Here’s How Publicist Kiki Ayers Juggles A Pregnancy And Her Six-Figure PR Agency
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
The first time I learned about Kiki Ayers, it was through stumbling onto her PR business Instagram account, Ayers Publicity. I found myself in this rabbit hole of research, and as I continued to read up on the brainchild of what I saw to be a successful agency, I realized that what was actually gravitating me to her was her undeniable hustle and drive — something I know firsthand can't be taught or sold, you just have to have it.
Ayers comes from a life that few have had to see up close — at 16 years old, she was homeless and living in the car with her mother and two siblings. She attended Howard University (heeey, Bison fam!) and immediately began breaking barriers, becoming a first-generation college student in her family. She's worked at some of the biggest production houses you can name, but it wasn't until she was sitting on the floor of a hotel bathroom, unraveling after leaving her job and becoming homeless as an adult, that the solution was right here: Start her own agency.
Though it wasn't easy, Ayers has shown us ALL that purpose and perfection don't always align, but that you have to take a step out on faith to ever see if you really have it in you. Her story is one that hits so close to home, that I am honored to have done this interview.
In this installment of Finding Balance, Ayers talked with xoNecole and dished on life, love, how she juggles it with a six-figure business set to hit seven marks by 2021.
What is an average day or week like for you?
As a publicist and entrepreneur, every day is completely different. One day, I might be on a press run with a client in a different city. The next, I might be on the red carpet for another client. One day, I'm pitching my clients for hours and not hearing anything back, and the next day, there's 10 articles dropping that day on different clients. A lot of times, I have to adjust my schedule based on my clients. They may have a song they worked on that had to drop early because it was leaked, or I have to fly into a city last minute to pull together a press run for them. They come first — eventually you learn to adjust, take on the challenge, and at the end of the day, deliver the results.
What do you find to be the most hectic part of your week? How do you push through?
The most hectic part of my week is typically Monday through Thursday. People get back in the office Monday, and the pitches are coming out from myself and my team nonstop. We're always writing different pitches for different publications, working with multiple schedules, and of course, different personalities. It's hard to get everyone's schedule to align and harder to get people to agree to write about your client. There's the hectic part of dealing with current clients but also handling new clients and making sure they get their roll out plans, invoices, and PR agreements handled. So there's the balance of making sure current clients get the best PR experience and more than their money's worth while also making sure you continue to expand and grow your company by bringing in new clients.
How do you practice self-care? What is your self-care routine?
I practice self-care by watching what I put in my body. I'm not a super clean eater, but there's a lot of things I don't eat to remain feeling clean and better. I had a bad habit of not eating nearly as much as I should have everyday, as well as not eating the rest of my food, but I'm currently pregnant so I'm always making time to put my baby first and feed him. I make sure to eat as soon as I wake up, pack snacks for the day, take all my prenatal vitamins and iron pills, etc. I also make sure to wash my face at least twice a day and workout as much as I can.
How do you find balance with:
Friends?
With friends, it's not too hard to find balance. I definitely wish I had more time to spend with my friends, but most of my friends are successful entrepreneurs, so it's great to be surrounded by supportive friends who know what it means to be busy as well as understanding that they can't always see you and vice versa. We all have to work, and as entrepreneurs, we don't get to take days or just weekends off. Having that support system is amazing as well as motivating. I love that I have people around me that inspire me to do better, but I do need to get out a little more. I'm still learning but I'm progressively getting better.
Love/Relationships?
Love and relationships are so complicated. Prior to my current situation, I hadn't been on a date in five years. I just think dates are awkward and I'd rather pay for my own food than to use someone for a free meal. I think a relationship can be balanced and it's not as hard as people make it, just as long as both people are working and making it a priority. It's important to find time to get to know people because you're always learning about the other person.
If a person can constantly make time for their friends and roommates and to go out and to travel but can't put aside a couple hours a week for you for at least one date night, then that's probably not a situation you want to be in. I've also had cases where I dated people who have endless time to try to discuss their business ventures with me but nothing outside of that. That's definitely a situation where someone is trying to use you and you should exit stage left immediately. Right now, my love life is nonexistent. I'm just focused on building with this beautiful blessing that's growing inside of me.
Dating/Marriage/Kids?
I don't have any kids yet but my first born will be here in December (this month). I'm beyond excited to be carrying a beautiful baby boy. A lot of people doubted me when I first announced I was pregnant. Women, especially Black women, are looked upon in a negative light when they announce they're pregnant, and people have a way of making you feel like your biggest blessing is a mistake. These same people didn't understand or believe in me when I left corporate, when I got into reporting, or when I started my own PR Firm, but being pregnant was the best thing that happened to me. It forced me to grow up in ways I didn't even know I needed to. My business is making 5x as much as before, I have much better clients, and I'm launching my second company.
The way I plan on balancing everything once he's here is by incorporating him into everything I do. I am fortunate to be in a position where my work will allow me to be with my son majority of the time. He's going to be my business partner and co-founder of my next company and I'm more excited than anything to set him up financially, teach him about business at an early age, and create generational wealth. I have so many ideas and plans that I just can't wait to unfold.
"Women, especially Black women, are looked upon in a negative light when they announce they're pregnant, and people have a way of making you feel like your biggest blessing is a mistake."
How important is it to you to exercise and how many times a week? What is your routine?
I hired an in-home trainer to help me prepare for the delivery. I have to give myself at least six weeks after birth to heal, so as soon as that time is up, I'll start back up with my trainer. I currently work out three times a week. I just have to get up extra early in order to fit it in my schedule. I usually work out from 6-7 am at the gym in my building with the trainer. Right now, I'm doing pilates-type workouts.
Do you cook or find yourself eating out?
I used to eat out a lot because I'm always on the go, but I recently moved into a beautiful spot and absolutely love my kitchen so I cook all the time. I meal prep for the week, and being a really hungry pregnant lady, I always take my cooked meals and snacks in my purse with me.
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
At first, I take a few hours to process how I feel but I don't ever dwell on it. When I feel like that, it motivates me even more to go back to the drawing board, regroup, and try again. I can't ever just give up though. I don't know how to do that. I get more creative in those situations.
What does success mean to you?
Success to me means being in a position to not only help yourself but to help the people around you. A lot of times I see successful people who are rich but the people on their teams are struggling just to eat. That's not the definition of a boss to me. You have to take care of the people who are taking care of you. I would love to have a huge platform and to be in the position to help and motivate people. That means speaking out, challenging people, and being honest with the people that look up to you rather than putting on a show for the 'gram or portraying a fake image.
"A lot of times, I see successful people who are rich but the people on their teams are struggling to eat. That's not the definition of a boss to me."
For more of KiKi, follow her on Instagram. And check out past women we've featured on Finding Balance women by clicking here.
Featured image by Jen J Photo.
- THE FOUNDER ›
- Ke'Andrea "Kiki" Ayers - Founder - Ayers Publicity, LLC | LinkedIn ›
- Kiki Ayers• (@kikiayers) • Instagram photos and videos ›
- HerSource: Kiki Ayers Reveals How Mixed Blessings Shaped Her ... ›
- How a Formerly Homeless L.A. Publicist Uses Her Network to ... ›
- The Journey of Kiki Ayers: From Homelessness to Success - YouTube ›
- Kiki Ayers is a powerhouse in media and entertainment - Rolling Out ›
- From Homeless To Celebrity PR Agent In Just Two Years ›
The Mecca Of Fashion: The Top Street Style Moments At Howard Homecoming
Outfits were planned, bags were packed, and cameras were ready to capture Howard University's collegiate spirit during its centennial Homecoming celebration. Not only does it hold the number one ranking as the most elite Historically Black College and University or its top performing academics, diversity of students and alumni, but the HBCU also leaves a legacy of style and grace.
The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
So…I wanna say that it must’ve been when I was either in the seventh or eighth grade that I participated in a series of etiquette classes.
As antiquated as that might sound to some these days and although I don’t remember a ton about them, what I am forever grateful for is learning how to properly set a table and what utensils to use at big formal dinners. When you’re a kid, you think stuff like that is totally unnecessary. Oh, but grow up, move in some circles and you’d be surprised how much random tips will hold you down in a pinch.
Anyway, in my personal opinion, when it comes to sexual activity, there should also be etiquette that should be applied — you know, “rules of conduct” (or engagement) for how we should expect to be treated and how we choose to treat others. Because, even if you don’t hear about sex being presented in the form of needing to have manners, having a certain level of decorum, and/or requiring a mutual level of dignity, that should absolutely be the case.
And just like some of the lifestyle etiquette tips that I learned back in the day have stayed with me all of this time, it’s my hope that if you aren’t applying (or requiring) the following 10 sex etiquette suggestions (all 10 of ‘em too) that you will start…so that they will remain with you as well.
1. Discuss Sex-Related Things That Will Directly Impact Y’all’s Health
GiphyDoes even one day go by when someone on Instagram, X, or TikTok isn’t talking about why someone should or should not know another person’s body count (check out “6 Things About The Whole 'Body Count' Debate That Should Be Discussed”)? Although I have been known to say that the kind of things we’re proud of, we tend to brag about without hesitation, that doesn’t mean that I think people are owed that type of information.
That being said, that doesn’t mean I’m not aware that there is science to back up that the more sex partners men have, the more that they increase their chances for being diagnosed with cancer; that a higher amount of sex partners can impact whether or not you get married (and that it tends to lead to divorce more often as well), and that an uptick in partners can even increase your chance of becoming a substance abuser.
Not to mention the fact that, as Dwayne Wayne once said on A Different World episode (that featured a great performance by Tisha Campbell), “the longer the list, the greater the risk” (of contracting an STI/STD) — however, if we’re looking at this point from nothing more than a sexual one, really what someone deserves to know is if you’ve been tested for STI/STDs within the past 6-12 months and, if not, if you’re willing to get tested prior to having sex with them. Anything else really is privileged information and totally up to the individual to share — both directions too.
2. This Includes Afterplay. Beforehand.
GiphyChile. I can’t tell you how many times someone has told me that they found themselves either embarrassed or flat-out pissed about how a sexual experience went. It wasn’t because of the sex itself; it was more about how things were handled afterward. Now, if you’ve never seen the (wow) 35-year-old film When Harry Met Sally (Billy Crystal, Meg Ryan) before, there’s a scene where Billy Crystal’s character talks about men trying to figure out in their mind how long they should hold a woman after having sex with her.
To me, the modern version of this is after sex, when someone asks, “So, what are you about to do?” because that sounds like code for, “You ain’t got to go home but…” Listen, when two people have real feelings for each other and/or are in a long-term dynamic, this point is — or at least, should be — pretty irrelevant.
However, if you’re in a casual sex dynamic or a situationship, I promise you you're putting yourself in a position to “feel some type of way” if you merely assume that afterplay means cuddling all night long while he thinks it’s more like polite convo for 10 minutes and then bouncing (or vice versa). If you don’t want to be bedside blindsided, discuss beforehand how you each prefer to get down.
3. Ask Before Sexting
GiphyI don’t care if the two of you have never had sex before or if you’ve been doing it for a while at this point, but if sexting has never (pardon the pun) entered the chat, you both really should ask before you start sending NSFW stuff into each other’s devices. Some people don’t like it. Some people prefer to know when stuff like that is coming because they don’t want what is being said or shown to be exposed to those around them.
Some people prefer not to “shift gears” (as far as their energy field is concerned) when it comes to being in one mindset and all of a sudden receiving sex-related content that they weren’t prepared for. Believe it or not, there is data to support that the art of sexting can improve coitus overall. However, the same research says that it needs to transpire under the umbrella of mutual respect and clear communication. I agree 1000 percent.
4. No Means No. This Applies to Us Too, Ladies.
GiphyMedia culture can be so…irresponsible, sometimes. Since we’re talking about sex, specifically, today, take when it comes to men and sex. Contrary to popular belief, no, that is not all that they think about and no, they aren’t always in the mood — for a myriad of reasons. And that’s why, I think it also should go on record that just like it’s wrong for a man to try and push a woman past her “no,” women shouldn’t do it either.
It truly isn’t said enough that you shouldn’t simply call it seduction if a guy doesn’t want to and you keep trying to get him to anyway while defining it as coercion when the shoe is on the other foot. The saying “no means no” shouldn’t have a gender bias on it. Everyone should have their boundaries respected — at all times too. Full stop.
5. A Clean and Comfortable Scene
GiphyFresh bedding. A clean bathroom. A washcloth and towel for your partner. Flip-flops (to walk around and/or take a shower in). Lubricant. Bottled water. These are the kinds of things that immediately come to mind when I think of what should automatically come with someone spending intimate time in your home. It’s also what you should be fine with requiring should you choose to have sex at someone else’s house too.
Because even if there aren’t things like scented soy candles and a ton of ambiance, you and your partner at least need to feel like you both are in a space that is clean. This should be a hands-down non-negotiable, by the way.
6. Turn ALL Devices Off
GiphyI don’t know if this means that the sex is/was really wack or you’re just a phone addict in denial but if you are “one out of every five individuals” who checks their phone during sex, I’ve got a bevy of questions for you. SMDH. For this one, in general, though, I don’t have a lot more to say other than, I don’t know how anyone could think that checking their notifications during sex — any kind of sex — isn’t rude as hell and definitely a reason for someone to hard pass on wanting to “engage” with them ever again.
So yeah, for this one, let’s go with an automatic “all devices off” rule. Since most people only want sex to last somewhere between 7-13 minutes anyway (is that per round…or???), I’m pretty sure that whatever IG Live that you’ve been waiting on can wait. Goodness.
7. Have Your Own Stash of Condoms on Deck
GiphyAssuming that the guy should always bring the condoms is about as sexually irresponsible as a guy thinking that he doesn’t need them because the woman he’s about to have sex with should be on birth control. My point here is that you really need to have your own condom collection. One, so that you’re always prepared. Two, so that you can select the condoms that you prefer (most guys are totally fine with that). Three, no matter what you might think that it implies, mature folks get that it means you are serious about protecting your health and well-being.
And what if discretion is what you’re the most concerned about? No worries, there are all kinds of condom carriers out here that basically look like tiny wallets (for example, here).
8. Keep Cleansing Cloths Around
GiphyHygiene is important, is it not? Although going into graphic detail about it may be something that most people would want to avoid, sometimes sexual activity happens spontaneously with no bathroom close by. And listen, even if the movies act like (for instance) oral sex after getting all sweaty from dancing all night in the club is hot, my mind automatically goes to it being kinda gross. So, at least keep some rinse-free cleansing cloths on deck if you don’t want to wait until you can hop into a shower. A pack in your purse or glove compartment can go a really long way. Straight up.
9. Don’t Be a Show-Off
GiphyOne guy who I had sex with back when I was in college, I was so excited about — initially. At the time, he was fine, and then some mo’ fine. To be honest, although we were very cool and spent a couple of years on campus together before I — eh hem — indulged, the main reason why I wanted to sleep with him is because I thought that his looks were a preview of his performance level. Boy was I wrong. Any time I refer to our, umm, time together, I call it “Cirque du Soleil sex” and even that is being generous because that man was trying to put me into every twist and turn that he could in under 20 minutes.
It’s like he was trying to prove that he could hold it down…and all that ended up doing was backfiring — supremely so. Moral to the story here: sex should be about two people enjoying each other, not low-key trying to compete or “outdo” one another. Anyone who says otherwise is truly bringing poor form to the bedroom, whether they realize it or not.
10. Watch Your Words. Afterwards.
GiphyOn the heels of what I just said, if sex with your partner was pretty much the equivalent of watching paint dry, it’s still important to be thoughtful about what you say. Lack of empathy, being inconsiderate of their feelings, talking to them in a way that would damn near cause you to blow a gasket (or melt into the floor) if they did the same thing to you — all of this files under hella rude behavior.
And while we’re here, please watch your body language — you know, heavy sighs, eye-rolling, stonewalling…if you don’t want to have sex with them again, that is totally your right; that doesn’t mean that you have to humiliate them in the present, though. You know, A LOT of people carry their ego in the bedroom — male and female.
That’s why I write articles like “So, 10 Women Sat Down And Told Me Why They Fake Orgasms...More Times Than Not” and “Men Fake Orgasms (And 14 Other Semi-Random Things About Them In Bed).” So, whatever transpires, try to be kind and compassionate. Karma shows up, even in the bedroom. Make sure it’s proud of how you handled yourself. One way or another, you’ll be glad that you did.
____
Sex etiquette. As you can see, it’s a very real and necessary thing. I’m curious, though. When you get a chance, hop in the comments to share some other “copulation manners” that you think are important, along with how you handle matters when they are missing or go awry. Hey, when it comes to having better sexual experiences, we’re all in this together.
Kinda. Sort of. You know what I mean. LOL.
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Featured image by Drazen Zigic/Getty Images