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The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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Eclipse Season is officially over, but now we enter some significant astrological transits and retrogrades of the year. November is all about finding your balance between the powerful changes occurring and the intentions you are creating. The month begins in Scorpio Season and with a New Moon in Scorpio on November 1. This New Moon is bringing transformations and new beginnings when it comes to intimacy, emotional connections, shared resources, and your financial reality.
This is a good New Moon to set your intentions for the commitments you want to build and sustain over the next month and where in your life you want to feel a renewed sense of empowerment. This New Moon is here to be a catalyst for what is next for you, and this will be an especially transformative time for finances.
Exploring the November Cosmos: Key Transits & Transformations
On November 2, Mercury enters Sagittarius where it will be until January 8, 2025. This is a significant Mercury transit as Mercury will be in this fire sign for a while and will be going retrograde in Sag from Nov. 25 until Dec. 15. Mercury in Sagittarius is bold, outspoken, self-confident, and open-minded. This is an active and, at times, aggressive Mercury sign, and in retrograde, it's best to consider having even more patience with others than usual when it comes to communication matters.
Mercury in Sagittarius acts from thought alone, and while sometimes this can be inspiring, during retrograde, it backfires. This Mercury transit is all about getting inspired, considering all options and solutions, and moving forward intentionally.
Mars enters Leo on November 3, and another significant transit occurs. Mars will be in Leo until Jan. 6, 2025, and will be retrograde from Dec. 6 until Feb. 23, 2025. Mars in Leo is creative, passionate, enlivened, and self-empowered. While Mars is direct in this sign, this is a great time to put yourself out there, honor your skills, talents, and authenticity in life, and do something bold.
Throughout November, Mars will be direct, and this will be the best time within the next few months to advocate for yourself and support your dreams, as once Mars is retrograde, there may be some more obstacles here. Overall, Mars entering Leo in November is the passion and self-love we need to fuel the inspiration and empowerment this Scorpio Season is bringing.
Saturn goes direct in Pisces on Nov. 15 after being retrograde since late June, and we have a Supermoon in Taurus on the same day. Mid-November is bringing in closure, but also the love that comes from healing. Saturn now being direct makes the head and the heart feel a little clearer, and this is also a better time for creativity and inspiration.
With a Full Moon happening on the same day, we are wrapping up a chapter in love as we commit to something deeper right now. With the Sun in Scorpio and the Moon in Taurus, relationship matters are highlighted, and much-needed clarity, forgiveness, and acceptance are here during this time.
Pluto enters Aquarius on Nov. 19 and will remain here until 2043, and we begin a new generation and collective energy. This is one of the most important transits of the year, and its influence will be felt on a larger scale over the years to come.
Pluto in Aquarius brings transformations to the community and the world at large, and there will be a rebirth and a coming together in the world. Pluto, in this air sign, feels empowered to connect and bring greater equality and progress overall. Sagittarius Season begins on Nov. 21, and we end the month ready for some excitement.
This Sag Season is starting slower while Mercury will be retrograde, but there is a sense that there is a lot to look forward to and gratitude to embrace right now.
Read for your sun and rising sign below to see what November has in store for you:
What November 2024 Has In Store For Your Zodiac Sign
AriesKyra Jay for xoNecoleARIES
November is a month of opportunities for you, Aries. You are being recognized for the work you have done and the skills you have, and this is the time to put your best foot forward. You are claiming your abundance this month, and with a New Moon in your 8th house at the start of November, this is a good time for seeing new beginnings within your financial world, business partnerships, and the commitments you are making in this area of your life.
On Nov. 25, Mercury goes retrograde in Sagittarius, and being retrograde in a fellow fire sign means you are going to be feeling this retrograde a little more so than others.
For you personally, this isn’t the best time for travel matters or for taking any unnecessary risks, and you should focus on going within more over the next few weeks as life adjusts around you. Before November comes to an end, a Supermoon is occurring in another financial area of your life and what you were intending for financially at the beginning of the month is coming full circle for you now in positive ways.
TaurusKyra Jay for xoNecoleTAURUS
You are feeling inspired, passionate, and happy this month, Taurus. This is a beautiful month for you and a time when you are feeling confident about where life is and what is next for you. You are building the magic in your world and the New Moon happening on the first day of the month is when you are recognizing how capable, loved, and supported you are in life. The beginning of November is all about finding your balance and setting your intentions in life and in love.
On Nov. 11, your ruling planet, Venus, enters your 9th house, and this is a great time for you to enjoy a joyful, romantic, and exciting love. You require a little more freedom emotionally this month and you want enough space to be, explore, and learn, and you are having fun doing so. The stars align for you as the month ends, as we have a Supermoon in your sign on Nov. 15.
This Supermoon is the closing of one chapter, and the clarity of another, as you can see yourself and your path forward a little clearer now.
GeminiKyra Jay for xoNecoleGEMINI
November is reminding you to let it go, Gemini. A lot is coming to the forefront of your life this month, and it can feel heavy to address it all at once. The month begins with your ruling planet, Mercury, entering your 7th house of love, and you are thinking a lot about your role in some of the relationships in your life, what makes you feel at peace within them, and where you may be giving more than you have to give.
It’s about asking for what you need right now, as once Mercury goes retrograde at the end of the month, it will feel more difficult to find that understanding here.
A Full Moon is happening in your 12th house of closure, healing, dreams, spirituality, and secrets on Nov. 15, and this Full Moon is bringing up a lot of emotions. This month is about acceptance and not putting things on the backburner anymore, and emotionally, you are clearing out some cobwebs of past experiences and relationships. Overall, there is a lot to work through this month, but you are ready to finally do so and to move forward for good.
CancerKyra Jay for xoNecoleCANCER
November is about taking care of yourself, your health, and your overall well-being, Cancer. This month is reminding you of the disruptions that can come from overthinking and showing you a way out of some unhealthy attachments or coping mechanisms. You are entering the month with a New Moon in a fellow water sign, and this is a good time for you to think about the things and people who make you happy, how you can honor your passions, creativity, and interests more, and to set your intentions for the love you want surrounding you now.
Venus, the planet of love, enters your 7th house of partnership from Nov. 11 until Dec. 7, and this is bringing a coming together for you romantically. Opportunities in love are presenting themselves, and it’s all about knowing that what you seek is seeking you, too, right now, and not overwhelming yourself or self-sabotaging things here with old insecurities. There is a Supermoon in Taurus before the month ends on Nov. 15, and this is allowing your heart to let go of doubting your dreams and intentions and embracing the magic you bring to the world and others.
LeoKyra Jay for xoNecoleLEO
November is all about perspective, Leo. This is the month to focus more on gratitude and intention so that you don’t let anything disrupt your peace or happiness. On Nov. 2, Mercury enters your 5th house of romance where it will be into 2025, and there is a lot to think about when it comes to love right now. With the Sun also in your 4th house of home and family for most of this month, your focus is on the love and people around you and how you can feel more supported and uplifted here.
One of the most important transits of the year for you happens at the beginning of November, and that is Mars entering Leo from Nov. 3 until Jan. 6.
Mars in your sign brings extra energy, passion, motivation, and direction in life, and this is going to be a good month for you to get things done, reinvent yourself, and focus on your personal goals and path. You are entering a space in life where you are learning to be a little bit more selfish with your time for your peace of mind and health while also nurturing the relationships you want to continue to build.
VirgoKyra Jay for xoNecoleVIRGO
This month is about using your voice, Virgo. Communication matters hold prominence for you in November, and you are getting your message across right now. With the Sun in your 3rd house of communication for most of the month and a New Moon here on the first day of November, you have a lot of new ideas to gain and perspectives to consider, and you are finding your power within the clarity you are receiving now. You are exuding inner peace and confidence in November, and you are not to be messed with this month, Virgo.
On Nov. 11, Venus enters your 5th house of romance for the next few weeks, and love is flowing through your world in a new and more secure way. You are focused on your passions, happiness, and interests and are looking for new ways to feel more stability and abundance here. Before the month ends, we have a Supermoon in Taurus, and this Full Moon is bringing things full circle for you mentally. You are gaining an inspiration you have forgotten and are embracing honesty, spirituality, and contentment right now.
LibraKyra Jay for xoNecoleLIBRA
This is a month of focusing on your values and priorities and grounding your energy, Libra. A lot of your energy is going towards your finances in November, as this area of your life is more prominent for you around this time of the year. The New Moon on Nov. 1 is a great time to set your intentions for your financial abundance, create a new income plan, and ask for what you need within financial matters.
This month is reminding you that you are worthy of the things you are asking for and that you don’t have to change who you are to receive them.
Venus enters your 4th house of stability mid-month, and this will help you fully grasp your reality financially and emotionally right now. You are building beauty, peace, and acceptance in your home life, and this is a good time to spruce up the home, create safe spaces, and connect with family or your roots. Mercury goes retrograde before the month ends and will be retrograde in an area of your life that has to do with the mind and communication.
Remember that not everyone is going to understand you or your perspective, but that doesn't mean you don't have the right idea about something.
ScorpioKyra Jay for xoNecoleSCORPIO
Scorpio Season is here, and it’s time to bring some more magic into your life, Scorpio. You are thinking clearly and powerfully this month and are connecting with all the right people. With a New Moon in your sign on the first day of November, you are walking into the month feeling an empowerment and renewal that will take you far, and you have all the tools you need to succeed right now. This is your month to move full speed ahead and to remember the power of your voice.
Mid-month, we have a Supermoon in your sister sign Taurus, fueling a new understanding of love. You are seeing gifts and clarity being reflected to you now within your relationships, and some real progress is likely within your one-on-one partnerships overall this month. On Nov. 15, Saturn goes direct in Pisces after being retrograde here for the past five months, and you are ready to experience more bliss when it comes to romance, passions, hobbies, children, and your self-expression.
You have less weight on your shoulders right now, and new paths are opening up for you to embrace and find security in your happiness.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
Dreams are coming true for you in November, Sagittarius. This month is an opening for you and a time to set your sights high. The Sun is in your 12th house of closure for most of the month, but the closures you are moving through are closing out chapters that bring you more reward than anything. You get to enjoy the success of your endeavors and are emotionally moving into a space of fulfillment right now.
With Mercury entering your sign as the month begins on Nov. 2 until Jan. 8, your mind is especially active now, and there is a lot to think about and get inspired by.
Sagittarius Season officially begins on Nov. 21, and it’s your time to shine! It’s all about embracing the things that make you unique and allowing love to come to fruition for you through grace and patience. Mercury goes retrograde in your sign from Nov. 25 until Dec. 15, and some old miscommunications or misunderstandings may be coming around for you again to address and heal from as the month ends.
This Mercury retro is about being kinder to yourself and giving yourself and others time most of all.
CapricornKyra Jay for xoNecoleCAPRICORN
November is about choosing your battles wisely, Capricorn. Not everything needs a reaction, and you are recognizing when and where you need to put your energy right now. The New Moon on the first day of the month will be giving you clarity on the friendships and community in your life that need addressing, and this is a good time to set your intentions for your future here and what you want to manifest for yourself in regards to the support and love you receive in your life.
Venus enters your sign from Nov. 11 until Dec. 7, and you are ready to feel the romance you have been seeking as of late. Venus in your sign brings greater love, harmony, and beauty into your life, and your power of attraction is especially strong right now. Self-love is what is holding prominence for you now, as you show others an example of how to treat you by the way you are treating yourself.
Before the month ends, your ruling planet Saturn goes direct in your 3rd house of communication, and you are overcoming and healing from some mental obstacles that may have been playing out these past few months.
AquariusKyra Jay for xoNecoleAQUARIUS
This month is about moving on and moving forward, Aquarius. You are choosing yourself and your peace as you continue into your dream reality. There is a letting go you are moving through emotionally in November, but this is long overdue as you close out some old chapters in your life. With Venus in your 12th house of endings, closure, secrets, dreams, and healing for most of this month, your heart needs time to process right now. It’s about knowing what you deserve and not settling for anything less.
Saturn, one of your planetary rulers goes direct on the 15th after being retrograde since June, and your finances see a positive turnaround during this time.
Saturn has been helping you build stability financially, but may also have given you some tough lessons in the process. Now that Saturn is direct, you have more opportunities to grow than just dream. Pluto enters your sign on Nov. 19, before the month ends, where it will remain for the next 20 years or so. This is a very significant transit for the world, but for you especially, and you are entering a time of greater empowerment, self-recognition, and support from others.
PiscesKyra Jay for xoNecolePISCES
November is a month of abundance, success, and fulfillment for you, Pisces. You have a lot to look forward to right now, and you are walking through some new doors of opportunities. The New Moon on Nov. 1, is a good time for you to set your intentions for what adventures you want to go on, what you want guidance on, and what new people you want to connect with, as you are in a good space to manifest and to receive some extra good luck right now.
Saturn then goes direct in your sign on Nov. 15, after being retrograde here since June. This is huge news for you and a time for you to fully embrace the power and magic of your existence and build up some new dreams as well. There will be a Supermoon in Taurus that occurs that same day, and you are ready to let go of what doesn't serve you or your mental health and are focused on progress more than loss. You have a lot of good going for you right now, and life is magical for you this month, Pisces.
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Featured image: Kyra Jay for xoNecole