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Kevin Durant's Reason For Not Having Kids Yet Is One More Of His Peers Should Adopt
Since the beginning of time, all the way to just this morning (for me), a childless woman has been asked when she will "finally" decide to bear children. Oftentimes, we can't even be out here happy, healthy, and celebrating the fact that we have none without the question slapping us in the face from granny (or the like), who probably had about 12 of them thangs by the time she was 30.
And what's wild is that the disrespect follows us around, where even legends like THE Tracee Ellis Ross, who lives her best rich auntie life regularly, isn't safe. She, a woman with a full career that comes from a legendary family and that lives as fiercely and positively out loud as she does, is surrounded by baby-making innuendos from interviewers who are inviting themselves--and society--to be all up in her uterus.
And listen, this has me mad, y'all. I mean, because let's be real: while Tracee is stigmatized for her choices, childless celebrity (Black) men are rarely publicly force-fed the kid requirement (or at least it isn't the topic of conversation in male spaces), yet, there are pages and pages for women who have been categorized as disappointments for deciding to be without (for now). I tested this theory and honestly couldn't find much evidence to support otherwise except an old 2021 interview with mega-athlete Kevin Durant, who was publicly asked why he doesn't have kids at the age of 34.
And somewhere in the midst of my hunt for evidence, I went from initially being pleasantly surprised by the fact that Durant was even asked about his offspring choices to becoming even more distracted by his response altogether.
It all took place on Bleacher Report's, Chips With Draymond Green of the Golden State Warriors. In the segment, while chopping it up about life, Green went right in, asking the usually private Durant, "So, family. You have no kids. I got three kids, and I'm 31, so I, you know, took a little different route. But you have no kids. Why? Do you want kids ultimately, do you not want kids?"
After taking a nervous moment to listen to the question, Durant responded notably, saying:
"That's a big commitment. For one, I always felt like I was just really zoned in on my work and my alone time, and my free time. It's too much for me to lock in on something like that, you know. And eventually, I do want that, but the older I got, I think it's the better because I'm maturing more, knowing myself more, and knowing my situation a little bit more, so I think the longer I wait, is only going to be for the better."
He then goes on to reveal that time has been on his side in this way because he wouldn't even want his child to know what his profession is in order for them to "escape the pressures of being KD's son." And despite the fact that Durant was famously close to family life in 2013 when he became engaged to his high school sweetheart, former WNBA player, Monica Wright, they would eventually go their separate ways, which he was also refreshingly honest about, telling GQ:
“I had a fiancée, but…I really didn’t know how to, like, love her, you know what I’m saying? We just went our separate ways…We was just hanging out, chilling. And I felt the energy. I felt 'I need to do this right now.' And I just did it. I was like…We’re engaged right now? We’re about to get married? So I was just like, cool! I love this girl. But I didn’t love her the right way.”
So far, that's 2/2 mature, and accountable, responses regarding the life choices of Kevin Durant from Kevin Durant himself, I accept. But this conversation is seemingly one-of-one. Is it time to normalize this pressured conversation in predominantly male spaces too? Or should we stop asking altogether?
Watch the full interview below (Durant/Green begin speaking on family life at 20:00):
Draymond and KD Reveal What Really Happened with Warriors Fallout | FULL INTERVIEW (Chips)
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Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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