Recent LinkedIn findings have confirmed a few telling things about Black job seekers that many of us can probably relate to. Things in the realm of work and career advancement efforts have been shifting for Black professionals, with a majority (90%) considering a job move this year for more money (30%) or a better work-life balance (23%).
In these times of economic uncertainty, Black and Latino professionals are the most likely to consider a job move in 2024, but more than half of Black and Latino professionals “believe that looking for a job is frustrating.”
Despite the challenges, 62% of Black professionals, specifically, are changing their job search strategy to keep up with the changes in the new world of work, and they’re also the “most inclined” to want to find a job that aligns with their values and meets their criteria, the report further indicates.
I caught up with Tyrona Heath (@tyronaheath), director at LinkedIn’s B2B Institute, about strategies to shift your job search approach, what red flags to look out for when it comes to scammy postings, and how LinkedIn’s tools can be helpful in networking and landing your dream gig.
Job Search Tip 1: Don't be shy about marketing yourself and creating a story around whatever it is you offer to the world.
Heath shares that, when approaching your job search, the key is to stand out and be remembered. Candidates have to tap into highlighting what they can uniquely bring to the career opportunity they're pursuing. "Your brand is out front speaking for you when you’re not in the room. An active online presence, especially on LinkedIn, is crucial, as it helps create a natural identity that pulls people in and fosters lasting relationships."
"Use LinkedIn to message connections, have informational interviews, set up alerts, and follow people and companies to stay in the loop," she added. "Just like marketers deliver brand messages, tailor your updates and content to showcase what you know and contribute to the ecosystem. Employers are looking for people with skills to solve problems and identify the next opportunities.
She also noted that 70% of Black professionals "emphasize skills over degrees when job hunting, highlighting the importance of practical abilities increasingly outweighing traditional qualifications."
"Embrace your skills, and don't be afraid to go for those opportunities that might seem a bit out of reach. I always urge people to be really strategic in their search, using filters to narrow down the best roles, but also to make sure candidates aren’t undervaluing their professional experience.
Job Search Tip 2: Take the next step and invest in premium or membership upgrades on job-seeking sites.
"If you are still stuck on what to say to your new connection, LinkedIn’s AI Networking Tool for its premium members helps them craft a personalized message when reaching out to your connection for the first time," Heath said. "After you’ve used some of these tools to make an initial connection, it’s important to continue to tend to your LinkedIn garden. It's not just about planting seeds; it's about nurturing and cultivating relationships over time. Effective networking involves refining your connections and focusing on those that truly matter. By consistently investing in your network, you allow it to flourish and yield fruitful results over time."
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Job Search Tip 3: Research prospective employers thoroughly to avoid getting scammed or wasting time applying for a fake job.
"Sadly, more and more job scams appear every day. They are feeding on the increasing innocence of job seekers as the job market continues to fluctuate," Heath said. "To help avoid being a victim to job ghosting, email phishing, and fake remote work opportunities, it is important to research the companies thoroughly and conduct thorough research. With the help of LinkedIn Pages, you can find out the credibility and information about the company, its values, and its commitments.
LinkedIn also has integrated verification directly into job posts, she added, which helps to ensure job seekers are able to get verified information about a company and job poster. "Most importantly, don’t ignore your gut feelings. If you’re getting asked for personal information like your social security number, bank information, or being asked to pay for things yourself, it’s probably a scam," she said. "Receiving an offer after just one interview is also a red flag. Legitimate companies have thorough processes, so if it feels too good to be true, it probably is."
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Job Search Tip 4: Still hitting walls? Keep networking with authentic motives, take the focus off the pressure of the process, and find ways to expand your support system.
"I have deep compassion for those who constantly do everything they can do in their power and come up short. You start to feel helpless, and you find yourself stuck in a rut. What you’re feeling is real. We are seeing a tightened job market compared to the past few years," Heath said. "Before, we saw two jobs for every applicant; now it’s the complete opposite. One of the best things to do is expand your circles, relationships, and communities. Not only does this make for a great support system, but it also allows for the potential for opportunities you may not have uncovered otherwise. Your next job could be brought to you by your connection’s connection’s connection."
You can use platforms like LinkedIn to see who's connected to whom and become industry friends of friends (so to speak) with the network of someone you're already connected to.
Job Search Tip 5: Lean into the right timing for responding to applications, and be flexible. Achieving a big goal can start with consistently achieving a few smaller ones.
"While it’s easy to get hung up on finding the 'perfect' dream job, it’s important to remember that most jobs are vehicles and not destinations," Heath said. "Instead of focusing on this, try to think about what skills you’ll gain from each opportunity and how you can apply those skills and experience to your next opportunity."
She also encourages candidates to be quick on the draw when it comes to responding to job openings. "Applying within the first 10 minutes of receiving a relevant job notification can increase your chances of hearing back by up to four times, so don’t underestimate the importance of being the first to apply."
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It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Alistair Berg/Getty ImagesStep 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Getty ImagesStep 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
DMP/ Getty ImagesStep 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
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Featured image courtesy of Bianca Lambert