With all the uncertainty in the world around us, we can always rely on our imagination for some old-fashioned escapism.
Delusion has become a popular hack for not just manifesting our desired reality but using the present moment to call in all the love, opportunities, and overall happiness, making “delulu the solulu” for many.
From “Lucky Girl Syndrome” to adopting positive thinking to create a fulfilling life, manifestations of all kinds have become the technique of choice for those looking to take control of their lives and achieve their personal and professional goals. And at the center of this craze is the Law of Assumption.
What is the Law of Assumption?
Snl Season 47 GIF by Saturday Night LiveGiphyManifestation has a long history. The Law of Assumption, in particular, offers a compelling approach to making your dreams a reality, rooted in the idea that our beliefs and assumptions shape our reality. Originating from the teachings of Neville Goddard, this law suggests that by assuming the feeling of the wish fulfilled, we can manifest our desires and achieve personal growth.
According to this principle, our subconscious mind accepts our assumptions as facts and works to bring them into our physical world. On a metaphysical level, by consciously directing our thoughts and beliefs, we can influence our experiences and outcomes. In essence: what we assume to be true becomes our reality.
As Goddard suggests, "Man, by assuming the feeling of the wish fulfilled and then living and acting on this conviction, changes his future in harmony with his assumption, making the principle all about aligning our inner state with our desired outer reality. Meaning, that if we can vividly imagine and believe in our success, happiness, or any other goal, we are more likely to bring it to fruition.
How To Use Your Imagination For Personal Growth and Change
Girl Love GIF by SHOWTIMEGiphyGoddard believed that imagination is the key to transforming reality. During meditation, he encouraged individuals to use their imagination to vividly visualize their desires as already fulfilled. This process involves creating detailed mental images and experiencing the emotions associated with achieving their goals.
A central tenet of Goddard's teachings is the concept of "feeling the wish fulfilled." In meditation or journaling, this means not only visualizing the desired outcome but also immersing oneself in the feelings of having already achieved it. According to Goddard, this emotional experience helps to impress the subconscious mind, which then works to bring the imagined scenario into physical reality.
When practicing the Law of Assumption, optimizing your sleep stages is key to putting your manifestations on the fast track. Goddard often recommended a specific meditative state known as the "state akin to sleep" (SATS). This is a drowsy, relaxed state that occurs just before falling asleep or upon waking.
In this state, the mind is more receptive to suggestions and impressions. Goddard advised using SATS to deeply imprint the desired vision onto the subconscious mind.
When it comes to creating the life of your dreams, the goal is to remain consistent in the frequency of your desires and to take the feeling with you in every space you enter. When we maintain our faith that better is here, in the present moment, and manage our inner dialogue to speak positivity, we can’t help but unlock all that God and the Universe have to offer.
What we tell ourselves to be true will ultimately be, so adopt the habit of affirming, positive self-talk, that aligns with your desired outcome and highest potential.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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