my married friends when their spouse was out of town or how often I've rerouted on the way to one place to head someplace else when a married friend needed an ear or shoulder.
Married friends only having married friends means that sometimes, they have to figure things out without anyone being able to truly have their back because their married friends are unavailable. Single friends can oftentimes stand in the gap in a way that makes them a real lifesaver.
Married Couples Can Share Wisdom/Insight with Single Friends
Whatever stage we are in life, hopefully, we are open to sharing what we've learned in order to help others. So, this next point about why married folks and single people should be friends is actually a reason that benefits the single demographic. About five years ago, I asked one of my closest friends to record a video on why she felt that single women should enjoy their single season (check out "Rissi Palmer- A married lady's words to single sisters" when you get a chance). She was able to offer up some "Girrrrl, GIRL" points that you can quite possibly intellectualize before saying "I do" yet feels totally different once you actually are somebody's wife.
In many ways, I see singles being friends with marriage folks as a form of tremendous relational support for husbands and wives and married folks being friends with single people being a form of uncanny knowledge for the unmarried. You know, far too many single women think that being married is better than the season they are currently in. Hmph. Talk to some of your married friends before jumping to such large conclusions. Everything comes with its pros and cons. Being married is definitely no exception.
BONUS: If Your Single Friend Can’t Be Trusted in Marriage, They Should’ve Never Been Trusted
I'm gonna end this on a point that has never made sense to me. Sometimes, when a married person will challenge me on why there is no need for them to have single friends—especially ones of the opposite sex—my immediate response is "Why?" If they even hint at the fact that they don't trust that kind of dynamic, almost always my response is, "So if you don't trust someone, why were you friends with them in the first place?"
Listen, while it is important to safeguard your relationship and create mutual boundaries in order to make that possible, if you've got a partner that wants to cheat, they will find a way to do it. Besides, "friend" is not a word that should be used casually. If you trusted someone enough to be in your wedding or even come to see you publicly profess your love if you trust someone enough to watch your children if you trust someone enough to hold some of your confidentialities—how can you not trust that they will remain trustworthy now that you've got a spouse?
Yeah, the issue shouldn't be whether or not singles can be friends with married folks—it's if you are choosing the right friends, regardless of their relational status to begin with.
As I shared earlier, when people get married, things change. To a certain extent, the dynamics of their friendships, whether their friends are single or married, is included. What I hope is this all will buck the notion that single friendships are an automatic no-no. A good friend is good friend. Single or not. Period.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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